Events: New York 2018 | Calendar / Advertising Week

8:00 ^AM

Connectors Hulu Thought Leadership Breakfast: Age Of The Empowered Consumer

David Rubenstein Atrium @ Lincoln Center

Attention Brands – we’re in the midst of a seismic transformation into a direct brand economy. Consumers are now in control; making brands and platforms alike think beyond convenience and ease, and master the engagement experience. Curating more personalized and interactive marketing opportunities are now imperative for brands to connect with the new generation of consumers.

Join us for a morning of insights and conversation on what it takes to engage audiences in the next phase of this empowered consumer economy.

Super & Platinum Delegates + By Invitation Only

Steve Carbone Managing Director, Chief Digital & Investment Officer, MediaCom

Peter Naylor SVP & Head of Advertising Sales, Hulu

Steve Carbone

Peter Naylor

9:00 ^AM

Culture Summit Native Disruptors, Changing the Culture of Advertising Native Disruptors, Changing the Culture of Advertising

Culture Stage

Join us for the Native Forum, where you'll learn about the current state and future of Native Advertising.

9:15 AM THE STATE OF NATIVE ADVERTISING: BRAND AND PUBLISHER PERSPECTIVES
eMarketer will present the "State of Native Advertising Report," published in association with TripleLift, and discuss core findings with industry trailblazers. Panelists will specifically examine the state of native inside the walled garden (Facebook, Instagram, Snapchat, etc.) and the growth and evolution of non-social native.

Dan Walsh Senior Vice President of Business Strategy and Operations, Buzzfeed

Nicole Perrin Senior Analyst, eMarketer

Josh Cierski VP Media & Ad Tech, Americas, Beamly

Tiffany Lee Senior Director Inventory Partnerships, The Trade Desk

Nola Solomon VP Global Programmatic & Strategic Partnerships, Dailymotion

10:00 AM NATIVE IS SHAPING THE MEDIA PLAN
Native advertising has become the strategy of choice for brands and publishers alike. During this session, you’ll be part of a discussion with industry thought leaders about why advertisers will continue to shift their focus to native and how you can build a native strategy that delivers results.

Ryan Joe Managing Editor , AdExchanger

Nadine Karp McHugh SVP, Omni Media, L’Oréal USA

Josh Jacobs President, Executive Chairman, Maven

Michael Lehman VP, Supply, TripleLift

A.J. Storinge Executive Director-Media, Hearts & Science

10:45 AM BRANDED CONTENT: THE ADVERTISER PERSPECTIVE
Technology is paving the way for branded content to go programmatic. But, can automation enhance a brand’s ability to execute campaigns that tell incredible stories, touch lives and gain efficiencies, all while driving results?

Jason Kleinman GM of Branded Content, TripleLift

Jessica Schultz VP Planning & Strategy, MMGY

11:15 AM THE FUTURE OF AI-POWERED BRAND INTEGRATIONS IN OTT
No one likes their video experience interrupted by ad breaks. Platforms like Netflix have operated successful subscription-based platforms, but ad-supported video is an option many consumers prefer. So how do programmers monetize video content without interrupting the viewer? In this panel of television industry leaders, we explore how new technologies like artificial intelligence can pave the way for new types of ad experiences within OTT.

Doug Knopper Founder & Former CEO of FreeWheel

Ed Davis EVP & Chief Product Officer Advertising Products, Fox Networks Group

Ari Lewine Co-founder and Chief Strategy Officer, TripleLift

Ralf Jacob Head of Digital Media Services, Oath

Kirk McDonald Chief Marketing Officer, Xandr

Peter Naylor SVP & Head of Advertising Sales, Hulu

Dan Walsh

Nicole Perrin

9:00 ^AM

Optimize for Mobile Eyes

AWLearn Workshop Stage

With ad budgets shifting to mobile, marketers are looking for unique ways to break through to consumers. But what types of ads are best suited for the mobile screen?
Kargo partnered with MediaScience to evaluate the effectiveness of nine different mobile ad formats within the mobile web environment. Join Ryan McConville, president, Kargo as he uncovers which formats excel on mobile devices and how marketers can take advantage of understanding how consumers respond to a wide variety of ad unit formats.

Ryan McConville President and Chief Operating Officer, Kargo

Ryan McConville

9:00 ^AM

Entertainers Media & Entertainment The New Frontier of Media: Delivering on Digital

Foursquare Stage

Today there are more ways than ever to reach and engage with viewers wherever they are across new and emerging platforms, but it’s increasingly harder to cut through the clutter in a crowded digital space and fragmented media landscape. Creators and programmers must look for creative ways for their content to rise to the top and connect with a new generation of young audiences though original premium programming that builds loyalty and audience engagement.

Todd Spangler NY Digital Editor, Variety

Kelly Day President, Viacom Digital Studios, Viacom

Lauren Elizabeth Actress, Comedian, Creator

Todd Spangler

Kelly Day

9:00 ^AM

Impact Makers What Does HR Have To Do With It?

Univision Stage

There have been many revelations during the #MeToo era. It’s now known that many human resources departments across the country have been accused of mishandling sexual harassment complaints—or even being complicit. Love it or hate it, in the past year action was sparked by anonymous social media whistleblowers, not HR departments. In this session, we will discuss the role of HR and its power or lack thereof, and how to change the dynamics and bias that ultimately shape the impact that great HR professionals can have in our agencies.

Keesha Jean-Baptiste SVP of Talent Engagement and Inclusion, 4A's

Natasha Bowman JD, SPHR

Nickolett Hocking Co-Founder, HRuprise

Rebecca Weaver Co-founder, HRuprise

Keesha Jean-Baptiste

Natasha Bowman

9:00 ^AM

“I’m Only Going to Say This Once” – Live with Lee Clow

The Walt Disney Company Stage

Lee Clow, legendary art director and soul of TBWA\Chiat\Day, is answering 50 questions timed to the 50th anniversary of the storied agency. To mark the occasion, Lee is looking back on his time in advertising and answering questions from the industry for a podcast, launching this fall, called "I'm Only Going to Say This Once." Moderated by Clio editor-in-chief Tim Nudd, attendees will get to see a sneak peek of the podcast recorded live, as Lee answers questions from his TBWA colleagues, industry legends —and the audience.

Tim Nudd Editor in Chief, Clio Awards

Lee Clow Chairman, TBWA\Media Arts Lab

Tim Nudd

Lee Clow

9:15 ^AM

Tech Stars AI: From Trebek to Transformational

IBM Watson Marketing Stage

From its triumphant debut on Jeopardy! to its transformational impact on business, Watson has a winning record when it comes to making better decisions. Join us for an interactive session that will put your AI knowledge to the test. Explore how IBM Watson Advertising can help marketers leverage AI to change the game.

Carrie Seifer Vice President and Chief Revenue Officer, IBM Watson Advertising

Randi Stipes Global Head of Consumer and Ad Sales Marketing, IBM Watson Advertising

Carrie Seifer

Randi Stipes

9:15 ^AM

Native Disruptors, Changing the Culture of Advertising The State of Native Advertising: Brand and Publisher Perspectives

Culture Stage

eMarketer will present the "State of Native Advertising Report," published in association with TripleLift, and discuss core findings with industry trailblazers. Panelists will specifically examine the state of native inside the walled garden

Dan Walsh Senior Vice President of Business Strategy and Operations, Buzzfeed

Josh Cierski VP Media & Ad Tech, Americas, Beamly

Nicole Perrin Senior Analyst, eMarketer

Nola Solomon VP Global Programmatic & Strategic Partnerships, Dailymotion

Tiffany Lee Senior Director Inventory Partnerships, The Trade Desk

Josh Cierski

9:20 ^AM

NewGen Customer Journey Mapping

NewGen Stage

Consumer empathy. It’s the key to successful product strategy, design, and marketing. Through it, we find unanswered questions, unmet needs, and idea catalyzing behaviors. But building a business, product, or service around a point-in-time understanding of your consumer is a strategy destined to fail. To successfully create an offering that dramatically shifts behavior, organically generates habitual engagement, and promotes a profitable viral cycle, we must first understand the consumer journey.

This workshop will teach you a multidisciplinary approach to consumer journey mapping research, design, and implementation.

Ektaa Aggarwal Creative Coach

Ektaa Aggarwal

9:30 ^AM

Story Crafters Content Marketing The Missing Link Between Search & Social: Pinterest

Twitter Stage

B2C marketers are constantly looking for innovative ways to reach new contacts and grow their revenue. Search ads facilitate closing high-intent customers, while social ads convert users who may not have even known they needed your product. However, there's only one channel to reach potential buyers mid-funnel as they're actively seeking inspiration — Pinterest!

Michael Akkerman Head of Marketing Partners Program, Pinterest

Joonatan Lintala Head of Business Development, Smartly.io

Michael Akkerman

Joonatan Lintala

9:30 ^AM

By The Numbers Measurement Show me the Money: Proving ROI has never been easier

Microsoft Stage

The latest solutions and approaches in ad spending have shown promising and valuable results. Marketers are able to determine the effectiveness and outcome of their ad spending, while having the ability to analyze these results and strengthen their methods. Join this panel of marketers as they discuss the challenges in today’s data ecosystem and how to produce a significant ROI.

Hilary Milnes Senior Reporter, Glossy

John Povey SVP Marketing & Data Analytics, a4 Media

Mike Romoff Head of Global Agency and Channel Sales, LinkedIn

Antonio Tomarchio CEO, Cuebiq

Karima Zmerli Ph.D, Chief Data Sciences Officer, Wavemaker Global

Hilary Milnes

John Povey

9:30 ^AM

The Next Chapter for Today’s Storytellers

Target Media Network Stage @ IMAX

Discover how companies like 20th Century Fox are shifting their marketing strategies to build more compelling stories and campaigns that drive growth.

