In this session...
Discover how the combined value from the precision of streaming and the scale of broadcast is revolutionizing local advertising across news, sports, politics and entertainment. This panel will explore leveraging both mediums to drive stronger community connections and deliver unmatched value to advertisers, streamers, and broadcasters. Industry experts will share strategies on using advanced technologies and innovative approaches to maximize the reach and impact of brand messaging in local markets.
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Explore the transformative potential of integrating streaming precision with the expansive reach of broadcast to elevate local advertising to new heights. This panel will dive into how the synergy between these two mediums is not only reshaping the local advertising landscape but also fostering deeper community engagement. By focusing on hyper-localized content that resonates with specific audiences, advertisers can achieve unprecedented levels of connection and brand loyalty. Attendees will gain valuable insights from industry leaders on cutting-edge technologies and creative approaches that optimize national campaigns for local markets. Learn how to effectively harness the unique strengths of both local streaming and broadcast to deliver highly personalized, impactful campaigns at scale. This session offers an opportunity to discover strategies that will enhance your ability to connect with local consumers, drive stronger results, and stay ahead in a competitive ad environment.
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What You'll Learn from This Session...
- The Integration of Precision and Scale: Learn how combining the precise targeting capabilities of streaming with the broad reach of broadcast creates powerful local advertising campaigns.
- Strengthening Community Connections: Explore how localized video can drive deeper consumer engagement and loyalty for brands by addressing local interests and needs.
- Maximizing Reach with Advanced Technologies: Gain insights on how national advertisers can effectively tailor their messaging and maximize campaign reach in local markets by leveraging innovative strategies, combining local streaming and broadcast.
