Events: New York 2018 | Calendar / Advertising Week

Highlights Calendar Speakers Partners Guide

Target Stage

Tue ● 10:30 ^AM

15x15: 2012

Tue ● 10:45 ^AM

Building a Brand in a Mobile-First World

Tue ● 12:00 ^PM

CEO Connectors

Tue ● 1:00 ^PM

15x15: 2013

Tue ● 1:15 ^PM

The Crowd Sings Back: The Best Ideas Shaping Culture Are Shaped by Culture

Tue ● 2:15 ^PM

15x15: 2018

Tue ● 2:30 ^PM

Refinery29 UnStyled LIVE Podcast Recording with Bethenny Frankel, Entrepreneur, Philanthropist and Author

Culture Stage

Culture Summit

Tue ● 9:00 ^AM

The State of Audio Listening & Advertising

Tue ● 9:40 ^AM

Is Your Brand Ready for a Sonic Revolution?

Tue ● 10:15 ^AM

How Major Digital Players Are Driving Podcasting to Scale

Tue ● 10:50 ^AM

The Audio Revolution: Dare to Listen

Tue ● 11:25 ^AM

Audio Messaging & How to do it Right

Tue ● 12:00 ^PM

Driving The Future of Voice Activation

Tue ● 1:00 ^PM

eBay Commerce Marketing Summit

Tue ● 3:15 ^PM

Discover: China

Twitter Stage

Story Crafters Video & Content The Trust Series

Tue ● 9:30 ^AM

What Can You Really Say in Six Seconds...?

Tue ● 10:30 ^AM

If Attention is the Currency for Advertising, What does it take to get More?

Tue ● 11:30 ^AM

Broadcasting to break through: brands in the driver's seat

Tue ● 12:30 ^PM

VIDEO: Omnichannel Strategy in a Fragmented World

Tue ● 1:30 ^PM

How Leading CPG Brands Are Pushing the Boundaries of Digital Video

Tue ● 2:30 ^PM

Paddling Upstream: Charting the Course to Success in Automating CTV Ads

Tue ● 3:30 ^PM

Transforming TV

Tue ● 4:30 ^PM

The Money’s in the Living Room: The Future of Advertising is in OTT

Tue ● 5:30 ^PM

Future of Video Debate

Univision Stage

Impact Makers Empowerment

Tue ● 9:00 ^AM

The Opportunity of Intersectionality in the Pursuit of Equity

Tue ● 10:00 ^AM

Imperfect, Vulnerable & Being Real: Leadership Redefined

Tue ● 11:00 ^AM

Gender Equality Measurement - Watch #SeeHer Drive Kellogg’s Sales

Tue ● 12:00 ^PM

Making the Case for Infusing Diversity in Design

Tue ● 1:00 ^PM

Tech Not Tiaras: How Our Industry is Building Tomorrow’s STEM Workforce (And how you can help)

Tue ● 2:00 ^PM

Transforming Miss America

Tue ● 2:50 ^PM

Discover Talk: Is there life after NYC?

Tue ● 3:00 ^PM

Who Run The World?

Tue ● 4:00 ^PM

The Progress Brief: Challenging the Work to Work Harder at Inclusion

Tue ● 5:00 ^PM

Inclusion and Diversity: What Gets Measured Gets Done

IBM Stage

Tech Stars AdTech

Tue ● 9:00 ^AM

Adtech Track Introduction

Tue ● 9:15 ^AM

Innovations in (Digital) Out-of-Home

Tue ● 10:05 ^AM

Discover Talk: Brand Building: It’s Not a Skyscraper Anymore

Tue ● 10:15 ^AM

Trust Your Customers: Channel KPIs Are Meaningless. Customer KPIs Are the Future.

