Events: New York 2018 | Calendar / Advertising Week

8:00 ^AM

Connectors WWE Leadership Breakfast: Reimagining Your Brand in a Multiplatform World

David Rubenstein Atrium @ Lincoln Center

With rapid innovation and ever increasing fragmentation in the global media landscape, leading executives discuss the latest strategies to differentiate their brand message, and build authentic engagement with their consumers. The panel will highlight how changes in the media industry have driven the evolution of marketing and advertising. Panelists will discuss their adoption of new technologies and trends, enabling them to reimagine their brands.

Super & Platinum Delegates + By Invitation Only

Michelle Wilson Co-President, WWE

Stephanie McMahon Chief Brand Officer , WWE

The Miz WWE Superstar

Tiffany Baehman Vice President and Chief Marketing Officer, Cricket Wireless, Cricket Wireless

Sean Reardon CEO, Zenith USA, Moxie, and MRY

Sahil Patel Senior Reporter, Digiday

Michelle Wilson

Stephanie McMahon

8:00 ^AM

Connectors The Girls’ Lounge @ Advertising Week

Sugar Factory

The Girl’s Lounge, powered by The Female Quotient, is the largest communities of women in business who believe in the power of equality in the workplace. Collaborating and connecting on a global scale, they’re activating change within conferences, companies, and college campuses. Please join us in The Girls’ Lounge @ Advertising Week on October 1 and 2!

9:00 ^AM

Verticals Retail Landing the Mothership: How To Connect with Modern Moms for Real

Foursquare Stage

There are 85 million moms in the U.S. They hold the keys to $1 trillion in consumer spending and can make or break a company's fortunes. So how do brands serve them, engage them, and win them over today -- in a way that reflects how they perceive themselves as moms, and as women?

Preet Bharara Moderator and Host, "Stay Tuned with Preet" Podcast

Sumaiya Balbale VP of E-Commerce, Mobile and Digital Marketing, Walmart

Valerie Beauchamp EVP Client and Business Development, Publicis Groupe

Micaela Birmingham Head of Studio, Scary Mommy

Randi Zuckerberg Founder and CEO, Zuckerberg Media

Preet Bharara

Sumaiya Balbale

9:00 ^AM

Impact Makers Diversity Unstereotype Alliance: Fighting Stereotypes to Create a Gender Equal World

Univision Stage

UN Women convened the Unstereotype Alliance in 2017 to rally the global advertising industry to eradicate harmful stereotypes and use advertising as a powerful force to impact social norms.

Executive Director of UN Women, Phumzile Mlambo-Ngcuka, will lead a session alongside Unstereotype Alliance Vice Chairs, EVP Global Marketing and Head of Diversity and Inclusion at Unilever, Aline Santos, and Michael I. Roth Chairman and Chief Executive Officer, IPG.

Jess Weiner Business Strategist & Cultural Changemaker, Talk to Jess

Phumzile Mlambo-Ngcuka Executive Director, UN Women

Bill Moseley Director, Marketing Communications, AT&T

Michael Roth Chairman & CEO, Interpublic Group

Aline Santos Farhat EVP, Global Marketing, Unilever

Jess Weiner

Phumzile Mlambo-Ngcuka

9:00 ^AM

The Power of Podcasting

AWLearn Workshop Stage

With media saturation at an all-time high and attention spans at an all-time low, marketers and advertisers face a challenge to cut through the noise and tell their stories. Enter Podcasts: the new frontier of brand investment, delivering “unreachable” audiences. Join leading podcast tech company Acast along with agency and publishing partners including IPG, Wavemaker, and the BBC in a discussion on the Power of Podcasting; how the medium is evolving for creators, listeners and brands.

Nick Southwell-Keely US Director of Brand Patnerships, Acast

Scott Elchison Sr. Associate Partnerships and Host of the Floor 9 Media Futures Podcast, IPG

Noah Mallin Leading Experience, Content, Sponsorships, Wavemaker North America

Jon Manel Podcast Editor, BBC World Service

Nick Southwell-Keely

Scott Elchison

9:00 ^AM

Culture Summit Growth Summit Growth Summit

Culture Stage

Hear personal tales of triumph from leading industry executives. This summit will share valuable insights on growing your career.

9:00 AM TRANSFORMATION ALLSTARS
This panel of C-suite leaders will take you through their rise to the top. They will discuss transformation as a key skill for business growth.

Kathleen Saxton Founder, The Lighthouse Company & Psyched

Kara Goldin Founder & CEO, Hint, Inc.

Scott Howe President & CEO, LiveRamp

Stacey Hawes President, Data Practice, Epsilon and Conversant

Scott Knoll CEO, Integral Ad Science

9:45 AM BUILDING HIGH PERFORMING TEAMS WITH EMPATHY
Michael Ventura, founder & CEO of NYC based strategy and design firm Sub Rosa, will share insights into how to build high performing teams. The conversation will be grounded in Sub Rosa’s Applied Empathy methodology and how it has been leveraged by these clients to improve leadership, communication, and growth within their businesses.

Michael Ventura Founder/CEO, Sub Rosa

10:15 AM GREENHOUSE THINKING: HOW TO CULTIVATE GROUNDSWELL INNOVATIVE THINKING FROM WITHIN
To succeed, modern businesses need to learn how to grow from within, without getting lost in the weeds. Creative thinking and innovation is the foundation of any organization. It is what drives new product development, creating brands, creating compelling story telling, creating new lines of business. While we know and understand that innovation is the currency to value creation, many organizations get stuck, they become complacent, and at times they become irrelevant. GreenHouse thinking is a mindset shift; a shift to how we approach our thinking within environments challenging current structural norms. In this session, join Chitra Anand Author of the GreenHouse Approach, Phd Candidate and former Microsoft Executive and Lisa Lischt Chief Marketing Officer, Livenation as they discuss the principles of this work and book. They will discuss 3 big bold ideas on what needs to happen within environments in order to set the foundation of true breakthrough innovation, then talk about the lessons we can learn and apply from the worlds top historians and leaders.

Abigail Posner Head of Strategy at the Brand Unit, Google

Alexis Rodriguez Head of Global Marketing Solutions, Shazam

Chitra Anand Doctoral Researcher

10:45 AM GOING GLOBAL
Taking your business to global scale is both exhilarating and terrifying. Understanding and tailoring your work to match the local nuances while maintaining global efficiencies and qualities is a difficult feat requiring first hand research, time and patience. Hear leaders from around the globe on the greatest lessons they’ve learned along the way.

