In this session...
Consumer desire for speed and convenience across categories has fundamentally changed how CPG brands operate and advertise - and how they reach their consumers. Outside of purchasing alcohol at restaurants or bars, the #1 preferred method of buying alcohol is using an app to order for same-day delivery.* So how can CPG brands grow and shift to meet valuable, high-intent consumers who are looking to purchase and enjoy alcohol safely and responsibly, as they shop across platforms?
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In this session, panelists will discuss the growing Alcohol vertical, marketing across platforms and channels, including third-party delivery apps, to reach consumers who are of legal drinking age, and how best to measure the impact across onsite, offsite, and in-store investments. Attendees will gain best practices and insights into how to successfully drive incremental business growth and reach more consumers.
* The Restaurant Online Ordering Trends Report survey was conducted by Dynata on behalf of DoorDash between March 12 and March 21, 2024 surveying 1,522 U.S.-based people from a variety of ages, careers, and income levels. Participants were not compensated or incentivized by DoorDash.
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What You'll Learn from This Session...
- Create cohesive and integrated marketing strategies that span platforms and channels
- Leverage first-party data across multiple categories and find new to brand, legal drinking age consumers
- Tap into existing full-funnel solutions and tools and drive greater return on investment