Julie Rieger Pres., Chief Data Scientist & Head of Media, 20th Century Fox Film

Tara Walpert Levy Vice President, Agency & Media Solutions, Google

Julie Rieger

Tara Walpert Levy

9:30 ^AM

Ad Shapers Brand Innovation Building Direct Relationships in the Age of Disruption

Realtor.com Stage

Brands are searching for new ways to foster direct relationships with their audience at a time when those relationships are increasingly under threat from large tech and ecommerce platforms. A select group of forward-thinking brands are tackling that challenge with performance advertising that yields an opportunity to engage directly with the consumer. PCH SVP & GM Digital, Mark Cullinane, convenes an expert panel of brands to discuss practical strategies for reclaiming a direct connection with their customers.

Mark Cullinane SVP & GM Digital, Publishers Clearing House

Nobles Crawford Content Strategy Manager, Media & Digital – Hygiene and Home, Reckitt Benckiser

Krista DiBerardino EVP Marketing Integration & Activation, SpinMaster

Allie Donovan Director of CRM & Retention, Boxed

Christy Kazlo Data Strategy & Activation, ConAgra

Mark Cullinane

Nobles Crawford

10:00 ^AM

Impact Makers Civic Engagement The Empathy Gap

Univision Stage

From self-care to selfies, how is our modern and often “me-centered” culture changing our ability to understand others? And what can we learn from empathy role models like Mister Rogers on rebuilding empathy into our communities?

Yusuf Chuku Chief Strategy Officer, Y&R

Yusuf Chuku

10:00 ^AM

Entertainers Media & Entertainment The Future of Advanced Media Buying: Simplifying and Unifying the Industry

Foursquare Stage

Today’s media buying landscape is rapidly changing, and the shift from demo-based to audience-based buying is at the forefront of this evolution. Whether an advertiser is looking to reach a travel enthusiast, a first-time car buyer, or a luxury shopper, advanced buying offers new possibilities to deliver the right message to the right audience. Founded by a group of publishers in 2017, OpenAP is the industry’s first cross-publisher solution to identify audiences seamlessly across member networks.

Jeanine Poggi Media Reporter, Advertising Age

Dan Aversano Senior Vice President of Ad Innovation and Programmatic Solutions for Turner Ignite , Turner

Denise Colella Senior Vice President, Advanced Advertising Products & Strategy, NBCUniversal

Bryson Gordon Executive Vice President, Advanced Advertising, Viacom

Noah Levine Senior Vice President, Advertising Data & Technology Solutions, Fox Networks Group

Jeanine Poggi

Dan Aversano

10:00 ^AM

The Mobile Imperative: What You Need To Know To Improve Your Mobile Ad Strategy

AWLearn Workshop Stage

Mobile is a must for reaching consumers and creating opportunities for audiences to engage with your brand, but it can be tricky to execute. Join IAS for a workshop on how to improve your mobile campaigns across in-app, social, and web environments. Learn to target the valuable mobile inventory that can meet and even exceed your quality expectations.

Rosa Alonso SVP, Product Marketing, Integral Ad Science

Dale Older SVP, Product Managment, Integral Ad Science

Rosa Alonso

Dale Older

10:00 ^AM

The Biggest Stories in Business

The Walt Disney Company Stage

From climate change to data privacy, Silicon Valley to Washington, what goes on in business has never been more consequential to communities, families and individuals. The New York Times has been increasing its business and tech coverage, hiring more reporters and expanding coverage areas to help people better understand how the actions of the corporations that run the world impact their lives.

Andrew Ross Sorkin Columnist, DealBook Founder & Editor-at-Large, The New York Times

David Gelles Reporter, Business, The New York Times

Kate Kelly Reporter, Business, The New York Times

Kevin Roose Columnist, Business Day, The New York Times Magazine

Sebastian Tomich Global Head of Advertising and Marketing Solutions, The New York Times

Andrew Ross Sorkin

David Gelles

10:00 ^AM

Perception vs. Reality Perception vs Reality: The truth about Sci-fi

Captify Speakeasy Stage

Coming soon.

Alex Guacci Director, Group Strategy - North America, Captify

Alex Guacci

10:00 ^AM

Native Disruptors, Changing the Culture of Advertising Native is Shaping the Media Plan

Culture Stage

Native advertising has become the strategy of choice for brands and publishers alike. During this session, you’ll be part of a discussion with industry thought leaders about why advertisers will continue to shift their focus to native and how you can build a native strategy that delivers results.

Nadine Karp McHugh SVP, Omni Media, L’Oréal USA

Josh Jacobs President, Executive Chairman, Maven

Ryan Joe Managing Editor , AdExchanger

Michael Lehman VP, Supply, TripleLift

A.J. Storinge Executive Director-Media, Hearts & Science

Nadine Karp McHugh

Josh Jacobs

10:15 ^AM

Tech Stars Blockchain Blockchain and Advertising: How the Revolution Begins

IBM Watson Marketing Stage

Everyone is talking about blockchain, but most marketers are still struggling to grasp exactly how it's going to change how they do business going forward. That's understandable. This is complicated stuff. But already, we're seeing major brands dipping their toes into blockchain, and the applications of this technology are only going to expand going forward. In this session, Brian Wong, founder and CEO of Kiip, will give attendees both the short- and long-term view on blockchain applications in marketing.

Brian Wong CEO/Founder, Kiip

Laurel Van Tassel Director, Programmatic Marketing, Anheuser-Busch InBev

Brian Wong

Laurel Van Tassel

10:30 ^AM

Story Crafters Content Marketing Wendy’s Brings the Sass to Social

Twitter Stage

In this session, Wendy’s Chief Concept and Marketing Officer Kurt Kane will join a panel of social media experts, including a representative from Twitter, to discuss how the brand has fostered multiple breakthrough campaigns in the crowded and competitive QSR landscape while winning the 2018 Cannes Gold Lion for social community building and engagement. We will get a behind-the-scenes look at how Wendy’s created a social media voice that sparked breakthrough ideas that caught fire and lit up the media world with stellar results. From the #NuggsForCarter campaign to the Wendy’s mixtape phenomena, find out how these award-winning programs were born, and what’s next for this fast food giant.

Kurt Kane Chief Concept & Marketing Officer, Wendy's

Nina Mishkin Brand & Content Strategy Lead, Twitter

Josh Peck Actor & Social Media Influencer

Marcus Peterzell EVP, Entertainment, Ketchum

Kurt Kane

Nina Mishkin

10:30 ^AM

By The Numbers Measurement Incrementality: The Key To Unlocking Marketing Effectiveness

Microsoft Stage

As consumer behavior continuously evolves and the media landscape is increasingly fragmented, understanding effectiveness has become the highest priority for marketers. The key to unlocking the secrets of effectiveness is measurement. This panel of leading measurement experts will explore how they have embraced a culture of learning and through the use of incrementality measurement unlocked growth across their businesses.

Brad Smallwood VP, Marketing Science, Facebook

Tony Flanery-Rye Sr. Director of Growth Analytics, ebay

Matthew Gerrie Sr. Director of Marketing Science & Communications, Booking.com

Alok Gupta Director of Data Science & Head of Marketing Science, Lyft

Allison Schiff Senior Editor, AdExchanger

Brad Smallwood

Tony Flanery-Rye

10:30 ^AM

Ad Shapers Brand Innovation Shaping a New Image of Aging

Realtor.com Stage

The rules of aging are changing, and it’s time for the imagery to catch up. People 50-plus are living vibrant lives that need to be understood, respected and celebrated. Let’s disrupt the status quo and shift the conversation by reinventing the imagery of aging. Join AARP’s CMO Martha Boudreau and a panel of leading marketers to discuss how the advertising industry must lead this cultural shift and engage one of the largest economies in the world – Americans 50-plus. #DisruptAging

Martha Boudreau EVP & Chief Communications & Marketing Officer, AARP

Andrew Delaney Director of Creative Content, Getty Images

Cindy Gallop Founder and CEO, Make Love Not Porn / If We Ran the World

Robert Love VP & Editor in Chief of AARP the Magazine, AARP

Suresh Nair Chief Creative Intelligence Officer, Grey

Martha Boudreau

Andrew Delaney

10:45 ^AM

Brand America 2.0

Target Media Network Stage @ IMAX

Whether Democrat or Republican, there is no question that the image of Brand America has fundamentally changed in the past two years. From travel and tourism on domestic shores to global sales by iconic, trusted American brands, the impacts are real, complex and have tremendous bottom line implications.

This three part follow up to 2017’s conversation on Brand America offers insights on the current and future state of brand America and what it all means for agencies, brands and the broader industry ecosystem.

10:45 AM SETTING THE STAGE
Bob Safian, Editor in Chief and Founder of The Flux Group and Advertising Week CEO Matt Scheckner set the stage with a deep dive into evolving global perceptions of Brand America.

Bob Safian Editor in Chief and Founder, The Flux Group

Claudia Gonzalez Edelman Founder , We Are All Human Foundation

Matt Scheckner Global CEO, Stillwell Partners & Advertising Week

11:15 AM THE EVOLUTION OF AN AMERICAN BRAND
Kevin Plank, founder and CEO of Under Armour, sits down with Edelman President and CEO, Richard Edelman for an in-depth conversation on the importance of brand values in driving sales and earning advocacy, with a unique perspective on Under Armour’s journey as an American brand.

Kevin Plank CEO, Under Armour

Richard Edelman President & CEO, Edelman

BRAND AMERICA MEDIA ROUNDTABLE
Ken Auletta, longtime New Yorker Columnist and noted author, leads our roundtable discussion featuring CNN Anchor, Christine Romans, Ad Age President and Publisher Josh Golden and NPR Chief Business Editor Pallavi Gogoi.

Ed Henry Chief National Correspondent, FOX News

Ken Auletta Columnist, The New Yorker

Pallavi Gogoi Chief Business Editor, NPR

Josh Golden President & Publisher, Ad Age

Christine Romans Chief Business Correspondent & Anchor, CNN

Bob Safian

Claudia Gonzalez Edelman

10:45 ^AM

Native Disruptors, Changing the Culture of Advertising Branded Content: The Advertiser Perspective

Culture Stage

Technology is paving the way for branded content to go programmatic. But, can automation enhance a brand’s ability to execute campaigns that tell incredible stories, touch lives and gain efficiencies, all while driving results?

