In this session...
Don’t miss critical insights from industry experts at Disney, The National Retail Federation, Bain, and Affinity Solutions who will reveal how consumer purchase data is transforming today’s retail landscape. Explore how brands and retailers can harness the power of purchase data to gain valuable insights into customer behavior and enhance every aspect of their business and marketing strategies.
Gain a competitive edge in today’s data-driven marketplace -- THE panel you can’t afford to miss.
What You'll Learn from This Session...
- Segmentation to Activation - Leveraging purchase data to redefine media optimization, activate customer segmentation and inform product development decisions.
- Measuring the effectiveness of marketing campaigns and identifying areas for optimization.
- Overcoming key retailer challenges due to market transformation.
