Events: New York 2018 | Calendar / Advertising Week

8:00 ^AM

Connectors News Corp Leadership Breakfast: The Fiasco of Fake News

David Rubenstein Atrium @ Lincoln Center

What's happening, what's next, and how will the world survive?

There’s no doubt about the prevalence and danger of fake news. It has the power to influence opinions, mislead audiences, and damage trust in media.

The impact goes beyond news publishers and audiences—even brands are not immune from this menace. Many are victims of changed narratives or the subjects of hoaxes—resulting in damaged reputations and decreased revenue.

But, not all hope is lost. Join leading industry news experts as they address the current situation, what they foresee is next, and how we all can rise above the challenge of fake news

Super & Platinum Delegates + By Invitation Only

Noah Mallin Leading Experience, Content, Sponsorships, Wavemaker North America

Jesse Angelo Publisher and CEO of The New York Post and Chief of Digital Advertising Solutions at News Corp, New York Post & News Corp

John Avlon Senior Political Analyst, CNN

Sharb Farjami CEO, Storyful

Mick McCabe Global Chief Strategy Officer, Publicis Worldwide

Noah Mallin

Jesse Angelo

9:00 ^AM

Tech Stars Supercharge Your Marketing Data

The Walt Disney Company Stage

Join us to hear from top brands and agencies who are using Google Cloud and its powerful machine learning to unlock the best insights from their data and supercharge their marketing.

Miguel Angel Campo-Rembado Senior Vice President, Data Science & Analytics, 20th Century Fox Film

Michelle Kraemer Global Strategy Lead, Google Cloud, Google

Esfand Pourmand Senior Vice President of Revenue, Hearst Newspapers

Miguel Angel Campo-Rembado

Michelle Kraemer

9:00 ^AM

Story Crafters Influencer Marketing Making Wisdom Go Viral

Twitter Stage

Named to Forbes’ 30 Under 30 in Media, Jay's “viral wisdom” videos have garnered 2+ billion views & 17+ million followers. Yet Jay is not your typical influencer. A former monk, Jay’s content addresses deeply human themes like love & relationships, passion & purpose and failure & focus. Using social media as a platform for social good, Jay’s success is due to his unique ability to connect with people. Learn Jay’s secrets to making wisdom go viral + the values & decision making behind his brand partnerships.

Jay Shetty Award-winning Host, Filmmaker, Storyteller, and Viral Content Creator

Jay Shetty

9:00 ^AM

Culture Summit Convergence 3.0 The Evolution of the Ad Supported Business Model

Culture Stage

A focus on the strategies companies are using to drive revenue growth, via advertising & beyond. Specifically:
• Innovation priorities for advertising products: What are companies doing to create a better ad experience?
• New sources of user monetization: How are publishers migrating to new/non-ad supported revenue streams?
• Role of 1st party data, personalization & privacy: How are business models adapting to drive personalization while also acknowledging user concerns regarding privacy and regulations like GDPR?

Kristina Bennin Technology, Media and Telecom Director, PwC's Strategy&

Danielle Lee Global Vice President, Partner Solutions, Spotify

Sara Okin Livengood Vice President of Product, Refinery29

Jann Schwartz Global Director, Market Development, LinkedIn

Jeff Turner Head of Ad Product for RED, The Washington Post

Kristina Bennin

Danielle Lee

9:00 ^AM

Impact Makers Brand Purpose You Say You Want A Revolution!

Univision Stage

The onus has fallen on corporations big and small to answer cries for social revolution. Companies have heard these cries and have made major shifts to prioritize social impact through marketing and core - resulting in action for our environment and society. How do you determine what challenges to take on as a business? And how do you do so successfully with measurable impact for the world?

Jessica Joines CEO , Consciousness Economy

Samantha Fay Senior Vice President – Global Brand Strategy, Guinness World Records

Dawn Laguens Executive Vice President and Chief Brand Officer, Planned Parenthood Federation of America (PPFA) and the Planned Parenthood Action Fund (PPFA

Sheila McLean U.S. Social Purpose and Sustainability Practice Lead, MSL Group

Trisch L. Smith Executive Vice President and Managing Director of Diversity & Inclusion, Edelman

Jessica Joines

Samantha Fay

9:00 ^AM

Verticals Straight to the Source. How Technology Made Us Closer to the Customer

Foursquare Stage

In a world where we believe tech isolates people from one another and puts more distance between consumers and brands, marketers like Norwegian Cruise Line, Lilly and others employ powerful empathy techniques to drive brand intimacy. Join OMD and this amazing group of brand leaders to learn more about how they’ve built their business by embracing the signals of change.

Abigail Posner Head of Strategy at the Brand Unit, Google

Kristen Colonna Chief Strategy Officer, OMD

Lina Shields Senior Director of Consumer Marketing , Lilly

Meg Lee Chief Marketing Officer, Norwegian Cruise Line

Abigail Posner

Kristen Colonna

9:00 ^AM

What About The Men?

AWLearn Workshop Stage

Men are unsure of their roles in the TIME’S UP™ and #MeToo movements. It’s a divisive, complex discussion. What part do men play? Why is it our responsibility as women to integrate them into the conversation? What impact does the women's movement have on men of color? The need for open, courageous conversation has never been greater. Join this session to look at how men can be allies in dismantling patriarchal structures that allow for harassment, and what kind of awareness and action will help people of all kinds to rise together.

Heide Gardner SVP, Chief Diversity & Inclusion Officer, Interpublic Group (IPG)

Marc Strachan EVP, Chief Client Officer, Publicis.Sapient

Greg Stern CEO, BSSP

Heide Gardner

Marc Strachan

9:20 ^AM

Managing Bias - Presented in partnership with UN Women’s Unstereotype Alliance

NewGen Stage

‘Managing Bias’ course is designed to help us recognize our biases so we can reduce their negative effects in the workplace. Surfacing and countering unconscious bias is an essential step towards becoming the people and companies we want to be.

Chanel Ward Diversity & Inclusion Curriculum & Training Consultant, New York University

Chanel Ward

9:20 ^AM

People Based Marketing Discover Talk: Human-based Insights

Microsoft Stage

It has become commonplace for brands to make headlines for mistakes that could have easily been avoided – e.g. a sales associate makes it difficult and/or uncomfortable to cancel an account. Too often, companies use data-based insights to create blanket rules that do not consider human elements. To truly serve customers, companies need to develop strategies that combine human- and machine-centered insights to create experiences that better reflect how consumers’ develop brand loyalty. In this session, the president of IRI’s Media Center of Excellence, Nishat Mehta, will share examples of various brands' successes and failures to find balance in human- and machine-centered insights.

Nishat Mehta President, IRI Media Center of Excellence, IRI Worldwide

Nishat Mehta

9:30 ^AM

Coming of Age: Millennials and Marketers on Snapchat

Target Media Network Stage @ IMAX

Millennials represent the largest population cohort ever, making up almost half of the global adult population. Their credit card spending is outpacing the rest of the population and by 2029, millennials will control the largest share of disposable income in the US. Hear how Curology, Chubbies and Inkbox are creating marketing strategies specifically aimed at capturing millennial wallet share and hear how Snapchat is providing advertisers with solutions to engage this unique audience.

Joanna Coles Executive Producer, The Bold Type

Tyler Handley CEO & Co-Founder, Inkbox

Imran Khan CSO, Snap Inc.

Tom Montgomery Co-Founder & CMO, Chubbies

Fabian Seelbach SVP Marketing, Curology

Joanna Coles

Tyler Handley

9:30 ^AM

By The Numbers People Based Marketing Human Marketing

Microsoft Stage

We are witnessing a shift in device centric targeting to human targeting - putting the focus on human behavior, inspiration and emotions. It is no longer just about meeting targeting demands, but about striking emotional chords and effectively resonating with your consumers - the humans. This panel will explore this concept of how to unfold your data, utilizing it effectively to communicate with your core demographics and their passions while driving ROI.

Brian Braiker Editor, Ad Age

Alistair Goodman General Manager, Emodo

Gayle Fuguitt Chief of Customer Insight and Innovation, Foursquare

Dan Levi CMO, Clear Channel

Karen Schmidt VP, Head of B2B Field Marketing, Oath

Brian Braiker

Alistair Goodman

9:30 ^AM

Ad Shapers New Collaboration Models Stop, Collaborate and Listen: New Ways to Team-up for a Customer-Centric Brand

Realtor.com Stage

Customer experience is the new battleground; and it's clear that delighting customers with hyper-relevant, authentic experiences requires new levels of collaboration across a brand's internal teams and ecosystems. How can brand leaders champion change to rewire their organizations for a customer-first mindset? The executives on our panel have led transformative initiatives for brands like Sprint, Subway and Radisson Hotel Group and will share their insights on how smarter collaboration models are driving success.

Nikki Mendonça President, Accenture Interactive Operations

Ben Jankowski Senior Vice President, Global Media, MasterCard

Rémy Merckx Vice President of Digital, Radisson Hotel Group

Carissa Ganelli Chief Digital Officer, Subway

Nikki Mendonça

Ben Jankowski

9:30 ^AM

Story Crafters Influencer Marketing Under the Influence: Trust and Transparency in Influencer Marketing

Twitter Stage

The idea of endorsement isn't new but social influencers introduce new & complex dynamics. Armed with the power to create deep & direct connections with consumers, brands are now spending millions with creators to leverage their credibility & connection. Yet fraudulent practices such as artificial inflation of metrics by purchasing fake followers & engagement are eroding trust with consumers. This conversation will cover how brands can navigate the complexities of influencer marketing & the implications for our industry.

Bob Liodice CEO, ANA

Luis Di Como EVP Global Media, Unilever

Bob Liodice

Luis Di Como

9:30 ^AM

Perception vs. Reality Perception vs Reality: The Truth about Rom Coms

Captify Speakeasy Stage

Coming soon.

Alex Guacci Director, Group Strategy - North America, Captify

Alex Guacci

9:45 ^AM

Culture Summit Convergence 3.0 Gaming as an Ad Experience

Culture Stage

The mature nature of both gaming and advertising in the US means the advertising opportunity within Video Games and Esports is being explored more than in practically any other market. PwC’s annual Entertainment and Media Outlook shows that total video games revenue in the US was over $23 Billion in 2017 and is forecast to grow to over $29 BILLION by 2022.
Gaming and Esports have evolved from a leisurely pursuit to a full-blown craze starting with a business model that was first centered on game publishers. Over the past decade or so, gaming innovations, the spread of broadband Internet, and changing consumer habits have seen gaming morph into a vibrant and viable industry of its own. In an era of distraction and short attention spans, these games command the focus of young people who are otherwise shifting away from established modes of media consumption.

