In this session...
The ongoing legal battle against Google sparked myriad discussions throughout the ad tech ecosystem about Google’s controversial position in the industry and its collective practices. As the trial unfolds and addresses Google’s advertising businesses, marketers are left wondering about the potential outcome and resulting implications and how it will impact their strategies, investments, and overall success.
This provocative panel of distinguished ad tech experts will shed light on the complex issue.
What You'll Learn from This Session...
- What are the core allegations against Google, and how could a guilty verdict impact the ad tech landscape?
- How will the trial's outcome shape the competitive dynamics within the ad tech ecosystem?
- What are the potential ramifications for marketers regarding ad spend, targeting capabilities, and measurement tools?
- How can marketers prepare for a future where Google's dominance may be challenged?
- What are the emerging trends and technologies that could reshape the ad tech industry post-trial?