Ronald Urbach Chairman, Davis & Gilbert LLP

Mark Boyd Co-Founder, Gravity Road

Nic Jones CEO, PureProfile

Guido Lara President and Founding Partner , LEXIA Insights & Solutions

Bessie Lee Founder and CEO, Withinlink

Wayne Naidoo Chief Executive Officer, Duke

11:30 AM VIEW FROM THE TOP
The modern definition of leadership continues to evolve in today’s industry landscape. Now, the best leaders are those who look at the big picture, those who balance monetization with vision and purpose, and those who work to win over the heads, hearts and minds of their workforce. The most beloved companies inspire employees to come aboard to be a part of something greater than the bottom line, and this sustainable leadership style pays a myriad of dividends. Hear insights from the top and steps that you can take to helm your company to continued success.

David Shing Digital Prophet, Oath

Christine Fruechte CEO, Colle McVoy

John Osborn CEO, OMD

Amanda Richman US CEO, Wavemaker

Kathleen Saxton

Kara Goldin

9:00 ^AM

Experience economy Breaking Through The Noise: Straightforward News and the 2018 Mid-Term Elections

The Walt Disney Company Stage

In today’s unpredictable and charged environment, real & balanced news has never been more critical to consumers.
ABC News president James Goldston and ABC’s powerhouse politics team discuss what people want from news & our straightforward take.
With Election Night around the corner, what do we know about the mood of the electorate? In a sea of misinformation as people increasingly get their news from social channels, how will consumers find the facts in one of the most consequential mid-terms in American history?

Dan Abrams Chief Legal Analyst, ABC News

James Goldston President, ABC News

Abby Huntsman The View Co-host , ABC News

David Muir Anchor & Managing Editor, World News Tonight and Co-anchor 20/20, ABC News

Tara Palmeri White House Correspondent , ABC News

George Stephanopoulos Chief Anchor ABC News, Good Morning American Anchor, and Anchor of This Week with George Stephanopoulos, ABC News

Dan Abrams

James Goldston

9:15 ^AM

Tech Stars Artificial Intelligence & Marketing Survival of the Fittest in an AI World

IBM Watson Marketing Stage

It's not a matter of “if” AI is going to impact you and your business, it’s just a matter of “when” and “how”. Join us as we take you on a journey of discovery where we will explore things you need to know, skills you’ll need and valuable insights that will not just help you survive but will enable you to thrive in your ever-evolving marketing landscape.

Louis Richardson Chief Storyteller, Watson Customer Engagement, IBM

Louis Richardson

9:30 ^AM

The Girl Gaze

Target Media Network Stage @ IMAX

Advertising, Entertainment, Tech, and Publishing - all part of the same media ecosystem and all beginning to move forward from bad legacy structures built on sexism, racism and unequal opportunity. Industries where power and privilege have been held mostly only by men. We can watch dog, we can litigate, we can #metoo, and #timesup, and we should, but we will only move forward when women’s (all women’s) points of view are equally represented in media. In conversation with Colleen DeCourcy, Natasha Alford and Amanda de Cadenet discuss closing the gender gap in the creative economy.

Natasha Alford Journalist & Deputy Editor, theGrio

Amanda de Cadenet Founder & CEO of Girlgaze, Girlgaze

Colleen DeCourcy President, Wieden+Kennedy

Natasha Alford

Amanda de Cadenet

9:30 ^AM

Story Crafters Storytelling BE AFRAID. BE VERY AFRAID. BUT DO IT.

Twitter Stage

In the world of today, standing out is not just a nice to have but the only way to survive. Through a series of award winning case studies, Burger King will share some of the principles on how to develop work that truly stands out and how that creates value for the brand and the business.

Fernando Machado Global CMO, Burger King

Fernando Machado

9:30 ^AM

By The Numbers Addressability A New Kind of Advertising Company

Microsoft Stage

On the heels of a successful launch of the newly announced company, Xandr. Brian Lesser speaks with Jeanine Poggi at Ad Age about where Xandr is headed and what he thinks is on the horizon for TV Advertising.

Brian Lesser CEO, Xandr

Jeanine Poggi Reporter, Advertising Age

Brian Lesser

Jeanine Poggi

9:50 ^AM

Retail Discover Talk: Why Retail isn’t Dying

Foursquare Stage

'Retail Apocalypse' headlines have been dominating marketing and business media. One of the reasons to doubt this assumption is that human interacting will always be more important than technology. people are an essential component of any successful, future-focused retail strategy. Most predictions about the future of retail are based on present day smartphone behaviors. The smartphone is now ten years old. It’s detrimental impacts to the quality of human life are starting to become obvious. Humans are looking for the next innovation, one that demands less of their attention. Voice technology will soon start to dramatically change retail. Self driving cars hold the potential to change retail far more dramatically than smartphones. Alasdair Lloyd-Jones, CEO of SET, makes in this discovery talk a case for the importance of experience in relation to retail and how human interaction will always be part of that.

Alasdair Lloyd-Jones Chief Executive Officer, SET

Alasdair Lloyd-Jones

10:00 ^AM

Impact Makers Diversity CEO Action for Diversity & Inclusion

Univision Stage

Gender inequality.. #MeToo.. Charlottesville.. LGBTQ rights.. Immigration.. Implicit bias.. Collective action on diversity from the business community matters now more than ever. Bringing together CEOs from some of the world's most influential brands, CEO Action for Diversity & Inclusion™ is helping leaders put competition aside and focus on collaboration across organizations and industries. Hear from a panel of CEOs that have come together to explore how to they are coming together to drive tangible actions and impact.

Julia Boorstin Entertainment & Media Correspondent, CNBC

Scott Kauffman Chairman & CEO, MDC Partners

Deirdre Mahlan President, Diageo North America

Michael Roth Chairman & CEO, Interpublic Group

Shannon Schuyler Principal, Responsible Business Leadership; Chief Purpose Officer, PwC

Julia Boorstin

Scott Kauffman

10:00 ^AM

Entertainers Experience Economy Go Big or Go Home

The Walt Disney Company Stage

Delivering one of a kind experiences puts brands front and center in consumers’ minds and hearts. Through sponsorships, custom activations, and naming rights, brands become an even bigger part of the everyday – and notably, part of the special moments that capture the senses and remain in memories. Join Anheuser Busch VP of Consumer Connections, Joao Chueiri, and AEG as they discuss their evolving approach to partnerships and get inspired to go big or go home in experiential marketing.

