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Highlights Calendar Speakers Partners Guide
New York 2018
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Target Stage

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Mon ● 9:30 AM

The Girl Gaze

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Mon ● 10:45 AM

Intent is Redefining the Marketing Funnel: A New Formula for Growth

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Mon ● 11:45 AM

15x15: 2006

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Mon ● 12:00 PM

Trust, Purpose and Authenticity: The Power of Brands to Change People’s Lives

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Mon ● 1:15 PM

Great Minds Think Unalike

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Mon ● 2:30 PM

Transformation At Speed

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Mon ● 3:30 PM

15x15: 2007

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Mon ● 3:45 PM

Accountable Advertising

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Mon ● 4:45 PM

15x15: 2008

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Mon ● 5:00 PM

Redefining Bravery: Understanding Perspectives To Move The Conversation Forward

Culture Stage

Culture Summit
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Mon ● 9:00 AM

Growth Summit

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Mon ● 1:00 PM

New Cannabis: Seed To Sale

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Mon ● 3:45 PM

Fashion Forward

Twitter Stage

Story Crafters Storytelling
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Mon ● 9:30 AM

BE AFRAID. BE VERY AFRAID. BUT DO IT.

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Mon ● 10:30 AM

Times Have Changed. Great Storytelling Hasn’t.

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Mon ● 11:30 AM

What Brands Must do to Engage Today's Conscious Consumers

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Mon ● 12:30 PM

Data Inspired Storytelling - How Brands Are Using Data and Artificial Intelligence to Enhance Their Storytelling

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Mon ● 1:30 PM

Storytelling that sells

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Mon ● 2:20 PM

Discover Talk: Love at First Sight

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Mon ● 2:30 PM

Wired Brand Storytellers

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Mon ● 3:30 PM

How Audio is Changing the Way We Tell Stories

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Mon ● 4:30 PM

Marvel and the Power of Podcast Storytelling for Brands

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Mon ● 5:30 PM

An America Divided: Are We Listening?

Univision Stage

Impact Makers Diversity
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Mon ● 9:00 AM

Unstereotype Alliance: Fighting Stereotypes to Create a Gender Equal World

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Mon ● 10:00 AM

CEO Action for Diversity & Inclusion

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Mon ● 11:00 AM

Make Yourself Uncomfortable

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Mon ● 12:00 PM

Creating Movements that Matter

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Mon ● 1:00 PM

Extraordinary Success. Done Differently.

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Mon ● 2:00 PM

ADCOLOR: In Conversation with the Future

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Mon ● 3:00 PM

Over The Rainbow: Activating the LGBTQ Community

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Mon ● 4:00 PM

Black Gay Men in Advertising and Media

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Mon ● 5:00 PM

How Microsoft, Dentsu Aegis Network and McCann Dialed Up Diversity & Inclusion

IBM Stage

Tech Stars Artificial Intelligence & Marketing
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Mon ● 9:15 AM

Survival of the Fittest in an AI World

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Mon ● 10:15 AM

AI-Powered Marketing: A Primer ​

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Mon ● 11:15 AM

The Brand Balancing Act: The Debate Between Driving Awareness vs. Performance

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Mon ● 12:05 PM

Discover Talk: AI Against Humanity

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Mon ● 12:15 PM

Applying AI

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Mon ● 1:15 PM

Engineering Your Advantage: Custom Models and the Power of AI

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Mon ● 2:15 PM

Reinvent Customer Experiences with AI

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Mon ● 3:15 PM

Rethink AI: Enabling a More Human Way to Connect

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Mon ● 4:05 PM

Discover Talk: Voicestradomus

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Mon ● 4:15 PM

How Media & Brands Are Using Voice AI and Smart Speakers to Connect with Consumers

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Mon ● 5:15 PM

Can You Hear Me Now? The Future & Power of Voice

Walt Disney Company Stage

Entertainers Experience economy Experience Economy
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Mon ● 9:00 AM

Breaking Through The Noise: Straightforward News and the 2018 Mid-Term Elections

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Mon ● 10:00 AM

Go Big or Go Home

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Mon ● 11:00 AM

Experience as Currency

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Mon ● 12:00 PM

How Innovative Technologies are Changing the Sports Marketing Landscape

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Mon ● 1:00 PM

The Power of Experience

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Mon ● 2:00 PM

Playing With Money: What You Need to Know About Esports Sponsorships

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Mon ● 3:00 PM

Delivering For Fans

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Mon ● 4:00 PM

Designed for Live: Powerful Storytelling Through Experiential

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Mon ● 5:00 PM

Ken Auletta and Serial Entrepreneur Gary Vaynerchuk Join Forces for a Fireside Chat

Realtor.com Stage

Ad Shapers Creative Leadership The Trust Series
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Mon ● 10:00 AM

WSJ One on One

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Mon ● 11:30 AM

The CMO Perspective on Trust, Quality & Brand Safety

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Mon ● 12:30 PM

Developing The Next Generation Of Leaders

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Mon ● 1:30 PM

“Be More Pirate”: The Disruptor Series LIVE Podcast

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Mon ● 2:30 PM

Run It Like a Girl

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Mon ● 3:20 PM

Discover Talk: Innovating Beyond the Edge

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Mon ● 3:30 PM

Data Driven Creative

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Mon ● 4:30 PM

Pioneers & Innovators

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Mon ● 5:20 PM

Discover Talk: How useful are you?