This panel of industry leaders will discuss campaigns they’ve watched become huge successes, activations and metrics that have shocked us all, and what we can expect to see in the future.

Mark McCaffrey Technology, Media and Telecom Leader, PwC

Jonathan Simpson-Bint Chief Revenue Officer, Twitch

Angel Mendoza Partnerships Director, IPG Media Lab

Eunice Chen Head of Marketing, Cloud9 Esports, Inc.

Vida Mylson Sr. Director of Brand Sales and Marketing

Mark McCaffrey

Jonathan Simpson-Bint

10:00 ^AM

Impact Makers Brand Purpose Humanity Wins

Univision Stage

Today’s consumers want more from brands – a lot more. They want to see values, wit, courage, and actions that create real and positive change in the world. Efficiency alone won’t cut it; they want heart and soul. So how must brands change in order to create lasting connections with them?

Join agency, academic and brand leaders as they share where the real brand-building opportunities lie in this cultural climate, and their belief that the companies that behave like human beings will win.

Jennie Liu Executive Director, Center for Customer Insights & Lecturer in the Practice of Management, Yale School of Management

Paul Birks-Hay Partner, President, Venables Bell + Partners

Alissa Reiter Vice President, Marketing, Trulia

Jennie Liu

Paul Birks-Hay

10:00 ^AM

Verticals Evolving with the changing consumer

Foursquare Stage

As consumer buying behavior continues to shift, how do both traditional legacy brands and smaller startups evolve to stay relevant? Join Pinterest’s Jon Kaplan as he sits down with Jason Levine from Mondelez and Gail Horwood from Kellogg's to discuss how brands are transforming their businesses to match the evolved needs of today's consumer.

Jon Kaplan Global Head of Partnerships, Pinterest

Jason Levine Chief Marketing Officer, North America, Mondelez International

Gail Horwood SVP, Integrated Marketing, Kellogg Company

Jon Kaplan

Jason Levine

10:00 ^AM

Video Monetization Demystified

AWLearn Workshop Stage

In a video-first world, publishers and brands must learn how to optimize the user's viewing experience while also perfecting their advertising model in order to stay both relevant and profitable. In this workshop, Minute Media will provide best practices for achieving both while also addressing the industry's video-specific hot topics.

Rich Routman President & CRO, Minute Media

Rich Routman

10:00 ^AM

Gaming & Mixed Reality Exploring New Realities: Using Emerging Technologies to Enhance a Brand’s Story

The Walt Disney Company Stage

As augmented reality, virtual reality, mixed reality and extended reality grow ever more prevalent, find out how brands can tap into these technologies to tell stories and engage consumers in visceral experiences. Experts from three of the leading-edge companies working in this space will guide users through these unique and evolving platforms and discuss how brands can leverage these tools.

Matt Miller President & CEO, AICP

Angus Kneale Chief Creative Officer, , The Mill NY

Mike Woods Director of Immersive Content, ECD , m ssng p eces

Pete Jones Lead Creative Producer, AR/VR, Framestore

Allison Wood CEO, Camera IQ

Matt Miller

Angus Kneale

10:15 ^AM

Tech Stars Mar Tech Unlocking the Potential of Messaging as a Marketing Channel

IBM Watson Marketing Stage

People are using mobile messaging to communicate with friends, family, and increasingly businesses. This provides businesses with a powerful opportunity to connect with their customers in a way that is personal and contextual, but many brands are unsure where to start. Join Stan Chudnovsky, Facebook’s VP of Messenger, Colleen Leddy, Chief Media Officer at Droga5 and Eric Toda, Head of Marketing at Hill City, for a lively conversation about the challenges and opportunities messaging presents to businesses large and small. They will discuss how Hill City, a newly launched men’s athleisure brand by Gap, is using Messenger to digitize the storefront, and more broadly how marketers can tap into the potential of messaging to solve problems for people, and drive value for their business.

Stan Chudnovsky VP, Messenger, Facebook

Colleen Leddy Chief Media Officer, Droga5

Eric Toda Head of Marketing, Hill City

Stan Chudnovsky

Colleen Leddy

10:20 ^AM

NewGen So what’s in it for us?

NewGen Stage

How often had you had a mail from a Professor asking for a favour? A visit? A talk? A placement? Universities have been a drain on resources rather than a resource. But the best universities are sites of practice-research, the sorts of new thinking we need. They are more than a source of labour or a millennial focus group, they can be partners. With a new relationship, both agencies and universities (and students) can benefit. In this session industry and education stakeholders look for a new model.

Dr. Paul Caplan Course Leader MA in Advertising, London College of Communication

Mike Cuthell Director , Young Creative Council

Alex Monger Business Director, BBH

Larry Swyer Managing Partner, MediaCom

Dr. Paul Caplan

Mike Cuthell

10:30 ^AM

Story Crafters Influencer Marketing The Influencer Effect

Twitter Stage

THE HEART OF PREVENTION: HOW CIGNA USED INFLUENCER MARKETING TO CHANGE BEHAVIOR
Americans use preventive services at about half the recommended rate, even though it’s a covered benefit with most health plans. If everyone got the preventive care they needed, the CDC estimates 100,000 lives could be saved. So how do we get people to see doctors when they’re healthy to catch & prevent problems early? Cigna engaged a group of TV doctors to help encourage Americans to see a real doctor for their annual check-up. In the campaign’s first 2 years, Cigna saw an 18% increase in annual check-ups.

Stephen Cassell Vice President of Global Branding, Cigna

SUBSCRIBE HERE: WHY INFLUENCERS FOR HASBRO ARE MORE THAN JUST ABOUT UNBOXING
Influencer marketing has just replaced Big Data as the next “it” phrase to use in all marketing presentations. Marketers are now expected to know who the next big influencer is, how to convince senior management to fund these programs and demonstrate ROI, all while delivering their business goals. From what started as a simple concept of everyday people sharing their everyday lives is now a multi-billion-dollar marketing tactic. Hear how Hasbro has embraced influencers to go beyond typical toy unboxing videos and embrace their authenticity, storytelling and creativity. Learn what to watch for when working in this space as well as how Hasbro evaluates success

Victor Lee SVP Digital Marketing, Hasbro

Stephen Cassell

Victor Lee

10:30 ^AM

Ad Shapers New Collaboration Models A Woman, A Man & A Bionic Mannequin Walk Into A Seminar…

Realtor.com Stage

In the past two months, a lot has been changing at our agency. We want to share a few of the things that are staying the same. Ideas that should never go out of style, even as the industry and culture widely transform. Join Chuck Porter and Danielle Aldrich – as well as special guest Alex Bogusky beamed live through a bionic mannequin – for a conversation about embracing your DNA amidst reinvention.

Alex Bogusky Co-Founder, Chief Creative Engineer, CP+B

Chuck Porter Chairman, CP+B

Danielle Aldrich President, CP+B

Alex Bogusky

Chuck Porter

10:30 ^AM

By The Numbers People Based Marketing The Changing Face of Data & Advertising

Microsoft Stage

Consumers are generating more demand signals than ever before. But without the right technology and expertise, brands, agencies and their partners may not be prepared to recognize and ingest the right signals, using them effectively to inform and optimize their advertising efforts. Join us and our panel to hear more about what's next in data-driven marketing and the working model of the future.

Joanna O'Connell VP - Principal Analyst, Forrester Research

Dennis Self President & GM, Acxiom

Atul Dalmia SVP, Global Commercial & Merchant Analytics, American Express

Melinda Welsh Chief Marketing Officer & Head of Consumer Lending, Chase Auto at JPMorgan Chase & Co.

Saejin Park Director, Global Data Monetization, General Motors

Joanna O'Connell

Dennis Self

10:30 ^AM

Culture Summit Convergence 3.0 The Future of Video Advertising

Culture Stage

Video streaming services, TV networks and social media platforms are all competing simultaneously to provide a broad array of video content to consumers, and subsequently are competing for associated advertising revenue. In the entertainment and media industry, convergence has changed the nature of this competition and in many instances have these players working closer together than ever before. Those who succeed are doing so by focusing on direct user relationships, forging bonds with fans, using data to provide a personalized user experience, creating compelling advertising products and generally leveraging the loyalty and engagement that quality content can create.

In this session, chief multiplatform executives explore the best advertising campaigns and audience engagement strategies for various TV services, spanning pay TV, ad-supported OTT, social media platforms, and subscription-based models.

Stefanie Kane Southwest Market Managing Partner, PwC

David Levy Executive Vice President, Non-Linear Revenue, Fox Networks Group

Krishan Bhatia Executive Vice President, Business Operations & Strategy, NBCUniversal

Brett Wein Head of Global Business Solutions, Snapchat

Stefanie Kane

David Levy

10:30 ^AM

Perception vs. Reality Perception vs Reality: So, you think you know your audience

Captify Speakeasy Stage

Coming soon.

Glen Ames Chief Product Officer, Captify

Glen Ames

10:45 ^AM

The Jump with Will Smith: One Iconic Storyteller’s Journey of Reinvention & Connection

Target Media Network Stage @ IMAX

Consumers are increasingly faced with an abundance of choice. How do mainstream celebrities, online influencers, and brands make their voice heard in a world where content is everywhere?

Join us as Google VP, Adam Stewart talks with acclaimed actor, producer, and musician Will Smith about his successful career and new journey with YouTube, and how it opened up new ways for him to find a deeper connection with his global audience.

Will Smith Actor, Producer, Musician

Adam Stewart VP, Consumer Goods, Government & Entertainment, Google

Will Smith

Adam Stewart

10:50 ^AM

Brand Purpose Discover Talk: Fueling Purpose-Driven Social Movements in a Post-Influencer World

Univision Stage

Gather round the fire as we ignite social movements and kindle purpose into campaigns. Fan the fires of earned influencers with the oxygen of hashtags that connect consumers and inspire action. In this session, we’ll explore ways to galvanize your personal brand and transform audiences into advocates for your brand and your cause.

Donnetta Campbell Founder & Lead Architect, TheSocialArchitects

Donnetta Campbell

11:00 ^AM

The Publisher of the Future: What Marketers Really Want

AWLearn Workshop Stage

Now more than ever, publishers matter. From advancing real journalism to spotting trends, publishers have a unique connection with people that provides what every marketer needs: first-party audience insights. The publisher of the future creates a unique, consumer-centered “experience ecosystem” with content, events, advertising and more. Learn how marketers and publishers are connecting directly via insights in a candid conversation with executives from Quantcast, digital-first publishers and industry-leading CMOs.