Corey Leff Reporter, John Wall Street

João Chueiri Vice President, Consumer Connections, Anheuser-Busch

Russell Silvers COO, AEG

Corey Leff

João Chueiri

10:00 ^AM

Verticals Retail The New Retail Game

Foursquare Stage

How do you win in the new game of retail? It’s about relevance, personalization, expanding your CRM and loyalty. You must communicate to your consumers based on their interests - focusing on key vertical areas, but everything is changing day to day. What isn’t changing is the concept of having to enhance the user experience in order to drive tangible business results. The onus is on marketers and retailers to be innovators and maintain loyalty in order to stand out. This panel speaks to the role of data and analytics in keeping up with changes in spend and the new age of retail.

Lydia Belanger Associate Editor, Entrepreneur.com

Jeff Fagel SVP, Head of Marketing, Epsilon and Conversant

Suz Lampert Vice President, Ad Sales East, GasBuddy

Dallas Lawrence Chief Communications and Brand Officer, OpenX

Rachel Sonenshine VP of National Advertising Partnerships, Cardlytics

Lydia Belanger

Jeff Fagel

10:00 ^AM

4 Crucial Steps to Better Mobile Advertising Data

AWLearn Workshop Stage

The #1 issue threatening the effectiveness of mobile advertising is the poor quality of mobile data. In order to realize the true promise of mobile, marketers need a higher standard of data quality. In this workshop, Jake Moskowitz, head of the Emodo Institute, will discuss the causes, impact and remedies of widespread data inaccuracy. Attendees will develop a simple, effective 4-step strategy for ensuring better results by identifying and curating data that meets the highest quality standards.

Jake Moskowitz Head of Emodo Institute, Emodo

Barbara Kielhofer Associate Director , Spark Foundry

Jake Moskowitz

Barbara Kielhofer

10:00 ^AM

Perception vs. Reality Perception vs Reality: The truth about Sci-fi

Captify Speakeasy Stage

Coming soon.

Alex Guacci Director, Group Strategy - North America, Captify

Alex Guacci

10:00 ^AM

WSJ One on One

Realtor.com Stage

Facebook’s Carolyn Everson sits down for a Q&A with Wall Street Journal’s Media and Marketing reporter Lara O’Reilly.

Carolyn Everson VP, Global Marketing Solutions, Facebook

Lara O'Reilly Media and Marketing Reporter, The Wall Street Journal

Carolyn Everson

Lara O'Reilly

10:15 ^AM

Artificial Intelligence & Marketing AI-Powered Marketing: A Primer

IBM Watson Marketing Stage

Your marketing team has learned to do more with less and leverage the insights and know-how to get the job done.

You've gotten lean and yet you still generate incredible content and campaigns to drive your business.

But... there is always more to do and more data and insights to analyze. What if you could do your job faster, smarter, analyze more data more quickly, and drive to insights quickly so that you can be more creative to deliver exceptional customer experiences and journeys?

You can - with AI-powered marketing. Join us as we take a tour of many of the ways AI manifests itself in the today's marketing function and role - from reporting on and analyzing campaign metrics, to identifying audiences before they opt out, to identifying where customers struggle with their customer journey and experiences. We'll cover all of this and more in this primer for learning what AI-powered marketing is and what it can do for your team as you prepare for 2018.

Henrietta Akpata Product Marketing Director, Watson Marketing

Henrietta Akpata

10:20 ^AM

NewGen The Road to Safe, Fair, & Dignified Work for Women of All Kinds

NewGen Stage

In this session, TIME’S UP™/ADVERTISING leaders will present their roadmap for change in the advertising industry. In addition, global TIME’S UP™ leadership will share their big picture vision to improve the experience of women at work. Topics will include building upon progress to create lasting change and looking at what’s next: Where are we getting it right, and where are we getting it wrong?

10:30 ^AM

By The Numbers Addressability Advancing the Advanced TV Conversation with Samsung Ads

Microsoft Stage

TV is experiencing its most radical shift since the advent of cable. While the landscape has never been more fragmented, the possibilities have never been so promising. In the face of all these changes, advertisers are tasked to re-think the fundamentals of their TV strategy. Has TV become a digital line item? Is there enough scale and data for audience-based buys? How does OTT and Connected TV fit into the marketing mix? And perhaps most importantly, is it worth the time and effort?

Gabriella Mirabelli CEO , Anatomy

Tom Kuhn VP, Marketing, PGA Tour

Jenny Lang SVP, Managing Partner, Integrated Investment, Universal McCann

Michael Scott Head of Sales for the East Coast, Samsung Ads

Jules Strachman Senior Marketing Partner Manager

Gabriella Mirabelli

Tom Kuhn

10:30 ^AM

Story Crafters Storytelling Times Have Changed. Great Storytelling Hasn’t.

Twitter Stage

The stories brands tell today are just as simple and human as they were back when Bill Bernbach started the Creative Revolution. The only real difference is the way we’re sharing those stories. Join Ari Weiss, Chief Creative Officer of DDB North America, and Lindsay Stein, Editor of Campaign U.S., as they explore what it means to be an effective modern storyteller.

Ari Weiss Chief Creative Officer, North America, DDB

Lindsay Stein U.S. Editor, Campaign

Ari Weiss

Lindsay Stein

10:45 ^AM

Intent is Redefining the Marketing Funnel: A New Formula for Growth

Target Media Network Stage @ IMAX

In an intent-driven world, the opportunity for marketers to lead growth for business has never been greater. Join us for a discussion on how intent is redefining the traditional funnel, the new shapes of today's dynamic consumer journeys, and the new formula for success.

Allan Thygesen President, Americas, Google

Kristin Lemkau CMO, JPMorgan Chase

Allan Thygesen

Kristin Lemkau

10:50 ^AM

Retail Discover Talk: What’s the value of an in-store visit?