Jason Kleinman GM of Branded Content, TripleLift

Jessica Schultz VP Planning & Strategy, MMGY

Jason Kleinman

Jessica Schultz

10:45 ^AM

Native Disruptors, Changing the Culture of Advertising The Future of AI-Powered Brand Integrations in OTT

Culture Stage

No one likes their video experience interrupted by ad breaks. Platforms like Netflix have operated successful subscription-based platforms, but ad-supported video is an option many consumers prefer. So how do programmers monetize video content without interrupting the viewer? In this panel of television industry leaders, we explore how new technologies like artificial intelligence can pave the way for new types of ad experiences within OTT.

Doug Knopper Founder & Former CEO of FreeWheel

Ed Davis EVP & Chief Product Officer Advertising Products, Fox Networks Group

Ralf Jacob Head of Digital Media Services, Oath

Ari Lewine Co-founder and Chief Strategy Officer, TripleLift

Kirk McDonald Chief Marketing Officer, Xandr

Peter Naylor SVP & Head of Advertising Sales, Hulu

Doug Knopper

Ed Davis

11:00 ^AM

Impact Makers Civic Engagement The Marketing Society's Elephant in the Room

Univision Stage

In line with our Brave agenda we are making the invisible visible at Advertising Week New York. We want to remove the stigma around taboo topics, push boundaries and have an open an honest conversation to tackle the 'Elephant in the room' within the Marketing industry.

Margaret Molloy CMO | Global Chief Marketing Officer + Head of Business Development | B2B, Siegel+Gale

Gemma Greaves Chief Executive, The Marketing Society

Jodi Harris Vice President, Marketing Culture & Learning, Anheuser-Busch

Doug Melville Chief Diversity Officer, TBWA\North America

Chris Villarreal Vice President, Integrated Marketing Communications, Consumer Lending, Goldman Sachs

Margaret Molloy

Gemma Greaves

11:00 ^AM

Entertainers Media & Entertainment Go Where Your Fans Are: Bringing TV to Real Life

Foursquare Stage

For today’s marketers and advertisers, there are so many ways to engage with consumers and meet your goals. From linear television to digital, social, and live events, there are a multitude of platforms where your audiences consume content and engage with your brands. Don’t miss out on our conversation as we uncover the secrets and strategies to marketing success, from the small screen to store shelves and beyond.

Dade Hayes Contributing Editor, Deadline Hollywood

Carla Hassan Former EVP, Global Chief Marketing Officer Toys “R” Us

Sean Moran Head of Marketing & Partner Solutions , Viacom

John Swift CEO, Investment and Integrated Services, Omnicom Media Group North America

Dade Hayes

Carla Hassan

11:00 ^AM

By The Numbers Increasing Advertising Value Through Relevance

The Walt Disney Company Stage

Mike Welch, Senior Vice President of Corporate Strategy & Business Development for Xandr, AT&T’s newly christened advertising business, will speak with Chris Vollmer, PwC’s Global E&M Advisory Leader. Together, they'll discuss how market dynamics around video convergence, personalization & connectivity are compelling media companies, agencies & marketers to create more relevant & engaging advertising. They'll address how Xandr expects to shape the evolution of the addressable ad market to the benefit of users & brands.

Mike Welch SVP, Corporate Strategy and Business Development, Xandr

Christopher Vollmer Global Entertainment and Media Advisory Leader, PwC

Mike Welch

Christopher Vollmer

11:00 ^AM

Privacy + Transparency + Performance = Trust: The New Success Formula Post-GDPR

AWLearn Workshop Stage

Consumers have been promised relevancy and personalization in exchange for their personal data. But, new privacy legislation complicates delivering on that promise and managing the ever-increasing deluge of data. Post-GDPR, brands need privacy, transparency, and performance to gain consumer trust. Join our candid conversation on how marketers, publishers, and their agency and consulting partners can embrace key GDPR concepts and privacy-by-design principles to continue building meaningful direct-to-consumer relationships.

Ghita Harris-Newton Chief Privacy Officer & VP, Legal, Quantcast

Brian Lee Director of Engineering, Buzzfeed

Ghita Harris-Newton

Brian Lee

11:15 ^AM

Tech Stars Blockchain Why Marketers Should be Thinking About Blockchain Now  

IBM Watson Marketing Stage

Issues of transparency and trust continue to surface in programmatic advertising. Blockchain is poised to address discrepancies between stakeholders bidding, winning, and serving impressions in milliseconds. Marketers see the promise of blockchain in terms of the opportunity to quality-control inventory and weed out bad actors. Come hear how blockchain is being deployed by marketers, and could herald a digital disruption at the impression level, as well as better visibility on how each marketing dollar is spent.

Erich Wasserman Co-Founder & Head of Strategic Business Development, MediaMath

Chad Andrews Global Solutions Leader for Advertising and Blockchain, IBM

Isaac Lidsky Founder/CEO , Underscore CLT

Erich Wasserman

Chad Andrews

11:30 ^AM

Story Crafters Content Marketing The power of #BlackTwitter voices in Hollywood

Twitter Stage

Nielsen's recent Diverse Intelligence Series report on the digital lives of Black consumers highlights how the democratization of the digital sphere is changing the way African Americans consume content, talk to brands, and create movements, namely #BlackTwitter and its outsized impact in Hollywood. Nielsen, Twitter, and voices from the industry will take the stage to present and dissect this topic.

God-is Rivera Director, Inclusion & Cultural Resonance, VML

Cheryl Grace Senior Vice President, U.S. Strategic Community Alliances and Consumer Engagement, Nielsen

Jeanine Liburd Chief Marketing & Communications Officer, BET Networks, Viacom

April Reign Senior Director of Marketing, Fractured Atlas

Elizabeth Luke Sr. Communications Manager, Twitter

God-is Rivera

Cheryl Grace

11:30 ^AM

Ad Shapers Brand Innovation The Value of Activating Brave

Realtor.com Stage

Interbrand Global CEO Charles Trevail will take the stage at Advertising Week NY to introduce Interbrand’s 2018 Best Global Brands report. He will share insights hot off the press from the 19th annual report, celebrating leading brands, the value they bring to the world, and how they are transforming their business through innovation and “Activating Brave.”
Following his presentation, Daniel Binns, Managing Director of Interbrand New York will moderate a panel discussion with brave brands of today.

Daniel Binns Managing Director, New York, Interbrand

Alex Amado VP, Experience Marketing, Adobe

Penny Baldwin SVP, Chief Marketing Officer, Qualcomm

Clayton Ruebensaal SVP, Global Brand Management and Design, American Express

Charles Trevail Global CEO, Interbrand

Daniel Binns

Alex Amado

11:30 ^AM

By The Numbers Harnessing Data To Unleash Creativity In Media

Microsoft Stage

Media companies are all trying to figure out what the seismic shifts happening in media and culture creatively means for their premium content brands, putting in practice new ways at harnessing and utilizing data – for everything from content creation, personalized content experiences, OTT viewing features and more. This panel will discuss these developments and what’s on the horizon of this brave new data-informed world of creativity.

Jesse Redniss EVP, Data Strategy, & Product Innovation, Turner

Robin Garfield Senior Vice President of Research and Scheduling, CNN

Puja Vohra EVP Marketing and Digital, truTV

Katy Mollica Vice President, Corporate Partnerships, Turner Sports

Jesse Redniss

Robin Garfield

12:00 ^PM

Impact Makers Civic Engagement Sustainability: Turning Corporate Values into Business Value

Univision Stage

Sustainability, once thought of as a CSR function, has evolved into a critical business driver integrated across enterprises. Today’s business leaders understand that it is no longer enough to simply reduce their negative environmental impact; consumers, B2B customers and employees now expect companies to bring their know-how and scale to some of society’s biggest challenges.

In this session, corporate leaders talk about the journeys their companies have taken to elevate the value of sustainable business.

Anne-Claire Berg Culture & Engagement Director, Danone

Heather Clancy Editorial Director, GreenBiz Group

Jeremy Cohen Managing Director, Salterbaxter (an MSL Company)

Hugh Welsh General Counsel, Secretary & President , DSM North America

Lisa Manley MARS, Inc., Sustainability Strategy, Communications & Engagement

Anne-Claire Berg

Heather Clancy

12:00 ^PM

Harnessing the Power of Creativity to Inspire a Better World

AWLearn Workshop Stage

Advertising is one of the most powerful tools of change that we have available, and we have the ability to use it to not just sell products but also do good in the world, like spreading peace and kindness at a time when conflict and negativity runs rampant. Periscope set out to use creativity to impact positive change and created Peace Paper, crowd-source designed wrapping paper on a mission to make the world kinder and more peaceful, even if only for a moment. As an agency-wide effort, Peace Paper uses creativity to spread messages of peace and kindness and to transform negatives into positives while helping fund peace education in public schools.

Peter Nicholson Chief Creative Officer, Periscope

Peter Nicholson

12:00 ^PM

Media & Entertainment The Art of Branded Entertainment

Foursquare Stage

As more people unplug, marketers need to get more creative than ever. Intrusive commercial breaks are quickly losing their power. Join this panel of experts for an illuminating exploration of the evolving terrain of branded entertainment.

PJ Pereira Creative Chairman, Co-Founder, Pereira O'Dell

Monica Chun President, PMK•BNC

Gabor Harrach Content Marketing Consultant, Global Brands, Agencies

Pelle Sjoenell Worldwide Chief Creative Officer, Bartle Bogle Hegarty (BBH)

PJ Pereira

Monica Chun

12:00 ^PM

Go beyond your creative blocks - Let ideas flow to you!

The Walt Disney Company Stage

Creativity goes beyond just having a great idea. It is a state of being we create to fuel that passion, imagination, and expression. With an overview of how our body, energy, brain, and thoughts can create what we offer, in this conference you will get the keys to enhancing creativity, liberate yourself from creative blocks and let your whole being express an idea in a clear and easy way.

Karina Velasco Author, Speaker & Lifestyle Designer

Karina Velasco

12:00 ^PM

Perception vs. Reality Perception vs Reality: Voice Search is a One command wonder

Captify Speakeasy Stage

In the past 2 years, Voice Search has seen explosive growth but recently plateaued. The current user experience is limiting as consumers only get one resource in response to their search, causing voice searches to become commands rather than inquiries for information they are interested in.

