In this session...
Discover how 1P data can elevate your brand’s marketing strategies. Learn from top advertisers and brands about using digital & programmatic innovations. We’ll explore how 1P data refines messaging, creates culturally relevant campaigns and guides strategies, planning, & execution.
We'll discuss data collaboration techniques and how 1P data improves connectivity across marketing. PMC will share strategies driving success for our partners.
Join us to explore how 1P data boosts engagement & keeps your brand competitive.
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Discover how 1P data can elevate your brand’s marketing strategies. Gain insights from top advertisers and brands on leveraging digital and programmatic innovations to stay ahead in the ever-evolving digital landscape. We’ll explore the role of 1P data in refining messaging and crafting culturally relevant campaigns, and how it influences strategies, planning, and execution.
In this session, we’ll delve into new techniques and technologies that enable data collaboration between publishers, agencies, and brands. We’ll also emphasize the importance of using first-party data to create better connectivity across the marketing ecosystem. Penske Media Corporation (PMC) will share insights and strategies that drive successful outcomes for our partners.
Join us for an engaging discussion on the latest trends in data-driven marketing. Explore how 1P data drives strategic decisions, boosts audience engagement, and ensures your brand remains competitive in a dynamic marketplace.
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What You'll Learn from This Session...
- Impact of 1P Data: Understand how IP data is transforming brand marketing strategies and helping leading brands leverage digital innovations to excel.
- Data-Driven Success: Discover how Penske Media Corporation (PMC) uses data-driven approaches to achieve significant outcomes for their partners.
- Integration of Data and Creativity: Explore how combining data with strategy and creativity enables brands to make smarter decisions and build stronger connections.
