Tracks Venues

In this session...

In today’s digital world, creators are more than influencers—they’re community builders, storytellers, and drivers of business growth. This panel will explore how brands can harness the power of creators to build authentic connections with audiences while delivering successful business results. Join us as we discuss strategies for aligning brand goals with creator-driven content, measuring ROI, and ensuring long-term success through creator collaborations.

In today’s digital world, creators are more than influencers—they’re community builders, storytellers, and drivers of business growth. This panel will explore how brands can harness the power of creators to build authentic connections with audiences while delivering successful business results. Our panelists will share insights on leveraging creator partnerships to drive meaningful engagement, build loyal communities, and convert conversations into conversions. Join us as we discuss strategies for aligning brand goals with creator-driven content, measuring ROI, and ensuring long-term success through creator collaborations. View Less

What You'll Learn from This Session...

  1. Best practices for leveraging creators to foster authentic engagement
  2. Strategies for aligning creator partnerships with broader business goals to drive conversions
  3. How to scale creator-driven campaigns while maintaining authenticity and business impact

Presented with


Speakers

Jenny Penich President of North America Influencer
Ben Jeffries CEO influencer.com
David Hoctor Head of Tech Apps QSR TikTok
Ansley Williams Head of Influencer, North America Ogilvy
Jesse Spencer Senior Director, Global Social Media & Influencer The Coca-Cola Company

Event Details

Event Type Session

Track  Brands & Marketers