Steven Wolfe Pereira Chief Marketing and Communications Officer, Quantcast

Sabah Ashraf CEO North America, Superunion

Mark Howard Chief Revenue Officer, Forbes Media

Jason Wagenheim Chief Revenue Officer, Bustle

Steven Wolfe Pereira

Sabah Ashraf

11:00 ^AM

Entertainers Gaming & Mixed Reality How Jordan Brand wins the Snapchat game

The Walt Disney Company Stage

Making Greatness relevant to today in a fast paced world of digital engagement. Jordan Brand celebrated 30 years since Michael Jordan’s legendary "free throw line dunk" with an exclusive, first-of-its-kind Snapchat AR and e-commerce experience.

Join Jordan Brand’s Global Sr. Director Digital, Dan Harbison and Snapchat’s Head of Creative Strategy, Jeff Miller as they discuss how this iconic moment was brought into the 21st century in a never-seen-before way. They’ll spotlight “A/R Jordan,” an example of breaking barriers and pushing limits for live events that can translate to digital commerce.

Dan Harbison Global Sr. Director Digital, Jordan Brand, NIKE

Jeff Miller Global Head of Creative Strategy, Snap Inc.

Dan Harbison

Jeff Miller

11:00 ^AM

Verticals Diehards and Droids. Connecting fans to brands through visceral experiences

Foursquare Stage

The most powerful brand experiences generate an emotional impact that inspires a person to act. The payoff for these emotionally charged experiences is deeper engagement, brand loyalty and brand advocacy. In this session, you’ll hear how Nissan embraced this philosophy, providing Cannes Lion award-winning, to push engagement through 360° VR and augmented reality (AR) experiences.

J. Robert Brown Sr. Manager, Interactive Marketing , Nissan North America

Steve Savic ECD, Critical Mass

J. Robert Brown

Steve Savic

11:00 ^AM

Impact Makers Brand Purpose Raising Spirits

Univision Stage

How Diageo leverages brand purpose to create relevant conversations in culture

Sophie Kelly Sr. Vice President NA, Whiskeys Portfolio, Diageo

Sophie Kelly

11:15 ^AM

Tech Stars Mar Tech Engaging & Converting the Audiences You Never Knew Existed

IBM Watson Marketing Stage

Before brands connect with consumers, marketers need confidence that they’ve got their REAL audience and they know exactly what makes them tick.

It’s no mean feat. In the digital age where information is available on demand, consumers are increasingly fickle and constantly searching for things that matter to them, in the moments they care. By listening to these signals of intent, by ‘thinking outside of the demographic box’ and by being less distracted by their ‘perceived’ audiences, the reality of their true audience could be staring them right in the face.

Expect the unexpected as Captify’s CEO & co-founder, Dominic Joseph along with a leading brand discuss how real-time dynamic data is the gateway to their audience truth. This session is built for brand marketers and media planners challenged with creating their ultimate audience white space in competitive markets.

Matt Prohaska CEO & Principal, Prohaska Consulting

Emma Armstrong Managing Director – New York , iCrossing

Jed Dederick VP Business Development, The Trade Desk

Dominic Joseph CEO & Co-founder, Captify

Laurel Rossi CMO, OMD, Co Founder Creative Spirit

Matt Prohaska

Emma Armstrong

11:20 ^AM

NewGen Paper Prototyping for Experience: A Memory Design Workshop

NewGen Stage

We're bombarded with articles on innovation and prototyping, but what does this mean to marketers and our attempts to engage consumers? In an interactive session led by Jason Severs, Chief Design Officer and Dino Sanchez Executive Design Director of Brand at Droga5, you'll explore the ins and outs of experience design in a "learn by doing" workshop. Attendees will walk away with practical methods in low-fidelity prototyping for memorable moments that can inform and inspire your day to day creative marketing efforts.

Dino Sanchez Executive Design Director of Brand, Droga5

Jason Severs Chief Design Officer, Droga5

Dino Sanchez

Jason Severs

11:20 ^AM

Influencer Marketing Discover Talk: MIDNIGHT SUNRISE

Twitter Stage

Isabel Martinez is the name behind @IsabelitaVirtual. An independent Creative Director based in Barcelona. Isabel started her career as a copywriter. In 2011 she joined Instagram. Two years later she became the most followed person in Spain, but she’s far from being the typical influencer. She has always preserved her identity: “I wanted to show concepts and ideas. My vision, not my life”. From that moment a series of unexpected things happened. The last one, the jump from the small screens of smartphones to the giant billboards of Times Square.

Isabel Martínez Creative Director, Isabelita Virtual

Isabel Martínez

11:30 ^AM

Story Crafters Influencer Marketing #bad: Influencer Fraud

Twitter Stage

Influencer marketing is here to stay, entire industries are getting transformed and companies are built from scratch on social media alone. However, as companies invest more they expect more, including assurances that impressions and engagements are real. The follower count is frequently used to calculate rewards, but this is a crude metric to assess the output of an Instagram influencer campaign. Solberg Audunsson, CEO of Takumi, breaks down what is behind the follower count, how to think about and tackle fraud and what tools are available to advertisers today to reduce waste at various points in the pipeline. Following the talk, Jemima Garthwaite from London based agency 'This here' will be hosting a panel of experienced brand managers for a clearer view of the topic.

Solberg Auðunsson Founder and Co-CEO, Takumi

Hannah Forbes Strategy director, influence, R/GA

Jennifer Garthwaite Founder, This here

Amanda Spencer Senior manager, Global influencer relations, Nars Cosmetics

Shannon Truax Global VP, Brand Social, GoDaddy

Solberg Auðunsson

Hannah Forbes

11:30 ^AM

Ad Shapers New Collaboration Models Act Your Age? Legacy Brand Leadership in the Age of Disruption

Realtor.com Stage

How can established brands remain relevant as generational attention spans continue to shrink and new technologies are developed almost daily? As brands approach significant milestones, like turning 50, what is the best response? To celebrate? To sprint past it and hope no one notices? Or to use it as an occasion to reinvent? This panel will sit down with brand leaders, each marking a half a century milestone, to discuss the challenges of weaving together past, present and future in an age of transformation and disruption.

Erin Riley President, TBWA\Chiat\Day Los Angeles

Lindsay Stein U.S. Editor, Campaign

Teresa Herd VP Global Creative Director, Intel

Denny Tu EVP Global Brand & Creative, IMAX

Colin Mitchell Global VP Brand , McDonald's

Erin Riley

Lindsay Stein

11:30 ^AM

By The Numbers People Based Marketing For Love and Profit: How Brands Can Have It All

Microsoft Stage

Where do content and commerce intersect? How do great ads become great content across every platform? Consumers expect more from brands, and the tools available to marketers - data, ad innovation, technology - are more powerful than ever. What’s holding advertisers back from driving brand love and their bottom line? In this session, successful brands will share what they’re doing to achieve both through smarter data and better storytelling.

Jeff Lucas Head of Americas Sales, Oath

Ivy Brown VP, Brand Marketing & Advertising , TIAA

Erika Decker Global Head of Brand Relevance, Uber

Andrea Cardamone EVP, Managing Director, Palisades Media Group NYC

Jeff Lucas

Ivy Brown

12:00 ^PM

Katie Couric: The Next Chapter

Target Media Network Stage @ IMAX

Known as the “Velvet Hammer” for her likable but tough interviewing style, Katie Couric, the pioneering first female solo news anchor, award-winning journalist, best-selling author and documentary filmmaker, proves she can do it all. Bill Koenigsberg, President, Founder & CEO of Horizon Media leads a provocative conversation with Katie to discuss the challenges of the media industry, tackle the biggest issues in divided America and learn what’s next for Katie and her new production company, Katie Couric Media.

Katie Couric Journalist, Podcaster, SU2C Founder and Documentary Filmmaker, Katie Couric Media

Bill Koenigsberg President, CEO, & Founder, Horizon Media

Katie Couric

Bill Koenigsberg

12:00 ^PM

Impact Makers Brand Purpose Storytelling in the Age of EQUITY

Univision Stage

Join the change-agents, rebels, doers and dreamers, driving for EQUITY during this high energy, visceral and artistically provocative event!

Raquelle M. Zuzarte Founder, EQUITY Project For All

Wade Davis Former NFL Player & Senior Consultant- Diversity & Inclusion, YSC

Laura Molen EVP, NBCUniversal Lifestyle and Hispanic Ad Sales , NBCUniversal

Joe Pantigoso Senior Director, Global Brand, SAP

Karuna Rawal President, Groupe Client Lead , Leo Burnett/Publicis Groupe

Raquelle M. Zuzarte

Wade Davis

12:00 ^PM

The Future of Travel in a Mobile-First World

AWLearn Workshop Stage

How we get from here to there and what we do in between is shifting before our eyes. Artificial Intelligence and Virtual Reality are quickly transforming the way we discover, plan, and book travel experiences. A sneak peek at the airport of the future suggests that a great deal of today’s pain points will be eliminated through AI, facial recognition and multi-lingual robot assistants to provide an easier and efficient experience for national and international travelers.

Guillaume Lelait CEO, Fetch USA

Simon Lejeune Head of User Acquisition, Hopper

Jennifer Flowers Deputy Editor, AFAR Media

Robecta Ma VP of Marketing, Cathay Pacific Airways

Guillaume Lelait

Simon Lejeune

12:00 ^PM

Verticals Building Characters: What It Takes to Bring Iconic Brand Mascots to Life

Foursquare Stage

It takes a village of creatives to bring personalities to iconic characters like the Pillsbury Doughboy, Sugar Bear from Golden Crisp, and the Alfac Duck. Is there a secret sauce to their success? PopIcon's Senior Editor Heather Taylor takes to the stage with Pat Giles, CCO of Danger Pigeon Studios, Keith Manzella, Creative Director at east | west marketing group, and Linda Kaplan Thaler, President of Kaplan Thaler Productions, for an exclusive look at how characters thrive in today's modern world.

Heather Taylor Senior Writer, PopIcon

Pat Giles Creative Director, Danger Pigeon Studios

Linda Kaplan Thaler President, Kaplan Thaler Productions

Keith Manzella Creative Director, east|west marketing group

Heather Taylor

Pat Giles

12:00 ^PM

Culture Summit News On Mobile: Formats That Work

Culture Stage

Informing young news consumers about the issues and topics that matter to them is more important than ever -- and it means learning how to produce effectively on mobile. Snapchat has been focused on providing credible news to users for years, and its news content offerings, such as NBC’s Stay Tuned and Snap’s own original series Good Luck America, reach millions of viewers daily. Hear Snap’s Claire Valoti moderate a discussion with the hosts of those shows about the future of news on mobile.

