In this session...
The rules of brand marketing have changed. Traditional advertising formulas anchored around TV have declining ROI, while mobile screens are dominating consumers’ time. But how do you make your mark in this fragmented and ever-evolving landscape? Join Gigi Stone Woods, award-winning national TV host and news anchor as she leads a riveting conversation with the marketing moguls who are successfully harnessing the disruption to benefit their brands: Nick Drake, EVP Marketing & Experience, T-Mobile and Harry Kargman, Founder & CEO, Kargo.
What You'll Learn from This Session...
- Advice on managing thru obstacles - overcoming the inevitable failures, adversity and challenges
- Strategies to building a recognizable brand without big TV budgets
- Tips and tricks to utilizing "non-traditional" media outlets to build a brand profile and ultimately generate sales
