In this session...
Want to learn how journalists determine which stories to cover, or which byline articles to run? Or learn how you can effectively shape a ‘pitch’ to ensure media have the facts plus the flavor? Then make sure you attend Propeller Group’s panel at Advertising Week NY where ‘Industry Journalists Tell All…
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For the second year running, we’re flipping the script on media, facilitating a frank, transparent and pointed conversation with contributing editors around the state of thought leadership today—how it’s different than what many think of op-eds and what it takes to cut through, as well as what the business world is really seeking in terms of expertise, guidance and rooted thinking.
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What You'll Learn from This Session...
- What the media prioritise for editorial coverage
- How to best shape a story for pitching to media
- How best to engage with journalists
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