Tracks Venues

In this session...

Join Melanie Babcock as she speaks about the path Orange Apron Media took to transform its advertising experience by identifying and building the right partnerships and re-envisioning their tech stack to meet the needs of their advertisers. Leaders from premier retail media technology companies Vantage and Pentaleap will share their insights on how these innovative partnerships with Orange Apron Media are reshaping the industry.

Expect candid conversation, behind-the-scenes stories, and an insightful point of view about the future of the industry. View Less

What You'll Learn from This Session...

  1. Importance of identifying and building strategic partnerships
  2. Keys to re-envisioning your tech stack
  3. Future forward look at the reshaping of retail media

Presented with



Speakers

Melanie Babcock VP, Orange Apron Media The Home Depot
Andreas Reiffen CEO Pentaleap
Aran Hamilton CEO Vantage
Mandy Hunsicker Adams Senior Director, Orange Apron Media The Home Depot

Event Details

Event Type Session

Track  Brands & Marketers