In this session...
The double whammy of a fragmented media ecosystem and people’s dwindling attention brings the importance of a thoughtful audience strategy to a new level. In this fireside chat, Acxiom VP of Marketing Lorel Wilhelm-Volpi, Refundo CMO Suzanne Darmory and Magnite SVP of Strategic Partnerships Kristen Williams will share lessons learned about how to reach the right people with messages they care about.
What You'll Learn from This Session...
- Hear about innovative ideas to engage distracted audiences
- Learn about different types of data available to inform your audience strategy
- Gain tips on interpreting data insights to drive effective media strategies
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