In this session...
Privacy-focused customer data is invaluable for brands targeting high-potential customers with measurable success. Its potential is lost without media partners who capture, enrich, and use it with addressable precision. Marketers need scalable data matching solutions for enhanced personalization and efficiency. In partnership with Blockgraph, Cadent, and LiveRamp, Spectrum Reach helps marketers maximize their data. Learn how successful marketers target customers, deliver relevant messages, extend reach, and measure outcomes.
What You'll Learn from This Session...
- The ideal media partner provides privacy focused first-party data, plus data onboarding partnerships that enable marketers to activate on first and third-party data.
- Data optionality enables a marketer to maximize planning, targeting, retargeting, customer retention and upsell with personalized addressable messages.
- Explore real-world examples of how advanced data matching and addressable campaigns have led to significant increases in customer engagement and sales, showcasing the power of data-driven marketing strategies.
