In this session...
Streaming, binge and always-on viewing have changed the game for advertisers - and the prevalence of new platforms and content options requires a new blueprint to reach a new generation of viewers. Experiences have evolved beyond the pause and the binge, with new advancements in machine learning, AI, gamification and shoppable entering the media mix. For today’s modern marketer, awareness is only as impactful as the outcome, and a real-time feedback loop of data combined with viewer-first formats – key to delivering results.
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In this session, leaders from Disney and companies driving innovation and outcomes for brands, will share real-world stories, solutions, and best practices about building campaigns that not only reach, but resonate with streaming-first audiences.
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What You'll Learn from This Session...
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