Events: New York 2018 | Calendar / Advertising Week

9:00 ^AM

Verticals Retail Landing the Mothership: How To Connect with Modern Moms for Real

Foursquare Stage

There are 85 million moms in the U.S. They hold the keys to $1 trillion in consumer spending and can make or break a company's fortunes. So how do brands serve them, engage them, and win them over today -- in a way that reflects how they perceive themselves as moms, and as women?

Preet Bharara Moderator and Host, "Stay Tuned with Preet" Podcast

Sumaiya Balbale VP of E-Commerce, Mobile and Digital Marketing, Walmart

Valerie Beauchamp EVP Client and Business Development, Publicis Groupe

Micaela Birmingham Head of Studio, Scary Mommy

Randi Zuckerberg Founder and CEO, Zuckerberg Media

Preet Bharara

Sumaiya Balbale

9:00 ^AM

Impact Makers Diversity Unstereotype Alliance: Fighting Stereotypes to Create a Gender Equal World

Univision Stage

UN Women convened the Unstereotype Alliance in 2017 to rally the global advertising industry to eradicate harmful stereotypes and use advertising as a powerful force to impact social norms.

Executive Director of UN Women, Phumzile Mlambo-Ngcuka, will lead a session alongside Unstereotype Alliance Vice Chairs, EVP Global Marketing and Head of Diversity and Inclusion at Unilever, Aline Santos, and Michael I. Roth Chairman and Chief Executive Officer, IPG.

Jess Weiner Business Strategist & Cultural Changemaker, Talk to Jess

Phumzile Mlambo-Ngcuka Executive Director, UN Women

Bill Moseley Director, Marketing Communications, AT&T

Michael Roth Chairman & CEO, Interpublic Group

Aline Santos Farhat EVP, Global Marketing, Unilever

Jess Weiner

Phumzile Mlambo-Ngcuka

9:00 ^AM

Culture Summit Growth Summit Growth Summit

Culture Stage

Hear personal tales of triumph from leading industry executives. This summit will share valuable insights on growing your career.

9:00 AM TRANSFORMATION ALLSTARS
This panel of C-suite leaders will take you through their rise to the top. They will discuss transformation as a key skill for business growth.

Kathleen Saxton Founder, The Lighthouse Company & Psyched

Kara Goldin Founder & CEO, Hint, Inc.

Scott Howe President & CEO, LiveRamp

Stacey Hawes President, Data Practice, Epsilon and Conversant

Scott Knoll CEO, Integral Ad Science

9:45 AM BUILDING HIGH PERFORMING TEAMS WITH EMPATHY
Michael Ventura, founder & CEO of NYC based strategy and design firm Sub Rosa, will share insights into how to build high performing teams. The conversation will be grounded in Sub Rosa’s Applied Empathy methodology and how it has been leveraged by these clients to improve leadership, communication, and growth within their businesses.

Michael Ventura Founder/CEO, Sub Rosa

10:15 AM GREENHOUSE THINKING: HOW TO CULTIVATE GROUNDSWELL INNOVATIVE THINKING FROM WITHIN
To succeed, modern businesses need to learn how to grow from within, without getting lost in the weeds. Creative thinking and innovation is the foundation of any organization. It is what drives new product development, creating brands, creating compelling story telling, creating new lines of business. While we know and understand that innovation is the currency to value creation, many organizations get stuck, they become complacent, and at times they become irrelevant. GreenHouse thinking is a mindset shift; a shift to how we approach our thinking within environments challenging current structural norms. In this session, join Chitra Anand Author of the GreenHouse Approach, Phd Candidate and former Microsoft Executive and Lisa Lischt Chief Marketing Officer, Livenation as they discuss the principles of this work and book. They will discuss 3 big bold ideas on what needs to happen within environments in order to set the foundation of true breakthrough innovation, then talk about the lessons we can learn and apply from the worlds top historians and leaders.

Abigail Posner Head of Strategy at the Brand Unit, Google

Alexis Rodriguez Head of Global Marketing Solutions, Shazam

Chitra Anand Doctoral Researcher

10:45 AM GOING GLOBAL
Taking your business to global scale is both exhilarating and terrifying. Understanding and tailoring your work to match the local nuances while maintaining global efficiencies and qualities is a difficult feat requiring first hand research, time and patience. Hear leaders from around the globe on the greatest lessons they’ve learned along the way.

Ronald Urbach Chairman, Davis & Gilbert LLP

Mark Boyd Co-Founder, Gravity Road

Nic Jones CEO, PureProfile

Guido Lara President and Founding Partner , LEXIA Insights & Solutions

Bessie Lee Founder and CEO, Withinlink

Wayne Naidoo Chief Executive Officer, Duke

11:30 AM VIEW FROM THE TOP
The modern definition of leadership continues to evolve in today’s industry landscape. Now, the best leaders are those who look at the big picture, those who balance monetization with vision and purpose, and those who work to win over the heads, hearts and minds of their workforce. The most beloved companies inspire employees to come aboard to be a part of something greater than the bottom line, and this sustainable leadership style pays a myriad of dividends. Hear insights from the top and steps that you can take to helm your company to continued success.

David Shing Digital Prophet, Oath

Christine Fruechte CEO, Colle McVoy

John Osborn CEO, OMD

Amanda Richman US CEO, Wavemaker

Kathleen Saxton

Kara Goldin

9:00 ^AM

Experience economy Breaking Through The Noise: Straightforward News and the 2018 Mid-Term Elections

The Walt Disney Company Stage

In today’s unpredictable and charged environment, real & balanced news has never been more critical to consumers.
ABC News president James Goldston and ABC’s powerhouse politics team discuss what people want from news & our straightforward take.
With Election Night around the corner, what do we know about the mood of the electorate? In a sea of misinformation as people increasingly get their news from social channels, how will consumers find the facts in one of the most consequential mid-terms in American history?

Dan Abrams Chief Legal Analyst, ABC News

James Goldston President, ABC News

Abby Huntsman The View Co-host , ABC News

David Muir Anchor & Managing Editor, World News Tonight and Co-anchor 20/20, ABC News

Tara Palmeri White House Correspondent , ABC News

George Stephanopoulos Chief Anchor ABC News, Good Morning American Anchor, and Anchor of This Week with George Stephanopoulos, ABC News

Dan Abrams

James Goldston

9:15 ^AM

Tech Stars Artificial Intelligence & Marketing Survival of the Fittest in an AI World

IBM Watson Marketing Stage

It's not a matter of “if” AI is going to impact you and your business, it’s just a matter of “when” and “how”. Join us as we take you on a journey of discovery where we will explore things you need to know, skills you’ll need and valuable insights that will not just help you survive but will enable you to thrive in your ever-evolving marketing landscape.

Louis Richardson Chief Storyteller, Watson Customer Engagement, IBM

Louis Richardson

9:30 ^AM

By The Numbers Addressability A New Kind of Advertising Company

Microsoft Stage

On the heels of a successful launch of the newly announced company, Xandr. Brian Lesser speaks with Jeanine Poggi at Ad Age about where Xandr is headed and what he thinks is on the horizon for TV Advertising.

Brian Lesser CEO, Xandr

Jeanine Poggi Reporter, Advertising Age

Brian Lesser

Jeanine Poggi

9:30 ^AM

Story Crafters Storytelling BE AFRAID. BE VERY AFRAID. BUT DO IT.

Twitter Stage

In the world of today, standing out is not just a nice to have but the only way to survive. Through a series of award winning case studies, Burger King will share some of the principles on how to develop work that truly stands out and how that creates value for the brand and the business.

Fernando Machado Global CMO, Burger King

Fernando Machado

9:30 ^AM

The Girl Gaze

Target Media Network Stage @ IMAX

Advertising, Entertainment, Tech, and Publishing - all part of the same media ecosystem and all beginning to move forward from bad legacy structures built on sexism, racism and unequal opportunity. Industries where power and privilege have been held mostly only by men. We can watch dog, we can litigate, we can #metoo, and #timesup, and we should, but we will only move forward when women’s (all women’s) points of view are equally represented in media. In conversation with Colleen DeCourcy, Natasha Alford and Amanda de Cadenet discuss closing the gender gap in the creative economy.

Natasha Alford Journalist & Deputy Editor, theGrio

Amanda de Cadenet Founder & CEO of Girlgaze, Girlgaze

Colleen DeCourcy President, Wieden+Kennedy

Natasha Alford

Amanda de Cadenet

10:00 ^AM

WSJ One on One

Realtor.com Stage

Facebook’s Carolyn Everson sits down for a Q&A with Wall Street Journal’s Media and Marketing reporter Lara O’Reilly.

Carolyn Everson VP, Global Marketing Solutions, Facebook

Lara O'Reilly Media and Marketing Reporter, The Wall Street Journal

Carolyn Everson

Lara O'Reilly

10:00 ^AM

Impact Makers Diversity CEO Action for Diversity & Inclusion

Univision Stage

Gender inequality.. #MeToo.. Charlottesville.. LGBTQ rights.. Immigration.. Implicit bias.. Collective action on diversity from the business community matters now more than ever. Bringing together CEOs from some of the world's most influential brands, CEO Action for Diversity & Inclusion™ is helping leaders put competition aside and focus on collaboration across organizations and industries. Hear from a panel of CEOs that have come together to explore how to they are coming together to drive tangible actions and impact.

Julia Boorstin Entertainment & Media Correspondent, CNBC

Scott Kauffman Chairman & CEO, MDC Partners

Deirdre Mahlan President, Diageo North America

Michael Roth Chairman & CEO, Interpublic Group

Shannon Schuyler Principal, Responsible Business Leadership; Chief Purpose Officer, PwC

Julia Boorstin

Scott Kauffman

10:00 ^AM

Entertainers Experience Economy Go Big or Go Home

The Walt Disney Company Stage

Delivering one of a kind experiences puts brands front and center in consumers’ minds and hearts. Through sponsorships, custom activations, and naming rights, brands become an even bigger part of the everyday – and notably, part of the special moments that capture the senses and remain in memories. Join Anheuser Busch VP of Consumer Connections, Joao Chueiri, and AEG as they discuss their evolving approach to partnerships and get inspired to go big or go home in experiential marketing.

Corey Leff Reporter, John Wall Street

João Chueiri Vice President, Consumer Connections, Anheuser-Busch

Russell Silvers COO, AEG

Corey Leff

João Chueiri

10:15 ^AM

Artificial Intelligence & Marketing AI-Powered Marketing: A Primer

IBM Watson Marketing Stage

Your marketing team has learned to do more with less and leverage the insights and know-how to get the job done.

You've gotten lean and yet you still generate incredible content and campaigns to drive your business.

But... there is always more to do and more data and insights to analyze. What if you could do your job faster, smarter, analyze more data more quickly, and drive to insights quickly so that you can be more creative to deliver exceptional customer experiences and journeys?

You can - with AI-powered marketing. Join us as we take a tour of many of the ways AI manifests itself in the today's marketing function and role - from reporting on and analyzing campaign metrics, to identifying audiences before they opt out, to identifying where customers struggle with their customer journey and experiences. We'll cover all of this and more in this primer for learning what AI-powered marketing is and what it can do for your team as you prepare for 2018.

Henrietta Akpata Product Marketing Director, Watson Marketing

Henrietta Akpata

10:30 ^AM

By The Numbers Addressability Advancing the Advanced TV Conversation with Samsung Ads

Microsoft Stage

TV is experiencing its most radical shift since the advent of cable. While the landscape has never been more fragmented, the possibilities have never been so promising. In the face of all these changes, advertisers are tasked to re-think the fundamentals of their TV strategy. Has TV become a digital line item? Is there enough scale and data for audience-based buys? How does OTT and Connected TV fit into the marketing mix? And perhaps most importantly, is it worth the time and effort?

Gabriella Mirabelli CEO , Anatomy

Tom Kuhn VP, Marketing, PGA Tour

Jenny Lang SVP, Managing Partner, Integrated Investment, Universal McCann

Michael Scott Head of Sales for the East Coast, Samsung Ads

Jules Strachman Senior Marketing Partner Manager

Gabriella Mirabelli

Tom Kuhn

10:45 ^AM

Intent is Redefining the Marketing Funnel: A New Formula for Growth

Target Media Network Stage @ IMAX

In an intent-driven world, the opportunity for marketers to lead growth for business has never been greater. Join us for a discussion on how intent is redefining the traditional funnel, the new shapes of today's dynamic consumer journeys, and the new formula for success.

Allan Thygesen President, Americas, Google

Kristin Lemkau CMO, JPMorgan Chase

Allan Thygesen

Kristin Lemkau

11:00 ^AM

Impact Makers Diversity Make Yourself Uncomfortable

Univision Stage

As consumers become increasingly more diverse, brands and agencies are struggling to leverage diversity and inclusion as a business strategy. We need to get out of our comfort zones and change the way we think about everything.

‘Good’ is a word that is rarely used in conjunction with business and culture, but increasingly consumers around the world are demanding more of the brands they purchase. Learn how prioritizing diversity and inclusion shapes brands and agencies both internally and externally.

Bobby Jones Author, Good Is the New Cool

Poorna Jagannathan Actor & Producer

Sheba Lee Student, Miami Ad School at Portfolio Center

Pippa Seichrist Cofounder, Miami Ad School Global Network

Sarai Wingate Student, Miami Ad School at Portfolio Center

Paul Woolmington CEO, Canvas Worldwide

Kien Quan Content Creator, 360i

Bobby Jones

Poorna Jagannathan

11:30 ^AM

Ad Shapers Creative Leadership The Trust Series The CMO Perspective on Trust, Quality & Brand Safety

Realtor.com Stage

Leading CMOs took the stage last year to express their dissatisfaction with the current state of digital advertising, so has progress been made a year later? This panel discussion featuring three influential CMOs and led by OpenX CEO Tim Cadogan will dive deep into the current state of trust in digital advertising through the lens of the decision makers themselves. Key topics will include how CMOs are tackling quality challenges, whether progress has been made, and where they see the industry 12 months from now.

Tim Cadogan CEO, OpenX

Raja Rajamannar Chief Marketing & Communications Officer, Mastercard

Jessica Rodriguez CMO, Univision

Meredith Verdone CMO, Bank of America

Tim Cadogan

Raja Rajamannar

11:30 ^AM

Story Crafters Storytelling What Brands Must do to Engage Today's Conscious Consumers

Twitter Stage

From undergoing a digital renaissance, to investing in new ways to successfully tell engaging stories, B2C brands are continuing to transform in a world of digitally savvy consumers. This panel will dive deep into how the likes of Loreal, COTY and more are evolving in order to align with conscious consumers who seek out authenticity, and how they – from legacy brands to the newcomers – are investing in innovative branded content technology that aligns with their audience’s beliefs and today’s consumption habits.

Kerry Flynn Marketing Reporter, Digiday

Sivonne D. Vice President of Marketing, L'Oréal USA

Cheryl Dixon Vice President, Communications & Public Relations, COTY

Kate Santore Content Excellence Lead, Coca-Cola

Shachar Orren Chief Storytelling Officer, Playbuzz

Kerry Flynn

Sivonne D.

11:30 ^AM

Perception vs. Reality Perception vs Reality: The Internet is Free

Captify Speakeasy Stage

The quality of digital content and consumers’ expectations are reaching a crossroads as publishers strive for site monetization while maintaining the integrity of their editorial content. Consumers demand high-quality, but accustomed to content on demand in today’s digital age, are not always willing, or aware of the need, to engage in a value exchange with publishers.

This panel will explore how publishers can help consumers understand the need for a value exchange and new and innovative ways for publishers to monetize content.

Scott Bender Global Head, Publisher Strategy & Business Development, Prohaska Consulting

Ben Phelung Director of Publisher Partnerships, Captify

Dave Pond GM of Programmatic and Display, Vox Media

Scott Bender

Ben Phelung

12:00 ^PM

Impact Makers Diversity Creating Movements that Matter

Univision Stage

Pharrell Williams. Janelle Monae. Two of the ground-breaking African American artists and musicians who are featured participants in the year-long Black History is Happening Now initiative created in partnership with Spotify and SATURDAY MORNING. The Cannes-award winning team behind SATURDAY MORNING and Spotify talk about how brands can build movements that are authentic. SATURDAY MORNING also shares its mission for 2018 and beyond to give back and give away.

Keith Cartwright ECD, 72 & Sunny, Saturday Morning

Jayanta Jenkins Global Group Creative Director, Twitter

Kwame Taylor-Hayford Managing Director, Chobani

Tim Nudd Editor in Chief, Clio Awards

Amanda Butler Global Associate Brand Diector, Artist and Original Content, Spotify

Keith Cartwright

Jayanta Jenkins

12:00 ^PM

Trust, Purpose and Authenticity: The Power of Brands to Change People’s Lives

Target Media Network Stage @ IMAX

It is no longer enough for brands to market superior products and optimize the consumer experience. In today’s climate, brands need to go one step further and actually add value to consumers’ lives in order to stand out. In this conversation, Arianna Huffington speaks to leaders from some of the biggest brands in the world for a cultural conversation on the role brands play in consumers’ lives and the power brands have to change individual outcomes. Topics include productivity and performance, stress reduction, daily routines, employee narratives and the role of purpose and meaning in work and life.

Arianna Huffington Founder and CEO of Thrive Global, Thrive Global

John Roselli General Manager of Consumer Wellness, Bose

Kirsten Allegri Williams Chief Marketing Officer, SAP Success Factors

Sara Saunders Associate Brand Director, P&G

Arianna Huffington

John Roselli

12:30 ^PM

By The Numbers Addressability From Attribution to Activation: the Customer Journey Comes to Life

Microsoft Stage

The consumer journey is no longer elusive. Advanced marketing attribution has solved it. But MTA is at best a backwards-facing exercise if you can’t activate your learnings to make your optimization smarter. DMP’s are great at last click, but aren’t the integrated end-to-end system they purport to be. But what if…join Neustar to talk about what happens when your marketing intelligence and analytics platform actually goes forwards, backwards and end-to-end and learn what journey intelligence can do for your marketing.

Julie Fleischer VP Product Marketing - Marketing Solutions, Neustar

Salim Sitafalwalla Director Consumer and Competitive Insights, AT&T

Kristin Volkmann Director, Media AT&T Prepaid Portfolio, AT&T

Michael Venables Executive Director, Hearts & Science

Julie Fleischer

Salim Sitafalwalla

12:30 ^PM

Ad Shapers Creative Leadership Developing The Next Generation Of Leaders

Realtor.com Stage

When Marketing is constantly changing, what is the path for career growth for the next generation?

The recently formed Marketing Standards Board is tackling these challenges by working to define and assess the skills needed to succeed. For nearly a year, they have been meeting to craft a framework to explain career progression for the next wave of leaders, and to create a path for merit-based recognition.

The panelists will discuss why it is necessary to unpack modern marketing careers, and how new standards can help both marketing organizations and aspiring marketers to succeed.

Seth Rogin President & CEO, Nucleus Marketing Solutions

Matt DelRe Director of Performance Solutions, Google

Gail Horwood SVP, Integrated Marketing, Kellogg Company

Kieran Luke GM Credentials at General Assembly, General Assembly

Micky Onvural CEO, Bonobos

Gretchen Saegh-Fleming CMO, L'Oréal USA

Seth Rogin

Matt DelRe

1:00 ^PM

Impact Makers Diversity Extraordinary Success. Done Differently.