The current model has carried voice to this point, but if it does not evolve then it will never hit the potential that is expected. This panel will take a look at what's next in the voice revolution.

Abbie Byrom Director, Global Partner Marketing, Samsung SmartThings

Lauren Johnson Senior advertising Reporter, Business Insider

Dominic Joseph CEO & Co-founder, Captify

Abbie Byrom

Lauren Johnson

12:20 ^PM

NewGen How I Get It Done

NewGen Stage

The Cut’s popular How I Get It Done interview series comes to life with president and editor-in-chief Stella Bugbee talking to three successful creative women— artist / photographer Shaniqwa Jarvis, documentary director / producer Marilyn Ness, and communications consultant Bettina Prentice about work/life balance, ambition, inspiration, and how they get it all done in one day.

Stella Bugbee President & Editor in Chief, The Cut

Shaniqwa Jarvis Artist & Photographer

Marilyn Ness Documentary Director & Producer

Bettina Prentice Founder & Creative Director, Prentice Cultural Communications

Stella Bugbee

Shaniqwa Jarvis

12:20 ^PM

Content Marketing Discover Talk: Achieving Nirvana

Twitter Stage

The Financial Times commissioned research focused on the importance of quality in branded content. The research explores how readers perceive branded content and the importance of style, subject-matter, tone of voice and format, author and publication. We aim to highlight the value of branded content, while providing a ‘how to’ guide to deliver the greatest customer impact and cut through with a central focus on quality.

Lexi Jarman Global Director of Content, Financial Times

Lexi Jarman

12:20 ^PM

Brand Innovation Discover Talk: Step Beyond Reality: Redefining the Future of Entertainment with Location Based Experiences

Realtor.com Stage

The rise of accessible, location-based VR experiences are redefining the future of entertainment, bringing consumers closer to characters and unimaginable places than ever before.

At the forefront of this movement is award-winning immersive entertainment company, The VOID, whose mission is to create truly engaging experiences that take people to new worlds beyond reality. By combining virtual adventures with physical environments and full sensory effects to conjure up a level of realism, fun, and interaction, The VOID is living up to promise of VR like never before. In this session, join Curtis Hickman, professional illusionist turned location-based experience pioneer and co-founder of The VOID as he discusses the magic behind The VOID and the importance of next generation storytelling.

Curtis Hickman Co-founder & Chief Creative Officer , The VOID

Curtis Hickman

12:30 ^PM

Ad Shapers Brand Innovation Direct to Consumer Allstars

Realtor.com Stage

The convenience and ease of direct to consumer has taken over. This panel of DTC allstars will examine how their brands are learning from old-age tactics and using them to reinvent their actions.

Michael A. Bassik CEO, Yes and Company,

Jeff Brooks Chief Marketing Officer, Casper

Arianne Perry Co-Founder & CEO, Sweet Defeat

Henrik Werdelin Co-founder, BARK

Michael A. Bassik

Jeff Brooks

12:30 ^PM

Culture Summit Future of Media How Digital Out-of-Home Becomes Truly Programmatic

Culture Stage

Digital Out of Home (DOOH) delivers high-impact, human-scale messaging integrated into the physical world, without many of the ad quality and brand safety issues that plague online, mobile, and social media. Yet despite advancements in the medium, the channel has remained siloed from the rest of the digital buy. In this session, Ari Buchalter, CEO of Intersection, will discuss the challenges that have thwarted true programmatic execution in DOOH and solutions that can open up new programmatic possibilities for the medium.

Ari Buchalter CEO, Intersection

Ari Buchalter

12:30 ^PM

Story Crafters Content Marketing The Social Evolution

Twitter Stage

The social media phenomenon is real and here to stay. If your brand isn’t communicating to consumers on these platforms - you’re not reaching your audience and you’re behind on the times. Running your own organic content is a must and engaging outside influencers has become a core strategy for growing your audience and driving purchases. This panel of social experts will speak to success stories on social media - purchasing behavior you should keep in mind and the future of social ad placement.

Katie Deighton Senior Reporter ‑ Creative, The Drum

Nicolò Brentan Head of Sales, MakeMeReach

Raaghav Mahajan Head of Sales, Vatsana Tech

MICK Entrepreneur

Adam Williams CRO, Takumi

Katie Deighton

Nicolò Brentan

12:30 ^PM

Inclusive Culture Optimizes Business and Life: How inclusivity drives real innovation

Microsoft Stage

Learn about the transformative power of inclusive culture that can transcend the transactional and drive unprecedented innovation. From an industry award winning employee resource group initiative just started one year ago, to another Microsoft ERG that has been in place for 25 years- we’ll share how curiosity, inclusivity, and authenticity from the inside out, can optimize business and optimize life.

Rob Bailey-Adamson Director of Sales, UK, Bing

CP McBee Director, Sales, Microsoft

Rob Bailey-Adamson

CP McBee

12:50 ^PM

Culture Summit Future of Media Brand Love, Brand Loyalty & The Pursuit of Purpose

Culture Stage

In a world fueled by connection, community and culture, consumers want more than a transaction, they’re demanding deeper relationships with brands. This power shift comes at a time when people are inundated with more choice and more information, while what they seek is value and purpose. Layer on brand curators (i.e. Amazon) acting as filters or guarantors of brands and what we have is a ‘New Loyalty’ model. Join BuzzFeed and Wavemaker as they unveil insights and research on the ‘The New Loyalty Paradigm’.

Claire Atkinson Senior Media Editor, NBC News Digital

David Gaines Chief Strategy Officer, Wavemaker

Edwin Wong VP of Research and Insights, Buzzfeed

Claire Atkinson

David Gaines

12:50 ^PM

Civic Engagement Discover Talk: Social Champions/Global Brands/AdvertisingAgencies are syncing up to harness a powerful UNDP Global Marketing Initiative to help save endangered animals as they sell products!

Univision Stage

For over 150 years, animals have been used in advertising. Their images feature in approximately 20% of all advertisements we see. Yet 9 out of the 10 most popular animals used are either endangered or threatened. The UN Development Programme, together with its partners, have launched The Lion’s Share— a new innovative conservation fund where brands can make a lasting impact on our planet’s biodiversity. By making a small contribution — 0.5% of their media spend or revenue received on advertising featuring animals — brands who join The Lion’s Share raise much needed funds for wildlife conservation and animal welfare. Founded by Finch , the UN Development Programme and Mars, Incorporated, and joined by Nielsen, The Economist Group and Clemenger BBDO, The Lion’s Share aims to raise $100 million a year within three years. While this may seem like an ambitious target, advertisers could collectively generate a significant amount of funding. If the top 10 advertisers alone were to commit to The Lion’s Share, together they would bring in $47 million alone each year. In this session, join Boaz Paldi, head of UNDP’s Engagement and Partnerships,

Boaz Paldi Engagement & Partnership Manager, United Nations Development Programme

Boaz Paldi

1:00 ^PM

Impact Makers Civic Engagement How Cause Marketing Just Rocked Cannes: The Palau Pledge

Univision Stage

How did a tiny island nation in Micronesia just win the top honors at Cannes? By combining big agency creativity and the power of the United Nations to drive an ad campaign that causes real engagement and makes a difference in the environment.

Seth Rogin President & CEO, Nucleus Marketing Solutions

Maria Devaney Founder, The Blue S.O.S.

Cyrill Gutsch Founder of Parley for the Oceans

Seamus Higgins Executive Creative Director, Host/Havas Australia

Mark Newhouse Deputy Ambassador, Oceans and Seas, Palau

Debbie Remengesau First Lady of the Republic of Palau

Seth Rogin

Maria Devaney

1:00 ^PM

Entertainers Media & Entertainment The Alchemy of Performance: An Inside Look at the Director/Actor Relationship

Foursquare Stage

Copywriting and art direction ultimately soar when the right actors and director create magic on set.
But what are the conditions that make this inspiration possible?
Through an open and free-flowing conversation, get a behind the scenes glimpse at the process with David Shane and Jim Jenkins, two of the industry's most sought-after and award-winning directors, and three prominent performers, Bull's Geneva Carr, TD Bank's spokesman Jim Conroy, and Aaron Serotsky, of Shane's Lion, Clio and AICP winning Snickers' work.

Geneva Carr Actor, CBS’s Bull

Jim Jenkins Director/Partner

Aaron Serotsky Actor, Marvelous Mrs. Maisel/Ray Donovan/Homeland

David Shane Director, O Positive Films

Jim Conroy Actor, TD Ameritrade

Geneva Carr

Jim Jenkins

1:00 ^PM

Bridge the gap between TV and digital using Marketing Intelligence

AWLearn Workshop Stage

Only 6% of us advertisers’ TV and digital campaigns are fully integrated. As a result, advertisers plan their TV buys using outdated panel information about a possible target audience rather than the powerful data they’re already collected on their customers. Until now. Learn how advertisers can now plan, action and measure a fully integrated TV and digital strategy leveraging their most valuable asset, first-party data.

Moe Chughtai Sr Product Manager, MiQ

Robert Jones VP of Research and Insights, MiQ

Moe Chughtai

Robert Jones

1:00 ^PM

Mexicans in New York

The Walt Disney Company Stage

Mexican creative minds have exceed borders. Mexican Culture has also inspired many collections and designers from other countries. This panel of Mexican business leaders will speak to the Mexican influence in New York and beyond.

Cory Crespo President, COLOüRS

Manuel Camacho Bustillo Founding Partner, La Doble Vida

Jorge Mondragon COLOÜRS, Co-Founder

Concha Orvañanos Founder, Yakampot

Alfanso Sumano Regional Director of the Americas, Mexico Tourism Board, NYC

Cory Crespo

Manuel Camacho Bustillo

1:00 ^PM

15x15: 2005

Target Media Network Stage @ IMAX

In celebration of AW’s 15th year and the incredible growth and changes the industry has gone through along the way, 15 selected true thought leaders will take the stage for 15 minutes each. Hear them look back at the moments that shifted the core of our business, and share their perspective on where we’re headed.