Peter Hamby Host, Good Luck America

Savannah Sellers Host, NBC’s Stay Tuned; Correspondent, NBC News and MSNBC, NBC

Gadi Schwartz Host, NBC’s Stay Tuned; Correspondent, NBC News and MSNBC, NBC’S STAY TUNED

Claire Valoti VP, International Business Solutions, Snap Inc.

Peter Hamby

Savannah Sellers

12:15 ^PM

Tech Stars Mar Tech How Wayfair Conquered AdTech and MarTech Convergence

IBM Watson Marketing Stage

Wayfair’s marketing data science team built a CRM from scratch, designed to be capable of fluidly integrating advertising and marketing technologies. Rather than rely on siloed data and the classical constraints of different channels, they compare all data against each other are able to focus on what really matters - lifetime value and long term relationships. Nick Dujnic of LiveIntent and Jess Jacobs of Wayfair can outline how they opened up opportunities for greater targeting, personalization and customer satisfaction.

Jessica Jacobs Director of Marketing, Wayfair

Nick Dujnic VP Marketing, LiveIntent

Jessica Jacobs

Nick Dujnic

12:20 ^PM

NewGen Things I Wish I Knew

NewGen Stage

Tired of hearing the same sugar-coated advice? These leading ladies will give it to you straight, sharing moments of failure, frustration, and the satisfaction of breaking through. Hear their hard-hitting advice and the things they learned along the way they wish they knew all along.

Tanya Dua Senior Advertising Reporter, Business Insider

Ife Babatunde Agency Lead, LinkedIn

Solange Claudio Chief Operating Officer, Zenith | Moxie | MRY

Sharon Harris VP Alliance Relationships, Deloitte Digital

Kim Kelleher Chief Business Officer, GQ, GQ Style, WIRED Media Group, Pitchfork, Golf Digest, Condé Nast

Tanya Dua

Ife Babatunde

12:30 ^PM

Entertainers Influencer Marketing Top creator, influencer, and YouTube star Guava Juice shows us how advertisers are winning with mobile games

Twitter Stage

The presentation and fireside chat, moderated by Jun Group's VP of Marketing Adam Cohen Aslatei, will dive into the exciting new way Fortune 500 brands are engaging their audiences in-game,

Guava Juice, a.k.a. Roi Fabito, is a Youtube sensation, with over 12 million subscribers. His infectious personality and massive fanbase have made him a magnet for endorsement deals, including a toy line at Target. In this intimate and candid conversation, Guava will explain why he extended his brand into mobile games, and the benefits of reaching consumers in this highly engaging, lean-forward environment. The conversation will be framed around larger findings proving that mobile games deliver a much more receptive audience than any other form of media.

Adam Cohen-Aslatei VP of Marketing, Jun Group

Roi Fabito “Guava Juice” Teen Influencer and Youtube Star

Adam Cohen-Aslatei

Roi Fabito “Guava Juice”

12:30 ^PM

By The Numbers People Based Marketing No Case of Mistaken Identity: Knowing Your Customers Is The Key To Your Success

Microsoft Stage

Among the buzziest industry trends in 2018, the concept of identity has emerged as a strategic imperative among marketers and technology vendors. The ability to accurately identify customers is the most basic prerequisite for marketing analytics, orchestration and execution. As such, it is becoming increasingly important for brands and marketers planning to link together disparate systems of audience insights and engagement to foster a more seamless and personalized omnichannel customer experience.

Bruce Biegel Senior Managing Director, Winterberry Group LLC

Aimee Irwin Vice President of Strategy, Experian

Bruce Biegel

Aimee Irwin

12:30 ^PM

Ad Shapers Bridging the Online Offline Gap

Realtor.com Stage

As a marketer, you have your data housed in many different silos – locations as well as multiple formats. From campaign performance data, site analytics, CRM, and loyalty programs you capture a huge volume of insights into customers and prospects.

But how much of that data is really actionable?

Tracie Kambies US Retail & Consumer Products Alliance Leader Global & US Analytics Alliance Leader, Deloitte

Todd Paris Managing Director-Advertising and Publisher SME, Deloitte Digital

Stephen Yap Director, Americas Media Platforms, Google

Marissa Freeman Chief Brand Officer, Hewlett Packard Enterprise

Tracie Kambies

Todd Paris

12:50 ^PM

Brand Purpose Discover Talk: It’s Not CSR, it’s Marketing

Univision Stage

Marketing’s job is to drive demand. In today’s world, especially among Millennials and Gen Z, nothing drives demand like what we’ve long called CSR (Corporate Social Responsibility), which is typically divorced from strategic and financial drivers…when instead it should be the cornerstone of marketing.

Seth Matlins Executive Vice President, Endeavor Global Marketing

Seth Matlins

1:00 ^PM

Culture Summit Live Summit Monetizing the Live Stream

Culture Stage

Although still a numbers game, monetization is undoubtedly enhanced by having the right audience and the right platform. And delivering on premium content and a seamless experience can uncover a loyal viewership base – making for a stronger sell for branded content clients. Hear stories of failure and tips for success in monetizing live video.

Eddie Vaca Founder and CEO, AmpLive

Jonathan Anastas Chief Marketing Officer, LiveXLive

Anthony Danzi SVP of Sales, Twitch

Cole Morgan CEO, Let’s Go Live

Eddie Vaca

Jonathan Anastas

1:00 ^PM

Entertainers Gaming & Mixed Reality Revealing The Modern Gamer --- She’s Not Who You Think He Is

The Walt Disney Company Stage

While gamer stereotypes continue to persist, there’s a whole new generation of gamers who live to tell a different story. Gaming has hit the mainstream with 64% of the US population being gamers. Far from the predominantly male, introvert living with mom and dad, are the modern gamers. Gaming is only 11% of their leisure time -- they consume multiple hours of video, spend time with social media and engage with the gaming community both online and in real life.

Kerry Flynn Marketing Reporter, Digiday

Ashley Jenkins Creator, Rooster Teeth's The Know, The Know

Ming-Chin Wu US Marketing Manager, OMEN by HP

Chastity Vicencio Senior Producer & Host, GameSpot , CBS Interactive

Kyle Cushman VP, Strategy , Fullscreen

Kerry Flynn

Ashley Jenkins

1:00 ^PM

Impact Makers Brand Purpose Taking A Stand: Hard Questions About Purpose In Polarized Times

Univision Stage

These are extraordinary times. Americans feel fed up, fired up, left out, checked out. How do leading brands think about responding to fast-changing cultural currents and engaging directly with sweeping social movements? Given the pitfalls, when does it make sense to take a stand and pick up the megaphone, stick to “safe” issues, or stay out of it altogether? This panel brings together a diverse range of executives who've been asking hard questions about the role of companies as agents of change.

Amy Randall Co-Head of Social Impact and EVP of Marketing and Communications, Propper Daley

Nate Hurst Chief Sustainability and Social Impact Officer, HP

Ramon Jimenez SVP of Insights and Strategy, MTV/VH1/Logo, Viacom

Kerry Steib Director of Social Impact , Spotify

Amy Randall

Nate Hurst

1:00 ^PM

Verticals FinTech The R.I.S.K. Quotient

Foursquare Stage

In today’s polarizing climate, disruption has all but given way to the era of "safe creative." A sea of unmemorable content continually deepens as fearful marketers shy away from stepping anywhere near the "creative edge." However, brave marketers can capitalize now when others are retreating if they're willing to face marketing's most feared four-letter word—R.I.S.K.

No stranger to the word, Jeff Charney, CMO of Progressive, will talk about various elements of the subject, from evaluating your individual risk tolerance to managing brand risk. In this fast-paced, interactive presentation, Charney will highlight how his unique "network philosophy" and taking the right amount of creative risks led to the company's highly successful roster of creative characters and campaigns that span across both digital and broadcast mediums.

Charney will also talk about the risks associated with keeping "Flo," one of the industry's longest-running and most memorable brand icons of the twenty-first century, relevant for 10 years. From taking Flo into new environments beyond the Superstore to introducing audiences to her extended family, every step included some level of risk. The calculated bets paid off as Flo successfully evolved from an advertising character to a pop culture icon over the last decade.

Charney’s talk will challenge your thinking and provide tangible insights that apply to anyone, regardless of whether you’re a copywriter, creative director or chief marketing officer. But it won’t be for the faint of heart—so buckle up!

Jeff Charney Chief Marketing Officer, Progressive Insurance

Jeff Charney

1:00 ^PM

Want to Grow Your ROI? You’re Using The Wrong Metrics

AWLearn Workshop Stage

Knowing whether a consumer was exposed to your ad is a first step, but it’s not the last. To truly understand influence, marketers need to start thinking in four dimensions. Join IAS to explore the benefits of moving beyond viewable impressions to a focus on time-based metrics (e.g., time-in-view) and how this shift can help influence consumers and grow the ROI of your digital investment.

Ed McElvain Director, Media Sciences, MullenLowe Mediahub

Travis Lusk VP, Global Brand Solutions, Integral Ad Science

Ed McElvain

Travis Lusk

1:00 ^PM

15x15: 2011

Target Media Network Stage @ IMAX

In celebration of AW’s 15th year and the incredible growth and changes the industry has gone through along the way, 15 selected true thought leaders will take the stage for 15 minutes each. Hear them look back at the moments that shifted the core of our business, and share their perspective on where we’re headed.

Jimmy Smith Chairman, CEO, CCO, Amusement Park

Jimmy Smith

1:15 ^PM

Tech Stars Mar Tech Where Adtech meets Martech

IBM Watson Marketing Stage

Brands are no longer defined by their products or offerings, instead they are judged upon their communication with their consumers. They must differentiate themselves across a consumer’s lifecycle and this must be done on a level of high quality. The difficulty behind achieving this engagement is the fact our data is siloed in adtech and martech systems. It is inevitable that these systems will converge. This panel will explain the promises that this future of convergence holds.

Sona Mirakian-Pehlivanian VP Operations, New York Interconnect

Damian Garbaccio Executive Vice President, Nielsen

Andy Sriubas Chief Commerical Officer, OUTFRONT Media

Chandra Stevens Global Director, Cross Industry Marketing Solutions, Microsoft

Sona Mirakian-Pehlivanian

Damian Garbaccio

1:15 ^PM

Dissension: The True Voice of America?

Target Media Network Stage @ IMAX

From the beginning, dissension has been an inescapable truth woven into the fabric of America. A core tenet of our founding fathers, dissension is one the reasons this country was established. Today more than ever, it is time to ring the bell of accountability, but at what cost? What is the price of conforming and staying silent? Recently, some celebrities have been blackballed, some people have lost their jobs, even friends, for speaking out against injustice. Martin Luther King once said, “In the end we will remember not the words of our enemies, but the silence of our friends.” Join us as DL Hughley and some of the most influential voices of today discuss dissidence and dissension in 2018.

