In this session...
A broad overview of efforts being made across the advertising industry, including examples of progress, work underway and next steps on where we go from here as companies begin to rally around actions and outputs.
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As the advertising industry grapples with the needs and opportunities around sustainable business practices and efforts, and regulation, hear about the latest work, milestones and efforts from across the industry.
Join Ad Net Zero US Director, John Osborn, for this kickoff providing a foundation as we go into a morning of sessions which will unpack progress happening across production, media and advertising’s messages. Learn about the mission of Ad Net Zero, how it all began, how it has grown to over 100 supporting companies in the US and over 250 companies across seven global markets, and where this important organization goes from here.
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What You'll Learn from This Session...
- Simple steps can be taken today to begin the journey... See how.
- In production, various companies are beginning to set benchmarks around measurement, and your company can too.
- With the Global Media Sustainability Framework, companies can begin operationalizing their strategies in media.
- There are examples of progress, including innovation, productization and other work that shows progress can be made.