Kevin Allocca Head of Culture & Trends, YouTube

Kevin Allocca

1:15 ^PM

Tech Stars Blockchain The Ascent of Crypto - Blockchain Demystified

IBM Watson Marketing Stage

Blockchain, Bitcoin, Distributed Ledger, what does it all mean? And more importantly, why does it matter to consumers? This keynote will be your crash course to everything blockchain, by one of the most prolific VCs in the space today. Bill Tai has been a VC for over two decades, and took dozens of companies public. An early adopter of blockchain, Bill backed top projects including BitFury, one of the biggest Bitcoin mining company in the world, and co-founded the Necker Island Blockchain Summit with Sir Richard Branson.

Bill Tai Venture Capitalist

Bill Tai

1:15 ^PM

Reaching the Unreachable: Connecting with Young Consumers in the age of Peak TV

Target Media Network Stage @ IMAX

In today’s media landscape, there is more choice and flexibility for millennials and Gen Z-ers. They are watching TV in new ways, on many screens, time shifting and place shifting in favor of convenience. And they are flocking to entertainment brands like VICE and Hulu that are redefining the entertainment and news experience and tapping into -- and even shaping -- culture.

Isobel Yeung Correspondent and Producer, VICE on HBO and VICE News Tonight on HBO

Kelly Campbell Chief Marketing Officer, Hulu

Nancy Dubuc Chief Executive Officer, VICE Media

Isobel Yeung

Kelly Campbell

1:20 ^PM

NewGen Conversational Commerce: The Future Of Messaging

NewGen Stage

Bonin Bough hosts this stage to discuss how large organisations and startups can work together to unlock growth opportunities. Plus, an announcement about a new messaging platform.

Bonin Bough Chief Growth Officer, Bonin Ventures

Adam Kostman Chief Creative Officer & Co-Founder, OpenMessage

Jake Lazarus CEO & Co-Founder, OpenMessage

Randall Wilkinson CEO, The Wilkinson Group

Bonin Bough

Adam Kostman

1:30 ^PM

Ad Shapers Brand Innovation Marketing to Men Amidst A Movement

Realtor.com Stage

The last 12 months have seen progressive movements challenge toxic masculinity, correct inequality and empower women. These critical cultural conversations have been able to elicit real change in the workplace and society at large. And naturally, brands have used this tension as a platform to participate. From State Street's Fearless Girl through to Burger King's search for its Burger Queen, the 'year of the woman' has seen courageous creative that's made a genuine impact.

So where does that leave male-targeted brands? How has this movement shaped their presence and how do they best tell their stories today? Or should they just lay low until it's safe to come outside? What if the message is one the world needs more than ever?

Cameron Farrelly Chief Creative Officer, Virtue

Sharon MacLeod Global Vice President, Unilever

Cameron Farrelly

Sharon MacLeod

1:30 ^PM

By The Numbers Measurement Digital Disruption & The Impact of Quality Data

Microsoft Stage

Today scale is a given but, in an era of digital disruption – from the way consumers select and make online purchase decisions, to the data being used to target buyers – accuracy and quality matter. The call for quality data is sweeping the fast-changing world of programmatic, as marketers are starting to focus less on quantity and more on quality data. Explore key challenges, opportunities, and the impact of accuracy on ROI.

Ryan Rolf VP, Data Solutions, Lotame

Andy Monfried Founder & CEO, Lotame

Wynne Leung Kim Head of Audience Strategy & Data Platform, IBM

Erin Yasgar Founder , Silver Lake Digital

Dean Shapero Manager, Data Business Development, Hearst Magazines Digital Media

Ryan Rolf

Andy Monfried

1:30 ^PM

Culture Summit CRO Allstars

Culture Stage

Leading chief revenue officers join together to discuss the importance of creating content that benefits the readers and users, and how finding the balance to both inspire and inform is the key to successfully monetising.

Joy Robins Chief Revenue Officer, Quartz

Lee Brown Chief Revenue Officer, BuzzFeed

Alex Gardner Chief Revenue Officer, Index Exchange

Kevin Gentzel Chief Revenue Officer, USA TODAY NETWORK | Gannett

Liz Ritzcovan Chief Revenue Officer, Foursquare

Joy Robins

Lee Brown

1:30 ^PM

Story Crafters Content Marketing Storytelling Without Boundaries: XR for Creative Media

Twitter Stage

Stories challenge what's possible by taking listeners to a world without boundaries. The new era of storytelling takes this even further with all-encompassing XR. Brands are using XR to merge together the physical and digital worlds to tell the most meaningful and engaging stories possible. This panel will examine how the latest Mixed and Augmented Reality technologies, and innovative new advertising formats, are helping brands tell their stories in novel ways - by immersing their user in the action.

Tony Parisi Head of XR Brand Solutions, Unity Technologies

James Dick Creative Director, R/GA

Kelly Kandle VR Executive Producer, MediaMonks

Claire McMahon Enterprise Mobile App Innovation Specialist, Microsoft

Tony Parisi

James Dick

1:50 ^PM

Civic Engagement Discover Talk: Brands & Social Impact

Univision Stage

Join Neo Mashigo, Chief Creative Officer of M&C Saatchi in South Africa, as he discusses the trends of brands and social impact.

Neo Mashigo Chief Creative Officer, M&C Saatchi

Neo Mashigo

2:00 ^PM

Impact Makers Civic Engagement Corporate Philanthropy and Employee Engagement 2.0

Univision Stage

More than ever, companies and brands are engaging in corporate social responsibility initiatives and financially supporting a vast array of charitable organizations that as a result, could also provide traditional employee engagement opportunities (volunteering, mentoring, fundraising, etc.). Across the industry, there are plenty of content creators and storytellers who are able to help craft a narrative by leveraging in house capabilities to make serious and often-neglected issues a consistent part of the conversation.

Tascha Rudder Executive Director, Endeavor Foundation

Noelle Howey Director of Cultural Engagement, Everytown for Gun Safety

Danielle Silber Director of Strategic Partnerships, American Civil Liberties Union (ACLU)

Abigal Smock Assistant Director of Integrated Marketing Partnerships, UNICEF USA

Tascha Rudder

Noelle Howey

2:00 ^PM

Entertainers Media & Entertainment Question Your Answers: Lessons from The Atlantic and HBO

Foursquare Stage

In 2017 The Atlantic launched the platform “Question Your Answers” to encourage audiences to challenge their certainties. The centerpiece was a wildly successful short film starring Michael K. Williams. This year, HBO partnered with The Atlantic to vastly expand the platform with a series of short films, the first featuring Jeffrey Wright pondering the question: “Should I be scared?” The Atlantic, HBO, and Wieden+Kennedy will detail the collaboration and how partners can find natural synergies.

Tim Nudd Editor in Chief, Clio Awards

Jaclyn Crowley Creative Director, Wieden+Kennedy New York

Jason Mulderig Vice President, Brand and Product Marketing, HBO

Sam Rosen SVP, Growth, The Atlantic

Jaclyn Crowley

2:00 ^PM

By The Numbers Marketers in Conversation: How to Get More Value from Your Data

The Walt Disney Company Stage

Customers expect brands to “know me better, help me faster, delight me everywhere.” For brands to meet this high bar, they need to deliver personalized experiences across channels, in real-time. That means marketers must find and activate the best insights their data contains. In this panel session, you’ll hear from leading marketers who use cloud technology to bring their data together under one roof and get more value from it.

Michelle Kraemer Global Strategy Lead, Google Cloud, Google

Jesse Laskaris Head of Data & Marketing Technology, Samsung Electronics America

Ken McDonald General Manager, Teams Line of Business, TeamSnap

Robert McLaughlin Head of Digital Decisioning & Analytics, Sky UK

Darren Zap Sr. Digital Marketing Manager, Office Depot

Michelle Kraemer

Jesse Laskaris

2:00 ^PM

Ad Fatigue, Improving Viewer User Experience and Next Gen Video Advertising

AWLearn Workshop Stage

With shifting audiences and more consumer choice, TV networks are reducing advertisements to improve viewer user experience. Several broadcasters have vowed to cut advertising, and execs will need to get creative with targeting viewers and building sustainable models for ad-supported storytelling. As ad fatigue grows how will networks and subscription-based platforms evolve the ad experience, meet user expectations, and create sustainable profitability? How can brands leverage video by engaging audiences in smarter ways?

Mark Popkiewicz Moderator, Mirriad

Tom Goodwin Executive Vice President, Head of Innovation, Zenith Media

Renee Plato Senior Vice President, Media Solutions and Innovation, Nielsen

Michael Teicher Executive Vice President, 20th Television

Mark Popkiewicz

Tom Goodwin

2:00 ^PM

Perception vs. Reality Perception vs Reality: So, you think you know your audience

Captify Speakeasy Stage

Coming soon.

Glen Ames Chief Product Officer, Captify

Glen Ames

2:15 ^PM

Tech Stars Blockchain Decentralized Advertising - Getting 1-on-1 with 100M Consumers on Blockchain

IBM Watson Marketing Stage

“If you are not paying for it, you are the product.” Consumers are fed up with how centralized publishers are handling their personal data, and tens of millions are migrating to decentralized platforms on the blockchain. What is decentralized advertising and why is it 600x more effective than traditional ad buys? Hear from the experts. In this session, Lin Dai, co-founder and CEO of TAPnetwork.io will showcase real world examples of major brands using blockchain to build 1-on-1 campaigns and relationships with consumers.

Lin Dai Co-Founder & CEO, TAPNetwork.io

Jordan French At Large, TheStreet.com & Executive Editor, BlockTelegraph

Lin Dai

Jordan French

2:15 ^PM

Culture Summit Future of Media Joint Ventures: How to Live—and Thrive!—in a Fragmented World

Culture Stage

There is no denying it: The TV ad industry is at a critical inflection point. The explosion of media platforms gives today’s consumers control over what, where and when they watch content.

For advertisers and media planners, this means living in a new, fragmented reality, one where they must ditch their old playbooks and re-imagine how they approach, plan and measure their TV ad spend.

