In this session...
For many brands, their messaging reinforces sustainable behaviors. Hear from three leading brands as they discuss the work, and the work behind the work! You'll also learn how we'll track this over time, thanks to Kantar.
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With 70% of the world’s biggest ad-spending brands and platforms setting ambitious and public science based emissions reduction targets, what strategies are these companies implementing to launch their sustainability journeys? How do the Chief Marketing Officers and Chief Sustainability Officers incorporate sustainability across their marketing and messaging, while staying focused on business growth?
Hear from leading brands and platforms speak to their focus areas in driving more sustainability through advertising’s messages and in advertising’s operations.
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What You'll Learn from This Session...
- Tips for setting sustainable strategies behind the work.
- Learn about sustainability rooted in behaviors - what are the drivers?
- Hear about an exciting program through Kantar to track sustainable behaviors in messaging over time
- Get inspired by how other companies are driving growth through sustainable work.
