Ginny McCormick

Ginny is a digital transformation leader, focused on creating holistic media strategies for Hasbro’s portfolio that have delivered record sales and profitability.

Currently as the Vice President of North America, Integrated Media and Promotions, she is focused on driving Hasbro’s brands including Transformers, Monopoly, Nerf, and My Little Pony. Responsible for North America media, promotions and omnichannel marketing, Ginny is transforming how consumers experience Hasbro as a global play and entertainment company.

Ginny has proven to be an agent of change for global organizations with extensive expertise in strategic planning, brand marketing, content development and analytics. Working in “digital” since 1992, she has a passion for fusing data driven insights with creative executions to break through to consumers in unexpected, relevant ways.