Ed Renicker CEO, NY Interconnect

Julie Anson Associate Director Partner Innovation, Advanced TV, Magna Global

Craig Berkley Head of Revenue, LiveRamp TV

Heather Gundry SVP, Director of Integrated Local Buying, Carat

David Kline EVP, Charter & President, Spectrum Reach

Michael McAlear Partner, Account Services, Universal McCann

Ed Renicker

Julie Anson

2:15 ^PM

15x15: 2010

Target Media Network Stage @ IMAX

In celebration of AW’s 15th year and the incredible growth and changes the industry has gone through along the way, 15 selected true thought leaders will take the stage for 15 minutes each. Hear them look back at the moments that shifted the core of our business, and share their perspective on where we’re headed.

Bob Lord Chief Digital Officer, IBM

Bob Lord

2:20 ^PM

NewGen Monetise Your Message

NewGen Stage

Messaging is transforming the way in which brands think about their relationship with their consumers. Join the pioneering start-ups, first-mover brands and next generation publishers who are transforming their businesses through the use of messaging and conversational commerce.

Brian Verne CEO, WAVE

Dan Altmann CEO & Co-Founder, WeBuyGold

Erika Nardini CEO, Barstool Sports

Katie Wilson CEO & Founder, TapOnIt Mobile Deals

Ryan Leslie CEO, Superphone

Sofia Laurell Co-CEO & Co-Founder, TinyOrganics

Zak Normandin Co Founder & CEO, Dirty Lemon

Brian Verne

Dan Altmann

2:30 ^PM

How Snapchat Brings Fans The Sports Moments That Matter

Target Media Network Stage @ IMAX

While the rise of mobile has disrupted the consumption habits of millennials and Gen Z, some content is still enjoyed best on a big screen. Most sports fans still want to watch their favorite teams live at the event or on TV, and want mobile offerings that complement those experiences. Hear from Snap’s VP of Content, Nick Bell, about how Snapchat is becoming the platform that has figured out how to work with every major player in the sports landscape, and takeaways from the 2018 Olympics, the World Cup and other major moments.

Andrew Hawkins Former NFL wide receiver, ESPN NFL analyst and host of ESPN’s SportsCenter on Snapchat, ESPN

Nick Bell VP, Content, Snap Inc.

Melissa Brenner EVP of Digital Media, NBA

Marc Kohn Chief Content Officer, Overtime

Jean-François Pathy Director Marketing Services, FIFA

Andrew Hawkins

Nick Bell

2:30 ^PM

Story Crafters Content Marketing Cohesive Cross Platform

Twitter Stage

In our current over-connected social climate, consumers are savvier than ever of looming advertisements, forcing marketers to step up their game to deliver content that is engaging, entertaining and adding value and creating experiences--not disrupting. But to edge their way into the lives of this overexposed audience, it is essential that the brand user experience remain seamless across platforms, creating a unified aesthetic and heightened entertainment value. This approach must be at once cohesive and striking.

KC Ifeanyi Associate Editor, Fast Company

Peter Kain Executive Creative Director, BBDO New York

Claire Knebl Head of Brand Marketing, Ritual

Neil Shah Global Marketing Director – Smirnoff, Diageo

Toddy Stewart Partner/ECD, Picture Farm

KC Ifeanyi

Peter Kain

2:30 ^PM

Ad Shapers Brand Innovation Driving inspiration with Pinterest

Realtor.com Stage

From small everyday choices like what to eat for breakfast to big decisions like how to renovate a kitchen, people come to Pinterest for inspiration and ideas to build their lives. But it doesn’t stop in the home.

Join Pinterest’s Meredith Guerriero alongside Honda's Jessica Fini and RPA's Romeo Cervas for a deep dive into how digital has impacted the auto industry and how legacy auto brands are embracing digital trends to meet these evolved consumer needs.

Meredith Guerriero US Head of Partnerships, Pinterest

Jessica Fini Manager, Social Marketing, American Honda Motor Co., Inc.

Romeo Cervas Associate Creative Director, RPA Advertising

Meredith Guerriero

Jessica Fini

2:30 ^PM

By The Numbers Measurement Future Tellers

Microsoft Stage

The insights and opportunities of data targeting and specification have allowed for brands and marketers to predict their consumers behaviors and interests. The insights and effectiveness of data optimization has become the core focus of organizations. From the starting point of a defined goal of ROI, brands are able to engage with consumers at each touchpoint on their path to purchase, with the intention of transactional results. This panel of “future tellers” will speak to the power they hold, the responsibilities and actions required of this power and what advances are to come.

Laura Petrecca Writer, Editor, Content Consultant

Randall Beard Group President, Advertisers, Cardlytics

Aimee Irwin Vice President of Strategy, Experian

Rohini Sen Data Sciences Client Lead, Wavemaker

Laura Petrecca

Randall Beard

3:00 ^PM

Entertainers Media & Entertainment Shared Moments in the Age of Proximity: What Brands Can Learn From The Power of Music Experiences

Foursquare Stage

As a foundational part of growing up, live music experiences evolve to the world that young people live in. Experiences: The Power of Shared Moments, is a new chapter of Viacom Velocity’s groundbreaking thought leadership documentary, The Culture of Proximity. Based on ongoing proprietary research by Velocity’s Culture and Creative Insights group, Experiences builds on the broader Culture of Proximity study and focuses on the tectonic shifts we see in the way culture gets made and dispersed. Experiences unearths new insight into how the Culture of Proximity has fundamentally shifted what, why and how we experience music and live events and what all brands can learn to create unique, memorable experiences.

Maya Peterson Senior Director, Culture & Creative Insights, Viacom

Justin Bolognino Founder & CEO, META

Nick Catchdubs Co-Founder, Fool's Gold

Robin Thede Creator, Executive Producer and Host, The Rundown with Robin Thede

Maya Peterson

Justin Bolognino

3:00 ^PM

The Female Economy

AWLearn Workshop Stage

Arguably the most powerful consumers in the economy, women control over 60% of the wealth, making them a premiere target for marketers. But with so many marketers trying to reach women, how can you stand out? What content resonates and drives curiosity? Engagement? Loyalty? Hear from the Washington Post's Brand Studio and brands on creating smart content for smart women.

Hayden Field Associate Editor, Entrepreneur

Dina Cappiello SVP & Editorial Director, Edelman DC

Annie Granatstein Head of WP BrandStudio, The Washington

Kate Meissner VP, Business Development, Axios

Charissa Messer SVP, In-House Creative Agency Executive, Bank of America

Hayden Field

Dina Cappiello

3:00 ^PM

Culture Summit Future of Media Unlock the Power of AI: Connect All of Your Media

Culture Stage

The convergence of paid, owned and earned media has long been the holy grail for marketers. But adtech/martech stacks that don't talk to each other and the lack of artificial intelligence that can truly turn data into actionable insights is keeping this vision from becoming reality. The path forward is powered by AI that connects brands, consumers and all the stakeholders in between in a way that is enterprise-class, open, secure and smart. Hear how AI can connect all your media to make more marketing that people love.

Ravi Shah Product Strategy Director, Watson Marketing and Watson Commerce, IBM

Chris Victory VP, Strategic Partnerships & BD, MediaMath

Ravi Shah

Chris Victory

3:00 ^PM

Impact Makers Civic Engagement No Excuses

Univision Stage

Millennial women are the demographic most unhappy with the state of our government. And they're marching in the streets and activating like never before. But, compared to all other demographic groups, they're also telling us they're least certain to show up and vote this November. theSkimm is determined to change that with their No Excuses campaign.

Discover the power of community activation. As a membership company, theSkimm has more than 30,000 loyal brand representatives called Skimm'bassadors. They are beta testers and megaphones for the brand and their referrals have contributed to about 20% of the company’s growth.

Alexi McCammond Political Reporter, Axios

Carly Zakin and Danielle Weisberg Co-founders and Co-CEOs , theSkimm

Alexi McCammond

Carly Zakin and Danielle Weisberg

3:00 ^PM

Entertainers The Future of Creative Leadership: Modular Teams Curated by Storytelling & Design

The Walt Disney Company Stage

As we enter a world where the big idea can be expressed in many (small) ways, product and experience people are the new creatives and creativity must exist within a medium, what is the future of creative leadership? Come join Nick Law, CCO of Publicis Groupe in conversation with Mina Seetharaman, EVP, Global Managing Director, Content and Marketing at The Economist and hear their views on:
- Why creatives will save the industry
- How we should we connect our creative capabilities
- The need to evolve as inventors
- Data vs Creativity: Creativity as the hinge between data & technology
- The importance of storytelling, but the need to be balanced (and sometimes led) by systematic creative thinking
- Storytelling vs systematic thinking: Storytelling is not the only version of creativity

Mina Seetharaman EVP, Managing Director, Global Content and Marketing Solutions, The Economist Group

Nick Law Chief Creative Officer, Publicis Groupe

Mina Seetharaman

Nick Law

3:15 ^PM

Tech Stars Blockchain Blockchain and The Future of Advertising

IBM Watson Marketing Stage

While cryptocurrency has been stealing the spotlight, it is really the underlying blockchain technology and “smart contracts” that have the most transformative potential for enterprises. From payments to supplychain, Fortune 50 brands are quietly deploying pilots and investing in the future. Join Bonin Bough, award-winning marketer & co-host of CNBC’s Cleveland Hustle, in this roundtable with key players from major agencies leading the charge of blockchain innovation and see when brands will be ready to invest billions

Babs Rangaiah Executive Partner, Global Marketing iX , IBM

Bonin Bough Chief Growth Officer, Bonin Ventures

Matt Minoff Chief Digital Officer, Meredith Corporation

Tim Ringel CEO, Reprise, IPG

Jonathan Steuer CRO, Omnicom Media Group

Babs Rangaiah

3:20 ^PM

NewGen Diversity of Thought: Brains

NewGen Stage

Modern neuroscience has furthered our understanding of the different ways in which human individuals think. What does this mean for our understanding of what it means to be human? How will we augment our minds, our empathy and our creativity through artificial means in the future? How might we collaborate with artificial entities to boost our intelligence?

