In this session...
Over the last few years, the impact of Historically Black Colleges and Universities has taken center stage. Students and alumni of HBCUs continue to have an outsized impact on trends, while also being a crucial growth audience. With the rapidly growing interest in the demographic, a need for increased accountability for brands becomes even more prominent. Join Bonin Bough and industry leaders as they discuss best practices on engaging and resonating with the culture makers of today and tomorrow.
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