Tracks Venues

In this session...

An effective creative strategy is the key to unlocking incremental ad performance. In a new, groundbreaking study we'll uncover next-generation creative excellence drivers that marketers can use to take their ad creative to the next level. Learn how to adjust your creative strategy with “intimacy” and “immediacy” levers through AI and data- driven insights that help drive sales and long term brand equity.

What You'll Learn from This Session...

  1. Uncover next-generation creative excellence drivers for long and short term brand impact
  2. Be empowered with proof points linking creative quality to effectiveness
  3. Learn how to apply creative levers to your future campaigns

Presented with


Speakers

Ceci Seitun Director, Creative Shop Americas Meta
Rebecca Dykema Senior VP of Partnerships and Creative Transformation, CreativeX CreativeX
Tracy Gutin Senior Director, Creative Solutions Delivery Kantar

Event Details

Event Type Session