In this session...
The discussion will center on Amtrak's strategy to reposition train travel as a cutting-edge, tech-enabled experience. Panelists will delve into the challenges of reshaping public perception around travel, aiming to transform it from a necessary hassle into a hospitality experience.
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The discussion will center on Amtrak's strategy to reposition train travel as a cutting-edge, tech-enabled experience. Panelists will delve into the challenges of reshaping public perception around travel, aiming to transform it from a necessary hassle into a hospitality experience.
View Less
What You'll Learn from This Session...
- Leveraging innovation and technology to enhance the customer experience.
- How Mekanism is helping shift Amtrak's brand identity from transportation provider to hospitality leader.
- Marketing strategies to appeal to digital-native travelers.
- The role of sustainability in modern train travel.
