In this session...
What we imagine, we can often make happen. And now we can measure it from a carbon emissions perspective too. Know before you go -- Calling all creatives, creators, producers, makers and content mavens!
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What tactics are being used by agencies and production studios to make the production process less wasteful and more environmentally sustainable? How are tools like AdGreen’s carbon calculator making it easier to measure the carbon footprint of a photo shoot? What initiatives are being created and deployed out of Ad Net Zero Working Group 2?
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What You'll Learn from This Session...
- What’s working for brands, agencies and production companies in making productions more sustainable.
- Companies that measure can begin to set their own benchmarks, and make their own decisions, accordingly!
- Start with training and a pilot program, and we'll help.
