In this session...
From Danny DeVito and Jersey Mike’s to Kendall Jenner and Pepsi, the right brand spokesperson – and the message they deliver – has the power to make or break consumer fandom. Earlier this year, Topgolf looked to bring gamified golf to a wider audience, partnering with Anomaly to find the right representative for its next phase. Ultimately, it found two in the form of Chaz Mulligan and Birdie Baker, sportscasting puppets created in partnership with Jim Henson’s Creature Shop.
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Join Topgolf, Anomaly, and Jim Henson’s Creature Shop for a conversation moderated by Adweek's Kyle O'Brien that delves into the recipe for finding the right brand spokesperson.
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What You'll Learn from This Session...
- How to find the right spokesperson for your brand
- The role of a brand spokesperson in entertaining rather than advertising
- How to think outside of the box to deliver your message
