In this session...
Everyone is talking about the problem of brand suitability in the news. We know that the technology and approaches we currently use to identify brand suitability inventory block or blunt the positive impact brands can realize from reaching audiences within quality news environments. In a first of its kind panel, data leadership from top news publishers and investment decision makers from blue chip brands will discuss how we go from rhetoric to action.
What You'll Learn from This Session...
- News is good news for Business.
- Technology can help us understand the news in a more precise manner. New brand suitability tool designed to enhance brand safety while expanding access to trusted inventory.
- Brands need to be able to look behind the technological curtain to understand what's being blocked and why.