Univision Stage

Creative Spirit leaders share insights from year one of this highly successful inclusion program. Creative Spirit provides the opportunity for individuals with learning, intellectual and developmental disabilities to work at the best companies in the world. From MRM|McCann to A&E Networks to Voya to Verizon to OMD, employers and employees from around the industry and around the globe talk about their extraordinary experiences.Come and discuss the future of hiring directly with candidates and corporate leaders we admire.

Laurel Rossi CMO, OMD, Co Founder Creative Spirit

Joanna McElnea Photographer, Marketing Manager, Creative Spirit

Gianna Morello Student, Intern, Creative Spirit

Terry Ebert Director Candidate Services and Candidate Resources, Creative Spirit

Christopher Martin Manager, MRM|McCann, Creative Spirit

Laurel Rossi

Joanna McElnea

1:00 ^PM

Culture Summit New Cannabis: Seed To Sale

Culture Stage

Join PRØHBTD and friends as they discuss the emerging brands and lifestyle trends in the cannabis space.

1:00 PM OPENING REMARKS
Hear from Drake Sutton-Shearer, Founder and CEO of PRØHBTD, as he dives into the state of cannabis in 2018

Drake Sutton-Shearer CEO and Founder , PRØHBTD

1:20 PM THE EMERGENCE OF THE CANNABIS CPG CONSUMER
The rapid growth in demand for cannabis-related products across multiple categories has been accompanied by a shattering of long-standing stereotypes of who this consumer actually is. Join us for a panel where we will dive into the emerging consumer cannabis profiles and how their preferences are impacting not only the current players in the market but are also shaping the opportunities that lay ahead for new entrants from CPG, retail and beyond.

Craig Binkley President, PRØworks

Shannon Belisario Director of Brand Development, PRØHBTD

Sheldon Croome President & CEO, Atlas Growers Ltd.

David Richard Bell Founding Partner, Idea Farm Ventures & past Chaired Professor at the Wharton School, Idea Farm Ventures (IFV)

Jeremy Berke Science and Innovation Reporter, Business Insider

2:10 PM ADAPTING CANNABIS TO MAINSTREAM BRANDS AND LIFESTYLE TRENDS
The future of cannabis experiences will be in mainstream channels, where consumers seek the health and wellness benefits through value-added varieties of consumer products they already use and channels they already trust.

Brian Braiker Editor, Ad Age

Kareem Burke Co-Founder Roc A Fella Records & CEO of Circle of Success, Roc A Fella Records, Circle of Success

Michael Christopher Chief Mood Officer, Mood 33

Justin Koenigsberger Chief Revenue Officer, Entrepreneur Media/Green Entrepreneur

Jeffrey R Gossain Vice President of Operations, Atlas Growers

Drake Sutton-Shearer

Craig Binkley

1:15 ^PM

Great Minds Think Unalike

Target Media Network Stage @ IMAX

Academy Award winning actress Emma Stone sits down for a fireside chat with leading child and adolescent psychiatrist Dr. Harold S. Koplewicz, president of the Child Mind Institute. The Child Mind Institute is an independent, national nonprofit dedicated to transforming the lives of children and families struggling with mental health and learning disorders. In this conversation, Dr. Koplewicz and Ms. Stone will explore the connection between creativity and anxiety and discuss how being authentic about mental health can be a game-changer, both personally and professionally.

Emma Stone Academy-Award Winning Actress

Harold Koplewicz, MD President, Child Mind Institute

Emma Stone

Harold Koplewicz, MD

1:30 ^PM

Ad Shapers Creative Leadership “Be More Pirate”: The Disruptor Series LIVE Podcast

Realtor.com Stage

“I’d rather be a pirate than join the Navy.” – Steve Jobs
Rob Schwartz, CEO of TBWA\Chiat\Day New York and host of The Disruptor Series podcast, sits down with author and entrepreneur Sam Conniff Allende to discuss his latest book, “Be More Pirate: Or How to Take on the World and Win,” in which he unveils the innovative strategies of Golden Age pirates, drawing parallels between the tactics and teachings of legends like Henry Morgan and Blackbeard with modern rebels, like Elon Musk, Malala Usefsi and Banksy

Rob Schwartz CEO, TBWACHIATDAY, New York

Sam Conniff Allende Entrepreneur, Author, "Be More Pirate"

Rob Schwartz

Sam Conniff Allende

2:00 ^PM

Verticals Retail Brick-and-Mortar is Alive and Well

Foursquare Stage

In the age of Amazon, drop-shipping, and smartphones, online shopping is now more convenient than ever and ecommerce continues to show signs of massive growth. That said, it is a common misconception that physical brick-and-mortar stores are in danger of disappearing. Despite the torrent of press, 90% of all commerce still happens in-store according the U.S. Census Bureau. In other words, more than 9 in 10 purchases are rung up in-person at POS stations attended by real people holding real products.

This panel will take a deep dive into the future of brick-and-mortar retail by discussing the windfalls and pitfalls that physical store locations can face in our digital world and will cover everything from location and customer experience to why retailers should embrace both and online and offline strategy. As the American Mall goes the way of the Dodo, what can retailers and marketers do to make sure that they survive and thrive?

Eric Hadley Chief Marketing Officer, GroundTruth

Whitney Fishman Zember Managing Partner, Innovation & Consumer Technology, Wavemaker

Tariq Hassan EVP, Chief Marketing Officer, Petco

Christina Lu General Manager, Uni Marketing Center, Alibaba Group Marketing

Eric Hadley

Whitney Fishman Zember

2:00 ^PM

Perception vs. Reality Perception vs Reality: Diversity Is Not My Problem

Captify Speakeasy Stage

Conversation and awareness about gender and diversity equality has been brought front and center to the digital media and advertising industries. But dialogue and awareness is not enough, it’s how we act from here that counts.

In the UK most recently it became a mandate for companies over 250 to publicly publish their Gender pay gap, proportion of men and women in each quartile, gender bonus gap. Made for some uncomfortable reading in many instances, with the true scale of the challenge actually revealed. Iceland earlier this year passed a law to eliminate pay differentials for the same job, so it’s moving - although it is very much centered on gender right now!

Many brands are asking agencies and partners to reveal the 'reality' of their diversity stats in a bid to force the companies they work with to even out their ratios. But is this how change and equality will truly come about? If we as an industry are going to create lasting social change, shouldn’t the responsibility not only lie with hiring but also within?

The perception is that quotas and balanced hiring practices will drive change in diversity, but in reality, does this really mean that inclusion and advocacy for change are really being addressed?

Frederic Bonn SVP Executive Creative Director, iCrossing

Janet Caputo Karp SVP Activation, Social , MRY

Anand Siddiqui VP of Insights, Captify

Amanda Stout, MBA Global Partnerships - Digital Media and Ad Tech, IBM

Frederic Bonn

Janet Caputo Karp

2:00 ^PM

Impact Makers Diversity ADCOLOR: In Conversation with the Future

Univision Stage

Join Founder & President, Tiffany R. Warren and the remarkable past and present Mr. and Ms. ADCOLOR honorees as they share practical, straightforward ways to level up diversity & inclusion in the creative industries and highlights from the 12th Annual ADCOLOR Conference & Awards.

Tiffany R. Warren SVP & Chief Diversity Officer, Omnicom Group

Michelle Almeida Account Executive, Anomaly

Jezzika Chung Copywriter, Anomaly

Andy Deaza Creative Resident, BBDO

Kevin Lee Associate Account Manager, Droga5

Jonathan Priester Global Black Community Advisor, Google

Tiffany R. Warren

Michelle Almeida

2:30 ^PM

Ad Shapers Creative Leadership Run It Like a Girl

Realtor.com Stage

Hear from CEOs leading successful independent ad agencies, CEOs who also happen to be women. Topics discussed will include positioning agencies for growth, mentoring and preparing women for the C-Suite and building the modern workplace.

Frances L. Webster CEO, Walrus

Sandy Greenberg Co-Founder, CE0 , Terri & Sandy

Seema Miller President / CSO, Wolfgang

Mary Perhach President, SwellShark

Megan Graham Reporter , AdAge

Frances L. Webster

Sandy Greenberg

2:30 ^PM

Transformation At Speed

Target Media Network Stage @ IMAX

Join R/GA founder, chairman and CEO Bob Greenberg, along with Saneel Radia, EVP, Global Head of Consulting; Barry Wacksman, EVP Global Chief Strategy Officer; Jess Greenwood, SVP, Head of Strategy; and Ben Williams, VP Executive Creative Director, Products & Services, as they unpack the briefs that every brand should be tackling to transform their business, customer experience and marketing.

Bob Greenberg Founder, Chairman and CEO, R/GA

Saneel Radia SVP, Global Head of Consulting, R/GA

Jess Greenwood SVP, Head of Strategy US, R/GA

Barry Wacksman EVP, Global Chief Strategy Officer, R/GA

Ben Williams VP, Executive Creative Director, Products & Services, R/GA

Bob Greenberg

Saneel Radia

3:00 ^PM

Impact Makers Diversity Over The Rainbow: Activating the LGBTQ Community

Univision Stage

It’s been a banner year for LGBT characters on Broadway, and advertising agency Serino Coyne helped lead the charge. Shows include the Pulitzer Prize-winning play “Angels in America,” the groundbreaking drama “The Boys in the Band,” the hilarious and heart-wrenching "Harvey Fierstein's Torch Song" and the gender-blending musical “Head Over Heels.” How did these shows reach audiences in the gay community and beyond? Broadway producers and creatives take a deep dive into how they gave these shows a big gay boost.

Erik Piepenburg Features Editor, Serino Coyne

Richie Jackson Producer, Harvey Fierstein's Torch Song on Broadway

Jordan Roth President, Jujamcyn Theaters

Ariana DeBose Actor, SUMMER: The Donna Summer Musical, Hamilton

Lisa Kron Playwright, FUN HOME

Erik Piepenburg

Richie Jackson

3:00 ^PM

Verticals Retail How the Battle for the Last Mile has Become the War for the Last Block

Foursquare Stage

Everyone is trying to get closer to consumers, but convenience retailers have already secured a formidable position at the 'last mile' of the journey. This poorly-understood, $600 billion fuel and convenience store industry continues to evolve, and it has shown extraordinary resilience to disruptive market forces as the battle has moved to the 'last block'. GasBuddy's Mark Coffey will explain how convenience retailing presents an enormous opportunity for brands who wish to engage and win with today's empowered consumers.

Mark Coffey SVP of Strategic Partnerships, GasBuddy

Mark Coffey

3:30 ^PM

Ad Shapers Creative Leadership Data Driven Creative

Realtor.com Stage

Long gone are the days of satisfying a brief with a creative vision and process. We are seeing an interplay of science and art within the industry that is here to stay. Data has become a driving factor of campaigns - offering marketers a multitude of information on their consumers. Chief Digital Officers are working hand in hand with Chief Creative Officers bridging the gap between creativity and data. This panel of CDOs and CCOs will explain how to send the right message to your target audience and how to get there.

Kyle O’Brien Creative Works Editor, The Drum

Jennifer Brett Head of Americas Insights for Marketing Solutions , LinkedIn

Richard Guest Global Digital Officer and Executive Vice President, Global Business Director, DDB Group

Gunnard Johnson Head of Measurement Science and Insights, Pinterest

Kyle O’Brien

Jennifer Brett

3:45 ^PM

Accountable Advertising

Target Media Network Stage @ IMAX

Now more than ever brands are demanding transparency and insight into the actual incremental sales return on their marketing investments. Modern marketers want a closer connection between marketing activities and business results. These pressures and rising expectations are paving the way for “accountable advertising platforms" to play a bigger role. Listen in on this frank conversation around how the next generation of advertising platform players will rise to the challenge.

Suzanne Vranica Advertising Editor, The Wall Street Journal

Kristi Argyilan Senior Vice President, Media and Guest Engagement, Target

Ginny McCormick Vice President of Integrated Media and Promotions, Hasbro North America

Brian Lesser CEO, Xandr

Allan Thygesen President, Americas, Google

Suzanne Vranica

Kristi Argyilan

3:45 ^PM

Culture Summit Fashion Forward

Culture Stage

Hear from the founders, creators and makers of the luxury brands you know and love and get inspired by their creativity, learn the trends, and discover the power of collaboration.

STEVE MADDEN IN CONVERSATION
Join us for an intimate conversation with one of America’s most successful shoe designers. We’ll talk with Steve about how he built his billion dollar empire from the ground up – with grit and an innate sense for democratizing trends. Years ahead of the curve, Steve built his corporate culture like a family, recognized the value of consumer insights, and quietly embraced the importance of giving back through various non-profits that help former inmates lead productive lives. In this candid one-on-one discussion, learn Steve’s hacks for a successful life and scaling a global brand – even in the face of adversity.

Steve Madden Fashion Designer, Founder, Steve Madden

Quynh Mai Founder, Moving Image & Content

HOW COMMUNITY HELPS BUILD BRANDS & THE RISE OF COLLABORATIONS
A finding from the recent Luxury Marketing Council Strategy Summit shows that there has been a dramatic rise of collaborations among kindred spirit luxury brands. In 1995, in a room of 100 people maybe five would be interested in collaborating together. Today in a room of 100, conservatively, 75 have worked with another luxury brand to win more customers like their best customers. Hear from leaders of luxury on the opportunities abound with collaborations, and the importance of fostering community within your brand.

Kelly McCarthy SVP of Brand Communications, LVMH

Mazdack Rassi Co-Founder, Milk + Milk Makeup

THE GLOSSY PODCAST LIVE
During the Glossy Podcast Live, host and Glossy managing editor Hilary Milnes will bring a fashion executive to the Advertising Week stage for an unflinching conversation about how to succeed in the modern era of retail, in which the traditional pillars of strategy have crumbled and Amazon looms above all.

Hilary Milnes Senior Reporter, Glossy

Henry Davis President & COO, Glossier

Steve Madden

Quynh Mai

4:00 ^PM

Entertainers Experience Economy Designed for Live: Powerful Storytelling Through Experiential

The Walt Disney Company Stage

The experts at We’re Magnetic invite you to rethink the traditional thought leadership panel with Designed for Live, an interactive master class on designing consumer-first experiences that resonate across shared, earned, and owned media.

Jessica Reznick President, We're Magnetic

Rachel Saunders Global Director of Consumer Research and Insights, We're Magnetic

Phil Koutsis Executive Creative Director, We're Magnetic

Michelle Bablo Event Experience Director, We're Magnetic

Jessica Reznick

Rachel Saunders

4:00 ^PM

Impact Makers Diversity Black Gay Men in Advertising and Media

Univision Stage

How did these men climb the corporate ladder or break through the agency ceilings to decision make roles in one of the most competitive fields in the world? How do they stay creatively inspired, agile and driven? What are the challenges and rewards?

Emil Wilbekin Founder/ Executive Director , Native Son

Daryl Bowman Executive Account Director, Condé Nast

Hans Dorsinville Chief Creative Officer, Select World

William Roberts-Foster Director, Portfolio Integrated Marketing, NBCUniversal

Emil Wilbekin

Daryl Bowman

4:00 ^PM

Verticals Retail Loyalty Across Verticals

Foursquare Stage

In an era where the choices are endless, does brand loyalty still exist? How do you know if someone is truly loyal or just a heavy category spender? Across all verticals, including retail, restaurant, etc. how should brands define loyalty now? Additionally, how do you turn a heavy category spender into a true loyal? And, what are the true metrics for gauging loyalty. Cardlytics will explore how to define loyalty and engender it across verticals in an era where the consumer is control and the choices are endless.

Dani Cushion CMO, Cardlytics

Kevin Keith Chief Brand Officer, Orangetheory Fitness

Joshua Stein Director, Financial Partnerships, Hilton

Julie Sukosd Sr. Manager Global CRM, Under Armour

Dani Cushion

Kevin Keith

4:15 ^PM

Tech Stars Artificial Intelligence & Marketing How Media & Brands Are Using Voice AI and Smart Speakers to Connect with Consumers

IBM Watson Marketing Stage

Smart speakers reach more than 50 million U.S. consumers today. That figure will likely grow another 25% before 2018 is over and reach 100 million people worldwide. Voice is the next big digital channel. Panel participants have collectively launched over 1,000 voice apps on Amazon Alexa and Google Assistant. Learn how leading brands and media companies are approaching voice, what they have done and what they've learned.

Bret Kinsella Editor and Founder, Voicebot.ai

Suzanne Grimes EVP / President, Cumulus Media / Westwood One

Pat Higbie CEO, XAPPmedia

Douglas Rozen Chief Media Officer, 360i

Andreas Westfield Associate Director, Digital Investment, Spark Foundry

Bret Kinsella

Suzanne Grimes

4:30 ^PM

Ad Shapers Creative Leadership Pioneers & Innovators

Realtor.com Stage

Today’s top companies and brands are taking an active stand for more than the products they create and services they deliver. Join BCW (Burson Cohn & Wolfe) for a lively discussion with leaders whose organizations are championing for human values, democracy and social issues.

Corley Kenna Director, Global Communications and Public Relations, Patagonia

Meredith Verdone CMO, Bank of America

Jim Joseph Global President, BCW (Burson Cohn & Wolfe)

Corley Kenna

Meredith Verdone

5:00 ^PM

Impact Makers Diversity How Microsoft, Dentsu Aegis Network and McCann Dialed Up Diversity & Inclusion

Univision Stage

How can agencies implement D&I efforts more effectively? Microsoft challenged Dentsu Aegis Network & McCann three years ago to transform their D&I strategy and this long-term commitment is exceeding expectations. Nick Brien, CEO, Americas, Dentsu Aegis Network will discuss how their partnership with Microsoft (Kathleen Hall, Corporate Vice President, Brand, Advertising and Research) resulted in a D&I framework that is creating benefits for both agencies, the brand & society.

Jacki Kelley Deputy Chief Operating Officer, Bloomberg Media Group

Singleton Beato Chief Diversity & Engagement Officer, McCann Worldgroup

Nick Brien CEO, America, Dentsu Aegis Network

Kathleen Hall Corporate VP, Brand, Advertising and Research, Microsoft

Jacki Kelley

Singleton Beato

5:00 ^PM

Entertainers Experience Economy Ken Auletta and Serial Entrepreneur Gary Vaynerchuk Join Forces for a Fireside Chat

The Walt Disney Company Stage

Ken Auletta, whose latest book, Frenemies, explores the changes in the advertising world from the perspective of its most powerful players, will be in conversation with Gary Vaynerchuk, chairman of VaynerX, whose advertising agency, VaynerMedia, works with clients such as JPMorgan Chase, Diageo, Turner and GE. Together they’ll discuss disruption in the advertising industry and the value in capitalizing on consumer attention.

