In this session...
The rise of commerce media networks is transforming how brands use first-party data to engage consumers, monetize properties, and drive sales. Creating a network beyond retail requires innovation and a strategic roadmap of process, tech, and partnerships. In this masterclass, discover how United partnered with MiQ to build a powerful infrastructure of data, strategy, and technology and disrupt the travel industry with the first travel media network.
What You'll Learn from This Session...
- Strategic Partnerships: Building a successful media network is complex and requires significant investments of time, talent and budget. How can selecting the right strategic partner simplify this process and accelerate your time to market?
- Tech Stack: One of the biggest challenges in launching a media network is the technology requirements. What should a brand build in-house, and what can a partner bring to the table?
- Data Strategy: How can brands effectively monetize their first-party data? Hear from MiQ and United on building a comprehensive strategy for collecting, integrating, and segmenting their data to benefit their media network clients.
- Performance Measurement: Discover how to demonstrate the value of launching a new media network to internal stakeholders while meeting the measurement expectations of your media network clients.
