In this session...
So often, the talk is on awareness or outcomes, but in this session, we will talk about the critical middle part of the customer journey. The middle of the funnel cultivates brand engagement, consideration and intent – all crucial elements in driving final outcomes. We’ll also inspire the audience by demonstrating the out-sized impact of multiscreen TV in delivering those mid-funnel metrics.
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Our audience will learn how marketers are building - and measuring - ad engagement / consideration / action / intent through multiscreen TV.
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What You'll Learn from This Session...
- • Understand the Importance of the Mid-Funnel: Learn how brand engagement, consideration, and intent are critical drivers in the customer journey, leading to final outcomes.
- • Discover the Power of Multiscreen TV in driving consideration: See the significant impact multiscreen TV has on delivering mid-funnel metrics and driving consumer action.
- • Learn How to Build and Measure Engagement: Gain insights into how marketers effectively build and measure ad engagement, consideration, and intent through multiscreen TV strategies.
