In this session...
Cats and Dogs. Oil and Water. Heaven and Hell… Do branding and performance need to be treated as opposite forces? The walls between brand-building and sales-activation aren’t as clear as they used to be. Retail data unlocks new potential for conversions and brand growth. Innovative brands are measuring real business outcomes across all audiences and channels.
What You'll Learn from This Session...
- How media planning is transforming to help brands grow bigger and faster.
- How brands are reconciling long-term and short-term objectives.
- How agencies are driving success with new tactics and metrics that reach across the traditional silos of brand and performance.
