In this session...
In an age where Gen Z dominates online spaces and culture, creating brand marketing that resonates is both challenging and paramount. But the brand marketers and creatives at NowThis, AdoreMe, and Panel have the playbook. Join these companies to hear how they turn an ad into a piece of viral entertainment, crack the code in partnership strategies, and develop branded content that seamlessly integrates advertising into captivating narratives for Gen Z.
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NowThis meets Gen Z on the platforms they binge with the content they crave. From the latest in pop culture to digital-first original series, NowThis redefines destination viewing by moving audiences from scrolling on to tuning in. NowThis is Gen Z TV: where you are, how you want it.
Adore Me, a subsidiary of Victoria’s Secret & Co, embraces diversity and individuality, defying labels and celebrating our many facets as human beings. Adore Me offers something for everyone—every size, shape, and personality. By catering to Gen Z’s diverse needs, Adore Me empowers young consumers to embrace their identities with confidence and style.
Panel is a creator-focused company and influencer marketing firm that helps brands navigate the evolving digital landscape. Leveraging data and a network of over 800 creators, Panel crafts influencer-driven campaigns and branded content that integrate seamlessly into cultural touch points Gen Z values, while delivering sustainable outcomes for brands.
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What You'll Learn from This Session...
- Understand what type of content resonates with Gen Z and what moves them from passive scrolling to active viewing.
- Discover the importance of leveraging partnerships with creators and focusing on storytelling to shift brand perception along with establishing a strong connection with the Gen Z audience.
- Gain insights on how to transform traditional advertising into viral, engaging content that captivates Gen Z.