Symone Sanders Former Press Secretary to Bernie Sanders & Democratic Strategist, Political Commentator, CNN

TI Actor & Rapper

DL Hughley Comedian, Political & Social Commentator

Tamika Mallory Civil Rights Activist, Co-Founder, Women's March

Symone Sanders

TI

1:20 ^PM

NewGen Production Systems Designed for the Stories of the Future

NewGen Stage

Data driven storytelling and real time content creation processes require custom production systems uniquely tailored towards the specifics of the idea, proprietary software development, hardware configuration, a deep understanding of video craftsmanship, creative technology and sometimes custom syndication partnerships. Meet some of the world’s leading production minds that are leading the charge on these unchartered waters.

Elizabeth Marie-Thérése Valleau Global Creative + AR Lead, EMEA, Facebook Creative Shop

Angus Kneale Chief Creative Officer, , The Mill NY

Pam Scheideler Partner, Chief Digital Officer, Deutsch Los Angeles

Elizabeth Marie-Thérése Valleau Global Creative + AR Lead, EMEA, Facebook Creative Shop

Madison Wharton Global Board Member, Integrated Production, Forsman & Bodenfors New York

Elizabeth Marie-Thérése Valleau

1:20 ^PM

Influencer Marketing Discover Talk: Content Crisis: How Your Customers Will Save Your Butt

Twitter Stage

Just a few years ago, in TV, radio, print and out of home, marketers could engage millions with a handful of visual assets. Yet survival in digital advertising requires countless variation. Brands are caught off guard and creative agencies alone can’t cut it. Join TRIBE Founder Jules Lund as he highlights the fastest growing creative solution on the planet… You.

Jules Lund Founder, TRIBE

Jules Lund

1:20 ^PM

New Collaboration Models Discover Talk: New Rules of Engagement

Realtor.com Stage

In an industry where awards matter more than effectiveness, what happens to the client? In this talk, we'll present a new agency-client approach that will flip the industry on its head.

Rob Siltanen Chairman & Creative Director, Siltanen & Partners

Rob Siltanen

1:30 ^PM

Story Crafters Influencer Marketing The Ins and Outs of Celebrity Marketing

Twitter Stage

This panel will discuss the value of a celebrity to the marketing of a brand and share honest accounts on the right and wrong ways to identify well-suited celebrities for your brand, how to maximize the value of the relationship, and when to cut ties.

Janet Comenos CEO and Co-Founder, Spotted

Josh Duboff Senior Writer, Vanity Fair

Paul Evans Senior Vice President, Marsh & McLennan

Ajay Kapoor VP of Digital Transformation & Strategy, SharkNinja

Al Lieberman Clinical Professor of Marketing Entrepreneurship and Innovation, NYU Stern School of Business

Janet Comenos

Josh Duboff

1:30 ^PM

Ad Shapers New Collaboration Models The Agency of the Future

Realtor.com Stage

This is a period of uncertainty for advertising agencies. In order to survive agencies must evolve and distinguish themselves from others. What does the future look like? Will agencies cease to exist or take on a new form? Join this panel of leading executives from holding companies, agency startups and newcomers in agency marketing services for a discussion centered on what is to come for agencies.

Ben Wiener CEO, WONGDOODY

Lisa Astor Senior Vice President, Co-Lead of Client Relations, PAN Communications

Dan Gardner Founder and CEO, Code and Theory

Sandy Kolkey Chief Client Officer, Epsilon

Toby McKenna SVP Global Advertising, Bazaarvoice

Ben Wiener

Lisa Astor

1:30 ^PM

By The Numbers People Based Marketing Everything You Know About PBM Is Wrong

Microsoft Stage

People-based marketing has become a generic term that it is clouding the media space with misconceptions and misrepresentations. In this session, we uncover what is wrong with the space and dive into the truth of marketing to real people. Leaders who work closely with the people-based platforms, will discuss the misconceptions, the reality and the future.

The discussion will also cover what you need to know, what to do, what not to do, and what’s next.

Kris Magel President, DAN Media Clients

Joran Lawrence VP of Product - Targeting, Oath

Anita Patil-Sayed SVP, Head of Insights, M1 Dentsu Aegis Media

Jason Brown Head of AT&T Addressable Advertising Sales, AT&T

Christopher Jeyes Senior Media Specialist, Jaguar Land Rover

Kris Magel

Joran Lawrence

1:40 ^PM

Culture Summit Live Summit Under the Influence of Streaming

Culture Stage

Consumers today rely on streaming services to binge watch their favorite shows on Hulu, follow the latest creator on YouTube, listen to music and podcasts on Spotify, and even catch the game live. Panelists discuss the new world of video – for advertisers and viewers alike – driven by the influence of streaming services.

Victor Haseman Host, Video Marketing Intelligence

Kyle J. Britt Head of Experience, Vudu Advertising

Stéphane Coruble CEO, RTL AdConnect

Kelly McMahon SVP, Global Demand Operations, SpotX

Michael Rivo Marketing Director, Salesforce

Victor Haseman

Kyle J. Britt

1:50 ^PM

Brand Purpose Discover Talk: Mascots for Good: Unleashing their Higher Purpose

Univision Stage

Delightful. Beloved. Iconic. Brand mascots have forged emotional connections between consumers and products for decades. As brands seek new ways to deepen engagement with consumers, there is an exceptional untapped opportunity to expand the role of mascots. In a world that demands business serve a purpose beyond profits, mascots can unlock the potential for meaningful connections by championing an authentic, business-aligned social issue. These icons can become the new ambassadors for social good, leveraging their celebrity and their brand's power to drive positive change.

Carol Cone, one of world's foremost practitioners of social purpose, tells a dynamic story about one mascot's unexpected and highly impactful journey from sales-duck to social robot and companion for children with cancer -- and how today's leading brands can harness a mascot's fame for sustained business and social impact.

Carol Cone CEO, On Purpose

Carol Cone

2:00 ^PM

Entertainers Gaming & Mixed Reality The Esports Ecosystem: Authenticity Above All Else

The Walt Disney Company Stage

Publishers and brands are itching to jump into esports and capitalize on the industry's growing interest and audience following, but are unclear on the best way to do so given esport fans' unconventional consumption and engagement trends. Minute Media's panel features perspectives from the forefront of the industry - publishers, teams, leagues and agencies - that have successfully and authentically connected brands to fans.

Rich Routman President & CRO, Minute Media

Josh Cella Head of Partnership , Activation Blizzard Esports Leagues

Scott Pogrow Head of Business Development, FlyQuest Sports

Victor Sundén Chief Revenue Officer at DreamHack AB, Dreamhack

Chad DeLuca Head of Gaming & Esports, Publicis Media Sport & Entertainment

Josh Cella

2:00 ^PM

Impact Makers Brand Purpose What Budweiser is Brewing to combat climate change

Univision Stage

Climate change is the number one global concern between 25 - 29 year olds and they don’t believe it will be governments that fix this problem. So what role should brands play in this fight? ABI saw that consumers felt powerless to affect climate change so business needed to bridge this gap. ABI has committed by 2025 all Bud would be brewed with 100% renewable electricity and the US led this charge in 2018. ABI and its purpose consultancy Revolt along with brand design agency JKR, will explore how brands can create cultural and social revolutions using the power of action over rhetoric and galvanize other brands to solve the world's biggest problems. Marketing won’t save the world but brands just might.

Sam Brookes Co-Founder, Revolt NYC

Tosh Hall Global Executive Creative Director, Jones Knowles Ritchie

Sara Hyman CEO North America, Jones Knowles Ritchie

Brian Perkins Global Vice President, Budweiser

Sam Brookes

Tosh Hall

2:00 ^PM

Verticals FinTech Transforming Brands Through Storytelling

Foursquare Stage

Marketers are relying more on data-driven strategies and risk losing sight of their brand’s narrative. This session will explore the impact of storytelling and share the keys to creating a memorable, authentic brand story that drives growth and loyalty for years to come. OneMain Financial CMO, Kim Wijkstrom, will reveal how embracing storytelling to launch his company’s first brand campaign in its 100-year history has impacted its brand perception.

Kim Wijkstrom SVP & Chief Marketing Officer, OneMain Financial

Barbara Kahn Patty and Jay H. Baker Professor of Marketing , The Wharton School at the University of Pennsylvania

Peter Giorgi Chief Marketing Officer, Celebrity Cruises

Kim Wijkstrom

Barbara Kahn

2:00 ^PM

Making Brands Memorable Through Music

AWLearn Workshop Stage

Making Brands Memorable Through Music - How music can empower Brands to better connect with consumers

Salo Sterental Co-Founder, SoStereo

Alisa Alexander Global Head of Music, Anheuser-Busch InBev

Javier Farfan Strategic Advisor, J-Wolf Advisors

Eric Johnson SVP & Executive Integrated Music Producer, McCann NYC

Neil Shah Global Marketing Director – Smirnoff, Diageo

Salo Sterental

Alisa Alexander

2:00 ^PM

Perception vs. Reality Perception vs Reality: Big brands have it easy

Captify Speakeasy Stage

Big brands are often the envy of smaller to mid sized brands, who are often fighting for brand awareness, consumer retention and stronger relationships. Larger, established brands have been building their prescribed audiences with reach and scale for years, but are they overlooking the need to identify and engage with new consumers? Are they missing out by not considering new and innovative methods of engagement?

This panel will examine if big brands do in fact have it easy and discuss some unexpected and clever ways can brands extend their reach to new audiences.

Michelle Castillo Advertising Reporter, CNBC

Dominic Joseph CEO & Co-founder, Captify

Nat Monbiot Head of Futures, Starcom

Michelle Castillo

Dominic Joseph

2:15 ^PM

Tech Stars Mar Tech MiQ Marketing Intelligence Summit

IBM Watson Marketing Stage

Join MiQ as they uncover the truth behind Marketing Intelligence.

2:15 PM UNLOCK THE VALUE OF DATA WITH MARKETING INTELLIGENCE
Marketers are massively undervalued, but they hold the key to driving growth. CMOS who match data and insights with customer demands deliver successful business outcomes. Yet, only 13% of businesses feel their current data solutions work. In this keynote, you’ll learn how to connect the data dots and uncover the potential of Marketing Intelligence.