Gary Vaynerchuk CEO & Co-Founder, VaynerMedia

Ken Auletta Columnist, The New Yorker

Gary Vaynerchuk

Ken Auletta

5:00 ^PM

Redefining Bravery: Understanding Perspectives To Move The Conversation Forward

Target Media Network Stage @ IMAX

Difficult conversations are taking place in our industry. The ANDY Awards judging was just the beginning of a larger dialogue and a defining moment – as ad professionals and as people. Empathy and change can only happen when we share perspectives and exhibit bravery and compassion to move the conversation forward. This group of influencers representative of all facets of creativity will share insights, lessons learned and their perspective on brands as agents of positive change.

Colleen DeCourcy President, Wieden+Kennedy

Marc S. Pritchard Chief Brand Officer, Procter & Gamble (P&G)

Keith Cartwright ECD, 72 & Sunny, Saturday Morning

Colleen DeCourcy

Marc S. Pritchard

5:30 ^PM

Ad Shapers Creative Leadership The Creative Carousel

Realtor.com Stage

Creative innovators will each have a turn on the carousel during this all-star panel. Listen as these experts share their insights into the creative universe and creative mindset. Each panelist will share secrets of finding creative success, and how to build great campaigns. Listen to personal inspirations, creative admirations, and what they hope is in store for the future of advertising.

Andrew Strickman Head of Brand, Chief Creative, Realtor.com

Matt McKay EVP & ECD, Publicis New York

Tom Murphy Co-Chief Creative Officer, McCann NY

Lauren Nagel VP, Executive Creative Director, Pandora

Rob Siltanen Chairman & Creative Director, Siltanen & Partners

Andrew Strickman

Matt McKay

9:00 ^AM

Entertainers GenZ Gen Z: Decoding the Digital Generation

The Walt Disney Company Stage

Gen Z is more complex than an “it’s complicated” relationship status on Facebook. In this can’t-miss session,
you’ll hear all about debunked myths marketers operate under when it comes to catching some Zs. And you’ll discover the fine-grain habits, preferences, needs and challenges of Gen Zers from A-list expert, Alex Gallagher, CMO of UNiDAYS, the world’s leading Student Affinity Network. Whether you’re an agency, brand or CEO, you’ll leave this presentation with the tools and insights you need to craft the right Gen Z strategy to make a lasting impact with an audience who is already becoming more influential than millennials and wields $143 billion in spending power.

Alex Gallagher Chief Marketing Officer, UNiDAYS

Alex Gallagher

9:00 ^AM

AdTech Adtech Track Introduction

IBM Watson Marketing Stage

Get ready for a full day of programming with the Adtech Track presented by Adobe.

Christine Beury Director of Global Campaign Marketing, Advertising Cloud, Adobe

Christine Beury

9:00 ^AM

Culture Summit The Future of Audio The State of Audio Listening & Advertising

Culture Stage

With a growing audience, enhanced distribution and a healthy economic forecast, audio has emerged as a medium that didn’t just weather the digital transition, but flourished within it. To kick off The Power of Audio Summit at Advertising Week, NPR CMO Meg Goldthwaite sits down with Tom Webster (Edison Research) and Anna Bager (IAB) to discuss the latest developments in consumer behavior around audio, the evolving audio advertising marketplace, and what audio still stands to gain as digital innovation continues to impact media and advertising.

Meg Goldthwaite CMO, NPR

Anna Bager EVP of Industry Initiatives, IAB

Julia Chen Davidson Head of Partner Marketing, Google Home

Tom Webster SVP, Edison Research

Meg Goldthwaite

Anna Bager

9:00 ^AM

Impact Makers Empowerment The Opportunity of Intersectionality in the Pursuit of Equity

Univision Stage

Intersectionality is both a lens for recognizing oppression in the world and a tool for eradicating it. It’s not a new concept, but it has emerged in recent mainstream conversations thanks to the impact of the Women’s March, March for Our Lives, TIME’S UP movement and other high-profile events.
Today, millennials are pushing the boundaries of movements to ensure the multiple dimensions of their identity are represented. In this session, women will discuss the importance of intersectionality in activism and the workplace as well as share successes and failures, all in the spirit of pushing real change for women, all women.

Susie Nam Chief Operating Officer, Droga5

Michelle Almeida Account Executive, Anomaly

Pratiksha Kamath Director, Universal McCann

Gloria Lin Coordinator, Diversity & Inclusion, 4A's

Nicole Narvaez Senior Art Director , Ogilvy

Susie Nam

9:15 ^AM

Tech Stars AdTech Innovations in (Digital) Out-of-Home

IBM Watson Marketing Stage

From leveraging mobile data to visual detection on out of home screens, programmatic to real time ad serving the level of innovation in out of home today is staggering. Key stakeholders in the Out of Home industry discuss new technologies and capabilities designed to increase marketers’ ROI.

Barry Frey CEO, DPAA

Greg Glenday CEO, Adspace

Ron Camhi Managing Partner Los Angeles Office and Chair, Advertising & Digital Media Industry Group, Michelman & Robinson

Molly Schultz VP, Group Partner, Digital Investment & Innovation , UM

Sean McCaffrey President & CEO, GSTV

Barry Frey

Greg Glenday

9:30 ^AM

Ad Shapers Agency-Client Relationships Dynamic Duos

Realtor.com Stage

The agency and client relationship is one of the most critical ingredients to creating great work that drives business results.
We will hear from client and agency Dynamic Duos who will share “behind the scenes” secrets about what it really takes to build strong partnerships. What are their principles of leadership? How do they create high performing teams? How do they resolve conflict? How do they measure success? Join us to learn from stories of their personal triumphs...and failures!!

Alicia Tillman CMO, SAP

Andrea Sullivan Chief Client Officer, VaynerMedia

Fazir Ali VP, Head of Product and Customer Experience, TaxAct

Stephen Clements Chief Creative Officer, YMedia Labs

Carter Murray Worldwide CEO, FCB

Eric Reynolds Senior Vice President – Chief Marketing Officer, The Clorox Company

Alicia Tillman

Andrea Sullivan

9:30 ^AM

By The Numbers Trust & Transparency The New Rules of Data

Microsoft Stage

Privacy and transparency are the buzzwords of 2018 in the aftermath of GDPR. The standards within this sphere have been elevated and marketers must now adjust to adhere to these rules. How can you maintain ROI while respecting new legislations? This panel will explain the repercussions and outcomes to come.

Dana Hayes CEO, ShareThis

Glen Ames Chief Product Officer, Captify

Claudio Flores Thomas Associate VP , LEXIA Insights & Solutions

Thomas Pasquet CEO, USA, Ogury

Tracy YoungLincoln EVP, Data, Technology & Intelligence, Moxie & MRY

Dana Hayes

Glen Ames

10:00 ^AM

Verticals Democratizing Digital: How it’s a win for both SMBs and Digital

Foursquare Stage

Digital has never before been so accessible. More platform and vendor options are available and marketers are getting increasingly empowered with knowledge and guidance on how to make the most of their investments. The democratization of digital has broken down barriers for small businesses. And because sophisticated SMB marketers know digital is not only where their customers are but where their competition is, they are embracing it like never before.

Most companies are SMBs. In fact, 99% of companies in the US have fewer than 200 employees. Small businesses play a critical role in our economy. More than half of job creation is created by small businesses. When digital tools are more accessible and inexpensive for SMBs democratization serves as a larger mission of improving the world’s access to economic opportunity.

As small businesses aim to grow they are increasingly investing in digital. LinkedIn has conducted extensive research to discover the characteristics that might transform a SMB’s growth trajectory. LinkedIn’s research has had a deep influence on how it is reshaping its advertising platform to be more attractive to SMBs, specifically pivoting towards an empowered customer business model.

Heidi Andersen Head of LinkedIn’s Global Online Sales, LinkedIn

Jeremy Greenberg CEO, Flyte Fitness

Jill Griffin COO, Functional Nutrition Alliance & Business & Marketing Strategist, Jill Griffin Ventures, LLC

Matt Smith CMO, TripActions

Heidi Andersen

Jeremy Greenberg

10:00 ^AM

Impact Makers Empowerment Imperfect, Vulnerable & Being Real: Leadership Redefined

Univision Stage

We’re living in the age of transparency which has seeped far beyond contract negotiations and open pricing, to boardrooms meetings and hallway conversations. The #MeToo movement and the responding “Time’s Up” campaign have no doubt made great strides in the field of gender parity, but are we also witnessing the emergence of a change in how leaders show up?

Rachel Feintzeig Reporter, Wall Street Journal

Bill Hoogterp Founder, CEO & Coach

Adrienne R. Lofton Global Brand Builder | Strategist | Creator (Former SVP, Global Brand Management Under Armour)

Sharon O’Sullivan Chief Revenue Officer, OZY Media

Sheri Roder EVP, Chief of WHY, Horizon Media

Rachel Feintzeig

Bill Hoogterp

10:15 ^AM

Tech Stars AdTech Trust Your Customers: Channel KPIs Are Meaningless. Customer KPIs Are the Future.

IBM Watson Marketing Stage

When you have bad data—or don’t trust data—the result is often wasted ad spend. That’s why clients need greater visibility into measurement and accurate insight into campaign performance. Channel KPIs traditionally provided clients perspective to make their decisions, but that time has passed. Today, clients must focus on KPIs that align results to customer experience. This session will address how clients can use customer KPIs to obtain accurate measurement and attribution, and fuel future decisioning.

Rob Cosentino SVP Strategic Consulting, Epsilon and Conversant

Lauren Fisher Principal Analyst, eMarketer

Catrina Logan Boisson Marketing and Customer Experience SME, Watson Customer Engagement

Orchid Richardson Vice President and Managing Director, Data Center of Excellence, IAB

Lee Boykoff SVP, Digital , A+E Networks

Rob Cosentino

Lauren Fisher

10:30 ^AM

Ad Shapers Agency-Client Relationships Seth Godin: This Is Marketing

Realtor.com Stage

In this engaging talk and master class interaction, Seth will help you see that marketing is fundamentally different now, and we get a chance to market with people, not at them, that we can obsess about the smallest viable audience, and most of all, in his words, "we can do work that matters for people who care." Not to be missed...

Paul Bellantone President and CEO, Promotional Products Association International (PPAI)

Seth Godin Author, Entrepreneur and Marketer,

Paul Bellantone

Seth Godin

10:30 ^AM

Story Crafters Video & Content If Attention is the Currency for Advertising, What does it take to get More?

Twitter Stage

What are we really paying for with advertising budgets, if not for a brief moment of consumers' time?
A brief research highlight on the state of consumer attention followed by a panel discussion among senior executives from brand advertising, creative agency and publishing organizations for best practices in capturing and retaining consumer attention in an increasingly fragmented and noisy media environment.

Seraj Bharwani Chief Strategy Officer, AcuityAds

Robin Fitzgerald Chief Creative Officer, BBDO Atlanta

Anna Papadopoulos Vice President, Media and Sponsorships, Prudential

Dennis Yuscavitch Vice President, Product Marketing, Global, Outbrain

Seraj Bharwani

Robin Fitzgerald

10:30 ^AM

By The Numbers Trust & Transparency Changes Ahead: Future-Proof your Enterprise

Microsoft Stage

Technology has caught up with our imaginations, creating data with every swipe, search and download. Our industry now faces a critical inflection point - either ensure all this new data is used ethically to enhance customer experiences and improve marketing capabilities, or risk a number of unfortunate outcomes. The only way to future-proof your data strategy and your organization is by operationalizing data ethics - deliberating between what you can technically do with data and what you should do with data.

Sheila Colclasure Chief Privacy Officer, LiveRamp

Brad Weltman VP of Public Policy, IAB

Sheila Colclasure

Brad Weltman

10:50 ^AM

Culture Summit The Future of Audio The Audio Revolution: Dare to Listen

Culture Stage

The audio revolution is having an impact across platforms, devices, and content and, as a result, audio is gaining more weight in marketing strategies. Marketers are now asking all the same questions that they did with digital in the early 2000s: How do I strategize for it? Who are the influencers? How to I track it? How to I measure it?

Join an in-depth conversation with select C-suite executives who are breaking the sound barrier.

Tracy Keim Vice President, Consumer Marketing & Brand, 23andMe

Gayle Troberman CMO, iHeartMedia

Tracy Keim

Gayle Troberman

11:00 ^AM

Perception vs. Reality Perception vs Reality: All clicks are created equally

Captify Speakeasy Stage

Brands are not considering the right metrics for their media campaigns, which is leading to decisions that are not optimizing spend to the full effect. How can we shift mindsets away from these traditional metrics toward more meaningful indications of engagement and getting a better picture of a campaign’s impact on purchase behavior and overall movement toward a brand’s business objectives?

Jeff Nicholson Chief Media Officer, VaynerMedia

Matt Prohaska CEO & Principal, Prohaska Consulting

Anand Siddiqui VP of Insights, Captify

Jeff Nicholson

Matt Prohaska

11:00 ^AM

Impact Makers Empowerment Gender Equality Measurement - Watch #SeeHer Drive Kellogg’s Sales

Univision Stage

Women are influencers for both messages produced and the buying power they command. IRI, the ANA and Kellogg’s have teamed up for the #SeeHer initiative to provide sales measurement for TV campaigns and show the purchase impact and return on ad spend for CPG advertisers. IRI’s data assessment, together with gender equality measurement (GEM™) ad and program scores, measure the sales impact of higher GEM scores.

Jennifer Pelino SVP, Omni-Channel Media, IRI

Christie Crouch Director of Marketing - Special K, Kellogg Company

Shelley Zalis CEO, The Female Quotient and Creator of The Girls’ Lounge

Jennifer Pelino

Christie Crouch

11:15 ^AM

Tech Stars AdTech Is Migration to the Trading Desk A No Brainer? The Pros and Cons…

IBM Watson Marketing Stage

In recent years, there has been a mass migration of media dollars to trading desks as advertising agencies expand their offering and brands bring media execution in-house. The move to trading desks is largely a cost-efficiency move on the part of brands who also seek greater volume and convenience. However, brands and advertisers are often times sacrificing performance, accuracy and overall advertising effectiveness with this move. And advertisers are now demanding improved control and transparency as they review and reset contracts and business models to achieve desired objectives. At the same time, agency trading desks still dominate programmatic, but many struggle with innovation and differentiation from other agencies. This has left the advertising industry with some critical unanswered questions about the long-term value of trading desks and how to best use them, which will be addressed in this panel.

Jay Webster SVP, Product and Engineering, Valassis Digital

Kyle Lebet Senior Customer Connections Manager, Coca-Cola

Lauren Fisher Principal Analyst, eMarketer

Michael Venables Executive Director, Hearts & Science

Shenan Reed President, Chief Client Officer, Publicis Groupe

Jay Webster

Kyle Lebet

11:30 ^AM

Ad Shapers Agency-Client Relationships Celebrity Endorsements

Realtor.com Stage

Artist & Brand Management is a connector between celebrity talent and brands at the highest levels. The panel will share the value of authenticity between celebrity talent and the brands they work with and what goes on behind the scenes in a Commercial Agency. Adrian Grenier and his agent, Lori Sale, partner and Co-Founder of Artist and Brand Management will share their personal stories of how they got to where they are today. They will explore the reasons behind why partnering your business with celebrity talent can be extremely beneficial for your company

Adrian Grenier Actor, Filmmaker, Entrepreneur and Philanthropist

Lori Sale Partner and Co-Founder, Artist and Brand Management

Andrew Strickman Head of Brand, Chief Creative, Realtor.com

Adrian Grenier

Lori Sale

11:30 ^AM

By The Numbers The Trust Series Trust & Transparency Upgrading the Ad Experience: How Quality Standards Are Raising the Bar in Digital

Microsoft Stage

Uniform, clear and reliable quality standards have emerged in digital advertising to guide every player in identifying partners worthy of investment and trust. This panel session will discuss the industry-wide standards taking shape today and their initial impact, other quality initiatives on the horizon, and how brands and publishers can lean on these standards to choose quality.

Jason Fairchild Chief Revenue Officer, OpenX

Jana Meron VP Programmatic & Data Strategy, Business Insider

Mike Zaneis President and CEO, Trustworthy Accountability Group

Sara Fischer Reporter, Axios

Erica Schmidt Global CEO, Cadreon

Jason Fairchild

Jana Meron

12:00 ^PM

Entertainers GenZ Memeology 101: The New Language of Cultural Ideas

The Walt Disney Company Stage

What are memes – and what do they reflect about culture, in terms of how we communicate and co-create? In this session, learn the rules of the road from the meme masters at Reddit and creativity experts at Grey. Learn how brands must be increasingly flexible and take cues from the meme space to inform content beyond their original marketing plans. Get inspired by a meme culture predicated on transparency and authenticity to advance your brands.

Joe Federer Brand Strategy, Reddit

Kenny Gold Director, Social Media, Grey

Katherine O'Brien Creative Director, Grey

Joe Federer

Kenny Gold

12:00 ^PM

Culture Summit The Future of Audio Driving The Future of Voice Activation

Culture Stage

The arrival of smart speakers created a radical shift in the way we utilize technology, dramatically influencing listening habits among consumers and music fans. Now that voice activation is here to stay, it’s critical for marketers to elevate the way they engage consumers, and pioneer meaningful ways to be heard. Join industry experts as we explore the future of consumer engagement through this rapidly growing technology.

Barak Moffitt EVP Content Strategy and Operations, Universal Music Group

Elliot Breece Product Manager at YouTube, Google

Jason Jercinovic Global Head of Innovation, Havas

Stephanie Schultz VP and Head of Emerging Strategic Partnerships, American Express

Barak Moffitt

Elliot Breece

12:00 ^PM

Impact Makers Empowerment Making the Case for Infusing Diversity in Design

Univision Stage

Brands have a responsibility to be inclusive in not only their marketing but also in their design elements. We all know it’s much easier to target a general demographic with a broader reach, but successful brands design for today’s consumer and are mindful of diversity and inclusion. They recognize that the modern definition of diversity and inclusion means much more than just race or gender; it encompasses age, sexual orientation, mothers, those with disabilities, and so much

I-Hsien Sherwood Associate Creativity Editor, Ad Age

William Brown Master Designer for Innovation and Product Development, Hallmark Cards Inc.

Wesley Crosby Principal – Interior Design Director, POPULOUS

Suba Nadarajah Director of Design, VML

I-Hsien Sherwood

William Brown

12:00 ^PM

CEO Connectors

Target Media Network Stage @ IMAX

Join a discussion with top leaders across Marketing, Media and Technology who are leading the charge in disruption and innovation. The group will dive in to how we connect with audiences today and tomorrow, and the biggest challenges and opportunities they face on a daily basis.

Kirk McDonald Chief Marketing Officer, Xandr

Bobbi Brown Founder, Bobbi Brown Cosmetics

Kate MacNevin Global President, MRM//McCann

Kirk McDonald

Bobbi Brown

12:30 ^PM

Ad Shapers Agency-Client Relationships How Vandalism Will Save Advertising

Realtor.com Stage

For over 30 years, Jeff Goodby has headed up one of the most widely versatile creative shops around. He somehow traces his success back to vandalism in his childhood. See how, and find out why he believes the future of advertising depends upon a sense of fun, a heritage of treehouses, and why being naughty will be a critical part of your so-called career.

