In this session...
It takes more than flashy product features to drive engagement. Brands that can meet the moment and tap into cultural trends tend to resonate with audiences on a deep emotional level. In fact, sports brands have proven that creating unique fan experiences and sharing authentic stories lead to meaningful brand connections and better outcomes for their businesses. Learn how the intersection of technology and culture can help marketers across industries bring people together around our favorite pastimes and spark action.
What You'll Learn from This Session...
- How to tap into cultural moments to create connections, drive business impact and build your brand
- The ways top sports brands are harnessing the power and passion of their fans to tell more authentic stories and spark marketing innovation
- The role technology plays in bringing people together and drives cultural impact
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