Foursquare Stage

With the rise of eCommerce and a spate of brick-and-mortar stores closing their doors, it seems like marketers can’t escape the phrase “retail is dead.” A recent consumer study by GroundTruth, however, shows that retail is actually thriving. 38% of consumers surveyed felt they spent more money in-store, while only 18% agree they spent more money when shopping online. And while the ease of online shopping has forever impacted consumer expectations around convenience and personalization, shoppers remain passionate about their favorite brands having physical stores, too—72% of respondents agreed with the statement: “I would be very disappointed if a store I shop at closes.” In this talk, GroundTruth’s VP of Marketing Insights, Sarah Ohle, will discuss the evolution of retail and will use data and research to prove the value of a visit.

Sarah Ohle Vice President, Marketing Insights, Groundtruth

Sarah Ohle

11:00 ^AM

Entertainers Experience Economy Experience as Currency

The Walt Disney Company Stage

If your brand is not playing in live experience you are doing something wrong. It has been proven that modern day consumers value experiences over products - these are critical components of brand engagement offering education and interaction with products. Events must be immersive, innovative and strategic based on your marketing goals. These live experiences result in a brand affinity - a loyalty from customers that they reflect on fondly. Experiences are the currency of this generation and this panel will show you how to get rich.

Richard Shea President & Co-founder, Shea Communications & Major League Eating

Ed Horne President, Endeavor Global Marketing

Raymond Leon Roker Vice President of AEG Studios, AEG

Karina Montgomery SVP, Strategic Solutions, Pandora

Wanda Young SVP Marketing and Consumer Engagement, ESPN

Richard Shea

Ed Horne

11:00 ^AM

Television Gets the Measurement It Deserves

AWLearn Workshop Stage

TV has long been a frustrating combination of essential and opaque. Lacking the addressability and data trail of digital, advertisers have had to cross their fingers, swallow hard, and tap dance around the granular value of television. We can do better. Neustar will introduce new methods of integrating addressability, transparency and identity into TV planning, buying and measurement, so marketers can have it all – reach and frequency; sight, sound, and motion; quick cumes; and real granular attribution and ROI.

Alex LePage Sr. Director, Product Marketing, Neustar

Justin Rosen VP Advanced TV Data & Research, NCC Media

Pravin Chandiramani SVP Business Development, Simulmedia

Mike Finnerty Sr. Director, Product Management, Neustar

Josh Chasin Chief Research Office, comScore

Alex LePage

Justin Rosen

11:00 ^AM

Impact Makers Diversity Make Yourself Uncomfortable

Univision Stage

As consumers become increasingly more diverse, brands and agencies are struggling to leverage diversity and inclusion as a business strategy. We need to get out of our comfort zones and change the way we think about everything.

‘Good’ is a word that is rarely used in conjunction with business and culture, but increasingly consumers around the world are demanding more of the brands they purchase. Learn how prioritizing diversity and inclusion shapes brands and agencies both internally and externally.

Bobby Jones Author, Good Is the New Cool

Poorna Jagannathan Actor & Producer

Sheba Lee Student, Miami Ad School at Portfolio Center

Pippa Seichrist Cofounder, Miami Ad School Global Network

Sarai Wingate Student, Miami Ad School at Portfolio Center

Paul Woolmington CEO, Canvas Worldwide

Kien Quan Content Creator, 360i

Bobby Jones

Poorna Jagannathan

11:00 ^AM

Retail Discover Talk: Perspectives on Retail

Foursquare Stage

Yinyin Gao, Senior Product Director, Tencent Social Ads of Tencent Smart Retail will speak to perspectives on retail.

YinYin Gao Senior Product Director, Tencent Smart Retail

YinYin Gao

11:15 ^AM

Tech Stars Artificial Intelligence & Marketing The Brand Balancing Act: The Debate Between Driving Awareness vs. Performance

IBM Watson Marketing Stage

One of the most important things brands need to do is also one of the hardest: balance the needs of building brand awareness while simultaneously driving business performance. As technology continues to blur the lines between upper and lower funnel tactics, brands need to figure out how best to do both. Come listen to brand marketing and publishing executives discuss how they manage the balancing act while navigating industry disruption and C-suite priorities.

Steven Wolfe Pereira Chief Marketing and Communications Officer, Quantcast

Suzy Deering Vice President and Chief Marketing Officer, eBay North America

Nick Drake Executive Vice President, Marketing & Experience, T-Mobile

Tariq Hassan EVP, Chief Marketing Officer, Petco

Dara Treseder Chief Marketing Officer, GE Ventures

Steven Wolfe Pereira

Suzy Deering

11:20 ^AM

Verticals Retail How Smart Retailers Drive Commerce with Content

Foursquare Stage

Successful retail brands stay relevant and grow by illustrating how their products fit into a consumers' lifestyle. They tell their brand stories through strong content and insight which drives commerce and creates lifelong customers. Hear how leading fashion, beauty and publishing brands create content that drive product sales and engage customers.

Frank Weil Chief Customer Officer, KWI

Lindsay Bressler VP Strategy, Hatch Collection

Sean Dollinger CEO, President and Co-Founder, Namaste Technologies

YinYin Gao Senior Product Director, Tencent Smart Retail

Geoff Schiller Chief Revenue Officer, PopSugar

Frank Weil

Lindsay Bressler

11:30 ^AM

Story Crafters Storytelling What Brands Must do to Engage Today's Conscious Consumers

Twitter Stage

From undergoing a digital renaissance, to investing in new ways to successfully tell engaging stories, B2C brands are continuing to transform in a world of digitally savvy consumers. This panel will dive deep into how the likes of Loreal, COTY and more are evolving in order to align with conscious consumers who seek out authenticity, and how they – from legacy brands to the newcomers – are investing in innovative branded content technology that aligns with their audience’s beliefs and today’s consumption habits.

Kerry Flynn Marketing Reporter, Digiday

Sivonne D. Vice President of Marketing, L'Oréal USA

Cheryl Dixon Vice President, Communications & Public Relations, COTY

Kate Santore Content Excellence Lead, Coca-Cola

Shachar Orren Chief Storytelling Officer, Playbuzz

Kerry Flynn

Sivonne D.

11:30 ^AM

Ad Shapers Creative Leadership The Trust Series The CMO Perspective on Trust, Quality & Brand Safety

Realtor.com Stage

Leading CMOs took the stage last year to express their dissatisfaction with the current state of digital advertising, so has progress been made a year later? This panel discussion featuring three influential CMOs and led by OpenX CEO Tim Cadogan will dive deep into the current state of trust in digital advertising through the lens of the decision makers themselves. Key topics will include how CMOs are tackling quality challenges, whether progress has been made, and where they see the industry 12 months from now.