Jeff Goodby Co-Chairman & Partner, Goodby, Silverstein & Partners

Jeff Goodby

12:30 ^PM

By The Numbers Trust & Transparency Getting Personal: Balancing Data, Trust and Innovation

Microsoft Stage

In the age of the connected consumer, delivering personalized messages has become essential to creating brand moments that resonate. From the momentum of addressable TV to the evolution of digital advertising, the shift to the personal has put a spotlight on data—and the foundational role of trust and transparency. Join Nielsen’s Megan Clarken and Peter Bradbury, along with other leading industry voices, for a discussion on navigating the way forward and balancing transparency and innovation in data-driven advertising.

Peter Bradbury EVP, National Media Client Services, Nielsen

Megan Clarken President, Watch , Nielsen

Jed Dederick VP Business Development, The Trade Desk

Michele Donati SVP & Managing Director, WHERE Group, Horizon Media

Brad Smallwood VP, Marketing Science, Facebook

Thomas Ziangas Senior Vice President of Research & Insights, AMC Networks Inc.

Peter Bradbury

Megan Clarken

1:00 ^PM

Verticals Wired Disruptors

Foursquare Stage

This panel of disruptors will address how organizations stay ahead of rapid evolution and putting an end to the old age strategies.

Maya Draisin VP, Marketing, Wired

Julie Fleischer VP Product Marketing - Marketing Solutions, Neustar

Jeremy Hlavacek Head of Revenue, IBM Watson Advertising

Marinn Jackson Head of Premium Sales Strategy, Oath

Dawn Winchester Chief Digital Officer, Publicis North America

Maya Draisin

1:00 ^PM

Impact Makers Empowerment Tech Not Tiaras: How Our Industry is Building Tomorrow’s STEM Workforce (And how you can help)

Univision Stage

When we asked Gen Z girls about their associations with STEM-related jobs, they said they weren’t cool, diverse, or smart…and just “not for them.” So how do we break stereotypes and fix our gender-imbalanced pipeline? Today’s leading tech companies – Microsoft, IBM, Google, GE, Verizon—have joined the Ad Council on a new ‘SheCanSTEM’ campaign to inspire more female talent for tomorrow’s industries. Come learn how you can help play a role.

Michelle Hillman Chief Campaign Development Officer, The Ad Council

Linda Boff CMO, GE

Kathleen Hall Corporate VP, Brand, Advertising and Research, Microsoft

Sean Bryan Co-Chief Creative Officer, McCann New York

Ann Rubin VP, Corporate Marketing, IBM

Michelle Hillman

Linda Boff

1:00 ^PM

Culture Summit Commerce Marketing Summit eBay Commerce Marketing Summit

Culture Stage

Where, when and how we shop has changed and - as a result - marketers must adapt to the new reality of commerce. Join us as we host a half-day of learning, discussion, and expert guidance on how to leverage commerce marketing to win in an ever-changing retail landscape.

1:00 PM OPENING REMARKS

Bridget Davies VP of Advertising, eBay North America, eBay

1:05 PM WHERE CONTENT MEETS COMMERCE
This panel discussion will dissect challenges in making the transformation to deliver a fully contextualized, multi-channel customer experience, that delivers consistent, relevant and engaging content to drive purchases.

Bridget Davies VP of Advertising, eBay North America, eBay

Frank Weil Chief Customer Officer, KWI

Jacinthe Vannier-Moreau Marketplaces Manager, Dyson

1:40 PM GETTING PERSONAL: A CUSTOMER EXPERIENCE
Discover the keys to personalization of the shopper journey. How can we use better data to provide greater experience?

Mark Boyd Co-Founder, Gravity Road

Sam Crosby Product Manager, eBay

Lauren D. Williams Vertical Marketing Director, Pandora

2:10 PM KEY TRENDS SHAPING THE FUTURE OF ECOMMERCE
Hear from brands and retailers mastering the 2018 trends who will uncover insights into what’s next for ecommerce marketing.

Bridget Davies VP of Advertising, eBay North America, eBay

Catherine Davis CMCO, Feeding America

Dave Meeker Chief Innovation Officer, Isobar

Yory Wurmser Principal Analyst, eMarketer

2:55 PM CLOSING REMARKS

Bridget Davies VP of Advertising, eBay North America, eBay

Bridget Davies

1:00 ^PM

GenZ ESPN’s College Football: Where Big Games, Storytelling and Brands Thrive All Season

The Walt Disney Company Stage

College Football is a perfect example of why live events and storytelling are so important to fans and brands. Join us as top ESPN personalities Tom Rinaldi and Laura Rutledge host a lively discussion about the drama, storylines and surprises this season (and maybe a few predictions). You’ll also hear from Samsung’s Andrea Grasty providing a leading marketer’s perspective while Rob Temple gives an inside look on the partnership playbook.

Andrea Grasty Senior Manager, Media, Samsung

Laura Rutledge Reporter , ESPN & SEC Network

Tom Rinaldi Correspondent, ESPN

Rob Temple Senior Vice President, Sports Marketing, ESPN

Andrea Grasty

Laura Rutledge

1:15 ^PM

The Crowd Sings Back: The Best Ideas Shaping Culture Are Shaped by Culture

Target Media Network Stage @ IMAX

Technology has democratized creativity. We all use new creative tools to produce and post content that expresses and shapes our cultures. For brands to survive, they need to adapt their creativity to recognize that audiences make, shape and curate content at their discretion, not the brand’s direction. This panel will answer why it’s imperative for brands to react to this new era by credibly contributing to these conversations, and how the best ideas that are now shaping culture are themselves being shaped by culture.

Mark D'Arcy Chief Creative Officer, Facebook

Colleen DeCourcy President, Wieden+Kennedy

David Droga Founder & Creative Chairman, Droga5

Craig Brommers Chief Marketing Officer, GAP

Mark D'Arcy

1:30 ^PM

Ad Shapers Agency-Client Relationships The Fuel for Successful Business Relationships: Feelings

Realtor.com Stage

There are many dazzling tech tools at B2B marketers’ disposal, but success is less about these vehicles and more about the message that’s delivered.

While there are many rational elements involved in a business relationship, feelings ultimately drive B2B decisions.

To better understand what feelings, at what moments, create success, the Financial Times and leading global B2B creative agency gyro polled hundreds of global FT readers.

John Harmeling CMO, Grant Thornton

Christoph Becker CEO & CCO, GYRO

Laura Milsted Global Advertising Director, B2B and Insight, Financial Times

Michel Tuan Pham Professor of Marketing, Columbia University Business School

Susan Borst VP, Mobile, Interactive Advertising Bureau

John Harmeling

Christoph Becker

1:30 ^PM

By The Numbers Trust & Transparency Programmatic's TRUST Factor

Microsoft Stage

An insider’s view on how 35 premium publishers are taking the reigns in restoring trust, transparency and safety to programmatic advertising

David Kohl President & CEO, TrustX

Matt Barnes Sr. Director, Platform Programmatic Sales & Strategy, ESPN

Nicole Lesko VP Digital Ad Product & Ops, Meredith Corporation

Mackenzie Smith Sr. Director, Product Strategy, IPONWEB

Sharmilan Rayer VP, Audience and Programmatic Platforms, NBCUniversal

David Kohl

Matt Barnes

2:00 ^PM

Impact Makers Empowerment Transforming Miss America

Univision Stage

See the view from backstage.

Meredith Kopit Levien EVP, Chief Operating Officer, The New York Times

Nia Franklin Miss America 2019

Regina Hopper CEO, Miss America Organization

Leslie Sims Chief Creative Officer , Y&R New York

Meredith Kopit Levien

Nia Franklin

2:00 ^PM

Perception vs. Reality Perception vs Reality: GDPR is not my problem

Captify Speakeasy Stage

The lead up to the GDPR deadline caused a lot of last-minute craziness for many publishers and advertisers. For a longtime, the perception was that US businesses would not be impacted by the new regulation, but it quickly became apparent that reality tells a different story. So where are we now as an industry, several months past May 25, and what do advertisers, publishers and consumers need to know to prepare for the pending legislation from California and other states that are sure to follow?

Glen Ames Chief Product Officer, Captify

Matt Prohaska CEO & Principal, Prohaska Consulting

2:30 ^PM

Ad Shapers Agency-Client Relationships Same Planet, Different Worlds

Realtor.com Stage

It’s no secret that brands need to play in culture to remain relevant and connect with consumers. But in today’s world, politics, political movements and tribal passions have become embedded within the culture, it’s a part of consumers’ lives – infiltrating all aspects of media. Increasingly, brands won’t win by avoiding “dreaded” political topics as they have in the past. In an age of institutional distrust, brands must stand for something.

Lindsay Stein U.S. Editor, Campaign

Luke Atkinson VP, Smirnoff Global Content & Communications | Director of Brand Purpose, Diageo, Diageo

Angela Steele Chief Strategy Officer, Carat US

Rob Walker Global Director, Creative Solutions, Spotify

Lindsay Stein

Luke Atkinson

2:30 ^PM

Refinery29 UnStyled LIVE Podcast Recording with Bethenny Frankel, Entrepreneur, Philanthropist and Author

Target Media Network Stage @ IMAX

UnStyled is a weekly podcast hosted by Refinery29's Global Editor-in-Chief & Co-founder, Christene Barberich, that explores the funny, inspiring, sometimes heartbreaking tales of life, work, and love—as told through the things that we wear. Join Christene for a live podcast recording with entrepreneur, philanthropist and author, Bethenny Frankel as they discuss what it takes to be a real-life disruptor; achieve power through purpose; and redefine success on YOUR terms by breaking barriers in business and in life. Currently in its third season, UnStyled is sponsored by Aerie. Note: this session will be filmed by Bravo for a future episode of "The Real Housewives of New York City."

Bethenny Frankel Entrepreneur, Philanthropist and Author

Christene Barberich Editor-in-Chief & Co-founder, Refinery29

Bethenny Frankel

Christene Barberich

2:30 ^PM

By The Numbers Trust & Transparency Two Aspects of Data Integrity: Accuracy and Ethics

Microsoft Stage

On data accuracy, the highlights of research to develop a scalable tool that assesses the accuracy of commercially available 3rd party data targets. On data ethics, release of the ARF Research Code of Ethics and a survey of ARF member companies’ efforts to comply with GDPR.

Scott McDonald, Ph.D. President & CEO, ARF

Pete Doe CRO, clypd

Abhilasha (Abby) Mehta, Ph.D. Senior Vice President, Marketing Insights & Media Analytics Executive, Bank of America

Michael Schoen VP, Marketing Services, Neustar, Inc.

John Stewart VP of Measurement, Survata

Scott McDonald, Ph.D.

Pete Doe

3:00 ^PM

Impact Makers Empowerment Who Run The World?

Univision Stage

Women across the industry come together on this panel to talk roses and thorns of their careers, their greatest triumphs and failures, and get the audience fired up and inspired to walk out knowing what it feels like to be bad-ass leader in this business.

Kathleen Diamantakis Managing Dir, Strategy T Brand, The New York Times

Susan Credle Global Chief Creative Officer, FCB

Martha Debayle Media Personality, President, MMK GROUP

Jia Hyun VP, Americas Enterprise, Marketing Solutions, LinkedIn

Jo Lambert VP and GM, Finance and Tech, Oath

Monique Nelson Chair & CEO, UWG

Kathleen Diamantakis

Susan Credle

3:00 ^PM

Verticals Automation 2020

Foursquare Stage

Despite the complexity of the digital supply chain, automation continues to influence process of buying and selling. As this process evolves, quality data, brand safety and delivering on the user experience are essential to keep top of mind. What does this look like in a year’s time? And how can businesses small and large benefit and optimize growth through automation?

Lydia Belanger Associate Editor, Entrepreneur.com

Mike Bevans VP of Global Solutions and Marketing, Xaxis

Chris Guenther SVP, Global Head of Programmatic, News Corp

Jackie Lamping VP, Marketing, Sojern

Geoff McQueen CEO & Co-Founder, Accelo

Lydia Belanger

Mike Bevans

3:00 ^PM

Entertainers GenZ Transforming Workplace Culture for the "Now" Generation

The Walt Disney Company Stage

Gen Z is Setting New Demands for the Future of Work. It’s Time We Listen. As each have built brands with millennials and Gen Z’s at the forefront, hear from Rebecca Minkoff, Anna Blue (Girl Up), Dee Poku (WIE Network) and Jennifer DaSilva (Berlin Cameron) discuss and examine the best ways to inspire tomorrow’s leaders to push the envelopes of business and innovation, fundamentally uprooting the current workplace demands from millennials and Gen Zs in the process.

Jennifer DaSilva President, Berlin Cameron

Anna Blue Co-Executive Director, Girl Up

Rebecca Minkoff Designer , Rebecca Minkoff

Dee Poku Founder, The Other Festival

Jennifer DaSilva

Anna Blue

3:15 ^PM

Tech Stars AdTech How Uber Disrupted the Traditional Media Buying Model

IBM Watson Marketing Stage

Transitioning from an agency-led media buying model to taking partial or full control of campaigns can be daunting. However, it is not an all or nothing scenario when brands, agencies and tech partners move outside the traditional media-buying model. Uber has successfully taken programmatic in-house while also investing in technology, data talent, and an agency relationship. Come hear how Uber achieved innovative measurement around incrementality and explore the different operating models for brands to in-house technology.

Anna Grodecka-Grad SVP, Global Head of Professional Services, MediaMath

Bennett Rosenblatt Programmatic Display Lead, Uber

Anna Grodecka-Grad

Bennett Rosenblatt

3:15 ^PM

Culture Summit Discover: China

Culture Stage

China has coined its own phrase: Startups by most, innovation by all. Come and see for yourself, in this half-day immersion program showcasing the opportunities, startups, innovative thinking on an extraordinary scale.

3:15 PM CHINA CONVERSATION
Global marketing guru, investor and author Bonin Bough sets the stage on Discover:China talking entrepreneurship, messaging and doing business in China.

Bonin Bough Chief Growth Officer, Bonin Ventures

Jack Hershman Editor, AW360 UK, Advertising Week

3:30 PM THE OPPORTUNITY: CHINA
Steven Chang discuss the China opportunity for brands and marketers.

Steven Chang Corporate Vice President , Tencent

3:55 PM CONNECTING WITH CHINA: NAVIGATING A NEW WORLD OF CONTENT, COMMERCE AND CREATIVITY
Tencent’s advertising business leads share insights to help brands and marketers understand and succeed in China

Benny Ho Senior Director, Tencent International Business Group

Jack Hershman Editor, AW360 UK, Advertising Week

Steven Chang Corporate Vice President , Tencent

YinYin Gao Senior Product Director, Tencent Smart Retail

4:20 PM STARTUP PRESENTATION: FUGETECH
For global marketing executives who want to deepen their understanding of China, tracing the historical evolution of China’s marketing industry provides insight on why we are where we are today and where the industry should go in the future.

Stephen Leong President, FugeTech

4:30 PM STARTUP CHINA PRESENTATION: TOUCH VIRTUAL
How ARVR technology have revolutionized marketing? How a rising ARVR start-up attracted the attention of e-commerce giants like JD and Alibaba?

A guide to the future marketing solutions of ARVR.

Blair Lee Founder, Touch Virtual

4:40 PM FROM COPIED IN CHINA TO CREATED IN CHINA
In the past, China blatantly copied ideas and products from the West. Over the past decade, however, the energy and intelligence powering China’s catch-up “imitation economy” have begun to spill over into greenfield spaces not yet seen in the West. Key factors driving China’s “creation economy” include new wealth and China’s love affair with mobile technology. Today China has thousands of nimble upstarts in an ecosystem with valuations and access to capital that rivals Silicon Valley.

Bessie Lee Founder and CEO, Withinlink

5:05 PM WHEN SEEING IS NOT BELIEVING: IMAGERY POWERED BY AI REDEFINES THE ENTERTAINMENT INDUSTRY
Almost 70% of the TV shows and series in China nowadays are powered by AI technology provided by Moviebook, in which the visual contents that blend in seamlessly are produced and set automatically according to the script analysis utilizing the big data.

Join the session with Fan Shuo, Vice President of technology of Moviebook, and share his unique insights into the trend and application of the AI-powered content generation technology and how it redefines the entertainment and media.

Shuo Fan Vice President of Technology, Moviebook

5:15 PM WHAT FUTURE OPPORTUNITIES ARE BEING CREATED BY THE GROWTH OF CHINESE APP DEVELOPERS
The increasing numbers of Chinese app developers targeting the global apps market represent a potentially huge new opportunity for western platforms, agencies and marketers. The big question is whether these app developers will choose incumbent platforms such as Facebook and Snapchat, or whether these global budgets will foster a new kind of approach.

In this session, Clement Cao, Mobvista’s co-founder and president, will share new research from Mobvista which shows how the shift in the mobile app industry is affecting the wider app marketing ecosystem, and what kind of companies will prosper in the new global app landscape.

Clement Cao Co-founder & President, Mobvista

5:30 PM CREATIVITY & CHINA: BLUE FOCUS

Holly Zheng CEO and President, BlueFocus International

Bonin Bough

Jack Hershman

3:30 ^PM

Ad Shapers Agency-Client Relationships Iconic Brands Made Young: How Creative and Experiences Drive Brand Loyalty

Realtor.com Stage

Digital media and advertising tech investor Len Jordan brings together senior marketing executives from two major consumer brands -- Cole Haan and Starbucks, to discuss innovative creative campaigns and new, compelling customer experiences.

Len Jordan Managing Director, Madrona Venture Group

Dave Maddocks Chief Marketing Officer & GM Business Development, Cole Haan

Kyndra Russell Vice President, Loyalty & Partnership Marketing, Starbucks

Len Jordan

Dave Maddocks

3:30 ^PM

By The Numbers Trust & Transparency GDPR: Where Do We Go Now?

Microsoft Stage

Digital Content Next will lead marketers and publishers in a discussion on the latest news and info the industry needs to know now. Months past the the regulation deadline, what have we learned, are we compliant? DCN CEO Jason Kint will lead a conversation meant to further educate the marketplace, detail deeper implications with privacy issues, and solve for gaining back (or continuing) consumer trust.

Jason Kint CEO, Digital Content Next

Brendan Eich Co-Founder and CEO, Brave Software

Terry Shriver SVP Brand Manager, Bank of America

Vikram Somaya SVP, Global Data Officer , ESPN

Kendell Timmers VP of Advertising Analytics, New York Times

Jason Kint

Brendan Eich

4:00 ^PM

Impact Makers Empowerment The Progress Brief: Challenging the Work to Work Harder at Inclusion

Univision Stage

In March 2018, the 3% Movement teamed with Grey to launch “The Progress Brief." This new brief template, used by every team for every assignment within the agency, made Grey the first company to include 3%-approved diversity language on an official briefing document – just as imperative as every other business objective on the brief. In addition to 3%'s efforts ensuring diverse teams work on all projects, the Progress Brief ingrains inclusion even further: now, as teams develop creative solutions, ideas would always respect and reflect the diverse world of consumers. If the work doesn’t respect human diversity, it shouldn’t advance. So, how goes the progress on The Progress Brief? In this frank fireside discussion, we explore the victories and challenges of the program thus far, and the new conversations sparked across the agency by this new brief. What are the signs that it’s working? Was there pushback? Is it possible to make diversity an element of every creative idea? How might the approach change to align everyone involved – strategists, creatives, clients – to ensure everyone is moving forward together? And is this an approach the industry can adapt and adopt? Progress depends on it.

