In this session...
In-store retail media spend is expected to grow by nearly 47% in 2025. As more and more retailers are turning the lights on their in-store networks, brands are faced with the challenge of evaluating and making thoughtful investments in this channel.
In this session, we’ll cover best practices on how brands, both inside and outside the store, are leveraging in-store retail media today and share guidance for brands looking to invest in this channel in 2025.
What You'll Learn from This Session...
- Why the in-store retail media is gaining traction now and what opportunities lie ahead
- What brands need to know to make thoughtful in-store media investments
- How brands can best leverage creative, targeting, and measurement to maximize their in-store retail media campaigns