Tim Cadogan CEO, OpenX

Raja Rajamannar Chief Marketing & Communications Officer, Mastercard

Jessica Rodriguez CMO, Univision

Meredith Verdone CMO, Bank of America

Tim Cadogan

Raja Rajamannar

11:30 ^AM

Perception vs. Reality Perception vs Reality: The Internet is Free

Captify Speakeasy Stage

The quality of digital content and consumers’ expectations are reaching a crossroads as publishers strive for site monetization while maintaining the integrity of their editorial content. Consumers demand high-quality, but accustomed to content on demand in today’s digital age, are not always willing, or aware of the need, to engage in a value exchange with publishers.

This panel will explore how publishers can help consumers understand the need for a value exchange and new and innovative ways for publishers to monetize content.

Scott Bender Global Head, Publisher Strategy & Business Development, Prohaska Consulting

Ben Phelung Director of Publisher Partnerships, Captify

Dave Pond GM of Programmatic and Display, Vox Media

Scott Bender

Ben Phelung

11:45 ^AM

15x15: 2006

Target Media Network Stage @ IMAX

In celebration of AW’s 15th year and the incredible growth and changes the industry has gone through along the way, 15 selected true thought leaders will take the stage for 15 minutes each. Hear them look back at the moments that shifted the core of our business, and share their perspective on where we’re headed.

Scott Howe President & CEO, LiveRamp

Scott Howe

12:00 ^PM

Trust, Purpose and Authenticity: The Power of Brands to Change People’s Lives

Target Media Network Stage @ IMAX

It is no longer enough for brands to market superior products and optimize the consumer experience. In today’s climate, brands need to go one step further and actually add value to consumers’ lives in order to stand out. In this conversation, Arianna Huffington speaks to leaders from some of the biggest brands in the world for a cultural conversation on the role brands play in consumers’ lives and the power brands have to change individual outcomes. Topics include productivity and performance, stress reduction, daily routines, employee narratives and the role of purpose and meaning in work and life.

Arianna Huffington Founder and CEO of Thrive Global, Thrive Global

John Roselli General Manager of Consumer Wellness, Bose

Kirsten Allegri Williams Chief Marketing Officer, SAP Success Factors

Sara Saunders Associate Brand Director, P&G

Arianna Huffington

John Roselli

12:00 ^PM

Entertainers Experience Economy How Innovative Technologies are Changing the Sports Marketing Landscape

The Walt Disney Company Stage

Minute Media's panel will explore how bleeding-edge technology, new content platforms and interactive storytelling are evolving the relationships between brands and sports fans. In a world of overly-saturated traditional media and significant cord-cutting growth, brands are pivoting their engagement tactics to take full advantage of these emerging and ever-changing consumer habits.

Rich Routman President & CRO, Minute Media

Brendan Moynihan Senior Vice President, Consulting and Sponsorship Activation , Lagardère Plus

Michael Neuman EVP, Managing Partner, Scout Sport and Entertinament

Chris Perkins Global Head of Sport, Anheuser-Busch InBev

Rich Routman

Brendan Moynihan

12:00 ^PM

Verticals Retail Customer Journey: From Consideration to Advocacy

Foursquare Stage

Personalization, online reviews and ratings from experts and consumers, multi-channel engagements, roadblocks, brand advocacy, privacy, multiple touch points -- a ton of terms, a ton of concerns – but what’s really happening? The customer journey is changing for good with the lion's share of consideration happening on digital platforms. We’ll give you a totally current analysis and assessment of the impact of the new customer journey on categories such as automotive and skincare. We will tell you what factors play a role for considerers and what makes them into advocates of your brand.

MavenMagnet, a multinational big data research company, through analysis of thousands of consumer conversations, has the ability to provide the nuance and texture of qualitative research and project them on a validated, projectable scale. This panel will take the findings and insights and provide assessment of the impact on their categories and marketing strategy.

Cleve Langton Board Member, MAVENMAGNET

Stephanie Anderson CMO & Strategy Officer, AI Media Group

Jordan Grossman Executive Vice President, Advertising Sales , GasBuddy

Cleve Langton

Stephanie Anderson

12:00 ^PM

Killer Paid Content Strategies

AWLearn Workshop Stage

With Google and Facebook taking the lion's share of global digital ad spend, publishers need to be more inventive if they're going to have a successful future.

Come and hear how Hearst Magazines and Pugpig are harnessing the power of social media stars to create compelling and highly lucrative paid content propositions, and how publishers are turning to new membership models to unlock subscriber value.

Jonny Kaldor Founder, Pugpig

Jonny Kaldor

12:00 ^PM

Connectors 15th Annual Brave Brands Luncheon: Kick Off Luncheon to Advertising Week

Rainbow Room

The Brave Brands Luncheon provides a high-impact position in front of 200+ industry executives as they gather to kick-off the events of The Week. Industry luminaries gather to honor the bravest work of the year chosen by the elite International ANDY Awards Jurors and to celebrate the importance of our business to commerce and culture.

12:00 ^PM

Impact Makers Diversity Creating Movements that Matter

Univision Stage

Pharrell Williams. Janelle Monae. Two of the ground-breaking African American artists and musicians who are featured participants in the year-long Black History is Happening Now initiative created in partnership with Spotify and SATURDAY MORNING. The Cannes-award winning team behind SATURDAY MORNING and Spotify talk about how brands can build movements that are authentic. SATURDAY MORNING also shares its mission for 2018 and beyond to give back and give away.

Keith Cartwright ECD, 72 & Sunny, Saturday Morning

Jayanta Jenkins Global Group Creative Director, Twitter

Kwame Taylor-Hayford Managing Director, Chobani

Tim Nudd Editor in Chief, Clio Awards

Amanda Butler Global Associate Brand Diector, Artist and Original Content, Spotify

Keith Cartwright

Jayanta Jenkins

12:05 ^PM

Artificial Intelligence & Marketing Discover Talk: AI Against Humanity

IBM Watson Marketing Stage

During this Discover Talk, you’ll have the chance to interact with A.I. Against Humanity – a proprietary machine learning interface created by Moxie. Tracy YoungLincoln, EVP of Data, Technology and Intelligence, will explain how this technology learns from user-generated content, classifies data and train models in real time. This form of humanized AI has allowed brands to mediate social media conversations and deliver more personalized, dynamic content for consumers.

