In this session...
As streaming viewership continues to outpace linear, local advertisers are shifting more of their ad dollars to CTV platforms. However, they are now dealing with a lack of holistic ad frequency capping, especially across platforms, leading to overexposure of certain ads among viewers. As a result, CTV buyers aren’t seeing the results they were promised, leading to wasted spend, which can be detrimental to smaller, local brands. This session will explore how data & ad creative intelligence can be used to solve inefficiencies.
What You'll Learn from This Session...
- Whether or not the holy grail of household level frequency is attainable
- What the new innovations are for advertisers in the local space are
- The role of data and ad creative in driving outcomes
