In this session...
Now more than ever brands are demanding transparency and insight into the actual incremental sales return on their marketing investments. Modern marketers want a closer connection between marketing activities and business results. These pressures and rising expectations are paving the way for “accountable advertising platforms" to play a bigger role. Listen in on this frank conversation around how the next generation of advertising platform players will rise to the challenge.
What You'll Learn from This Session...
- How are new accountable advertising platforms meeting brands needs
- Better understanding how marketing can drive measurable business results
- How focusing on real people allows brands to maximize their media investments
