In this session...
In today's data-driven advertising landscape, performance marketing has become a powerful tool for generating immediate results and driving sales. However, as brands increasingly focus on short-term gains, the long-term impact of brand building and upper-funnel performance is often overlooked.
This panel discussion will delve into the importance of balancing performance-driven strategies with brand awareness initiatives.
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In today's data-driven advertising landscape, performance marketing has become a powerful tool for generating immediate results and driving sales. However, as brands increasingly focus on short-term gains, the long-term impact of brand building and upper-funnel performance is often overlooked.
This panel discussion will delve into the importance of balancing performance-driven strategies with brand awareness initiatives. Influential marketers and brands will share actionable insights on how they've successfully integrated performance media and brand advertising to achieve sustainable growth.
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What You'll Learn from This Session...
- Understanding the critical role of upper-funnel performance in shaping consumer sentiment, preference, and purchase decisions.
- Examining how brand awareness drives long-term success and complements lower-funnel performance.
- Uncovering strategies to measure and optimize brand impact in conjunction with performance metrics.
- Exploring the evolving landscape of retail media, sales, and the importance of a holistic approach to marketing.
