In this session...
Brands are searching for new ways to foster direct relationships with their audience at a time when those relationships are increasingly under threat from large tech and ecommerce platforms. A select group of forward-thinking brands are tackling that challenge with performance advertising that yields an opportunity to engage directly with the consumer. PCH SVP & GM Digital, Mark Cullinane, convenes an expert panel of brands to discuss practical strategies for reclaiming a direct connection with their customers.
What You'll Learn from This Session...
- Faced with new realities, brands need more than ever to establish direct relationships with their customers.
- In this new environment, brands must pay special attention to what sort of content directly engages their customers and keeps them engaged.
- The digital-savvy consumer of the future will expect brands to offer experiences that are not merely transactional, but relational.
Ad Shapers