Krista DiBerardino

Krista DiBerardino is a proven marketing executive with recognized success in strategic brand development, consumer insights and global marketing activation with influential brands, including Sharpie, Nielsen, & Kellogg. Currently EVP, Marketing Integration & Activation at Spin Master, Krista drives breakthrough and effective integrated marketing programs for all Spin Master brands globally. Krista oversees global digital marketing, media management, creative content, integrated campaign planning, consumer insights, market & media analytics, shopper marketing, social and influencer marketing, experiential marketing, marketing communications and public relations. Prior to Spin Master, Krista was VP of Global Marketing for the Writing and Creative Expressions Global Business of Newell Rubbermaid, a global marketer of consumer and commercial products. Krista is passionate about giving back and serves as a member of the leadership council & mentor for Take Stock in Children.