Kat Gordon Founder/CEO, The 3% Movement

Suresh Nair Chief Creative Intelligence Officer, Grey

Kat Gordon

Suresh Nair

4:00 ^PM

Startup Summit

Foursquare Stage

VCs, entrepreneurs and the marketing community come together for a half day of education, innovation and more.

4:00 PM Startup Summit: Opening Keynote
Hear the insider story of one founder’s highs and lows in the startup world.

4:30 PM A Winning Pitch
Discover the ins and outs of pitching with a panel of VCs and successful startup founders.

5:00 PM The Best In Show Competition
Come see what’s next! Carefully curated startup finalists from our global competition will pitch live to our expert panel of judges.

Angel Mendoza Partnerships Director, IPG Media Lab

Chris Young General Partner, Revel Partners

Hasan Arik CEO, Redmill Solutions

Katie Loeb Director of Strategy and Innovation, Loeb.NYC

Marc Michel Managing Partner, Runway Venture Partners

Michael Loeb Founder & CEO, Loeb Enterprises

Mike Mallazzo Director, Marketing, Narrativ

Richard Shea President & Co-founder, Shea Communications & Major League Eating

Angel Mendoza

Chris Young

4:15 ^PM

Tech Stars AdTech Where Supply Meets Demand: Unifying the Ad Tech Ecosystem

IBM Watson Marketing Stage

Our industry is evolving at a rapid pace, but platforms are only as powerful as the data behind them. As advertisers and publishers race the competition across optimization, transparency and brand safety, access to quality data is more important than ever. As a result, the relationship between supply and demand has never been more complex yet so closely aligned. In this session, leading advertisers and publishers unite to share their perspectives and discuss how successful companies are adapting and making data work for them

Jay Seideman VP, Advertiser Platforms, Oath

Seth Goren Senior Vice President, Media Strategy & Analytics, Discovery

Gail Horwood SVP, Integrated Marketing, Kellogg Company

Karyn Johnson President, Precision Publicis Media

Jason White Senior Vice President & GM of Global Programmatic Revenue & Partnerships, CBS Interactive

Jay Seideman

Seth Goren

4:30 ^PM

Ad Shapers Agency-Client Relationships Diversity Has an Inclusion Problem

Realtor.com Stage

Diversity efforts within organizations are often driven from the top and are frequently focused on recruitment – but securing diverse talent is only the beginning of the D&I journey. True inclusion is what keeps diverse talent engaged and motivated, and we must look a few levels down to see the true impact of an ongoing commitment to both sides of the D&I coin.

Anuli Akanegbu Senior Planner, Edelman

Tim Austin Art Director, Forsman & Bodenfors

Wade Davis Former NFL Player & Senior Consultant- Diversity & Inclusion, YSC

Karen Kahn Chief Communications Officer, HP

Christina Lowery Chief Executive Officer, Girl Rising

Faride Schroeder Writer, Director and Ambassador of Free The Bid, Free The Bid

Anuli Akanegbu

Tim Austin

4:30 ^PM

By The Numbers Trust & Transparency Closer to the Customer

Microsoft Stage

Pressure on privacy and the use of data requires businesses to rethink how they provide meaningful messaging to their current and potential customers. Consumers still expect relevancy and immediacy in a digital first world.
From Mid-town Manhattan to the Midwest, Cary Tilds will present key insights and lessons learned on her journey getting closer to the automotive customer.

Cary Tilds SVP, Digital Strategy, FordDirect

Cary Tilds

5:00 ^PM

Entertainers GenZ Here to Slay: Brands That Know What Women Want

The Walt Disney Company Stage

Women account for $7 trillion in spending and make or influence 85% of all consumer purchases. With that power, women are demanding that brands understand and speak to them in a way that demonstrates they understand who they are. Hear from female marketers who know a thing or two about about marketing to the modern, genz woman and how they are using platforms like Snapchat to effectively communicate and grow their business.

Amy Moussavi Global Head of Consumer Insights, Snap Inc.

Katie Gowdy Pridham Head of Brand Partnership, GirlBoss

Kim Kreuzberger Chief Revenue Officer, goop

Alyssa Perry Senior Director, Acquisition Marketing, FabFitFun

Amy Moussavi

Katie Gowdy Pridham

5:00 ^PM

Impact Makers Empowerment Inclusion and Diversity: What Gets Measured Gets Done

Univision Stage

In spite of passion, promises and pledges, diversity in marketing and media is elusive. The industry remains homogeneous, even as the global consumer population grows increasingly rich and complex. A small but mighty group of marketers, agencies, media companies and industry organizations have vowed to change this reality through action and measurement.

Lynn Branigan President and CEO , She Runs It

Candi Castleberry Singleton Vice President of Intersectionality, Culture, and Diversity, Twitter

Renetta McCann Chief Inclusion Experience Officer, Publicis Groupe

Mita Mallick Head of Diversity, Employer Brand and Cross Cultural Marketing, Unilever North America

Carol Watson Senior Director, Global Advisory Services, Diversity Best Practices

Steven Wolfe Pereira Chief Marketing and Communications Officer, Quantcast

Lynn Branigan

Candi Castleberry Singleton

5:15 ^PM

Tech Stars AdTech Programmatic for the People

IBM Watson Marketing Stage

All angles of the industry join together to talk programmatic in this panel discussing the current obstacles and state and what is to come.

Neil Shapiro VP, Digital, CAPTIVATE

Anne Frisbie SVP of Global Programmatic & North America, InMobi

Charlie Neer VP of Revenue, MiQ

Wade Rifkin SVP, Programmatic, Clear Channel Outdoor

Jeremy Varner Head of Programmatic Partnerships, Taboola

Neil Shapiro

Anne Frisbie

5:30 ^PM

By The Numbers Measurement So much data. But where are the insights?

Microsoft Stage

It’s unlikely, right? Marketers have access to more information than ever before, yet it’s questionable just how much intelligence is being gained. Eye-opening, business-changing insights are still few and far between, just as they were in the days when the industry ran on smart people going with their guts. Now that everyone has their fill of data, it’s not the volume that matters but what a brand can see in it that counts.

Join lifelong data-junkie, innovator, and founder of the Stagwell Group Mark Penn and other industry leaders for a conversation on how businesses can use their data better to get the right insights, the right targeting and achieve their most pressing objectives.

Mark Penn President and Managing Partner, Stagwell Group

Jae Goodman Chief Executive Officer , Observatory Marketing

Micky Onvural CEO, Bonobos

Mark Penn

Jae Goodman

9:00 ^AM

Culture Summit Convergence 3.0 The Evolution of the Ad Supported Business Model

Culture Stage

A focus on the strategies companies are using to drive revenue growth, via advertising & beyond. Specifically:
• Innovation priorities for advertising products: What are companies doing to create a better ad experience?
• New sources of user monetization: How are publishers migrating to new/non-ad supported revenue streams?
• Role of 1st party data, personalization & privacy: How are business models adapting to drive personalization while also acknowledging user concerns regarding privacy and regulations like GDPR?

Kristina Bennin Technology, Media and Telecom Director, PwC's Strategy&

Danielle Lee Global Vice President, Partner Solutions, Spotify

Sara Okin Livengood Vice President of Product, Refinery29

Jann Schwartz Global Director, Market Development, LinkedIn

Jeff Turner Head of Ad Product for RED, The Washington Post

Kristina Bennin

Danielle Lee

9:00 ^AM

Impact Makers Brand Purpose You Say You Want A Revolution!

Univision Stage

The onus has fallen on corporations big and small to answer cries for social revolution. Companies have heard these cries and have made major shifts to prioritize social impact through marketing and core - resulting in action for our environment and society. How do you determine what challenges to take on as a business? And how do you do so successfully with measurable impact for the world?

Jessica Joines CEO , Consciousness Economy

Samantha Fay Senior Vice President – Global Brand Strategy, Guinness World Records

Dawn Laguens Executive Vice President and Chief Brand Officer, Planned Parenthood Federation of America (PPFA) and the Planned Parenthood Action Fund (PPFA

Sheila McLean U.S. Social Purpose and Sustainability Practice Lead, MSL Group

Trisch L. Smith Executive Vice President and Managing Director of Diversity & Inclusion, Edelman

Jessica Joines

Samantha Fay

9:00 ^AM

Story Crafters Influencer Marketing Making Wisdom Go Viral

Twitter Stage

Named to Forbes’ 30 Under 30 in Media, Jay's “viral wisdom” videos have garnered 2+ billion views & 17+ million followers. Yet Jay is not your typical influencer. A former monk, Jay’s content addresses deeply human themes like love & relationships, passion & purpose and failure & focus. Using social media as a platform for social good, Jay’s success is due to his unique ability to connect with people. Learn Jay’s secrets to making wisdom go viral + the values & decision making behind his brand partnerships.

Jay Shetty Award-winning Host, Filmmaker, Storyteller, and Viral Content Creator

Jay Shetty

9:30 ^AM

Story Crafters Influencer Marketing Under the Influence: Trust and Transparency in Influencer Marketing

Twitter Stage

The idea of endorsement isn't new but social influencers introduce new & complex dynamics. Armed with the power to create deep & direct connections with consumers, brands are now spending millions with creators to leverage their credibility & connection. Yet fraudulent practices such as artificial inflation of metrics by purchasing fake followers & engagement are eroding trust with consumers. This conversation will cover how brands can navigate the complexities of influencer marketing & the implications for our industry.

Bob Liodice CEO, ANA

Luis Di Como EVP Global Media, Unilever

Bob Liodice

Luis Di Como

9:30 ^AM

Ad Shapers New Collaboration Models Stop, Collaborate and Listen: New Ways to Team-up for a Customer-Centric Brand

Realtor.com Stage

Customer experience is the new battleground; and it's clear that delighting customers with hyper-relevant, authentic experiences requires new levels of collaboration across a brand's internal teams and ecosystems. How can brand leaders champion change to rewire their organizations for a customer-first mindset? The executives on our panel have led transformative initiatives for brands like Sprint, Subway and Radisson Hotel Group and will share their insights on how smarter collaboration models are driving success.

Nikki Mendonça President, Accenture Interactive Operations

Ben Jankowski Senior Vice President, Global Media, MasterCard

Rémy Merckx Vice President of Digital, Radisson Hotel Group

Carissa Ganelli Chief Digital Officer, Subway

Nikki Mendonça

Ben Jankowski

10:00 ^AM

Impact Makers Brand Purpose Humanity Wins

Univision Stage

Today’s consumers want more from brands – a lot more. They want to see values, wit, courage, and actions that create real and positive change in the world. Efficiency alone won’t cut it; they want heart and soul. So how must brands change in order to create lasting connections with them?

Join agency, academic and brand leaders as they share where the real brand-building opportunities lie in this cultural climate, and their belief that the companies that behave like human beings will win.

Jennie Liu Executive Director, Center for Customer Insights & Lecturer in the Practice of Management, Yale School of Management

Paul Birks-Hay Partner, President, Venables Bell + Partners

Alissa Reiter Vice President, Marketing, Trulia

Jennie Liu

Paul Birks-Hay

10:00 ^AM

Verticals Evolving with the changing consumer

Foursquare Stage

As consumer buying behavior continues to shift, how do both traditional legacy brands and smaller startups evolve to stay relevant? Join Pinterest’s Jon Kaplan as he sits down with Jason Levine from Mondelez and Gail Horwood from Kellogg's to discuss how brands are transforming their businesses to match the evolved needs of today's consumer.

Jon Kaplan Global Head of Partnerships, Pinterest

Jason Levine Chief Marketing Officer, North America, Mondelez International

Gail Horwood SVP, Integrated Marketing, Kellogg Company

Jon Kaplan

Jason Levine

10:15 ^AM

Tech Stars Mar Tech Unlocking the Potential of Messaging as a Marketing Channel

IBM Watson Marketing Stage

People are using mobile messaging to communicate with friends, family, and increasingly businesses. This provides businesses with a powerful opportunity to connect with their customers in a way that is personal and contextual, but many brands are unsure where to start. Join Stan Chudnovsky, Facebook’s VP of Messenger, Colleen Leddy, Chief Media Officer at Droga5 and Eric Toda, Head of Marketing at Hill City, for a lively conversation about the challenges and opportunities messaging presents to businesses large and small. They will discuss how Hill City, a newly launched men’s athleisure brand by Gap, is using Messenger to digitize the storefront, and more broadly how marketers can tap into the potential of messaging to solve problems for people, and drive value for their business.

Stan Chudnovsky VP, Messenger, Facebook

Colleen Leddy Chief Media Officer, Droga5

Eric Toda Head of Marketing, Hill City

Stan Chudnovsky

Colleen Leddy

10:30 ^AM

By The Numbers People Based Marketing The Changing Face of Data & Advertising

Microsoft Stage

Consumers are generating more demand signals than ever before. But without the right technology and expertise, brands, agencies and their partners may not be prepared to recognize and ingest the right signals, using them effectively to inform and optimize their advertising efforts. Join us and our panel to hear more about what's next in data-driven marketing and the working model of the future.

Joanna O'Connell VP - Principal Analyst, Forrester Research

Dennis Self President & GM, Acxiom

Atul Dalmia SVP, Global Commercial & Merchant Analytics, American Express

Melinda Welsh Chief Marketing Officer & Head of Consumer Lending, Chase Auto at JPMorgan Chase & Co.

Saejin Park Director, Global Data Monetization, General Motors

Joanna O'Connell

Dennis Self

10:30 ^AM

Ad Shapers New Collaboration Models A Woman, A Man & A Bionic Mannequin Walk Into A Seminar…

Realtor.com Stage

In the past two months, a lot has been changing at our agency. We want to share a few of the things that are staying the same. Ideas that should never go out of style, even as the industry and culture widely transform. Join Chuck Porter and Danielle Aldrich – as well as special guest Alex Bogusky beamed live through a bionic mannequin – for a conversation about embracing your DNA amidst reinvention.

Alex Bogusky Co-Founder, Chief Creative Engineer, CP+B

Chuck Porter Chairman, CP+B

Danielle Aldrich President, CP+B

Alex Bogusky

Chuck Porter

10:30 ^AM

Story Crafters Influencer Marketing The Influencer Effect

Twitter Stage

THE HEART OF PREVENTION: HOW CIGNA USED INFLUENCER MARKETING TO CHANGE BEHAVIOR
Americans use preventive services at about half the recommended rate, even though it’s a covered benefit with most health plans. If everyone got the preventive care they needed, the CDC estimates 100,000 lives could be saved. So how do we get people to see doctors when they’re healthy to catch & prevent problems early? Cigna engaged a group of TV doctors to help encourage Americans to see a real doctor for their annual check-up. In the campaign’s first 2 years, Cigna saw an 18% increase in annual check-ups.

Stephen Cassell Vice President of Global Branding, Cigna

SUBSCRIBE HERE: WHY INFLUENCERS FOR HASBRO ARE MORE THAN JUST ABOUT UNBOXING
Influencer marketing has just replaced Big Data as the next “it” phrase to use in all marketing presentations. Marketers are now expected to know who the next big influencer is, how to convince senior management to fund these programs and demonstrate ROI, all while delivering their business goals. From what started as a simple concept of everyday people sharing their everyday lives is now a multi-billion-dollar marketing tactic. Hear how Hasbro has embraced influencers to go beyond typical toy unboxing videos and embrace their authenticity, storytelling and creativity. Learn what to watch for when working in this space as well as how Hasbro evaluates success

Victor Lee SVP Digital Marketing, Hasbro

Stephen Cassell

Victor Lee

10:45 ^AM

The Jump with Will Smith: One Iconic Storyteller’s Journey of Reinvention & Connection

Target Media Network Stage @ IMAX

Consumers are increasingly faced with an abundance of choice. How do mainstream celebrities, online influencers, and brands make their voice heard in a world where content is everywhere?

Join us as Google VP, Adam Stewart talks with acclaimed actor, producer, and musician Will Smith about his successful career and new journey with YouTube, and how it opened up new ways for him to find a deeper connection with his global audience.

Will Smith Actor, Producer, Musician

Adam Stewart VP, Consumer Goods, Government & Entertainment, Google

Will Smith

Adam Stewart

11:00 ^AM

Entertainers Gaming & Mixed Reality How Jordan Brand wins the Snapchat game

The Walt Disney Company Stage

Making Greatness relevant to today in a fast paced world of digital engagement. Jordan Brand celebrated 30 years since Michael Jordan’s legendary "free throw line dunk" with an exclusive, first-of-its-kind Snapchat AR and e-commerce experience.

Join Jordan Brand’s Global Sr. Director Digital, Dan Harbison and Snapchat’s Head of Creative Strategy, Jeff Miller as they discuss how this iconic moment was brought into the 21st century in a never-seen-before way. They’ll spotlight “A/R Jordan,” an example of breaking barriers and pushing limits for live events that can translate to digital commerce.

Dan Harbison Global Sr. Director Digital, Jordan Brand, NIKE

Jeff Miller Global Head of Creative Strategy, Snap Inc.

Dan Harbison

Jeff Miller

11:00 ^AM

Impact Makers Brand Purpose Raising Spirits

Univision Stage

How Diageo leverages brand purpose to create relevant conversations in culture

Sophie Kelly Sr. Vice President NA, Whiskeys Portfolio, Diageo

Sophie Kelly

11:30 ^AM

Ad Shapers New Collaboration Models Act Your Age? Legacy Brand Leadership in the Age of Disruption

Realtor.com Stage

How can established brands remain relevant as generational attention spans continue to shrink and new technologies are developed almost daily? As brands approach significant milestones, like turning 50, what is the best response? To celebrate? To sprint past it and hope no one notices? Or to use it as an occasion to reinvent? This panel will sit down with brand leaders, each marking a half a century milestone, to discuss the challenges of weaving together past, present and future in an age of transformation and disruption.

Erin Riley President, TBWA\Chiat\Day Los Angeles

Lindsay Stein U.S. Editor, Campaign

Teresa Herd VP Global Creative Director, Intel

Denny Tu EVP Global Brand & Creative, IMAX

Colin Mitchell Global VP Brand , McDonald's

Erin Riley

12:00 ^PM

Katie Couric: The Next Chapter

Target Media Network Stage @ IMAX

Known as the “Velvet Hammer” for her likable but tough interviewing style, Katie Couric, the pioneering first female solo news anchor, award-winning journalist, best-selling author and documentary filmmaker, proves she can do it all. Bill Koenigsberg, President, Founder & CEO of Horizon Media leads a provocative conversation with Katie to discuss the challenges of the media industry, tackle the biggest issues in divided America and learn what’s next for Katie and her new production company, Katie Couric Media.

Katie Couric Journalist, Podcaster, SU2C Founder and Documentary Filmmaker, Katie Couric Media

Bill Koenigsberg President, CEO, & Founder, Horizon Media

Katie Couric

Bill Koenigsberg

12:00 ^PM

Impact Makers Brand Purpose Storytelling in the Age of EQUITY

Univision Stage

Join the change-agents, rebels, doers and dreamers, driving for EQUITY during this high energy, visceral and artistically provocative event!

