In this session...
Advertising and analytics teams use geospatial technology to create comprehensive campaign strategies. Show clients exactly where opportunities exist in specific markets using location intelligence. With a combination of demographic, consumer spending, traffic, human-movement and behavioral data, you can confidently reach specific customer types where they live and work.
In this session, learn how industry experts Ampersand and Jakala are using geospatial analytics to create more targeted media buys and focused investments.
What You'll Learn from This Session...
- Learn how location intelligence can help execute data-backed advertising campaigns.
- Hear examples of how to map stores/customers/competitors/distribution/territories to better understand your markets and visualize trends.
- Make better marketing decisions by optimizing data with Geospatial insights.
- Enrich your data to better understand your customers/fans.
- Empower your agency to share insights via interactive maps, infographics and dynamic presentations.
