In this session...
Join United Airlines, Meta and Dash Hudson as they unveil how United Airlines transformed its social media presence by adopting a creator mindset. Learn how the strategic use of user-generated content (UGC), advanced insights from Dash Hudson, and Meta’s powerful ad tools drove a remarkable 201% surge in video views and an 85% increase in engagement.
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Join Kate Kenner Archibald, Chief Marketing Officer at Dash Hudson, Meg Mitchell, Global Creative Director at United Airlines, and Reyna Baker, Partner Manager, Shop Ads & Creative at Meta, as they unveil how United Airlines transformed its social media presence by adopting a creator mindset. Discover how United Airlines strategically utilized user-generated content (UGC), Dash Hudson’s advanced insights, and Meta’s cutting-edge ad tools to achieve a remarkable 201% surge in video views and an 85% increase in engagement. Learn the critical role UGC played in building trust, how employee influencers helped enhance authenticity, and how integrating organic and paid strategies resulted in a high-impact social media strategy that propelled United to industry-leading success.
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What You'll Learn from This Session...
- How adopting a creator-inspired approach transformed United Airlines’ content strategy.
- The importance of leveraging UGC and employee influencers to foster authenticity and trust.
- Techniques for integrating organic insights with paid media to maximize campaign performance.
- Real-world results: A 200% increase in video views and an 85% growth in engagement.