Raquelle M. Zuzarte Founder, EQUITY Project For All

Wade Davis Former NFL Player & Senior Consultant- Diversity & Inclusion, YSC

Laura Molen EVP, NBCUniversal Lifestyle and Hispanic Ad Sales , NBCUniversal

Joe Pantigoso Senior Director, Global Brand, SAP

Karuna Rawal President, Groupe Client Lead , Leo Burnett/Publicis Groupe

Raquelle M. Zuzarte

Wade Davis

12:30 ^PM

Ad Shapers Bridging the Online Offline Gap

Realtor.com Stage

As a marketer, you have your data housed in many different silos – locations as well as multiple formats. From campaign performance data, site analytics, CRM, and loyalty programs you capture a huge volume of insights into customers and prospects.

But how much of that data is really actionable?

Tracie Kambies US Retail & Consumer Products Alliance Leader Global & US Analytics Alliance Leader, Deloitte

Todd Paris Managing Director-Advertising and Publisher SME, Deloitte Digital

Stephen Yap Director, Americas Media Platforms, Google

Marissa Freeman Chief Brand Officer, Hewlett Packard Enterprise

Tracie Kambies

Todd Paris

12:30 ^PM

By The Numbers People Based Marketing No Case of Mistaken Identity: Knowing Your Customers Is The Key To Your Success

Microsoft Stage

Among the buzziest industry trends in 2018, the concept of identity has emerged as a strategic imperative among marketers and technology vendors. The ability to accurately identify customers is the most basic prerequisite for marketing analytics, orchestration and execution. As such, it is becoming increasingly important for brands and marketers planning to link together disparate systems of audience insights and engagement to foster a more seamless and personalized omnichannel customer experience.

Bruce Biegel Senior Managing Director, Winterberry Group LLC

Aimee Irwin Vice President of Strategy, Experian

Bruce Biegel

Aimee Irwin

1:00 ^PM

Impact Makers Brand Purpose Taking A Stand: Hard Questions About Purpose In Polarized Times

Univision Stage

These are extraordinary times. Americans feel fed up, fired up, left out, checked out. How do leading brands think about responding to fast-changing cultural currents and engaging directly with sweeping social movements? Given the pitfalls, when does it make sense to take a stand and pick up the megaphone, stick to “safe” issues, or stay out of it altogether? This panel brings together a diverse range of executives who've been asking hard questions about the role of companies as agents of change.

Amy Randall Co-Head of Social Impact and EVP of Marketing and Communications, Propper Daley

Nate Hurst Chief Sustainability and Social Impact Officer, HP

Ramon Jimenez SVP of Insights and Strategy, MTV/VH1/Logo, Viacom

Kerry Steib Director of Social Impact , Spotify

Amy Randall

Nate Hurst

1:15 ^PM

Tech Stars Mar Tech Where Adtech meets Martech

IBM Watson Marketing Stage

Brands are no longer defined by their products or offerings, instead they are judged upon their communication with their consumers. They must differentiate themselves across a consumer’s lifecycle and this must be done on a level of high quality. The difficulty behind achieving this engagement is the fact our data is siloed in adtech and martech systems. It is inevitable that these systems will converge. This panel will explain the promises that this future of convergence holds.

Sona Mirakian-Pehlivanian VP Operations, New York Interconnect

Damian Garbaccio Executive Vice President, Nielsen

Andy Sriubas Chief Commerical Officer, OUTFRONT Media

Chandra Stevens Global Director, Cross Industry Marketing Solutions, Microsoft

Sona Mirakian-Pehlivanian

Damian Garbaccio

1:30 ^PM

Ad Shapers New Collaboration Models The Agency of the Future

Realtor.com Stage

This is a period of uncertainty for advertising agencies. In order to survive agencies must evolve and distinguish themselves from others. What does the future look like? Will agencies cease to exist or take on a new form? Join this panel of leading executives from holding companies, agency startups and newcomers in agency marketing services for a discussion centered on what is to come for agencies.

Ben Wiener CEO, WONGDOODY

Lisa Astor Senior Vice President, Co-Lead of Client Relations, PAN Communications

Dan Gardner Founder and CEO, Code and Theory

Sandy Kolkey Chief Client Officer, Epsilon

Toby McKenna SVP Global Advertising, Bazaarvoice

Ben Wiener

Lisa Astor

1:30 ^PM

Story Crafters Influencer Marketing The Ins and Outs of Celebrity Marketing

Twitter Stage

This panel will discuss the value of a celebrity to the marketing of a brand and share honest accounts on the right and wrong ways to identify well-suited celebrities for your brand, how to maximize the value of the relationship, and when to cut ties.

Janet Comenos CEO and Co-Founder, Spotted

Josh Duboff Senior Writer, Vanity Fair

Paul Evans Senior Vice President, Marsh & McLennan

Ajay Kapoor VP of Digital Transformation & Strategy, SharkNinja

Al Lieberman Clinical Professor of Marketing Entrepreneurship and Innovation, NYU Stern School of Business

Janet Comenos

Josh Duboff

1:30 ^PM

By The Numbers People Based Marketing Everything You Know About PBM Is Wrong

Microsoft Stage

People-based marketing has become a generic term that it is clouding the media space with misconceptions and misrepresentations. In this session, we uncover what is wrong with the space and dive into the truth of marketing to real people. Leaders who work closely with the people-based platforms, will discuss the misconceptions, the reality and the future.

The discussion will also cover what you need to know, what to do, what not to do, and what’s next.

Kris Magel President, DAN Media Clients

Joran Lawrence VP of Product - Targeting, Oath

Anita Patil-Sayed SVP, Head of Insights, M1 Dentsu Aegis Media

Jason Brown Head of AT&T Addressable Advertising Sales, AT&T

Christopher Jeyes Senior Media Specialist, Jaguar Land Rover

Kris Magel

Joran Lawrence

1:40 ^PM

Culture Summit Live Summit Under the Influence of Streaming

Culture Stage

Consumers today rely on streaming services to binge watch their favorite shows on Hulu, follow the latest creator on YouTube, listen to music and podcasts on Spotify, and even catch the game live. Panelists discuss the new world of video – for advertisers and viewers alike – driven by the influence of streaming services.

Victor Haseman Host, Video Marketing Intelligence

Kyle J. Britt Head of Experience, Vudu Advertising

Stéphane Coruble CEO, RTL AdConnect

Kelly McMahon SVP, Global Demand Operations, SpotX

Michael Rivo Marketing Director, Salesforce

Victor Haseman

Kyle J. Britt

2:00 ^PM

Impact Makers Brand Purpose What Budweiser is Brewing to combat climate change

Univision Stage

Climate change is the number one global concern between 25 - 29 year olds and they don’t believe it will be governments that fix this problem. So what role should brands play in this fight? ABI saw that consumers felt powerless to affect climate change so business needed to bridge this gap. ABI has committed by 2025 all Bud would be brewed with 100% renewable electricity and the US led this charge in 2018. ABI and its purpose consultancy Revolt along with brand design agency JKR, will explore how brands can create cultural and social revolutions using the power of action over rhetoric and galvanize other brands to solve the world's biggest problems. Marketing won’t save the world but brands just might.

Sam Brookes Co-Founder, Revolt NYC

Tosh Hall Global Executive Creative Director, Jones Knowles Ritchie

Sara Hyman CEO North America, Jones Knowles Ritchie

Brian Perkins Global Vice President, Budweiser

Sam Brookes

Tosh Hall

2:00 ^PM

Perception vs. Reality Perception vs Reality: Big brands have it easy

Captify Speakeasy Stage

Big brands are often the envy of smaller to mid sized brands, who are often fighting for brand awareness, consumer retention and stronger relationships. Larger, established brands have been building their prescribed audiences with reach and scale for years, but are they overlooking the need to identify and engage with new consumers? Are they missing out by not considering new and innovative methods of engagement?

This panel will examine if big brands do in fact have it easy and discuss some unexpected and clever ways can brands extend their reach to new audiences.

Michelle Castillo Advertising Reporter, CNBC

Dominic Joseph CEO & Co-founder, Captify

Nat Monbiot Head of Futures, Starcom

Michelle Castillo

Dominic Joseph

2:15 ^PM

Tech Stars Mar Tech MiQ Marketing Intelligence Summit

IBM Watson Marketing Stage

Join MiQ as they uncover the truth behind Marketing Intelligence.

2:15 PM UNLOCK THE VALUE OF DATA WITH MARKETING INTELLIGENCE
Marketers are massively undervalued, but they hold the key to driving growth. CMOS who match data and insights with customer demands deliver successful business outcomes. Yet, only 13% of businesses feel their current data solutions work. In this keynote, you’ll learn how to connect the data dots and uncover the potential of Marketing Intelligence.

Gurman Hundal CEO, MiQ

James Douglas SVP, Head of Media, Reprise Digital

Jahn Wolland VP Commercial of East, MiQ

3:00 PM THE KNOWLEDGE GAP: TRUE MARKETING INTELLIGENCE IS FUELED BY MORE THAN JUST AI
As the amount of data marketers have access to has exploded, so has the difficulty in turning that data into useful insights and action. It’s tempting for marketers to think they can hand over data analysis and insight generation to machines, but AI must be handled with care. It can do many things well, but not everything. Marketers still need an additional layer of expertise to convert their customer data into marketing intelligence. This is where Human Intelligence comes in. In this session, we'll discuss how brands are using AI, where it falls short, and why it's still necessary to apply human intelligence to make the most of AI and drive business outcomes for marketers.

David Kaplan Director of Industry Insights, Yext & Co-Host of CMO On The Go, Yext & CMO On The Go

Michael Chock EVP, US, MiQ

Joshua Lowcock EVP, Chief Digital & Innovation Officer, Universal McCann

Erin Rech Head of Digital, Initiative

Dmitri Tchikatilov Head of Worldwide Business Development for Advertising, Amazon Web Services

Gurman Hundal

James Douglas

2:30 ^PM

Ad Shapers New Collaboration Models Breaking Through the Permission Barrier - 1:1 with Accenture Interactive’s CEO

Realtor.com Stage

Accenture Interactive has seemingly come from nowhere to be the largest digital marketing agency in the world (with annual revenues of $6.5B according to Ad Age). It continues to make waves as it further encroaches on agencies’ turf with new offerings like its Programmatic Services digital ad-buying group. What are the secrets behind this success? Join Lara O'Reilly, Media & Marketing Reporter, WSJ, as she takes a peek under the hood of Accenture Interactive in a candid, one-on-one conversation with CEO, Brian Whipple.

Brian Whipple CEO, Accenture Interactive

Lara O'Reilly Media and Marketing Reporter, The Wall Street Journal

Brian Whipple

2:30 ^PM

Story Crafters Influencer Marketing Best Practices for Compliant Influencer Marketing

Twitter Stage

Join the FTC, NAD, and brand advertising lawyers to learn the latest rules of the road governing influencer marketing. Hear about recent FTC and NAD cases and guidance involving influencers and brands, and learn about trends in the regulation of influencer marketing.

Mamie Kresses Senior Attorney, Division of Advertising Practices, Federal Trade Commission (FTC)

Amy Mudge Partner, Venable

Laura Brett Director, National Advertising Division, Advertising Self-Regulatory Council

Mamie Kresses

Amy Mudge

3:00 ^PM

Verticals FinTech Crack the Finserv Brand Equation

Foursquare Stage

The Finserv sector is being buffeted by a Fintech revolution. According to McKinsey, 60% of global bank profits are at risk as non-bank challengers target origination and sales. But as the first wave of disruption subsides, it’s clear the winners are not just the ‘first to market’ but the ‘first to brand’.

Incumbents have a legacy brand edge. According to ‘The World Fintech Report’, produced by Capgemini and LinkedIn shows incumbent brands have a 13% trust advantage. But as challengers seek to unbundle customer relationships, how defensible is this position?

We bring together a head-to-head debate to look at how both incumbents and challenger brands are responding to this through their marketing.

Jill Schlesinger Business Analyst, CBS News

Elyssa Gray Vice President, Brand, Betterment

Keith Gormley VP Social Media, Prudential Financial

Rajeev Subramanyam Head, B2B Digital Payments, Global Commercial Payments , American Express

Chris Villarreal Vice President, Integrated Marketing Communications, Consumer Lending, Goldman Sachs

Mike Wong Director, Marketing Solutions, LinkedIn

Jill Schlesinger

Elyssa Gray

3:00 ^PM

Impact Makers Brand Purpose CEOs Leading through Change

Univision Stage

Disruption in the media landscape will continue as new technologies emerge and America diversifies. Hear from CEOs as they discuss how they lead their companies through change and define long term strategies for growth while remaining true to their audience and brand.

Sara Fischer Reporter, Axios

Jim Bankoff CEO, Vox Media

John Dick Founder & CEO, CivicScience

John Osborn CEO, OMD

Nicolle Pangis CEO, Ampersand

Sara Fischer

Jim Bankoff

3:30 ^PM

By The Numbers People Based Marketing The Marketing Society presents Busting Myths with Data

Microsoft Stage

In a world where there is a power hose of data and insights, how has that allowed marketers to be brave and challenge conventions to drive business growth? Have data and insights enabled marketers to take creative risks, bust pre-conceived myths and lead change?

Gemma Greaves Chief Executive, The Marketing Society

Kristi Argyilan Senior Vice President, Media and Guest Engagement, Target

Manjiry Tamhane Global CEO, Gain Theory

Jason Chebib VP Consumer Planning, Diageo

Suzanne Cole Executive Vice President, Media, Universal Pictures

Gemma Greaves

3:30 ^PM

Ad Shapers New Collaboration Models Drive Creativity or Drive the Business? Don’t Choose: Do Both.

Realtor.com Stage

Building winning brands requires capturing attention and cultural relevance, so creativity must always come first. But it doesn’t come easy. From new agency and sponsorship models to a more agile and risk-taking approach to innovation, join Marcel Marcondes, U.S. CMO of Anheuser-Busch to learn about his approach to building a culture where creativity leads the way for driving growth.

Julia Boorstin Entertainment & Media Correspondent, CNBC

Marcel Marcondes U.S. CMO, Anheuser-Busch

Marcel Marcondes

3:45 ^PM

Purpose-Driven Marketing in a Year of Activism: Creating Platforms that Matter

Target Media Network Stage @ IMAX

83% of people globally believe that brands have the power to make the world a better place. Purpose is good for the brand, good for business, and provides competitive advantage. The role of marketing and its impact has shifted dramatically, never has it been more important, more exciting, and more accountable. As Priceless enters its third decade, hear from Raja Rajamannar, Mastercard Chief Marketing and Communications Officer, on how the brand seeks to inspire a movement and remind people to pursue their purpose and passion to Start Something Priceless.

Raja Rajamannar Chief Marketing & Communications Officer, Mastercard

3:45 ^PM

Culture Summit NYVC Sports

Culture Stage

How new platforms are growing the sports business and tech industry.

Jeffrey Volk Senior Vice President, Head of Business & Revenue, Deltatre

IN CONVERSATION WITH COMMISSIONER EMERITUS DAVID STERN
A one-on-one keynote discussion with NBA Commissioner Emeritus David Stern and Josh Kosner, Executive VP & General Manager of ESPN Digital and Print Media.

David Stern Commissioner Emeritus, NBA

John Kosner Digital Media Sports. President - Previously @ ESPN, SI, NBA, CBS, NBC, Kosner Media

THE EXPLOSION OF SPORTS INVESTING ACROSS VARIOUS CHANNELS

Mandy Antoniacci Entrepreneur, Speaker, Columnist, Activist, ChangeUp Enterprises, LLC

LIKE KRYPTONITE OR GOLD? HOW WILL BRANDS TREAT NEWLY ALLOWED US-WIDE SPORTS GAMBLING
On May 14, 2018, the lives of American sport bettors changed forever. The United States Supreme Court ruled that the Federal law prohibiting sporting betting in most jurisdictions was unconstitutional. The decision set off a whirlwind of activity in dozens of states to go through the process of legalizing sports betting.

So, what does this $25+ billion jolt to the gaming industry mean to brands? Are there lessons to be learned from the success of fantasy football, Texas Hold ‘em, and e-gaming? Do brands treat sports gambling like kryptonite or gold?

Russell Sapienza CEO, Black Diamond Global Advisors LLC

Bonnie Bernstein Veteran Sports Journalist/Founder, Walk Swiftly Productions

Ezra Kucharz Chief Business Officer, DraftKings Inc.

Brian Musburger Chairman & Founder , Vsin

Noah Szubski CEO, The Action Network

Jeffrey Volk

David Stern

4:00 ^PM

Verticals Consumer Marketing Signals... But Make it Fashion!

Foursquare Stage

Today’s marketers have more information and data points than ever. Antonia Swan, Senior Vice President of Paid Media at VaynerMedia with special guests from the fashion retail space, will discuss the importance of balancing industry standard measurement practices with what ultimately matters -- driving black and white sales growth across brick and mortar locations as well as e-commerce. We’ll dive deep into which marketing signals in the world are affecting the way that we’re adapting and innovate marketing strategies to stay relevant.

Kerry Flynn Marketing Reporter, Digiday

Viola Hutten Sr. Director of Global Brand Strategy, Brooks Brothers

Igee Okafor Digital Content Creator

Ashley Schapiro Head of International Marketing , American Eagle & Aerie

Antonia Swan Senior Vice President, Paid Media, VaynerMedia

Viola Hutten

4:00 ^PM

Impact Makers Brand Purpose Inspiring Social Change through Connection

Univision Stage

“Purpose” is a familiar concept in marketing circles but among consumers, the demand for purpose-driven brands has never been greater. The challenge for brands today is to connect in a way consumers find genuinely compelling, meaningful and valuable. Hear how these leaders build trust in an era of cynicism, create diverse connections despite a trend toward political tribalism and divisiveness, reimagine the role of marketing to build platform brands that inspire social change – and drive breakthrough results.

Henry Louis Gates Jr. Alphonse Fletcher University Professor and Director of the Hutchins Center for African and African American Research, Harvard University

Brent Choi Former President, Canada & Chief Creative Officer, Global Brands , J. Walter Thompson

Vineet Mehra Global Chief Marketing Officer, Ancestry

Dyllan McGee CEO & Executive Producer at McGee Media & Founder & Executive Producer of MAKERS, McGee Media, MAKERS

Henry Louis Gates Jr.

Brent Choi

4:30 ^PM

Ad Shapers New Collaboration Models The Power of the Human Experience, and how to Build a Team that Delivers on it

Realtor.com Stage

When it comes to tackling business and cultural issues, global firm Sid Lee breaks the mold with its unique strategic approach and multidisciplinary team and capabilities. At the core of the agency’s philosophy and greatest successes is its focus on developing work that enhances the human experience. Hear from agency leaders as they discuss Sid Lee’s cutting-edge model and their belief that truly understanding what drives people always leads to the best solutions and outcomes.