Gurman Hundal CEO, MiQ

James Douglas SVP, Head of Media, Reprise Digital

Jahn Wolland VP Commercial of East, MiQ

3:00 PM THE KNOWLEDGE GAP: TRUE MARKETING INTELLIGENCE IS FUELED BY MORE THAN JUST AI
As the amount of data marketers have access to has exploded, so has the difficulty in turning that data into useful insights and action. It’s tempting for marketers to think they can hand over data analysis and insight generation to machines, but AI must be handled with care. It can do many things well, but not everything. Marketers still need an additional layer of expertise to convert their customer data into marketing intelligence. This is where Human Intelligence comes in. In this session, we'll discuss how brands are using AI, where it falls short, and why it's still necessary to apply human intelligence to make the most of AI and drive business outcomes for marketers.

David Kaplan Director of Industry Insights, Yext & Co-Host of CMO On The Go, Yext & CMO On The Go

Michael Chock EVP, US, MiQ

Joshua Lowcock EVP, Chief Digital & Innovation Officer, Universal McCann

Erin Rech Head of Digital, Initiative

Dmitri Tchikatilov Head of Worldwide Business Development for Advertising, Amazon Web Services

Gurman Hundal

James Douglas

2:20 ^PM

NewGen NextGen: Conversation With Series

NewGen Stage

Join us for a special AW edition of the AD Club's very popular "Conversation With" Series where we provide direct access and one-on-one conversations with top industry executives who are changing the way we do business. Leading these conversations, our very own influential Young Professionals, who will dive into hot topics, and then we will turn the tables and the executive will get a chance to ask what makes millennials tick today.

Jimmy Miguel Sr. Account Executive, Adikteev

Emily Wilcox Head of Account Management , Johannes Leonardo

Jimmy Miguel

Emily Wilcox

2:20 ^PM

Culture Summit Live Summit The 2018 OTT Experience

Culture Stage

Platforms today need to deliver on the experience, from customizing content and features across devices and a range of payment plans. On top of this, fans are becoming an active part of the experience, interacting with hosts and offering opinions in the comments thread. Today’s OTT players are reimagining what it means to be a platform.

Bennett Crumbling TV Strategy & BD Lead, The Trade Desk

Roy Firestone Head of VIdeo, OpenX

Samantha Cooper Executive Vice President of Distribution Partnerships, Viacom

Brian Hunt Head of OTT/CTV Advertising Sales, Sinclair Broadcast Group

Amanda Tarpey Senior Vice President, Digital Audience Measurement , Nielsen

Alex Wallace VP, Entertainment and Oath Studios, Oath

Bennett Crumbling

Roy Firestone

2:30 ^PM

The Story on Instagram Stories, Featuring NIKE

Target Media Network Stage @ IMAX

Every day, over 400 million worldwide tap and swipe through Instagram Stories to get closer to the things they love, which includes brands and businesses. The evolution of the way people share and communicate has made way for a creative vertical canvas that is both playful and powerful. Join Jim Squires, Head of Instagram Business, and Jackie Titus, Global Head of Social Strategy at NIKE, as they discuss innovative storytelling and impactful marketing on Instagram Stories.

To all those who join us, we’ll be giving away some Instagram goodies. And if you happen to be one of the first 100 attendees, you’ll also receive an exclusive NIKE gift.

Jim Squires Global Head of Business & Media for Instagram, Facebook

Jackie Titus Global Head of Social Strategy, NIKE

Jim Squires

Jackie Titus

2:30 ^PM

By The Numbers People Based Marketing Connecting the dots: How to make sense of the complete mobile user journey

Microsoft Stage

With the advent of machine learning and other technological advances, there are more mobile data analytics and measurement solutions available to marketers today than ever before. And yet, finding a way to match up these disparate data points into a coherent marketing strategy is quite the challenge. With so many tools on offer, the range is baffling. Which should you invest your faith (and budget) in? Which metrics really matter?

In this session, hear from leading marketers from on how they connect the dots to produce world class marketing strategies, powered by mobile data.

Evan Rutchik US General Manager, Ogury

Chandra Jawalaprasad VP, Digital, Dentsu Aegis Network

Gregory Johns EVP, Chief Digital Officer, Canvas Worldwide

Travis Johnson President, Commerce, Dentsu Aegis Network

Jessica White Global Head of Audiences, Initiative

Evan Rutchik

Chandra Jawalaprasad

2:30 ^PM

Story Crafters Influencer Marketing Best Practices for Compliant Influencer Marketing

Twitter Stage

Join the FTC, NAD, and brand advertising lawyers to learn the latest rules of the road governing influencer marketing. Hear about recent FTC and NAD cases and guidance involving influencers and brands, and learn about trends in the regulation of influencer marketing.

Mamie Kresses Senior Attorney, Division of Advertising Practices, Federal Trade Commission (FTC)

Amy Mudge Partner, Venable

Laura Brett Director, National Advertising Division, Advertising Self-Regulatory Council

Mamie Kresses

Amy Mudge

2:30 ^PM

Ad Shapers New Collaboration Models Breaking Through the Permission Barrier - 1:1 with Accenture Interactive’s CEO

Realtor.com Stage

Accenture Interactive has seemingly come from nowhere to be the largest digital marketing agency in the world (with annual revenues of $6.5B according to Ad Age). It continues to make waves as it further encroaches on agencies’ turf with new offerings like its Programmatic Services digital ad-buying group. What are the secrets behind this success? Join Lara O'Reilly, Media & Marketing Reporter, WSJ, as she takes a peek under the hood of Accenture Interactive in a candid, one-on-one conversation with CEO, Brian Whipple.

Brian Whipple CEO, Accenture Interactive

Lara O'Reilly Media and Marketing Reporter, The Wall Street Journal

Brian Whipple

Lara O'Reilly

3:00 ^PM

Entertainers Gaming & Mixed Reality Virtual Reality Goes Mainstream: Making the First Blockbuster Cinematic VR Film

The Walt Disney Company Stage

Award-winning filmmaker Robert Rodriguez, STX Entertainment Co-Presidents of VR & Immersive Content Andy Vick and Racer Max explore this and more in conversation as they discuss THE LIMIT, STX’s new live-action, short-form virtual reality film from Rodriguez. “The Limit” stars Michelle Rodriguez as she plays a genetically-enhanced weapon of mass destruction hell-bent on destroying the covert agency that created her. The film, co-written by Racer Max, is an original concept built from the ground-up as a native VR experience, and is being produced in a new cinematic VR format that bridges the gap between traditional widescreen and 360-degree video.

Angela Watercutter Senior Associate Editor, Wired

Racer Max Rodriguez co-writer, THE LIMIT

Robert Rodriguez Director, Writer, Producer, THE LIMIT

Andy Vick Co President, VR & Immersive Content , STX Entertainment

Angela Watercutter

Racer Max Rodriguez

3:00 ^PM

Verticals FinTech Crack the Finserv Brand Equation

Foursquare Stage

The Finserv sector is being buffeted by a Fintech revolution. According to McKinsey, 60% of global bank profits are at risk as non-bank challengers target origination and sales. But as the first wave of disruption subsides, it’s clear the winners are not just the ‘first to market’ but the ‘first to brand’.

Incumbents have a legacy brand edge. According to ‘The World Fintech Report’, produced by Capgemini and LinkedIn shows incumbent brands have a 13% trust advantage. But as challengers seek to unbundle customer relationships, how defensible is this position?

We bring together a head-to-head debate to look at how both incumbents and challenger brands are responding to this through their marketing.

Jill Schlesinger Business Analyst, CBS News

Elyssa Gray Vice President, Brand, Betterment

Keith Gormley VP Social Media, Prudential Financial

Rajeev Subramanyam Head, B2B Digital Payments, Global Commercial Payments , American Express

Chris Villarreal Vice President, Integrated Marketing Communications, Consumer Lending, Goldman Sachs

Mike Wong Director, Marketing Solutions, LinkedIn

Jill Schlesinger

Elyssa Gray

3:00 ^PM

The Trust Series REWARD ME! Opt-In Video and the Future of Rewarded Consumer Engagement

AWLearn Workshop Stage

As consumers continue their move to apps, there is a golden opportunity for bridge the gap between the programmatic expertise that was formed in the age of desktop with innovative mobile-first strategies, to create app-first ad experiences that produce better engagement, higher ROI for advertisers and maximum monetization for developers.

Allison Schiff Senior Editor, AdExchanger

Brian Gilbert Senior Director Platform and Programmatic Operations, Pandora

Maggie Mesa VP, Mobile Business Development, OpenX

Lewis Rothkopf General Manager of Media and Growth Channels, MediaMath

Allison Schiff

Brian Gilbert

3:00 ^PM

Impact Makers Brand Purpose CEOs Leading through Change

Univision Stage

Disruption in the media landscape will continue as new technologies emerge and America diversifies. Hear from CEOs as they discuss how they lead their companies through change and define long term strategies for growth while remaining true to their audience and brand.

Sara Fischer Reporter, Axios

Jim Bankoff CEO, Vox Media

John Dick Founder & CEO, CivicScience

John Osborn CEO, OMD

Nicolle Pangis CEO, Ampersand

Sara Fischer

Jim Bankoff

3:20 ^PM

NewGen TFQ Workshop

NewGen Stage

Coming soon.

Shelley Zalis CEO, The Female Quotient and Creator of The Girls’ Lounge

Shelley Zalis

3:20 ^PM

People Based Marketing Discover Talk: Trends in African Consumer Data

Microsoft Stage

Tunji Adeyinka, General Managing Director of Republicom, as he discusses the trends in consumer data in Africa.

Tunji Adeyinka Group Managing Director, Republicom

Tunji Adeyinka

3:30 ^PM

Story Crafters Influencer Marketing Going beyond follower counts

Twitter Stage

In a world where follower counts were the north star of influencer reach, industry voices are now calling for accountability in metrics. This leaves marketers wondering how to create influencer campaigns that truly have measurable and meaningful impact. This panel will delve into how brands can tap into the rich relationships digital creators have with engaged consumers in ways that are both accountable and effective.

Jim Louderback General Manager, VidCon

Kellie Hansen Social Integration, T-Mobile

Sarah Herron Creator

David Lopez Creator

Tyler Vaught Head of Creators, Twitter

Jim Louderback

Kellie Hansen

3:30 ^PM

Ad Shapers New Collaboration Models Drive Creativity or Drive the Business? Don’t Choose: Do Both.

Realtor.com Stage

Building winning brands requires capturing attention and cultural relevance, so creativity must always come first. But it doesn’t come easy. From new agency and sponsorship models to a more agile and risk-taking approach to innovation, join Marcel Marcondes, U.S. CMO of Anheuser-Busch to learn about his approach to building a culture where creativity leads the way for driving growth.

