Tracks Venues

In this session...

In today’s competitive landscape, brands need more than one-time purchases—they need lifelong, loyal consumers. Join Robin Wheeler, Chief Revenue Officer at Fetch, Melissa Berger, Chief Solutions Officer at Digitas, and Randy Limes, Group Director of Omnichannel Marketing & Consumer Promotions at Mars Wrigley US, as they share how agencies, brands, and rewards platforms use effective strategies for driving deep loyalty and repeat purchases.

What You'll Learn from This Session...

  1. True consumer loyalty today is defined by deeper emotional connections and personalized experiences.
  2. Agencies, brands, and rewards platforms can create a full-funnel approach to drive loyalty and repeat purchases.
  3. Create lifelong consumers with the power of rewards platforms.

Presented with


Speakers

Robin Wheeler Chief Revenue Officer Fetch
Melissa Berger Chief Solutions Officer Digitas
Randy Limes Group Director, US Omnichannel Marketing Mars Wrigley

Event Details

Event Type Session