Tracy YoungLincoln EVP, Data, Technology & Intelligence, Moxie & MRY

Tracy YoungLincoln

12:15 ^PM

Tech Stars Artificial Intelligence & Marketing Applying AI

IBM Watson Marketing Stage

AI as a category of intelligence demonstrated by machines is a vast space. And... the ways you can apply AI is roughly 7 billion times that vastness multiplied by the capabilities of human imagination. This panel looks at the application of AI for enterprise by companies that do that successfully right now and they will extrapolate what that could mean as the space evolves.

Vince Lynch CEO, IV.AI

Ophir Tanz CEO, GumGum

Katie Weber Vice President of Client Partnerships, Quartz

Vince Lynch

Ophir Tanz

12:30 ^PM

Story Crafters Storytelling Data Inspired Storytelling - How Brands Are Using Data and Artificial Intelligence to Enhance Their Storytelling

Twitter Stage

Boston Consulting Group estimates that marketers will spend more than $25 billion on branded digital video content in 2019. As impactful digital shifts to video, agencies, media executives, and marketers recognize that crafting compelling narratives requires both deft creative skills as well as real-time audience insights. Industry executives will discuss how data can be used to inspire new storytelling strategies to engage target audiences.

Erin "Mack" McKelvey Managing Partner, CEO, SalientMG

Michael Avon Founder & CEO, ICX Media

Laura Lang Founder and Managing Director, Narragansett Ventures

Aaron Lubin Producer/Partner, MRG Productions

Jim Mollica SVP, Global Digital, Under Armour

Erin "Mack" McKelvey

Michael Avon

12:30 ^PM

By The Numbers Addressability From Attribution to Activation: the Customer Journey Comes to Life

Microsoft Stage

The consumer journey is no longer elusive. Advanced marketing attribution has solved it. But MTA is at best a backwards-facing exercise if you can’t activate your learnings to make your optimization smarter. DMP’s are great at last click, but aren’t the integrated end-to-end system they purport to be. But what if…join Neustar to talk about what happens when your marketing intelligence and analytics platform actually goes forwards, backwards and end-to-end and learn what journey intelligence can do for your marketing.

Julie Fleischer VP Product Marketing - Marketing Solutions, Neustar

Salim Sitafalwalla Director Consumer and Competitive Insights, AT&T

Kristin Volkmann Director, Media AT&T Prepaid Portfolio, AT&T

Michael Venables Executive Director, Hearts & Science

Julie Fleischer

Salim Sitafalwalla

12:30 ^PM

Ad Shapers Creative Leadership Developing The Next Generation Of Leaders

Realtor.com Stage

When Marketing is constantly changing, what is the path for career growth for the next generation?

The recently formed Marketing Standards Board is tackling these challenges by working to define and assess the skills needed to succeed. For nearly a year, they have been meeting to craft a framework to explain career progression for the next wave of leaders, and to create a path for merit-based recognition.

The panelists will discuss why it is necessary to unpack modern marketing careers, and how new standards can help both marketing organizations and aspiring marketers to succeed.

Seth Rogin President & CEO, Nucleus Marketing Solutions

Matt DelRe Director of Performance Solutions, Google

Gail Horwood SVP, Integrated Marketing, Kellogg Company

Kieran Luke GM Credentials at General Assembly, General Assembly

Micky Onvural CEO, Bonobos

Gretchen Saegh-Fleming CMO, L'Oréal USA

Seth Rogin

Matt DelRe

12:50 ^PM

Retail Discover Talk: Engaging the Modern Professional

Foursquare Stage

The modern professional is the key decision maker for both business and consumer purchases. Yet they are the hardest to reach as they’re spending more time out of the home and at the office than ever before. So how do you tap into the spending power of this valuable, hard-to-reach audience along their actual consumer journey? In this talk, Captivate’s CMO Scott Marden will discuss how to engage the modern professional in a consumer mindset and utilizing the workplace to effectively influence brand preference, consideration and intent.

Scott Marden CMO, Captivate

Scott Marden

1:00 ^PM

Culture Summit New Cannabis: Seed To Sale

Culture Stage

Join PRØHBTD and friends as they discuss the emerging brands and lifestyle trends in the cannabis space.

1:00 PM OPENING REMARKS
Hear from Drake Sutton-Shearer, Founder and CEO of PRØHBTD, as he dives into the state of cannabis in 2018

Drake Sutton-Shearer CEO and Founder , PRØHBTD

1:20 PM THE EMERGENCE OF THE CANNABIS CPG CONSUMER
The rapid growth in demand for cannabis-related products across multiple categories has been accompanied by a shattering of long-standing stereotypes of who this consumer actually is. Join us for a panel where we will dive into the emerging consumer cannabis profiles and how their preferences are impacting not only the current players in the market but are also shaping the opportunities that lay ahead for new entrants from CPG, retail and beyond.

Craig Binkley President, PRØworks

Shannon Belisario Director of Brand Development, PRØHBTD

Sheldon Croome President & CEO, Atlas Growers Ltd.

David Richard Bell Founding Partner, Idea Farm Ventures & past Chaired Professor at the Wharton School, Idea Farm Ventures (IFV)

Jeremy Berke Science and Innovation Reporter, Business Insider

2:10 PM ADAPTING CANNABIS TO MAINSTREAM BRANDS AND LIFESTYLE TRENDS
The future of cannabis experiences will be in mainstream channels, where consumers seek the health and wellness benefits through value-added varieties of consumer products they already use and channels they already trust.

Brian Braiker Editor, Ad Age

Kareem Burke Co-Founder Roc A Fella Records & CEO of Circle of Success, Roc A Fella Records, Circle of Success

Michael Christopher Chief Mood Officer, Mood 33

Justin Koenigsberger Chief Revenue Officer, Entrepreneur Media/Green Entrepreneur

Jeffrey R Gossain Vice President of Operations, Atlas Growers

Drake Sutton-Shearer

Craig Binkley

1:00 ^PM

Impact Makers Diversity Extraordinary Success. Done Differently.

Univision Stage

Creative Spirit leaders share insights from year one of this highly successful inclusion program. Creative Spirit provides the opportunity for individuals with learning, intellectual and developmental disabilities to work at the best companies in the world. From MRM|McCann to A&E Networks to Voya to Verizon to OMD, employers and employees from around the industry and around the globe talk about their extraordinary experiences.Come and discuss the future of hiring directly with candidates and corporate leaders we admire.

