In this session...
The Daily Mail brand is more popular than ever with an exploding social audience. The 'seriously popular' brand has become the #1 news publisher on TikTok and receives billions of views each month across its social platforms.
Join Nathan Giannini, the Daily Mail’s deputy head of social video, for a fireside chat as he walks through the secrets to success behind everything from breaking hard news and covering every angle of a story to going viral and starting new trends.
What You'll Learn from This Session...
- Captivate and Cultivate - How to grow an engaged and interested audience on social media.
- Interject and Influence - Best practices for working with publishers on social and key insights surrounding interjecting into the cultural zeitgeist.
- Affinity and Empower - Key tactics to ensure your social strategy resonates with the platform’s audience while empowering them to participate in the conversation.
