Tracks Venues

In this session...

Sphere is delivering game-changing brand moments to consumers in Las Vegas and around the world. Leveraging cutting-edge technologies – including the world’s largest LED screen on Sphere’s exterior, "the Exosphere," and the world’s highest resolution display plane on its interior – premier global brands are pushing boundaries to create entirely new immersive experiences for their audiences. Hear from Sphere leaders about how this next-generation medium takes campaigns to new heights and is revolutionizing brand storytelling.

What You'll Learn from This Session...

  1. Why it’s essential for brands to think innovatively about how they tell their most important stories
  2. How an immersive medium such as Sphere expands the possibilities for brand storytelling by leveraging unique technical capabilities and offerings to create one-of-a-kind shared experiences
  3. What Sphere, as a powerful platform for education and demonstration, can do to help visionary brands reach audiences around the world and enable deep, impactful connections

Presented with


Speakers

Jennifer Koester President and Chief Operating Officer Sphere
Ned McNeilage Chief Creative Officer Sphere
Chris Kelly Senior Reporter Marketing Dive

Event Details

Event Type Session