In this session...
Live ads, digital celebrities and creators, AI— oh my! The Big Game evolved massively over the last three years and its price tag has too. With so much riding on a successful execution, marketers can’t afford to throw a digital Hail Mary.
Join Kantar and Advertising Week for a special session where we dive deep on blasting through the marketing X’s and O’s from nailing creative executions across every screen to maximizing new tech and exciting ad formats to winning viewers hearts, minds, and wallets.
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Not every Super Bowl ad makes it into the winners circle, but those who do define what excellent marketing will look like in the year ahead. And while the players year over year don’t change radically, how the game gets played does.
In this session, you will get an advanced read on what to expect from the upcoming Super Bowl and how creative shows up on the field. Learn how the rise of digital executions has changed people’s perceptions and engagement around the Big Game, how marketers are adapting to a fragmented viewer environment, and the themes that stand the test of time.
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What You'll Learn from This Session...
- How to close the gap and create iconic digital creative that stays in cultural conversation
- How to leverage strong data and insights to fuel meaningfully different creative and the importance of early stage testing in the era of AI fueled agility
- How to better embrace the human truths that stand the test of time and define effective creative