Julia Boorstin Entertainment & Media Correspondent, CNBC

Marcel Marcondes U.S. CMO, Anheuser-Busch

Julia Boorstin

Marcel Marcondes

3:30 ^PM

By The Numbers People Based Marketing The Marketing Society presents Busting Myths with Data

Microsoft Stage

In a world where there is a power hose of data and insights, how has that allowed marketers to be brave and challenge conventions to drive business growth? Have data and insights enabled marketers to take creative risks, bust pre-conceived myths and lead change?

Gemma Greaves Chief Executive, The Marketing Society

Kristi Argyilan Senior Vice President, Media and Guest Engagement, Target

Manjiry Tamhane Global CEO, Gain Theory

Jason Chebib VP Consumer Planning, Diageo

Suzanne Cole Executive Vice President, Media, Universal Pictures

Gemma Greaves

Kristi Argyilan

3:30 ^PM

15x15: 2016

Target Media Network Stage @ IMAX

In celebration of AW’s 15th year and the incredible growth and changes the industry has gone through along the way, 15 selected true thought leaders will take the stage for 15 minutes each. Hear them look back at the moments that shifted the core of our business, and share their perspective on where we’re headed.

Kristin Dolan Founder & Chief Executive Officer, 605

Matt Scheckner Global CEO, Stillwell Partners & Advertising Week

Kristin Dolan

Matt Scheckner

3:45 ^PM

Purpose-Driven Marketing in a Year of Activism: Creating Platforms that Matter

Target Media Network Stage @ IMAX

83% of people globally believe that brands have the power to make the world a better place. Purpose is good for the brand, good for business, and provides competitive advantage. The role of marketing and its impact has shifted dramatically, never has it been more important, more exciting, and more accountable. As Priceless enters its third decade, hear from Raja Rajamannar, Mastercard Chief Marketing and Communications Officer, on how the brand seeks to inspire a movement and remind people to pursue their purpose and passion to Start Something Priceless.

Raja Rajamannar Chief Marketing & Communications Officer, Mastercard

Raja Rajamannar

3:45 ^PM

Culture Summit NYVC Sports

Culture Stage

How new platforms are growing the sports business and tech industry.

Jeffrey Volk Senior Vice President, Head of Business & Revenue, Deltatre

IN CONVERSATION WITH COMMISSIONER EMERITUS DAVID STERN
A one-on-one keynote discussion with NBA Commissioner Emeritus David Stern and Josh Kosner, Executive VP & General Manager of ESPN Digital and Print Media.

David Stern Commissioner Emeritus, NBA

John Kosner Digital Media Sports. President - Previously @ ESPN, SI, NBA, CBS, NBC, Kosner Media

THE EXPLOSION OF SPORTS INVESTING ACROSS VARIOUS CHANNELS

Mandy Antoniacci Entrepreneur, Speaker, Columnist, Activist, ChangeUp Enterprises, LLC

LIKE KRYPTONITE OR GOLD? HOW WILL BRANDS TREAT NEWLY ALLOWED US-WIDE SPORTS GAMBLING
On May 14, 2018, the lives of American sport bettors changed forever. The United States Supreme Court ruled that the Federal law prohibiting sporting betting in most jurisdictions was unconstitutional. The decision set off a whirlwind of activity in dozens of states to go through the process of legalizing sports betting.

So, what does this $25+ billion jolt to the gaming industry mean to brands? Are there lessons to be learned from the success of fantasy football, Texas Hold ‘em, and e-gaming? Do brands treat sports gambling like kryptonite or gold?

Russell Sapienza CEO, Black Diamond Global Advisors LLC

Bonnie Bernstein Veteran Sports Journalist/Founder, Walk Swiftly Productions

Ezra Kucharz Chief Business Officer, DraftKings Inc.

Brian Musburger Chairman & Founder , Vsin

Noah Szubski CEO, The Action Network

Jeffrey Volk

David Stern

3:50 ^PM

Brand Purpose Discover Talk: Mascots Matter

Univision Stage

The Jel Sert Company and the Geena Davis Institute on Gender conducted the first systematic study of gender and race representations for leading U.S. product mascots (spokespeople or spokescreatures), showing a two-to-one ratio of male to female representation, with female mascots and mascots of color more likely to be represented as negative stereotypes.

Join Ken Wegner, President of The Jel Sert Company, as he discusses the study, the company's decision to create gender parity among its iconic Otter Pops characters and encourages colleagues to examine the use and impact of their current brand mascots and consider the benefits of creating more diversity.

Ken Wegner President, The Jel Sert Company

Ken Wegner

4:00 ^PM

Entertainers Gaming & Mixed Reality Goodbye to Humanity, The Future Is Artificial & Virtual

The Walt Disney Company Stage

Artificial and virtual reality have allowed for an escape from the everyday world - enabling consumers to enter a stimulated environment defined by a brand or marketer. As the backend technology advances, these realities will become part of our everyday. Join these panelists as we prepare to say goodbye to life as we know it.

Bennett Bennett Staff Writer, The Drum

Carolina Arguelles Lead for Augmented Reality, Product Marketing, Snap Inc.

Geoffrey Colon Head of Brand Studio, Microsoft Advertising

Allan Cook Managing Director, Deloitte Consulting

Kathryn Friedrich Chief Business Officer, RYOT Studio

Bennett Bennett

Carolina Arguelles

4:00 ^PM

Impact Makers Brand Purpose Inspiring Social Change through Connection

Univision Stage

“Purpose” is a familiar concept in marketing circles but among consumers, the demand for purpose-driven brands has never been greater. The challenge for brands today is to connect in a way consumers find genuinely compelling, meaningful and valuable. Hear how these leaders build trust in an era of cynicism, create diverse connections despite a trend toward political tribalism and divisiveness, reimagine the role of marketing to build platform brands that inspire social change – and drive breakthrough results.

Henry Louis Gates Jr. Alphonse Fletcher University Professor and Director of the Hutchins Center for African and African American Research, Harvard University

Brent Choi Former President, Canada & Chief Creative Officer, Global Brands , J. Walter Thompson

Vineet Mehra Global Chief Marketing Officer, Ancestry

Dyllan McGee CEO & Executive Producer at McGee Media & Founder & Executive Producer of MAKERS, McGee Media, MAKERS

Henry Louis Gates Jr.

Brent Choi

4:00 ^PM

June Cleaver Is Dead presents: An Agile Insights Practice to keep up with Modern Moms

AWLearn Workshop Stage

How can brands move at the speed of mom? How can marketing and customer experience leaders design experiences, products, solutions, and content that is built for Moms?

Get Moms to help.

Big data is a powerful tool, but moms are too complex to be captured by an algorithm. Traditional research can be slow, in-actionable, and costly. June Cleaver Is Dead will demonstrate how an agile insight practice gets to the “why” that Big Data misses by leveraging Thick Data; qualitative insights with a human touch. We’ll demonstrate how an agile insight practice can flex and inform the entire process of innovation, ideation, testing, learning, and scaling. One that addresses the emotional and functional needs of modern moms, amplifies and guides big data, and drives your business.

Kinley Lagrange Head of Partnership, June Cleaver is Dead

Skyler Mattson President and Founder of JCID, WONGDOODY

Kinley Lagrange

Skyler Mattson

4:00 ^PM

Verticals Consumer Marketing Signals... But Make it Fashion!

Foursquare Stage

Today’s marketers have more information and data points than ever. Antonia Swan, Senior Vice President of Paid Media at VaynerMedia with special guests from the fashion retail space, will discuss the importance of balancing industry standard measurement practices with what ultimately matters -- driving black and white sales growth across brick and mortar locations as well as e-commerce. We’ll dive deep into which marketing signals in the world are affecting the way that we’re adapting and innovate marketing strategies to stay relevant.

Kerry Flynn Marketing Reporter, Digiday

Viola Hutten Sr. Director of Global Brand Strategy, Brooks Brothers

Igee Okafor Digital Content Creator

Ashley Schapiro Head of International Marketing , American Eagle & Aerie

Antonia Swan Senior Vice President, Paid Media, VaynerMedia

Viola Hutten

4:00 ^PM

Accenture Networking Meet-up

AW Connects Bar - Level 2

Mingle with fellow Delegates at this Accenture hosted networking meet-up focusing on People-Based Marketing.

4:00 ^PM

Perception vs. Reality Perception vs Reality; Seeing is believing

Captify Speakeasy Stage

Coming soon.

Devante Magician

Devante

4:15 ^PM

Tech Stars Mar Tech Intelligent Search

IBM Watson Marketing Stage

Image and voice search are becoming more and more integrated into our daily lives. From the user-tailored fulfillment capabilities of devices like Amazon’s Alexa and Google Home to discovering billions of ideas made possible by Pinterest’s visual search technologies, it is clear that search behavior are expanding and evolving. This panel will discuss the current capabilities of search and the best methods to understand and measure your customer search behavior.

Geoff Ramsey Chief Content Officer, eMarketer

Vikram Bhaskaran Head of Market Development, Pinterest

Dominic Joseph CEO & Co-founder, Captify

Christi Olson Head of Evangelism, Bing, Microsoft

Ted Prince Senior Vice President, Analytics Solutions, Neustar

Geoff Ramsey

Vikram Bhaskaran

4:20 ^PM

NewGen Customer-Generated Content: The Next Billion Dollar Category

NewGen Stage

Just a few years ago, in TV, radio, print and out of home, advertisers could engage millions with a handful of visual assets.

Yet survival in digital advertising requires countless variation.

Brands are caught off guard and existing creative solutions fall short; Creative Agencies are set up for high quality, low volume production assets while Stock Image libraries deliver the very antithesis of personalization.

So what’s the solution?

Join TV and radio host, Jules Lund for a highly dynamic session, jam-packed with case studies of brands who’ve discovered the fastest growing creative solution on the planet.

Jules Lund Founder, TRIBE

4:30 ^PM

Ad Shapers New Collaboration Models The Power of the Human Experience, and how to Build a Team that Delivers on it

Realtor.com Stage

When it comes to tackling business and cultural issues, global firm Sid Lee breaks the mold with its unique strategic approach and multidisciplinary team and capabilities. At the core of the agency’s philosophy and greatest successes is its focus on developing work that enhances the human experience. Hear from agency leaders as they discuss Sid Lee’s cutting-edge model and their belief that truly understanding what drives people always leads to the best solutions and outcomes.

Katie Kempner Creator & Host, Perspectives

Elana Gorbatyuk Chief Strategy Officer, Partner, Sid Lee

Martin Leblanc Architect, Partner, Sid Lee Architecture

Kristian Manchester Global Executive Creative Director, Partner, Sid Lee

Nicolas Van Erum Managing Partner , Sid Lee

Katie Kempner

Elana Gorbatyuk

4:30 ^PM

Story Crafters Influencer Marketing Influence Across Platforms

Twitter Stage

Discover the future of influencer marketing with a panel of experts discussing the latest platforms, content and technology.

