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In today’s fast-paced digital landscape, building strong, lasting relationships with consumers requires more than just attention—it demands engagement and emotional connection. Mobile video has become a powerful tool for brands to create meaningful interactions that resonate with users personally. This roundtable will explore how brands can leverage interactivity, smarter ad format

In today’s fast-paced digital landscape, building strong, lasting relationships with consumers requires more than just attention—it demands engagement and emotional connection. Mobile video has become a powerful tool for brands to create meaningful interactions that resonate with users personally. This roundtable will explore how brands can leverage interactivity, smarter ad formats, and engagement-seeking placements to create memorable, emotional experiences that deepen consumer relationships, drive repeat engagement, and foster long-term brand loyalty. By blending creativity with technology, brands can transform fleeting moments into lasting connections that build trust and affinity in the digital-first world.
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What You'll Learn from This Session...

  1. Learn how to create two-way engagement and emotional connection through interactivity.
  2. Understand how to create meaningful, personal interactions through smarter, dynamic ad formats.
  3. Discuss channels beyond the walled gardens that allow brands to tap into high-attention audiences, expanding your reach for long-term relationships.

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Event Details

Event Type Special Event