Laurel Rossi CMO, OMD, Co Founder Creative Spirit

Joanna McElnea Photographer, Marketing Manager, Creative Spirit

Gianna Morello Student, Intern, Creative Spirit

Terry Ebert Director Candidate Services and Candidate Resources, Creative Spirit

Christopher Martin Manager, MRM|McCann, Creative Spirit

Laurel Rossi

Joanna McElnea

1:00 ^PM

Verticals Retail Turning inspiration into action

Foursquare Stage

We live in a highly visual world, where it's oftentimes easier to visualize your style via an image than it is to describe it with words. That concept of visual discovery is even more relevant when it comes to personal style.

In this seminar, hear Bill Watkins from Pinterest and Shannon Versaggi from Lowe's discuss how visual search technology is reshaping the consumer decision journey in the home renovation and design space, while also making brands reimagine the online and in-store experience.

Bill Watkins US Head of Partnerships, Pinterest

Shannon Versaggi Vice President of Targeted Marketing, Lowe's

Bill Watkins

Shannon Versaggi

1:00 ^PM

Bringing Big Data to Big Macs: Infusing data-driven decision making into every part of an enterprise marketing organization

AWLearn Workshop Stage

Marketers know they want to be more “data-driven,” but often the data lives in several different places, and at a large company there are a lot of cooks in the kitchen. This discussion will focus on how McDonald’s is using a single source of truth to break down silos and increase access to data for non-technical teams across every stage of the marketing planning process.

David Galinsky Director, Customer Data Science, McDonald's

Dan Wagner CEO and Founder, Civis Analytics

Emma Higgins Media Sciences Manager, McDonald's

David Galinsky

Dan Wagner

1:00 ^PM

Entertainers The Power of Experience

The Walt Disney Company Stage

Hear from Citi’s head of consumer marketing on the results derived through experiential marketing, and the power of connecting on an emotional level with customers.

Jennifer Breithaupt Global Consumer Chief Marketing Officer, Citi

Tanya Dua Senior Advertising Reporter, Business Insider

Jennifer Breithaupt

Tanya Dua

1:15 ^PM

Tech Stars Artificial Intelligence & Marketing Engineering Your Advantage: Custom Models and the Power of AI

IBM Watson Marketing Stage

Smart marketers understand that to unlock the true value of digital, they need to bring data, analytics, and talent to their media. Such a strategy can unlock insights and actions to continually move brands closer to their desired business outcomes while improving the user experience.
So, what happens when you move to outcomes? And where does AI come into play?

How can AI move marketers closer to the outcomes that matter, and how sophisticated to does a marketer really need to be, to leverage AI?

Lauren Johnson Senior advertising Reporter, Business Insider

Kathleen Comer VP, Client Services, The Trade Desk

Abraham Greenstein Director of Data Science, Appnexus

Diaz Nesamoney Founder, President & CEO, Jivox

Matt Sweeney CEO, North America, Xaxis

Lauren Johnson

Kathleen Comer

1:15 ^PM

Great Minds Think Unalike

Target Media Network Stage @ IMAX

Academy Award winning actress Emma Stone sits down for a fireside chat with leading child and adolescent psychiatrist Dr. Harold S. Koplewicz, president of the Child Mind Institute. The Child Mind Institute is an independent, national nonprofit dedicated to transforming the lives of children and families struggling with mental health and learning disorders. In this conversation, Dr. Koplewicz and Ms. Stone will explore the connection between creativity and anxiety and discuss how being authentic about mental health can be a game-changer, both personally and professionally.

Emma Stone Academy-Award Winning Actress

Harold Koplewicz, MD President, Child Mind Institute

Emma Stone

Harold Koplewicz, MD

1:20 ^PM

NewGen Why C**t Really is the Worst Four Letter Word..& Other Lessons in Life & Leadership

NewGen Stage

If you’re in a position of influence, in any context, you ARE a leader. During this session Sherilyn Shackell will share The Marketing Academy leadership philosophy discussing topics such as; why leadership is for life not just for the office how to tell your inner voice to shut the f**k up why the best leaders are cool with being vulnerable how to stop managing and start leading.

Sherilyn Shackell Founder & CEO, The Marketing Academy

Sherilyn Shackell

1:20 ^PM

Addressability Discover Talk: Connected TV is the New Normal: Primetime becomes anytime

Microsoft Stage

Connected TV (CTV) is no longer limited to the “early adopters” — the streamers are here and turning into the mainstream. It’s time for marketers to increase their investment in connected TV to innovate and expand their digital strategy to connect to this growing audience.

Join Tim Sims, SVP, Inventory Partnerships at The Trade Desk, as he explores how marketers can avoid missing out on a generation of consumers, plus four ways advertising spend is moving to Connected TV.

Tim Sims Senior Vice President, Inventory Partnerships, The Trade Desk

Tim Sims

1:30 ^PM

Story Crafters Storytelling Storytelling that sells

Twitter Stage

At Nestle, the only stories worth telling are the ones that drive consumer action and influence purchase behavior. Learn how Nestle harnesses the power of their audiences to elevate their brand stories - and how Nestle USA is working to drive innovation, and results, at this 150-year old company.

Matt Derella Global Vice President, Customers, Twitter

Chris Padgett Vice President – Marketing/Head of Digital, Nestle USA

Matt Derella

Chris Padgett

1:30 ^PM

By The Numbers Addressability Ready, Set, TV!

Microsoft Stage

TV viewing is growing exponentially and the capabilities for advertisers and marketers are extremely attractive. People are no longer thinking about the screens, but about the people watching those screens. Given that there are unprecedented choices blending content and device your organization must find a way to stand out. How do you hit the target in a booming content/tech-driven landscape, and deliver results for brands along the way? This panel will help you navigate these questions.