Jenna Sereni VP Creative, WHOSAY, Viacom

Zohaib Ali Head of Ad Products, Twitch

Joseph "Switfor" Aliminawi Content Creator

Max Barnett Global Head of Digital, Nielsen Sports

Matt Guerin VP of Partnerships, VaynerMedia

Jenna Sereni

Zohaib Ali

4:30 ^PM

By The Numbers People Based Marketing Leave Room for Risk

Microsoft Stage

Taking risks can be hard, especially for brands that strive to make every marketing dollar count. And in a world where every dollar is precious, are marketers supposed to focus on short-term sales or building a brand? But even in times where budgets are tight, organizations can all benefit from opening up to new ideas, whether it’s a new way to reach buyers, media channel or campaign measurement approach.

In this session, join two leaders at Kraft Heinz as they reveal how a data-driven approach that has allowed the brand to be both cost-effective open to taking risks. Backed by chronicle of their time working with big brands including Kraft Mac and Cheese, Oscar Mayer hot dogs and the iconic Heinz ketchup, they will disclose actionable advice on how to really test, learn and reap the rewards. Because now more than ever, effective marketing takes its a pinch of creativity, curiosity and a healthy does of courage.

Catherine Roe Sr. Direct Client Partnerships, Oracle Data Cloud

Magen Hanrahan VP of Media and Marketing Services, Kraft Heinz Company

Michelle St. Jacques Head of U.S. Brand and R&D, The Kraft Heinz Company

Catherine Roe

Magen Hanrahan

4:45 ^PM

15x15: 2017

Target Media Network Stage @ IMAX

In celebration of AW’s 15th year and the incredible growth and changes the industry has gone through along the way, 15 selected true thought leaders will take the stage for 15 minutes each. Hear them look back at the moments that shifted the core of our business, and share their perspective on where we’re headed.

David Shing Digital Prophet, Oath

David Shing

5:00 ^PM

FIGHT OR FLIGHT: How Brands Can Engage & Respond in the Battle to End the Opioid Crisis

Target Media Network Stage @ IMAX

Gain new insights and varying perspectives about how imperative it is that brands get involved and act in the interest of their employees, the communities and consumers they serve to help alleviate America’s opioid epidemic. This discussion is sponsored by the National Opioid Action Coalition (NOAC) founded by WPP, iHeartMedia and FMG to bring public, private and pop culture sectors together to unite against the greatest public health threat this generation has faced. An astounding 42,000 people died of opioid overdose in 2017. Listen, learn and consider your brand’s role in reducing stigma to remove barriers and spur efforts in prevention, treatment and recovery. What is your brand citizenship strategy?

Bobby Bones NY Times Best-Selling Author & Nationally Syndicated Radio Show Host , The Bobby Bones Show

Vice Admiral (VADM) Jerome M. Adams, M.D., M.P.H. U.S. Surgeon General

Carolyn Cawley President US Chamber Foundation, & VP, US Chamber of Commerce

Nikki Sixx Musician and Songwriter

Mary Winnefeld Military & Veteran Advocate; Co-Founder & Co-Chair, S.A.F.E.

Lori McFarling Senior Vice President and Chief Marketing Officer, Discovery Education

Bobby Bones

Vice Admiral (VADM) Jerome M. Adams, M.D., M.P.H.

5:00 ^PM

Impact Makers Brand Purpose Purpose is the Future: A Wake up Call for Brands

Univision Stage

The passive consumer is dead and the rise of an increasingly savvy, marketing literate, global community means that a marketer, charity or fundraiser is more likely to secure and maintain brand loyalty when their marketing messages, initiatives and actions are aligned with a heightened, collective social conscience and set of values. "Purpose" has been identified as a key adland trend.

Edie Lush Co-Host, Global Goalscast, Author, Communications Trainer, Executive Editor , Hub Culture

Claudia Gonzalez Edelman Founder , We Are All Human Foundation

Edie Lush

Claudia Gonzalez Edelman

5:00 ^PM

THE AI GAMESHOW

AWLearn Workshop Stage

Artificial Intelligence is a serious topic – it’s revolutionizing businesses across every industry, including advertising. But that doesn’t mean we can’t have some fun with it! So, come down to the first-ever AI Game Show, where we’ll challenge an esteemed group of industry experts to put techno babble to the side and use layman’s terms to dispel the myths of AI. Learn how AI will benefit the advertising industry and its clients all in a fun, inclusive format.

Kerry Flynn Marketing Reporter, Digiday

Kelly Mergenthaler Global Product Marketing Lead, AI, Xaxis

Dan Callahan VP, Audience and Automated Sale, FOX Networks Group

Tom Kelshaw Managing Partner, Platform Innovation, Wavemaker

Justin Sorrentino Partner, Group Director, Search and Social, MediaCom

Kelly Mergenthaler

5:00 ^PM

Verticals Digiday’s In and Out: Live

Foursquare Stage

For years, Digiday has used its collective experience in the industry to chart what's in and what's out in the industry. Now, we bring in and out live to Advertising Week New York. Join a Digiday editor and four top executives from different brand verticals as we go through a rapid-fire round of some of the most wired and tired concepts, phrases and trends in the industry. For each, executives will have to tell us whether they think it’s “in” or its “out” -- and defend their choice.

Jenny Wall Chief Marketing Officer, Gimlet Media

Vimla Gupta CMO, Equinox

Sam Olstein Director, Global Innovation, GE

Adam Leibsohn Chief Operating Officer, GIPHY

Shareen Pathak Managing Director, Editorial Products, Digiday

Jenny Wall

Vimla Gupta

5:15 ^PM

Tech Stars Mar Tech The Next Era of Mobile Messaging

IBM Watson Marketing Stage

Millions of businesses rely on SMS to communicate with mobile consumers. Flight status updates, package delivery notifications, and credit card fraud alerts are common examples of business-to-consumer SMS. Though SMS meets consumers’ needs for instant notification, it lacks the interactivity and personalization consumers expect. Rich Business Messaging (RBM) upgrades SMS with branding, rich media and analytics that lead to better consumer engagement.

Todd Parker Global Head, Business Development, Google’s Messaging-as-a-Platform (MaaP) Business, Google

Todd Parker

5:30 ^PM

Ad Shapers New Collaboration Models The New Image of Agency Leadership

Realtor.com Stage

The creative cultures we pride have led to inequities, exclusive fraternal types of interacting and, at worst, the misuse or abuse of power. Underneath that is a rich array of people and practices that are driving much needed change. These changes are leading not only to new ways of interacting and working, but also an evolved leadership bench who are the next in line successors taking over our industry.

Keesha Jean-Baptiste SVP of Talent Engagement and Inclusion, 4A's

Charlie McKittrick Partner & CSO, Mother U.S.

Darla R. Price SVP, Executive Account Director, McCann New York

Robyn Tombacher Chief Operations Officer, North America , Wunderman

Gila Wilensky SVP, Head of Activation, NA, Essence

Keesha Jean-Baptiste

Charlie McKittrick

5:30 ^PM

Connectors AWNewYork Bazaarvoice Connects Networking Cocktails

AW Connects Bar - Level 2

Come, network and meet your fellow Delegates at this special cocktail reception hosted by Bazaarvoice.

Open to all Delegates

5:30 ^PM

By The Numbers People Based Marketing Why Identity is the Single Biggest Thing Marketers Should Care About in 2019

Microsoft Stage

To deliver on advertising’s promise of content, experiences, and discounts that delight, brands must navigate a growing number of devices to reach the customer. With gated identity graphs, regional differences and misaligned expectations it’s all too easy to go astray. It is only with the advent of an open, enterprise-class identity solution, that we will be poised to connect across all touchpoints and put the consumer first. A universal ID will deliver better ad experiences and drive results for marketers.

Ellie Windle VP, Global Business Development, MediaMath

Michele McCray-Howard Director, Media Partner Solutions, Macy's, Inc.

Molly Parr Senior Director, Data Platform Product Management, Disney Direct to Consumer & International

Wendy Verschoor Product Manager, Akamai Technologies

Ellie Windle

Michele McCray-Howard

5:30 ^PM

Story Crafters Influencer Marketing APPLYING THE FOUNDATION TO BRAND AWARENESS

Twitter Stage

The No. 1 growing consumer of the $500 billion global beauty industry is under 30 and their purchasing decisions are fueled by their trusted beauty icons, also known as influencers. Learn how beauty’s top players, from brands to influencers, are changing time tested advertising models.

Panel Featuring: James Charles (Creator/Entrepreneur); Maureen Case (Executive Chairman of Naturopathica) and Reza Izad (CEO of Studio71)

Taylor Lorenz Staff Writer, The Atlantic

Maureen Case Executive Chairman, Naturopathica

James Charles Creator and Entrepreneur

Reza Izad CEO & Co-founder, Studio 71

Taylor Lorenz

Maureen Case

7:00 ^PM

Connectors Advertising Week 15th Anniversary Executive Marketers Dinner

620 Loft and Garden

Super & Platinum Delegates + By Invitation Only

7:00 ^PM

Connectors BURRELL: ADVERTISING REVOLUTION

AMC Lincoln Square 13

Join Tom Burrell, Denise Pendleton and Jimmy Smith for a premiere screening and Q&A for "Burrell: Advertising Revolution".

“Burrell: Advertising Revolution” is a one-hour documentary about Tom Burrell and the award-winning advertising he and his team of “Advertising Architects” created that recognized the importance of the Black Consumer Market to corporate America for the first time. Up until the 60s, there were no black images in network advertising. The corporate world simply ignored the African American market. The documentary includes interviews with the original team of Copywriters, Account Managers, Art Directors, Jingle Writers and Music Producers. We showcase the exciting ads, commercials, and music performed by artists such as Gladys Knight, Peabo Bryson, Sinbad, Michael Jordan, New Edition, Cameo, En Vogue, Raphael Saadiq, and Ray Parker Jr. for companies such as McDonald’s, Coca-Cola, Ford,….

Denise Pendleton Filmmaker, President, Baby Boomers Unite, Inc.

Jimmy Smith Chairman, CEO, CCO, Amusement Park

Tom Burrell

Denise Pendleton

Connects Bar - L2

Captify Speakeasy Stage

AMC Lincoln Square

Target Stage

Culture Stage

Twitter Stage

Univision Stage

IBM Stage

Foursquare

Realtor.com Stage

Walt Disney Company Stage

Microsoft Stage

Workshop Stage

NewGen Stage

Playstation

David Rubenstein Atrium

Gotham Comedy Club

Samsung 837

Sugar Factory

Terminal 5

Slate NY

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