Katie Kempner Creator & Host, Perspectives

Elana Gorbatyuk Chief Strategy Officer, Partner, Sid Lee

Martin Leblanc Architect, Partner, Sid Lee Architecture

Kristian Manchester Global Executive Creative Director, Partner, Sid Lee

Nicolas Van Erum Managing Partner , Sid Lee

Katie Kempner

Elana Gorbatyuk

5:00 ^PM

FIGHT OR FLIGHT: How Brands Can Engage & Respond in the Battle to End the Opioid Crisis

Target Media Network Stage @ IMAX

Gain new insights and varying perspectives about how imperative it is that brands get involved and act in the interest of their employees, the communities and consumers they serve to help alleviate America’s opioid epidemic. This discussion is sponsored by the National Opioid Action Coalition (NOAC) founded by WPP, iHeartMedia and FMG to bring public, private and pop culture sectors together to unite against the greatest public health threat this generation has faced. An astounding 42,000 people died of opioid overdose in 2017. Listen, learn and consider your brand’s role in reducing stigma to remove barriers and spur efforts in prevention, treatment and recovery. What is your brand citizenship strategy?

Bobby Bones NY Times Best-Selling Author & Nationally Syndicated Radio Show Host , The Bobby Bones Show

Vice Admiral (VADM) Jerome M. Adams, M.D., M.P.H. U.S. Surgeon General

Carolyn Cawley President US Chamber Foundation, & VP, US Chamber of Commerce

Nikki Sixx Musician and Songwriter

Mary Winnefeld Military & Veteran Advocate; Co-Founder & Co-Chair, S.A.F.E.

Lori McFarling Senior Vice President and Chief Marketing Officer, Discovery Education

Bobby Bones

Vice Admiral (VADM) Jerome M. Adams, M.D., M.P.H.

5:00 ^PM

Impact Makers Brand Purpose Purpose is the Future: A Wake up Call for Brands

Univision Stage

The passive consumer is dead and the rise of an increasingly savvy, marketing literate, global community means that a marketer, charity or fundraiser is more likely to secure and maintain brand loyalty when their marketing messages, initiatives and actions are aligned with a heightened, collective social conscience and set of values. "Purpose" has been identified as a key adland trend.

Edie Lush Co-Host, Global Goalscast, Author, Communications Trainer, Executive Editor , Hub Culture

Claudia Gonzalez Edelman Founder , We Are All Human Foundation

Edie Lush

Claudia Gonzalez Edelman

5:30 ^PM

Ad Shapers New Collaboration Models The New Image of Agency Leadership

Realtor.com Stage

The creative cultures we pride have led to inequities, exclusive fraternal types of interacting and, at worst, the misuse or abuse of power. Underneath that is a rich array of people and practices that are driving much needed change. These changes are leading not only to new ways of interacting and working, but also an evolved leadership bench who are the next in line successors taking over our industry.

Keesha Jean-Baptiste SVP of Talent Engagement and Inclusion, 4A's

Charlie McKittrick Partner & CSO, Mother U.S.

Darla R. Price SVP, Executive Account Director, McCann New York

Robyn Tombacher Chief Operations Officer, North America , Wunderman

Gila Wilensky SVP, Head of Activation, NA, Essence

Keesha Jean-Baptiste

Charlie McKittrick

5:30 ^PM

By The Numbers People Based Marketing Why Identity is the Single Biggest Thing Marketers Should Care About in 2019

Microsoft Stage

To deliver on advertising’s promise of content, experiences, and discounts that delight, brands must navigate a growing number of devices to reach the customer. With gated identity graphs, regional differences and misaligned expectations it’s all too easy to go astray. It is only with the advent of an open, enterprise-class identity solution, that we will be poised to connect across all touchpoints and put the consumer first. A universal ID will deliver better ad experiences and drive results for marketers.

Ellie Windle VP, Global Business Development, MediaMath

Michele McCray-Howard Director, Media Partner Solutions, Macy's, Inc.

Molly Parr Senior Director, Data Platform Product Management, Disney Direct to Consumer & International

Wendy Verschoor Product Manager, Akamai Technologies

Ellie Windle

Michele McCray-Howard

5:30 ^PM

Story Crafters Influencer Marketing APPLYING THE FOUNDATION TO BRAND AWARENESS

Twitter Stage

The No. 1 growing consumer of the $500 billion global beauty industry is under 30 and their purchasing decisions are fueled by their trusted beauty icons, also known as influencers. Learn how beauty’s top players, from brands to influencers, are changing time tested advertising models.

Panel Featuring: James Charles (Creator/Entrepreneur); Maureen Case (Executive Chairman of Naturopathica) and Reza Izad (CEO of Studio71)

Taylor Lorenz Staff Writer, The Atlantic

Maureen Case Executive Chairman, Naturopathica

James Charles Creator and Entrepreneur

Reza Izad CEO & Co-founder, Studio 71

Taylor Lorenz

Maureen Case

9:00 ^AM

“I’m Only Going to Say This Once” – Live with Lee Clow

The Walt Disney Company Stage

Lee Clow, legendary art director and soul of TBWA\Chiat\Day, is answering 50 questions timed to the 50th anniversary of the storied agency. To mark the occasion, Lee is looking back on his time in advertising and answering questions from the industry for a podcast, launching this fall, called "I'm Only Going to Say This Once." Moderated by Clio editor-in-chief Tim Nudd, attendees will get to see a sneak peek of the podcast recorded live, as Lee answers questions from his TBWA colleagues, industry legends —and the audience.

Tim Nudd Editor in Chief, Clio Awards

Lee Clow Chairman, TBWA\Media Arts Lab

Tim Nudd

Lee Clow

9:00 ^AM

Impact Makers What Does HR Have To Do With It?

Univision Stage

There have been many revelations during the #MeToo era. It’s now known that many human resources departments across the country have been accused of mishandling sexual harassment complaints—or even being complicit. Love it or hate it, in the past year action was sparked by anonymous social media whistleblowers, not HR departments. In this session, we will discuss the role of HR and its power or lack thereof, and how to change the dynamics and bias that ultimately shape the impact that great HR professionals can have in our agencies.

Keesha Jean-Baptiste SVP of Talent Engagement and Inclusion, 4A's

Natasha Bowman JD, SPHR

Nickolett Hocking Co-Founder, HRuprise

Rebecca Weaver Co-founder, HRuprise

Natasha Bowman

9:15 ^AM

Native Disruptors, Changing the Culture of Advertising The State of Native Advertising: Brand and Publisher Perspectives

Culture Stage

eMarketer will present the "State of Native Advertising Report," published in association with TripleLift, and discuss core findings with industry trailblazers. Panelists will specifically examine the state of native inside the walled garden

Dan Walsh Senior Vice President of Business Strategy and Operations, Buzzfeed

Josh Cierski VP Media & Ad Tech, Americas, Beamly

Nicole Perrin Senior Analyst, eMarketer

Nola Solomon VP Global Programmatic & Strategic Partnerships, Dailymotion

Tiffany Lee Senior Director Inventory Partnerships, The Trade Desk

Dan Walsh

Josh Cierski

9:30 ^AM

By The Numbers Measurement Show me the Money: Proving ROI has never been easier

Microsoft Stage

The latest solutions and approaches in ad spending have shown promising and valuable results. Marketers are able to determine the effectiveness and outcome of their ad spending, while having the ability to analyze these results and strengthen their methods. Join this panel of marketers as they discuss the challenges in today’s data ecosystem and how to produce a significant ROI.

Hilary Milnes Senior Reporter, Glossy

John Povey SVP Marketing & Data Analytics, a4 Media

Mike Romoff Head of Global Agency and Channel Sales, LinkedIn

Antonio Tomarchio CEO, Cuebiq

Karima Zmerli Ph.D, Chief Data Sciences Officer, Wavemaker Global

Hilary Milnes

John Povey

9:30 ^AM

Ad Shapers Brand Innovation Building Direct Relationships in the Age of Disruption

Realtor.com Stage

Brands are searching for new ways to foster direct relationships with their audience at a time when those relationships are increasingly under threat from large tech and ecommerce platforms. A select group of forward-thinking brands are tackling that challenge with performance advertising that yields an opportunity to engage directly with the consumer. PCH SVP & GM Digital, Mark Cullinane, convenes an expert panel of brands to discuss practical strategies for reclaiming a direct connection with their customers.

Mark Cullinane SVP & GM Digital, Publishers Clearing House

Nobles Crawford Content Strategy Manager, Media & Digital – Hygiene and Home, Reckitt Benckiser

Krista DiBerardino EVP Marketing Integration & Activation, SpinMaster

Allie Donovan Director of CRM & Retention, Boxed

Christy Kazlo Data Strategy & Activation, ConAgra

Mark Cullinane

Nobles Crawford

10:00 ^AM

Native Disruptors, Changing the Culture of Advertising Native is Shaping the Media Plan

Culture Stage

Native advertising has become the strategy of choice for brands and publishers alike. During this session, you’ll be part of a discussion with industry thought leaders about why advertisers will continue to shift their focus to native and how you can build a native strategy that delivers results.

Nadine Karp McHugh SVP, Omni Media, L’Oréal USA

Josh Jacobs President, Executive Chairman, Maven

Ryan Joe Managing Editor , AdExchanger

Michael Lehman VP, Supply, TripleLift

A.J. Storinge Executive Director-Media, Hearts & Science

Nadine Karp McHugh

Josh Jacobs

10:00 ^AM

Impact Makers Civic Engagement The Empathy Gap

Univision Stage

From self-care to selfies, how is our modern and often “me-centered” culture changing our ability to understand others? And what can we learn from empathy role models like Mister Rogers on rebuilding empathy into our communities?

Yusuf Chuku Chief Strategy Officer, Y&R

Yusuf Chuku

10:00 ^AM

The Biggest Stories in Business

The Walt Disney Company Stage

From climate change to data privacy, Silicon Valley to Washington, what goes on in business has never been more consequential to communities, families and individuals. The New York Times has been increasing its business and tech coverage, hiring more reporters and expanding coverage areas to help people better understand how the actions of the corporations that run the world impact their lives.

Andrew Ross Sorkin Columnist, DealBook Founder & Editor-at-Large, The New York Times

David Gelles Reporter, Business, The New York Times

Kate Kelly Reporter, Business, The New York Times

Kevin Roose Columnist, Business Day, The New York Times Magazine

Sebastian Tomich Global Head of Advertising and Marketing Solutions, The New York Times

Andrew Ross Sorkin

David Gelles

10:15 ^AM

Tech Stars Blockchain Blockchain and Advertising: How the Revolution Begins

IBM Watson Marketing Stage

Everyone is talking about blockchain, but most marketers are still struggling to grasp exactly how it's going to change how they do business going forward. That's understandable. This is complicated stuff. But already, we're seeing major brands dipping their toes into blockchain, and the applications of this technology are only going to expand going forward. In this session, Brian Wong, founder and CEO of Kiip, will give attendees both the short- and long-term view on blockchain applications in marketing.

Brian Wong CEO/Founder, Kiip

Laurel Van Tassel Director, Programmatic Marketing, Anheuser-Busch InBev

Brian Wong

Laurel Van Tassel

10:30 ^AM

Ad Shapers Brand Innovation Shaping a New Image of Aging

Realtor.com Stage

The rules of aging are changing, and it’s time for the imagery to catch up. People 50-plus are living vibrant lives that need to be understood, respected and celebrated. Let’s disrupt the status quo and shift the conversation by reinventing the imagery of aging. Join AARP’s CMO Martha Boudreau and a panel of leading marketers to discuss how the advertising industry must lead this cultural shift and engage one of the largest economies in the world – Americans 50-plus. #DisruptAging

Martha Boudreau EVP & Chief Communications & Marketing Officer, AARP

Andrew Delaney Director of Creative Content, Getty Images

Cindy Gallop Founder and CEO, Make Love Not Porn / If We Ran the World

Robert Love VP & Editor in Chief of AARP the Magazine, AARP

Suresh Nair Chief Creative Intelligence Officer, Grey

Martha Boudreau

Andrew Delaney

10:45 ^AM

Brand America 2.0

Target Media Network Stage @ IMAX

Whether Democrat or Republican, there is no question that the image of Brand America has fundamentally changed in the past two years. From travel and tourism on domestic shores to global sales by iconic, trusted American brands, the impacts are real, complex and have tremendous bottom line implications.

This three part follow up to 2017’s conversation on Brand America offers insights on the current and future state of brand America and what it all means for agencies, brands and the broader industry ecosystem.

10:45 AM SETTING THE STAGE
Bob Safian, Editor in Chief and Founder of The Flux Group and Advertising Week CEO Matt Scheckner set the stage with a deep dive into evolving global perceptions of Brand America.

Bob Safian Editor in Chief and Founder, The Flux Group

Claudia Gonzalez Edelman Founder , We Are All Human Foundation

Matt Scheckner Global CEO, Stillwell Partners & Advertising Week

11:15 AM THE EVOLUTION OF AN AMERICAN BRAND
Kevin Plank, founder and CEO of Under Armour, sits down with Edelman President and CEO, Richard Edelman for an in-depth conversation on the importance of brand values in driving sales and earning advocacy, with a unique perspective on Under Armour’s journey as an American brand.

Kevin Plank CEO, Under Armour

Richard Edelman President & CEO, Edelman

BRAND AMERICA MEDIA ROUNDTABLE
Ken Auletta, longtime New Yorker Columnist and noted author, leads our roundtable discussion featuring CNN Anchor, Christine Romans, Ad Age President and Publisher Josh Golden and NPR Chief Business Editor Pallavi Gogoi.

Ed Henry Chief National Correspondent, FOX News

Ken Auletta Columnist, The New Yorker

Pallavi Gogoi Chief Business Editor, NPR

Josh Golden President & Publisher, Ad Age

Christine Romans Chief Business Correspondent & Anchor, CNN

Bob Safian

11:00 ^AM

Impact Makers Civic Engagement The Marketing Society's Elephant in the Room

Univision Stage

In line with our Brave agenda we are making the invisible visible at Advertising Week New York. We want to remove the stigma around taboo topics, push boundaries and have an open an honest conversation to tackle the 'Elephant in the room' within the Marketing industry.

Margaret Molloy CMO | Global Chief Marketing Officer + Head of Business Development | B2B, Siegel+Gale

Gemma Greaves Chief Executive, The Marketing Society

Jodi Harris Vice President, Marketing Culture & Learning, Anheuser-Busch

Doug Melville Chief Diversity Officer, TBWA\North America

Chris Villarreal Vice President, Integrated Marketing Communications, Consumer Lending, Goldman Sachs

Margaret Molloy

11:00 ^AM

By The Numbers Increasing Advertising Value Through Relevance

The Walt Disney Company Stage

Mike Welch, Senior Vice President of Corporate Strategy & Business Development for Xandr, AT&T’s newly christened advertising business, will speak with Chris Vollmer, PwC’s Global E&M Advisory Leader. Together, they'll discuss how market dynamics around video convergence, personalization & connectivity are compelling media companies, agencies & marketers to create more relevant & engaging advertising. They'll address how Xandr expects to shape the evolution of the addressable ad market to the benefit of users & brands.

Mike Welch SVP, Corporate Strategy and Business Development, Xandr

Christopher Vollmer Global Entertainment and Media Advisory Leader, PwC

Mike Welch

Christopher Vollmer

11:15 ^AM

Tech Stars Blockchain Why Marketers Should be Thinking About Blockchain Now  

IBM Watson Marketing Stage

Issues of transparency and trust continue to surface in programmatic advertising. Blockchain is poised to address discrepancies between stakeholders bidding, winning, and serving impressions in milliseconds. Marketers see the promise of blockchain in terms of the opportunity to quality-control inventory and weed out bad actors. Come hear how blockchain is being deployed by marketers, and could herald a digital disruption at the impression level, as well as better visibility on how each marketing dollar is spent.

Erich Wasserman Co-Founder & Head of Strategic Business Development, MediaMath

Chad Andrews Global Solutions Leader for Advertising and Blockchain, IBM

Isaac Lidsky Founder/CEO , Underscore CLT

Erich Wasserman

Chad Andrews

11:30 ^AM

Story Crafters Content Marketing The power of #BlackTwitter voices in Hollywood

Twitter Stage

Nielsen's recent Diverse Intelligence Series report on the digital lives of Black consumers highlights how the democratization of the digital sphere is changing the way African Americans consume content, talk to brands, and create movements, namely #BlackTwitter and its outsized impact in Hollywood. Nielsen, Twitter, and voices from the industry will take the stage to present and dissect this topic.

God-is Rivera Director, Inclusion & Cultural Resonance, VML

Cheryl Grace Senior Vice President, U.S. Strategic Community Alliances and Consumer Engagement, Nielsen

Jeanine Liburd Chief Marketing & Communications Officer, BET Networks, Viacom

April Reign Senior Director of Marketing, Fractured Atlas

Elizabeth Luke Sr. Communications Manager, Twitter

God-is Rivera

Cheryl Grace

12:00 ^PM

Impact Makers Civic Engagement Sustainability: Turning Corporate Values into Business Value

Univision Stage

Sustainability, once thought of as a CSR function, has evolved into a critical business driver integrated across enterprises. Today’s business leaders understand that it is no longer enough to simply reduce their negative environmental impact; consumers, B2B customers and employees now expect companies to bring their know-how and scale to some of society’s biggest challenges.

In this session, corporate leaders talk about the journeys their companies have taken to elevate the value of sustainable business.

Anne-Claire Berg Culture & Engagement Director, Danone

Heather Clancy Editorial Director, GreenBiz Group

Jeremy Cohen Managing Director, Salterbaxter (an MSL Company)

Hugh Welsh General Counsel, Secretary & President , DSM North America

Lisa Manley MARS, Inc., Sustainability Strategy, Communications & Engagement

Anne-Claire Berg

Heather Clancy

12:00 ^PM

Go beyond your creative blocks - Let ideas flow to you!

The Walt Disney Company Stage

Creativity goes beyond just having a great idea. It is a state of being we create to fuel that passion, imagination, and expression. With an overview of how our body, energy, brain, and thoughts can create what we offer, in this conference you will get the keys to enhancing creativity, liberate yourself from creative blocks and let your whole being express an idea in a clear and easy way.

Karina Velasco Author, Speaker & Lifestyle Designer

Karina Velasco

12:00 ^PM

Harnessing the Power of Creativity to Inspire a Better World

AWLearn Workshop Stage

Advertising is one of the most powerful tools of change that we have available, and we have the ability to use it to not just sell products but also do good in the world, like spreading peace and kindness at a time when conflict and negativity runs rampant. Periscope set out to use creativity to impact positive change and created Peace Paper, crowd-source designed wrapping paper on a mission to make the world kinder and more peaceful, even if only for a moment. As an agency-wide effort, Peace Paper uses creativity to spread messages of peace and kindness and to transform negatives into positives while helping fund peace education in public schools.

Peter Nicholson Chief Creative Officer, Periscope

Peter Nicholson

12:30 ^PM

Ad Shapers Brand Innovation Direct to Consumer Allstars

Realtor.com Stage

The convenience and ease of direct to consumer has taken over. This panel of DTC allstars will examine how their brands are learning from old-age tactics and using them to reinvent their actions.

