In this session...
From Asia to Alaska, Gen Z loves to travel. With an emphasis on experiences over materialism and often lacking brand loyalty, Gen Z focuses on living life on its own terms. Join JPMorganChase, Marriott, and Quigley-Simpson as they share learnings from their successful Marriott Bonvoy Bold Card campaign, including how to create Gen Z brand loyalty, innovative media approaches, and how brands can tap into this key market by playing an important role in getting Gen Z where they want to go (literally and figuratively).
What You'll Learn from This Session...
- How brands can successfully tap into and understand Gen Z and their loyalty.
- How different media tactics play a role in brand loyalty.
- Different ways that agencies can interact with brands to create conversation around targeted groups and products.