Luke Robert Mason Curator of Futures

Heidi Therese Dangelmaier Founder, Girlapproved

Bruce Duncan Managing Director, Terasem Movement Foundation

Bob Lord Chief Digital Officer, IBM

David Putrino Director of Rehabilitation Innovation, Mount Sinai Health System

Luke Robert Mason

Heidi Therese Dangelmaier

3:30 ^PM

Story Crafters Content Marketing Creating Content at the Speed of Culture

Twitter Stage

Content is king. Matched with the power of data, brands are able to use content to connect with consumers by leveraging social movements in real-time. This requires an evolution from campaigns to an “always-on” content marketing approach that keeps work fresh and relevant. For this evolution to occur and spur meaningful, memorable consumer interactions, brands must acquire a new set of data-driven skills, collaboration methods and techniques to produce creative material that addresses cultural movements as they occur.

Alan Schulman Chief Creative Officer, Advertising, Marketing & Commerce at Deloitte Digital US, Deloitte Digital

John Campbell Senior Vice President, Global Media, National Geographic Partners, Fox Networks Group

Alan Schulman

John Campbell

3:30 ^PM

Ad Shapers Brand Innovation The Evolution of the CMO

Realtor.com Stage

The coveted title of CMO has taken on new meanings for different organizations. While some remain focused on effective customer segmentation and demonstrating growth, others shift towards organization innovation or being the voice of the customer within their organization. How will the role evolve in the next year and what skills will be prioritized?

Alexandra Bruell Reporter, Wall Street Journal

Aditi Javeri Gokhale CMO, Northwestern Mutual

Stephen Freitas Chief Marketing Officer, Outdoor Advertising Association of America

Ty Shay Chief Marketing Officer, Norton Consumer Business

Dara Treseder Chief Marketing Officer, GE Ventures

Alexandra Bruell

Aditi Javeri Gokhale

3:30 ^PM

By The Numbers Measurement Recipe For Success: Using Data To Drive Innovation

Microsoft Stage

Today’s consumer is faced with a multitude of choices across the board from where they shop
and dine, to how they watch content. All with preferences changing and evolving at high speed. Brands in turn are racing to capture and express the latest trends to meet the needs of the new generation. In this session, Tastemade and Subway will explore how they are leveraging consumer trends and insights to drive innovation in new ways including global food innovation pipeline and points of cultural connection.

Oren Katzeff Global Head of Programming, Tastemade

Len Van Popering VP Global Brand Management & Innovation, Subway

Oren Katzeff

Len Van Popering

3:45 ^PM

Culture Summit Global Media in Transformation

Culture Stage

The World Federation of Advertisers (WFA) hosts a group of global client leaders to address some of the biggest threats to a sustainable advertising ecosystem.
Speakers include Benjamin Jankowski, Group Head Global Media, Mastercard, Rob Dreblow, Global Head of Marketing Services, WFA. More to follow soon.

Robert Dreblow Global Head of Marketing Services, World Federation of Advertisers

Ben Jankowski Senior Vice President, Global Media, MasterCard

Spencer Lee Commercial Director, AirAsia

Beatrice Lindvall Global Head of Media, Danone

Robert Dreblow

Ben Jankowski

4:00 ^PM

Impact Makers Civic Engagement Opportunity For Everyone

Univision Stage

Join us for a fireside chat with James Fallows as we discuss the economic reinvention taking place in towns across America. We’ll also explore how Google is partnering with local organizations and using its products and people to help Americans without technical backgrounds or college degrees find jobs and succeed in today’s workplace.

Lisa Gevelber Vice President, Grow with Google, Google

James Fallows Author of “Our Towns” and national correspondent for The Atlantic

Lisa Gevelber

James Fallows

4:00 ^PM

Entertainers Media & Entertainment Decoding the Music Experience

Foursquare Stage

Ads and artist. Brands and music. Same goals. Different agendas. No longer is music just a possession. Music is an experience. Music is an interaction online. Music is part of life events through various technologies and captures 35.5 hours of one’s time per week. The question arises how do brands use music and why don’t brands use music more? Join Kenny Ochoa (http://quiver.la/), Joe Belliotti and special guests as they aim to find out.

Ari Avishay Director, Entertainment Marketing, Lyft

Dan Kruchkow CMO & Head of Digital Strategy, Crush Music

Jarret Myer President & Publisher, Uproxx

Jennifer Frommer SVP, Creative Content and Licensing , Columbia Records

Joe Belliotti Founder, NOISEGATE

Kenny Ochoa Co-Founder, Quiver

Ari Avishay

Dan Kruchkow

4:00 ^PM

Crossing Screens and Breaking Boundaries.

AWLearn Workshop Stage

Agencies have all too often operated in silos, with TV and digital being planned and placed independently. The results of this are often mixed because the data and assumptions that drove those campaigns just weren’t accurate.

See how easy it has become to plan cross-screen campaigns with the right data, so we as an industry can break down those silos and deliver the accuracy and transparency that clients demand.

Donnie Williams Chief Digital Officer, Horizon Media

Paul Haddad President, a4 Media

Jonathan Adams Executive Director & Managing Partner, Wavemaker

Julian Zilberbrand EVP of Audience Science, Viacom

Donnie Williams

Paul Haddad

4:00 ^PM

True Brand Value: Connecting with Consumers through Values-Based TV Campaigns

The Walt Disney Company Stage

This wide-ranging conversation between two industry thought leaders, Nick Drake, EVP of Marketing & Experience for T-Mobile, and Joe Marchese, President of Advertising Revenue for Fox Networks Group, will focus on how to create meaningful connections with consumers through value and purpose-driven campaigns on broadcast television. With Home Runs for Hurricane Recovery and other real-life examples of pioneering new ad formats, this conversation will look at the impact of ads aligned with purpose, how they’re returning value to brands, and how brand storytelling on television is evolving for the better.

Jeanine Poggi Media Reporter, Advertising Age

Nick Drake Executive Vice President, Marketing & Experience, T-Mobile

Joe Marchese President of Advertising Revenue, Fox Networks Group

Nick Drake

4:15 ^PM

Tech Stars Blockchain Ad Tech Disrupted: Accountability and Transparency with Blockchain

IBM Watson Marketing Stage

IAB Tech Lab recently revealed its Blockchain Working Group’s program to demonstrate the application and value of blockchain
technology for digital advertising. Ad Ledger is a nonprofit research and development consortium charged with implementing global technical standards and solutions for the blockchain advertising industries. Hear from the Ad Tech companies at the forefront
of these initiatives, and learn how blockchain will bring transparency and accountability back to the industry, and ultimately reshape advertising. What You'll Learn from This Session... How is blockchain going to advance media transparency and accountability?
Meet the Ad Tech companies at the forefront of blockchain powered ad solutions. From reducing click fraud to immutable customer identity, what's possible with blockchain ad tech?

Luke Mulks Director of Business Development, Brave

Lynne Johnson Senior Editor, AdMonsters

Adam Helfgott CEO, MadHive

Jared Christopherson CRO, TAPNetwork.io

Richard Bush President/Co-Chair, NYIAX/IAB Blockchain Working Group

Luke Mulks

Lynne Johnson

4:20 ^PM

NewGen Diversity of Thought: Culture

NewGen Stage

Diverse thinking has the power to challenge culture. How does deviance, defiance or difference help to re-engineer society? How can we hack culture to highlight the importance of diversity? How do these new ways of thinking create new opportunities?

Douglas Rushkoff Media Theorist

Andy Bichlbaum The Yes Men

Bonin Bough Chief Growth Officer, Bonin Ventures

Mara Einstein Professor and Chair Media Studies, Queens CUNY

Gareb Shamus CEO, ACE Universe

Douglas Rushkoff

Andy Bichlbaum

4:20 ^PM

Content Marketing Discover Talk: Don’t Make Your Audience Come To You

Twitter Stage

Don’t Make Your Audience Come To You. Go To Your Audience: A Story About Positive Content Distribution

Dean Chandler SVP of Brand Partnerships, Vatsana Technologies

Dean Chandler

4:25 ^PM

Culture Summit Future of Media One On One With Sinclair

Culture Stage

Sinclair Broadcast Group stands at the sharp point of the development and deployment of ATSC 3.0, the broadcast standard that is expected to fully revolutionize the broadcast television industry. From live mobile streaming at scale, and targeted ad-supported services, to delivery to home, mobile and automobile devices, Sinclair's large footprint is a force for change. As consumer behavior shifts from linear stationary consumption to on-demand mobile consumption, Sinclair is determined to help bring local broadcasting into the future.

Dave Morgan CEO & Founder, Simulmedia

Chris Ripley President & CEO, Sinclair

Dave Morgan

Chris Ripley

4:30 ^PM

Story Crafters Content Marketing Quality vs. Quantity

Twitter Stage

Join this panel of content experts as they debate the best tactics on capturing and maintaining your audiences attention.

Nora Barak Engagement Editor, New York Media

Christine Goos Head of Content, Smartly.io

Steve Nicklin Vice President of Marketing, OAAA

Paul Plumeri VP of Global Brand Marketing, The Wall Street Journal

Jodi Senese CMO, OUTFRONT Media

Nora Barak

Christine Goos

4:30 ^PM

Ad Shapers Brand Innovation The Power of the Disruptive Brand

Realtor.com Stage

Disruption starts with an idea that supported by a best-in-class product and succeeds with a long term, strategic view of marketing. In order to stake your claim as a disruptive brand, you need to work smarter, faster, and leaner than the legacy brands that have long reigned. During this panel, you’ll hear both agency and client-side perspectives on what it takes to not only break the mold but to redefine an industry forever.

Kerry Flynn Marketing Reporter, Digiday

Chelsea Campbell Creative Director, Pandora

Jason Harris President/CEO, Mekanism

Chris Lane Global Head of Digital and Brand, Fiverr

Kerry Flynn

Chelsea Campbell

4:30 ^PM

By The Numbers Location, Location, Location

Microsoft Stage

It’s all about location right? Data location that is. The ability to communicate to consumers during their movements throughout the day is impacting purchasing behaviors in real time. More and more marketing spend is being allocated to these capabilities, allowing brands to establish a continuing dialogue with their target audience. Where is the line in the sand? When does this opportunity become creepy? How do consumers feel about Big Brother? This panel will explore location data, best practices, and the feedback from consumers and brands alike.

