In this session...
These are extraordinary times. Americans feel fed up, fired up, left out, checked out. How do leading brands think about responding to fast-changing cultural currents and engaging directly with sweeping social movements? Given the pitfalls, when does it make sense to take a stand and pick up the megaphone, stick to “safe” issues, or stay out of it altogether? This panel brings together a diverse range of executives who've been asking hard questions about the role of companies as agents of change.
What You'll Learn from This Session...
- Attendees will hear different approaches that brands take when deciding to take a stand on hot issues of the day.
- Attendees will learn concrete examples of how brands have developed both proactive and reactive strategies for taking a stand.
- Attendees will come away with ideas for how their own brands can become more active participants in driving social change.