Tue ● 11:05 ^AM

Discover Talk: The Whitewalkers Are Upon Us – Driving Trust and Interoperability in RTB

Tue ● 11:15 ^AM

Is Migration to the Trading Desk A No Brainer? The Pros and Cons…

Tue ● 12:15 ^PM

Unlocking the Potential of Programmatic Video

Tue ● 1:05 ^PM

Discover Talk: A New Context for Omnichannel Marketing

Tue ● 1:15 ^PM

Mobile In-App Advertising: A Whole New World

Tue ● 2:15 ^PM

Future of TV Advertising

Tue ● 3:05 ^PM

Discover Talk: Cross-channel Optimization: Bringing the Online...Offline

Tue ● 3:15 ^PM

How Uber Disrupted the Traditional Media Buying Model

Tue ● 4:15 ^PM

Where Supply Meets Demand: Unifying the Ad Tech Ecosystem

Tue ● 5:15 ^PM

Programmatic for the People

Walt Disney Company Stage

Entertainers GenZ

Tue ● 9:00 ^AM

Gen Z: Decoding the Digital Generation

Tue ● 9:50 ^AM

Discover Talk: Gen Z & The Future Of Marketing

Tue ● 10:00 ^AM

That's Lit: Marketing to GenZ

Tue ● 11:00 ^AM

Understanding The Journey Of Digital Fluency Across Generations

Tue ● 11:50 ^AM

Discover Talk: The Aestheticization of Nostalgia in Memetic Culture

Tue ● 12:00 ^PM

Memeology 101: The New Language of Cultural Ideas

Tue ● 1:00 ^PM

ESPN’s College Football: Where Big Games, Storytelling and Brands Thrive All Season

Tue ● 3:00 ^PM

Transforming Workplace Culture for the "Now" Generation

Tue ● 4:00 ^PM

Supercharging Influencers: Creators + the Next Evolution in Influencer Marketing

Tue ● 5:00 ^PM

Here to Slay: Brands That Know What Women Want

Realtor.com Stage

Ad Shapers Agency-Client Relationships New Collaboration Models

Tue ● 9:30 ^AM

Dynamic Duos

Tue ● 10:20 ^AM

Discover Talk: 6 Things Marketers Need to Know About Home Buyers ( Psst, it's all about Millennials)

Tue ● 10:30 ^AM

Seth Godin: This Is Marketing

Tue ● 11:20 ^AM

Discover Talk: From Shaq to Kardashians: The Evolution of Celebrity marketing

Tue ● 11:30 ^AM

Celebrity Endorsements

Tue ● 12:30 ^PM

How Vandalism Will Save Advertising

Tue ● 1:30 ^PM

The Fuel for Successful Business Relationships: Feelings

Tue ● 2:30 ^PM

Same Planet, Different Worlds

Tue ● 3:20 ^PM

Discover Talk: Short is the new sweet. Why brands who get brevity will win.

Tue ● 3:30 ^PM

Iconic Brands Made Young: How Creative and Experiences Drive Brand Loyalty

Tue ● 4:30 ^PM

Diversity Has an Inclusion Problem

Tue ● 5:30 ^PM

Selling With Soul: Making Authentic Connections Through Story & Song

Foursquare

Verticals

Ad Shapers

Tue ● 9:00 ^AM

Advertising Won’t Work Without Engagement

Tue ● 10:00 ^AM

Democratizing Digital: How it’s a win for both SMBs and Digital

Tue ● 11:00 ^AM

Storytelling Born on Mobile

Tue ● 12:00 ^PM

Machine Learning: How it Can be Used to Make Human Creativity Better

Tue ● 1:00 ^PM

Wired Disruptors

Tue ● 2:00 ^PM

Is AI Having An Identity Crisis?

Tue ● 3:00 ^PM

Automation 2020

Tue ● 4:00 ^PM

Startup Summit

Microsoft Stage

By The Numbers Trust & Transparency The Trust Series Measurement

Tue ● 9:30 ^AM

The New Rules of Data

Tue ● 10:30 ^AM

Changes Ahead: Future-Proof your Enterprise

Tue ● 11:30 ^AM

Upgrading the Ad Experience: How Quality Standards Are Raising the Bar in Digital

Tue ● 12:30 ^PM

Getting Personal: Balancing Data, Trust and Innovation

Tue ● 1:30 ^PM

Programmatic's TRUST Factor

Tue ● 2:30 ^PM

Two Aspects of Data Integrity: Accuracy and Ethics

Tue ● 3:30 ^PM

GDPR: Where Do We Go Now?