Barry Frey CEO, DPAA

Eric Hadley Chief Marketing Officer, GroundTruth

James Price Chief Product Officer, OUTFRONT Media

Alisa Stern Head of Programmatic Partnerships, Place Exchange

Barry Frey

Eric Hadley

4:30 ^PM

Disruptive Diversity, and How Inclusion Wins, featuring “Kinky Boots”

Slate NY

Join Microsoft, Dentsu Aegis Network, and members of the Kinky Boots cast for a discussion on the success of the show, and how this musical about Diversity and Inclusion has transformed audiences around the world. Kinky Boots reminds us of the power of inclusion in all walks of life, from pop culture to corporate culture. Get there early for a short musical performance from the show!
Open to Super & Platinum Delegates + By Invitation Only

DK Bartley Senior Vice President, Head of Diversity & Inclusion, Dentsu Aegis Network

DK Bartley

4:40 ^PM

Marketing in the Trump Era

The Walt Disney Company Stage

Undoubtly Trump's presidency has affected us all as marketers, consumers, and people. It has sparked conversation, emotion, and
movements. From MeToo, to Black Lives Matter, to Alt Right, "The Wall", to the NFL (Colin Kapernick). We as a country have also revisited issues such as Muslims not wanting to be viewed as terrorist and the LGBT community not wanting to be looked at as "queer". We will explore how Trump's presidency has affected us all... for better, or for worse, from a marketing perspective.

Amani Al-Khatahtbeh , Muslimgirl.com

Charlemagne The God Host, The Breakfast Club

David Jones CEO, The Cipher Group

Javiar Farfan

Joe Valentino Publisher, Senior Vice President, Pride Media

Lisa Kennedy Montgomery Host, Kennedy, FOX Business Network

Pamela Tsai Director of Marketing, Sound of Hope

Amani Al-Khatahtbeh

Charlemagne The God

4:45 ^PM

Culture Summit Future of Media Inside The Washington Post’s monetization strategy

Culture Stage

There’s no question that The Washington Post is on a hot streak. With three consecutive years of growth and profitability-- something few media companies these days can claim-- it’s clear The Post’s approach is paying off for both readers and brands. Chief Revenue Officer Jed Hartman pulls back the curtain on his monetization strategy, delving into what’s working and what’s to come from WP Brand Studio, the ad-tech Research, Experimentation and Development (RED) group, and more.

Jed Hartman CRO, The Washington Post

Jed Hartman

5:00 ^PM

The Power of an Open-Source Movement: How An Idea Sparked Real Change led by a Coalition of the Willing

Target Media Network Stage @ IMAX

What happens when a group of motivated, passionate leaders join together in an open source movement to prevent senseless gun deaths? This was the challenge when a group of industry execs wanted to find a non-political, common ground approach to positively impact one of the most controversial issues of our time: the culture of gun terrorism. The result was the Gun Safety Alliance (GSA), a "coalition of the willing” of business leaders and concerned citizens who have come together to prevent unnecessary gun deaths in America. Join Founding Members of the Gun Safety Alliance (Carolyn Everson, Kristin Lemkau, Ross Martin,Shelly Palmer and Steven Wolfe Pereira) as they share how the movement has grown and progress to date, inspiring you to become involved in this issue of national importance. GSA will also discuss their latest initiative in partnership with the Ad Council and Droga 5 called "End Family Fire”. Droga 5’s Founder & Creative Chairman David Droga and the Ad Council will reveal the insights behind the campaign leaving you inspired to take action. The industry has done it before—whether it has been to change opinions on second hand smoke, or wearing seatbelts, or the dangers of texting and driving—let’s see what can be done to change behavior and perceptions about gun safety in this country. We need everyone’s ideas and talents and skills. Don’t miss this closing event at Advertising Week.

David Droga Founder & Creative Chairman, Droga5

Kristin Lemkau CMO, JPMorgan Chase

Ross Martin CEO, Blackbird

Shelly Palmer CEO, The Palmer Group

Steven Wolfe Pereira Chief Marketing and Communications Officer, Quantcast

David Droga

Kristin Lemkau

5:00 ^PM

Impact Makers Civic Engagement How Creativity Can Shape Communities

Univision Stage

As creative/advertising professionals, we have the opportunity to change the world in unique and innovative ways. We have all of the tools under our belts and it’s about time we put our superpowers to work. The initiation is always the hardest part – so let’s start in our own backyard. We’ll be talking to key figures and brands in the New York City area that are leading the way in creating communities of the future through storytelling, creativity, and fresh opportunities.

Damian Bazadona President & Founder, Situation

Mike Kriak Media Circle Global Lead, ConsenSys

Loren Hynes Vice President of Corporate Social Responsibility, NBCUniversal Cable Entertainment

Roberta Caploe Publisher , Cynopsis

Tommy Wesely VP of Branded Content , BuzzFeed

Damian Bazadona

Mike Kriak

5:00 ^PM

Winning the Heart of the New CMO

AWLearn Workshop Stage

Seismic shifts in the responsibility of the CMO and within the very nature of advertising and marketing itself, are transforming our industry’s landscape. With those shifts come challenges, competitors and opportunities. The marketing function is being transformed by a shift to Customer Experience (CX) and CMO’s will need new skills and capabilities in order to re-win their roles. With a changing definition of marketing and increased competition, many have said that agencies increase their focus on “creativity,” but that is only one of many strategic options available. The best strategies will enable agencies to the amplify the best of their DNA – capabilities that are potentially wider than just creativity.

Jack Skeels will present a summary of recent work performed with the 4A's that illuminates the ways agencies can adapt so as to engage more strategically with the brand organization, step into the C-suite, become a more dynamic partner for this new breed of CMO.

Jack Skeels CEO, AgencyAgile

Jack Skeels

5:15 ^PM

Tech Stars Blockchain Ad-Tech in Disguise: What the Blockchain Really Means for Advertising

IBM Watson Marketing Stage

AdTech has a big transparency problem. Advertising in general has many problems. Social media, while still the cool kid at the party, is beginning to look like a belligerent teenager. We’re an industry that has quickly awoken from a digital dream and all is not well with the world. But it’s ok, because Blockchain.

The promise, potential and general hype around the Blockchain suggests that we will be saved, mostly from ourselves, as it will eliminate transparency issues, data discrepancies and solve the biggest issue of our time, knowing which half of our advertising dollars you are flushing down the toilet.

Sound familiar? The Internet, mobile, social and everything that has existed up until this point have failed to deliver on similar promises and so why will the Blockchain be different?

In this session we will explore the merits of the Blockchain, it’s potential impact and effect on ad-tech, but we will also challenge the idea that it is a silver bullet solution, either today or in the long term.

Danielle Sabrina Founder, Tribe Builder Media

Toby Daniels Executive Director, Social Media Week

Alanna Gombert CEO, Digital Asset Trade Association

Danielle Sabrina

Toby Daniels

5:20 ^PM

NewGen Diveristy of Thought: Society

NewGen Stage

Which are the organisations who are already encouraging diversity of thought? How do they see this as an opportunity to create new growth opportunities, attract new talent, and generate new marketplace opportunities?

Andrea Brenna Founder & CEO, RebelMouse/ Fluidity.Love

Beth Comstock Senior Vice President Chief Marketing Officer, GE

Katie Loeb Director of Strategy and Innovation, Loeb.NYC

Winter Mendelson Founder, Posture

David Shing Digital Prophet, Oath

Andrea Brenna

Beth Comstock

5:30 ^PM

Connectors AWNewYork Deloitte Digital Connects Networking Cocktails

AW Connects Bar - Level 2

Come, network and meet your fellow Delegates at this special cocktail reception.

Open to all Delegates

5:30 ^PM

Story Crafters Content Marketing Rewriting the Script on Branded Film

Twitter Stage

Meet the new generation of storytellers that are blurring the lines between entertainment and creative advertising. From concept to distribution, these brand, agency and creative pros are rewriting the script when it comes to branded film content.

Learn from these masters of brand and film as they dive into the details of their creative collaborations. Increase your branded content savvy, and learn how to leverage film to create a brand narrative that motivates customers and delivers a measurable impact.

Matt Johnson Founder, Chief Strategy Officer, Haymaker

Jen Wilson Marketing Director, Reef

PJ Pereira Creative Chairman, Co-Founder, Pereira O'Dell

Lauren Dineen-Duarte Director of Public Affairs & Communications, American Express Canada

Steve Barrett VP, Editorial Director, PR Week

Loreen Babcock Vice President, Chief Marketing Officer, Montefiore Medical Center

Matt Johnson

Jen Wilson

7:00 ^PM

Connectors Founders Club Dinner presented by IBM Watson Marketing

Sotheby's

IBM Watson Marketing hosts the final VIP event for partners and invited guests to reflect on the week that’s past and get ready for the next 15 years.

By Invitation Only

7:30 ^PM

Connectors Wrap Party

Terminal 5

Close out The Week with a special live performance by grammy-award winner Alessia Cara.

Super & Platinum Delegates + By Invitation Only

Alessia Cara

Alessia Cara

9:00 ^AM

Advertising Futures

SVA Theater

The ADVERTISING Club presents Advertising Futures, a talent pipeline and career development initiative for high school students to experience the process by which Advertising professionals go through to develop and activate an Advertising campaign; providing students both practical and mentoring experience in the field of advertising.

High school students from all of the NYC boroughs are paired with mentors (AD Club member agencies) who together assist them in preparing a solution to the creative brief provided by The AD Council. It is during this process that students develop strategy, problem solve, innovate, and create a pitch; presented during Advertising Week to industry professionals and thought leaders who ultimately select the best presentation. Winners receive bragging rights and an impressive Stanley Cup sized trophy that lives at their school for one year.

Connects Bar - L2

Captify Speakeasy Stage

AMC Lincoln Square

Target Stage

Culture Stage

Twitter Stage

Univision Stage

IBM Stage

Foursquare

Realtor.com Stage

Walt Disney Company Stage

Microsoft Stage

Workshop Stage

NewGen Stage

Playstation

David Rubenstein Atrium

Gotham Comedy Club

Samsung 837

Sugar Factory

Terminal 5

Slate NY

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