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Mon ● 5:30 PM

The Creative Carousel

Foursquare

Verticals Retail
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Mon ● 9:00 AM

Landing the Mothership: How To Connect with Modern Moms for Real

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Mon ● 9:50 AM

Discover Talk: Why Retail isn’t Dying

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Mon ● 10:00 AM

The New Retail Game

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Mon ● 10:50 AM

Discover Talk: What’s the value of an in-store visit?

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Mon ● 11:00 AM

Discover Talk: Perspectives on Retail

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Mon ● 11:20 AM

How Smart Retailers Drive Commerce with Content

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Mon ● 12:00 PM

Customer Journey: From Consideration to Advocacy

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Mon ● 12:50 PM

Discover Talk: Engaging the Modern Professional

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Mon ● 1:00 PM

Turning inspiration into action

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Mon ● 2:00 PM

Brick-and-Mortar is Alive and Well

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Mon ● 3:00 PM

How the Battle for the Last Mile has Become the War for the Last Block

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Mon ● 4:00 PM

Loyalty Across Verticals

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Mon ● 5:00 PM

The Power of Retail Driven Insights

Microsoft Stage

By The Numbers Addressability
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Mon ● 9:30 AM

A New Kind of Advertising Company

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Mon ● 10:30 AM

Advancing the Advanced TV Conversation with Samsung Ads

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Mon ● 12:30 PM

From Attribution to Activation: the Customer Journey Comes to Life

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Mon ● 1:20 PM

Discover Talk: Connected TV is the New Normal: Primetime becomes anytime

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Mon ● 1:30 PM

Ready, Set, TV!

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Mon ● 2:30 PM

Win Big in the Connected Living Room

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Mon ● 3:30 PM

Advanced Advertising: Now, New, Next

Workshop Stage

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Mon ● 9:00 AM

The Power of Podcasting

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Mon ● 10:00 AM

4 Crucial Steps to Better Mobile Advertising Data

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Mon ● 11:00 AM

Television Gets the Measurement It Deserves

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Mon ● 12:00 PM

Killer Paid Content Strategies

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Mon ● 1:00 PM

Bringing Big Data to Big Macs: Infusing data-driven decision making into every part of an enterprise marketing organization

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Mon ● 2:00 PM

Back to Basics: Understanding Identity, Data, Attribution and Platforms

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Mon ● 4:00 PM

It’s an Unpredictable Climate for Brands: Do You Know Where Your Advertising Is?

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Mon ● 5:00 PM

The Industry’s First Data Transparency Label is Here

NewGen Stage

NewGen
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Mon ● 10:20 AM

The Road to Safe, Fair, & Dignified Work for Women of All Kinds

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Mon ● 1:20 PM

Why C**t Really is the Worst Four Letter Word..& Other Lessons in Life & Leadership

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Mon ● 2:20 PM

NextGen: Conversation With Series Featuring Mike Marcus, Colgate-Palmolive

Mon ● 3:20 PM

Great, we've got data...now what?

Networking Events

Connectors
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Mon ● 8:00 AM

WWE Leadership Breakfast: Reimagining Your Brand in a Multiplatform World

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Mon ● 12:00 PM

15th Annual Brave Brands Luncheon: Kick Off Luncheon to Advertising Week

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Mon ● 4:00 PM

IBM Networking Meet-up

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Mon ● 5:30 PM

AWNewYork Y Media Labs Connects Networking Cocktails

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Mon ● 6:30 PM

Opening Gala: Madison Avenue Walk of Fame Icon Awards

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Mon ● 7:30 PM

Opening Concert

Sugar Factory

Connectors Perception vs. Reality
Mon ● 8:00 AM

The Girls’ Lounge @ Advertising Week

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Mon ● 9:30 AM

Standing Up for Change

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Mon ● 10:00 AM

Unstereotype Alliance: The Problem is Not Seeing the Problem

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Mon ● 10:00 AM

Perception vs Reality: The truth about Sci-fi

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Mon ● 11:00 AM

#GirlsBelongHere: Female Leaders On Rising The Ranks

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Mon ● 11:30 AM

A Conversation With Sheila Nevins: Unplugged

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Mon ● 11:30 AM

Perception vs Reality: The Internet is Free

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Mon ● 12:00 PM

Bring Your Human To Work

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Mon ● 12:30 PM

Why The Best CMOs Have Purpose in their DNA

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Mon ● 1:00 PM

The Leadership Dilemma

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Mon ● 1:30 PM

Making Innovation Work for Women & Girls

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Mon ● 2:00 PM

Perception vs Reality: Diversity Is Not My Problem

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Mon ● 3:00 PM

Leadership Lessons Across Generations

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Mon ● 3:30 PM

Reframing a Category to Drive Inclusive Growth

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Mon ● 3:30 PM

Perception vs Reality: Seeing is believing

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Mon ● 4:00 PM

#IamRemarkable Workshop: Celebrate Your Achievements

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Mon ● 4:30 PM

#SeeHer: Brand Building with Gender Equality

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Mon ● 5:00 PM

Man Enough: Fostering a Space for Men of Action

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