In this session...
With the emergence of commerce media networks, brands face even more choice in data partners to assemble the most holistic and valuable picture of their target audiences. This panel dives into how brands can tap into powerful cross-category data to build rich consumer profiles, as well as the technology that can drive scalable, offsite solutions for consumer loyalty programs of all stripes and sizes.
What You'll Learn from This Session...
- The opportunities that commerce networks with highly-qualified data can create for brands.
- How brands can tap into both endemic and non-endemic network categories to build rich consumer profiles, unearthing the power of cross-category data.
- For brands with first-party data and an interest in building their own commerce/retail media offering, we'll discuss the technology necessary to build and scale your network, to support all types of brands.