Michael A. Bassik CEO, Yes and Company,

Jeff Brooks Chief Marketing Officer, Casper

Arianne Perry Co-Founder & CEO, Sweet Defeat

Henrik Werdelin Co-founder, BARK

Michael A. Bassik

Jeff Brooks

12:30 ^PM

Culture Summit Future of Media How Digital Out-of-Home Becomes Truly Programmatic

Culture Stage

Digital Out of Home (DOOH) delivers high-impact, human-scale messaging integrated into the physical world, without many of the ad quality and brand safety issues that plague online, mobile, and social media. Yet despite advancements in the medium, the channel has remained siloed from the rest of the digital buy. In this session, Ari Buchalter, CEO of Intersection, will discuss the challenges that have thwarted true programmatic execution in DOOH and solutions that can open up new programmatic possibilities for the medium.

Ari Buchalter CEO, Intersection

Ari Buchalter

1:00 ^PM

Impact Makers Civic Engagement How Cause Marketing Just Rocked Cannes: The Palau Pledge

Univision Stage

How did a tiny island nation in Micronesia just win the top honors at Cannes? By combining big agency creativity and the power of the United Nations to drive an ad campaign that causes real engagement and makes a difference in the environment.

Seth Rogin President & CEO, Nucleus Marketing Solutions

Maria Devaney Founder, The Blue S.O.S.

Cyrill Gutsch Founder of Parley for the Oceans

Seamus Higgins Executive Creative Director, Host/Havas Australia

Mark Newhouse Deputy Ambassador, Oceans and Seas, Palau

Debbie Remengesau First Lady of the Republic of Palau

Maria Devaney

1:00 ^PM

Mexicans in New York

The Walt Disney Company Stage

Mexican creative minds have exceed borders. Mexican Culture has also inspired many collections and designers from other countries. This panel of Mexican business leaders will speak to the Mexican influence in New York and beyond.

Cory Crespo President, COLOüRS

Manuel Camacho Bustillo Founding Partner, La Doble Vida

Jorge Mondragon COLOÜRS, Co-Founder

Concha Orvañanos Founder, Yakampot

Alfanso Sumano Regional Director of the Americas, Mexico Tourism Board, NYC

Cory Crespo

Manuel Camacho Bustillo

1:15 ^PM

Reaching the Unreachable: Connecting with Young Consumers in the age of Peak TV

Target Media Network Stage @ IMAX

In today’s media landscape, there is more choice and flexibility for millennials and Gen Z-ers. They are watching TV in new ways, on many screens, time shifting and place shifting in favor of convenience. And they are flocking to entertainment brands like VICE and Hulu that are redefining the entertainment and news experience and tapping into -- and even shaping -- culture.

Isobel Yeung Correspondent and Producer, VICE on HBO and VICE News Tonight on HBO

Kelly Campbell Chief Marketing Officer, Hulu

Nancy Dubuc Chief Executive Officer, VICE Media

Isobel Yeung

Kelly Campbell

1:15 ^PM

Tech Stars Blockchain The Ascent of Crypto - Blockchain Demystified

IBM Watson Marketing Stage

Blockchain, Bitcoin, Distributed Ledger, what does it all mean? And more importantly, why does it matter to consumers? This keynote will be your crash course to everything blockchain, by one of the most prolific VCs in the space today. Bill Tai has been a VC for over two decades, and took dozens of companies public. An early adopter of blockchain, Bill backed top projects including BitFury, one of the biggest Bitcoin mining company in the world, and co-founded the Necker Island Blockchain Summit with Sir Richard Branson.

Bill Tai Venture Capitalist

Bill Tai

1:30 ^PM

Ad Shapers Brand Innovation Marketing to Men Amidst A Movement

Realtor.com Stage

The last 12 months have seen progressive movements challenge toxic masculinity, correct inequality and empower women. These critical cultural conversations have been able to elicit real change in the workplace and society at large. And naturally, brands have used this tension as a platform to participate. From State Street's Fearless Girl through to Burger King's search for its Burger Queen, the 'year of the woman' has seen courageous creative that's made a genuine impact.

So where does that leave male-targeted brands? How has this movement shaped their presence and how do they best tell their stories today? Or should they just lay low until it's safe to come outside? What if the message is one the world needs more than ever?

Cameron Farrelly Chief Creative Officer, Virtue

Sharon MacLeod Global Vice President, Unilever

Cameron Farrelly

Sharon MacLeod

1:30 ^PM

Culture Summit CRO Allstars

Culture Stage

Leading chief revenue officers join together to discuss the importance of creating content that benefits the readers and users, and how finding the balance to both inspire and inform is the key to successfully monetising.

Joy Robins Chief Revenue Officer, Quartz

Lee Brown Chief Revenue Officer, BuzzFeed

Alex Gardner Chief Revenue Officer, Index Exchange

Kevin Gentzel Chief Revenue Officer, USA TODAY NETWORK | Gannett

Liz Ritzcovan Chief Revenue Officer, Foursquare

Joy Robins

Lee Brown

2:15 ^PM

Tech Stars Blockchain Decentralized Advertising - Getting 1-on-1 with 100M Consumers on Blockchain

IBM Watson Marketing Stage

“If you are not paying for it, you are the product.” Consumers are fed up with how centralized publishers are handling their personal data, and tens of millions are migrating to decentralized platforms on the blockchain. What is decentralized advertising and why is it 600x more effective than traditional ad buys? Hear from the experts. In this session, Lin Dai, co-founder and CEO of TAPnetwork.io will showcase real world examples of major brands using blockchain to build 1-on-1 campaigns and relationships with consumers.

Lin Dai Co-Founder & CEO, TAPNetwork.io

Jordan French At Large, TheStreet.com & Executive Editor, BlockTelegraph

Lin Dai

Jordan French

2:15 ^PM

Culture Summit Future of Media Joint Ventures: How to Live—and Thrive!—in a Fragmented World

Culture Stage

There is no denying it: The TV ad industry is at a critical inflection point. The explosion of media platforms gives today’s consumers control over what, where and when they watch content.

For advertisers and media planners, this means living in a new, fragmented reality, one where they must ditch their old playbooks and re-imagine how they approach, plan and measure their TV ad spend.

Ed Renicker CEO, NY Interconnect

Julie Anson Associate Director Partner Innovation, Advanced TV, Magna Global

Craig Berkley Head of Revenue, LiveRamp TV

Heather Gundry SVP, Director of Integrated Local Buying, Carat

David Kline EVP, Charter & President, Spectrum Reach

Michael McAlear Partner, Account Services, Universal McCann

Ed Renicker

Julie Anson

2:30 ^PM

By The Numbers Measurement Future Tellers

Microsoft Stage

The insights and opportunities of data targeting and specification have allowed for brands and marketers to predict their consumers behaviors and interests. The insights and effectiveness of data optimization has become the core focus of organizations. From the starting point of a defined goal of ROI, brands are able to engage with consumers at each touchpoint on their path to purchase, with the intention of transactional results. This panel of “future tellers” will speak to the power they hold, the responsibilities and actions required of this power and what advances are to come.

Laura Petrecca Writer, Editor, Content Consultant

Randall Beard Group President, Advertisers, Cardlytics

Aimee Irwin Vice President of Strategy, Experian

Rohini Sen Data Sciences Client Lead, Wavemaker

Laura Petrecca

Randall Beard

3:00 ^PM

Culture Summit Future of Media Unlock the Power of AI: Connect All of Your Media

Culture Stage

The convergence of paid, owned and earned media has long been the holy grail for marketers. But adtech/martech stacks that don't talk to each other and the lack of artificial intelligence that can truly turn data into actionable insights is keeping this vision from becoming reality. The path forward is powered by AI that connects brands, consumers and all the stakeholders in between in a way that is enterprise-class, open, secure and smart. Hear how AI can connect all your media to make more marketing that people love.

Ravi Shah Product Strategy Director, Watson Marketing and Watson Commerce, IBM

Chris Victory VP, Strategic Partnerships & BD, MediaMath

Ravi Shah

Chris Victory

3:00 ^PM

Impact Makers Civic Engagement No Excuses

Univision Stage

Millennial women are the demographic most unhappy with the state of our government. And they're marching in the streets and activating like never before. But, compared to all other demographic groups, they're also telling us they're least certain to show up and vote this November. theSkimm is determined to change that with their No Excuses campaign.

Discover the power of community activation. As a membership company, theSkimm has more than 30,000 loyal brand representatives called Skimm'bassadors. They are beta testers and megaphones for the brand and their referrals have contributed to about 20% of the company’s growth.

Alexi McCammond Political Reporter, Axios

Carly Zakin and Danielle Weisberg Co-founders and Co-CEOs , theSkimm

Alexi McCammond

Carly Zakin and Danielle Weisberg

3:15 ^PM

Tech Stars Blockchain Blockchain and The Future of Advertising

IBM Watson Marketing Stage

While cryptocurrency has been stealing the spotlight, it is really the underlying blockchain technology and “smart contracts” that have the most transformative potential for enterprises. From payments to supplychain, Fortune 50 brands are quietly deploying pilots and investing in the future. Join Bonin Bough, award-winning marketer & co-host of CNBC’s Cleveland Hustle, in this roundtable with key players from major agencies leading the charge of blockchain innovation and see when brands will be ready to invest billions

Babs Rangaiah Executive Partner, Global Marketing iX , IBM

Bonin Bough Chief Growth Officer, Bonin Ventures

Matt Minoff Chief Digital Officer, Meredith Corporation

Tim Ringel CEO, Reprise, IPG

Jonathan Steuer CRO, Omnicom Media Group

Babs Rangaiah

3:30 ^PM

Ad Shapers Brand Innovation The Evolution of the CMO

Realtor.com Stage

The coveted title of CMO has taken on new meanings for different organizations. While some remain focused on effective customer segmentation and demonstrating growth, others shift towards organization innovation or being the voice of the customer within their organization. How will the role evolve in the next year and what skills will be prioritized?

Alexandra Bruell Reporter, Wall Street Journal

Aditi Javeri Gokhale CMO, Northwestern Mutual

Stephen Freitas Chief Marketing Officer, Outdoor Advertising Association of America

Ty Shay Chief Marketing Officer, Norton Consumer Business

Dara Treseder Chief Marketing Officer, GE Ventures

Alexandra Bruell

Aditi Javeri Gokhale

3:30 ^PM

By The Numbers Measurement Recipe For Success: Using Data To Drive Innovation

Microsoft Stage

Today’s consumer is faced with a multitude of choices across the board from where they shop
and dine, to how they watch content. All with preferences changing and evolving at high speed. Brands in turn are racing to capture and express the latest trends to meet the needs of the new generation. In this session, Tastemade and Subway will explore how they are leveraging consumer trends and insights to drive innovation in new ways including global food innovation pipeline and points of cultural connection.

Oren Katzeff Global Head of Programming, Tastemade

Len Van Popering VP Global Brand Management & Innovation, Subway

Oren Katzeff

Len Van Popering

3:45 ^PM

Culture Summit Global Media in Transformation

Culture Stage

The World Federation of Advertisers (WFA) hosts a group of global client leaders to address some of the biggest threats to a sustainable advertising ecosystem.
Speakers include Benjamin Jankowski, Group Head Global Media, Mastercard, Rob Dreblow, Global Head of Marketing Services, WFA. More to follow soon.

Robert Dreblow Global Head of Marketing Services, World Federation of Advertisers

Ben Jankowski Senior Vice President, Global Media, MasterCard

Spencer Lee Commercial Director, AirAsia

Beatrice Lindvall Global Head of Media, Danone

Robert Dreblow

4:00 ^PM

True Brand Value: Connecting with Consumers through Values-Based TV Campaigns

The Walt Disney Company Stage

This wide-ranging conversation between two industry thought leaders, Nick Drake, EVP of Marketing & Experience for T-Mobile, and Joe Marchese, President of Advertising Revenue for Fox Networks Group, will focus on how to create meaningful connections with consumers through value and purpose-driven campaigns on broadcast television. With Home Runs for Hurricane Recovery and other real-life examples of pioneering new ad formats, this conversation will look at the impact of ads aligned with purpose, how they’re returning value to brands, and how brand storytelling on television is evolving for the better.

Jeanine Poggi Media Reporter, Advertising Age

Nick Drake Executive Vice President, Marketing & Experience, T-Mobile

Joe Marchese President of Advertising Revenue, Fox Networks Group

Jeanine Poggi

Nick Drake

4:00 ^PM

Impact Makers Civic Engagement Opportunity For Everyone

Univision Stage

Join us for a fireside chat with James Fallows as we discuss the economic reinvention taking place in towns across America. We’ll also explore how Google is partnering with local organizations and using its products and people to help Americans without technical backgrounds or college degrees find jobs and succeed in today’s workplace.

Lisa Gevelber Vice President, Grow with Google, Google

James Fallows Author of “Our Towns” and national correspondent for The Atlantic

Lisa Gevelber

James Fallows

4:15 ^PM

Tech Stars Blockchain Ad Tech Disrupted: Accountability and Transparency with Blockchain

IBM Watson Marketing Stage

IAB Tech Lab recently revealed its Blockchain Working Group’s program to demonstrate the application and value of blockchain
technology for digital advertising. Ad Ledger is a nonprofit research and development consortium charged with implementing global technical standards and solutions for the blockchain advertising industries. Hear from the Ad Tech companies at the forefront
of these initiatives, and learn how blockchain will bring transparency and accountability back to the industry, and ultimately reshape advertising. What You'll Learn from This Session... How is blockchain going to advance media transparency and accountability?
Meet the Ad Tech companies at the forefront of blockchain powered ad solutions. From reducing click fraud to immutable customer identity, what's possible with blockchain ad tech?

Luke Mulks Director of Business Development, Brave

Lynne Johnson Senior Editor, AdMonsters

Adam Helfgott CEO, MadHive

Jared Christopherson CRO, TAPNetwork.io

Richard Bush President/Co-Chair, NYIAX/IAB Blockchain Working Group

Luke Mulks

Lynne Johnson

4:30 ^PM

Ad Shapers Brand Innovation The Power of the Disruptive Brand

Realtor.com Stage

Disruption starts with an idea that supported by a best-in-class product and succeeds with a long term, strategic view of marketing. In order to stake your claim as a disruptive brand, you need to work smarter, faster, and leaner than the legacy brands that have long reigned. During this panel, you’ll hear both agency and client-side perspectives on what it takes to not only break the mold but to redefine an industry forever.

Kerry Flynn Marketing Reporter, Digiday

Chelsea Campbell Creative Director, Pandora

Jason Harris President/CEO, Mekanism

Chris Lane Global Head of Digital and Brand, Fiverr

Chelsea Campbell

4:30 ^PM

By The Numbers Location, Location, Location

Microsoft Stage

It’s all about location right? Data location that is. The ability to communicate to consumers during their movements throughout the day is impacting purchasing behaviors in real time. More and more marketing spend is being allocated to these capabilities, allowing brands to establish a continuing dialogue with their target audience. Where is the line in the sand? When does this opportunity become creepy? How do consumers feel about Big Brother? This panel will explore location data, best practices, and the feedback from consumers and brands alike.

Barry Frey CEO, DPAA

Eric Hadley Chief Marketing Officer, GroundTruth

James Price Chief Product Officer, OUTFRONT Media

Alisa Stern Head of Programmatic Partnerships, Place Exchange

4:40 ^PM

Marketing in the Trump Era

The Walt Disney Company Stage

Undoubtly Trump's presidency has affected us all as marketers, consumers, and people. It has sparked conversation, emotion, and
movements. From MeToo, to Black Lives Matter, to Alt Right, "The Wall", to the NFL (Colin Kapernick). We as a country have also revisited issues such as Muslims not wanting to be viewed as terrorist and the LGBT community not wanting to be looked at as "queer". We will explore how Trump's presidency has affected us all... for better, or for worse, from a marketing perspective.

Amani Al-Khatahtbeh , Muslimgirl.com

Charlemagne The God Host, The Breakfast Club

David Jones CEO, The Cipher Group

Javiar Farfan

Joe Valentino Publisher, Senior Vice President, Pride Media

Lisa Kennedy Montgomery Host, Kennedy, FOX Business Network

Pamela Tsai Director of Marketing, Sound of Hope

Amani Al-Khatahtbeh

Charlemagne The God

5:00 ^PM

The Power of an Open-Source Movement: How An Idea Sparked Real Change led by a Coalition of the Willing

Target Media Network Stage @ IMAX

What happens when a group of motivated, passionate leaders join together in an open source movement to prevent senseless gun deaths? This was the challenge when a group of industry execs wanted to find a non-political, common ground approach to positively impact one of the most controversial issues of our time: the culture of gun terrorism. The result was the Gun Safety Alliance (GSA), a "coalition of the willing” of business leaders and concerned citizens who have come together to prevent unnecessary gun deaths in America. Join Founding Members of the Gun Safety Alliance (Carolyn Everson, Kristin Lemkau, Ross Martin,Shelly Palmer and Steven Wolfe Pereira) as they share how the movement has grown and progress to date, inspiring you to become involved in this issue of national importance. GSA will also discuss their latest initiative in partnership with the Ad Council and Droga 5 called "End Family Fire”. Droga 5’s Founder & Creative Chairman David Droga and the Ad Council will reveal the insights behind the campaign leaving you inspired to take action. The industry has done it before—whether it has been to change opinions on second hand smoke, or wearing seatbelts, or the dangers of texting and driving—let’s see what can be done to change behavior and perceptions about gun safety in this country. We need everyone’s ideas and talents and skills. Don’t miss this closing event at Advertising Week.

David Droga Founder & Creative Chairman, Droga5

Kristin Lemkau CMO, JPMorgan Chase

Ross Martin CEO, Blackbird

Shelly Palmer CEO, The Palmer Group

Steven Wolfe Pereira Chief Marketing and Communications Officer, Quantcast

David Droga

5:30 ^PM

Story Crafters Content Marketing Rewriting the Script on Branded Film

Twitter Stage

Meet the new generation of storytellers that are blurring the lines between entertainment and creative advertising. From concept to distribution, these brand, agency and creative pros are rewriting the script when it comes to branded film content.

Learn from these masters of brand and film as they dive into the details of their creative collaborations. Increase your branded content savvy, and learn how to leverage film to create a brand narrative that motivates customers and delivers a measurable impact.

Matt Johnson Founder, Chief Strategy Officer, Haymaker

Jen Wilson Marketing Director, Reef

PJ Pereira Creative Chairman, Co-Founder, Pereira O'Dell

Lauren Dineen-Duarte Director of Public Affairs & Communications, American Express Canada

Steve Barrett VP, Editorial Director, PR Week

Loreen Babcock Vice President, Chief Marketing Officer, Montefiore Medical Center

Matt Johnson

Jen Wilson

Connects Bar - L2

Captify Speakeasy Stage

AMC Lincoln Square

Target Stage

Culture Stage

Twitter Stage

Univision Stage

IBM Stage

Foursquare

Realtor.com Stage

Walt Disney Company Stage

Microsoft Stage

Workshop Stage

NewGen Stage

Playstation

David Rubenstein Atrium

Gotham Comedy Club

Samsung 837

Sugar Factory

Terminal 5

Slate NY

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