Tue ● 4:30 ^PM

Closer to the Customer

Tue ● 5:30 ^PM

So much data. But where are the insights?

Workshop Stage

Tue ● 9:00 ^AM

100% Completion: Connect With Influencers & Communities At Scale

Tue ● 10:00 ^AM

Driving Paid and Owned Media Convergence Through Watson Marketing

Tue ● 11:00 ^AM

Reinventing the Brief for the AI Era

Tue ● 12:00 ^PM

Life on the Sell-Side: How Publishers are Tackling the Media Quality Challenge

Tue ● 1:00 ^PM

The Big Shift: Planning for Incremental Reach with CTV and OTT for Brands

Tue ● 2:00 ^PM

The Data Impact Summit

Tue ● 4:00 ^PM

The 2019 Imperative: Capturing “Big M" IMPACT- Proactive C-Suite Empowerment

Tue ● 5:00 ^PM

Data Transparency Label At-A-Glance

NewGen Stage

NewGen

Tue ● 9:20 ^AM

Creating for the Greater Good: A Lesson In Collaboration

Tue ● 10:20 ^AM

THE REBOUND: Recovering From Failure

Tue ● 11:20 ^AM

Inclusive Culture Optimizes Business and Life: How inclusivity drives real innovation

Tue ● 12:20 ^PM

Exposing Continued Biases in AI Systems and Exploring Paths to Inclusion

Tue ● 1:20 ^PM

How to Stop Time: Design Principles for Immersive Storytelling

Tue ● 2:20 ^PM

NextGen: Conversation With Series

Tue ● 3:20 ^PM

The Female Lead

Tue ● 4:20 ^PM

Building Your Video Strategy for Mobile

Tue ● 5:20 ^PM

Inclusive Culture Optimizes Business and Life: How inclusivity drives real innovation

Networking Events

Connectors

Tue ● 8:00 ^AM

Samsung Ads Thought Leadership Breakfast: How Consumers are Really Watching TV

Tue ● 6:30 ^PM

AWNewYork Samsung Ads Connects Networking Cocktails

Tue ● 7:00 ^PM

D&AD Impact Awards Ceremony

Tue ● 9:30 ^PM

Stand Up Live

Sugar Factory

Connectors Perception vs. Reality

Tue ● 8:00 ^AM

The Girls’ Lounge @ Advertising Week

Tue ● 9:30 ^AM

Corporate Activism: Using Your Voice for Change

Tue ● 10:30 ^AM

Perception vs Reality: The Truth about Rom Coms

Tue ● 11:00 ^AM

The Tech Factor: Why Digital Upskilling Matters

Tue ● 11:00 ^AM

Perception vs Reality: All clicks are created equally

Tue ● 1:30 ^PM

Resilience at Work and In Life

Tue ● 2:00 ^PM

Shelley Zalis on Why We Need a Men's Summit

Tue ● 2:00 ^PM

Perception vs Reality: GDPR is not my problem

Tue ● 2:10 ^PM

Men in the Workplace: Where We are and Where We Need to Go

Tue ● 2:30 ^PM

The New Definition of Masculinity

Tue ● 2:45 ^PM

Raising the Next Generation of Men

Tue ● 3:15 ^PM

What Men are Really Thinking at Work

Tue ● 3:45 ^PM

Anything You Want to Know But Were Afraid to Ask

Tue ● 4:00 ^PM

Power, Perception and Harassment

Tue ● 4:30 ^PM

The Power Play in Sports

Tue ● 4:30 ^PM

Perception vs Reality: Seeing is believing

Tue ● 5:00 ^PM

Getting to Equal: We're All in This Together

Tue ● 5:30 ^PM

Action Steps for Change: Making Equality a Reality

Tue ● 5:45 ^PM

Permission to Act: Making Equality a Reality

Tue ● 6:00 ^PM

Cocktails Celebrating Men of Action