Kelly Abcarian Senior Vice President, Product Leadership, Nielsen

Tal Chalozin CTO & Co-Founder, Innovid

Tom Donohue SVP, Chief Operating Officer, New York Interconnect (NYI)

Walt Horstman President, TiVo

Steve Mandala President Advertising Sales & Marketing, Univision

Kelly Abcarian

Tal Chalozin

1:30 ^PM

Ad Shapers Creative Leadership “Be More Pirate”: The Disruptor Series LIVE Podcast

Realtor.com Stage

“I’d rather be a pirate than join the Navy.” – Steve Jobs
Rob Schwartz, CEO of TBWA\Chiat\Day New York and host of The Disruptor Series podcast, sits down with author and entrepreneur Sam Conniff Allende to discuss his latest book, “Be More Pirate: Or How to Take on the World and Win,” in which he unveils the innovative strategies of Golden Age pirates, drawing parallels between the tactics and teachings of legends like Henry Morgan and Blackbeard with modern rebels, like Elon Musk, Malala Usefsi and Banksy

Rob Schwartz CEO, TBWACHIATDAY, New York

Sam Conniff Allende Entrepreneur, Author, "Be More Pirate"

Rob Schwartz

Sam Conniff Allende

2:00 ^PM

Impact Makers Diversity ADCOLOR: In Conversation with the Future

Univision Stage

Join Founder & President, Tiffany R. Warren and the remarkable past and present Mr. and Ms. ADCOLOR honorees as they share practical, straightforward ways to level up diversity & inclusion in the creative industries and highlights from the 12th Annual ADCOLOR Conference & Awards.

Tiffany R. Warren SVP & Chief Diversity Officer, Omnicom Group

Michelle Almeida Account Executive, Anomaly

Jezzika Chung Copywriter, Anomaly

Andy Deaza Creative Resident, BBDO

Kevin Lee Associate Account Manager, Droga5

Jonathan Priester Global Black Community Advisor, Google

Tiffany R. Warren

Michelle Almeida

2:00 ^PM

Entertainers Experience Economy Playing With Money: What You Need to Know About Esports Sponsorships

The Walt Disney Company Stage

As more and more non-endemic sponsors pour money into esports, brands are demanding similar metrics to their traditional sports sponsorships measurement. Brands want one consistent methodology that can be applied across their entire sponsorship portfolio to better evaluate their esports investments. This session expands on new advancements in computer vision and how it’s helping sponsors better evaluate their sponsorship initiatives in the esports arena and beyond.

Chris Morris

Ann Hand Chairman & CEO, Super League Gaming

Chris DeAppolonio Vice President of Global Partnerships, Triggerfish

Chris Dowell Chief Product Officer, FanAI Inc.

Brian Kim General Manager, GumGum Sports

Brad Sive Chief Revenue Officer, Solomid Corporation

Chris Morris

Ann Hand

2:00 ^PM

Verticals Retail Brick-and-Mortar is Alive and Well

Foursquare Stage

In the age of Amazon, drop-shipping, and smartphones, online shopping is now more convenient than ever and ecommerce continues to show signs of massive growth. That said, it is a common misconception that physical brick-and-mortar stores are in danger of disappearing. Despite the torrent of press, 90% of all commerce still happens in-store according the U.S. Census Bureau. In other words, more than 9 in 10 purchases are rung up in-person at POS stations attended by real people holding real products.

This panel will take a deep dive into the future of brick-and-mortar retail by discussing the windfalls and pitfalls that physical store locations can face in our digital world and will cover everything from location and customer experience to why retailers should embrace both and online and offline strategy. As the American Mall goes the way of the Dodo, what can retailers and marketers do to make sure that they survive and thrive?

Eric Hadley Chief Marketing Officer, GroundTruth

Whitney Fishman Zember Managing Partner, Innovation & Consumer Technology, Wavemaker

Tariq Hassan EVP, Chief Marketing Officer, Petco

Christina Lu General Manager, Uni Marketing Center, Alibaba Group Marketing

Eric Hadley

Whitney Fishman Zember

2:00 ^PM

Back to Basics: Understanding Identity, Data, Attribution and Platforms

AWLearn Workshop Stage

Look out on the crowded field of tech companies. They all say they have the answers. Who’s right? Who can you trust? Join us for four 30-minute sessions as we look at the key areas of Data, Identity, Platforms and Attribution. We’ll discuss the differences between 1st and 3rd party data; how personally and non-personally identifiable data are used to optimize marketing across all channels. We’ll discuss a new path forward. To take us from what’s complex to what’s easier. From expectations to measurable outcomes.

Carl Madaffari SVP, Database Solutions, Epsilon and Conversant

Dave Scrim SVP, Product and Pricing, Epsilon and Conversant

Carl Madaffari

Dave Scrim

2:00 ^PM

Perception vs. Reality Perception vs Reality: Diversity Is Not My Problem

Captify Speakeasy Stage

Conversation and awareness about gender and diversity equality has been brought front and center to the digital media and advertising industries. But dialogue and awareness is not enough, it’s how we act from here that counts.

In the UK most recently it became a mandate for companies over 250 to publicly publish their Gender pay gap, proportion of men and women in each quartile, gender bonus gap. Made for some uncomfortable reading in many instances, with the true scale of the challenge actually revealed. Iceland earlier this year passed a law to eliminate pay differentials for the same job, so it’s moving - although it is very much centered on gender right now!

Many brands are asking agencies and partners to reveal the 'reality' of their diversity stats in a bid to force the companies they work with to even out their ratios. But is this how change and equality will truly come about? If we as an industry are going to create lasting social change, shouldn’t the responsibility not only lie with hiring but also within?

The perception is that quotas and balanced hiring practices will drive change in diversity, but in reality, does this really mean that inclusion and advocacy for change are really being addressed?

Frederic Bonn SVP Executive Creative Director, iCrossing

Janet Caputo Karp SVP Activation, Social , MRY

Anand Siddiqui VP of Insights, Captify

Amanda Stout, MBA Global Partnerships - Digital Media and Ad Tech, IBM

Frederic Bonn

Janet Caputo Karp

2:15 ^PM

Tech Stars Artificial Intelligence & Marketing Reinvent Customer Experiences with AI

IBM Watson Marketing Stage

In the age of customer centricity, marketers are using AI to better understand their customer needs and behaviors in real time. Brands are now harnessing AI-powered technology to transform how, when and where they engage with consumers.

Join us for this panel session as we explore how brands are using AI today, how to get started and the pitfalls to avoid.

Michael Bordash Distinguished Engineer, AI Incubator & Chief Platform Engineer, IBM

Dan Rosenberg Chief Marketing & Strategy Officer, MediaMath

Alexandra Sardarian Worldwide Product Marketing, Watson Marketing, IBM

Michael Bordash

Dan Rosenberg

2:20 ^PM

NewGen NextGen: Conversation With Series Featuring Mike Marcus, Colgate-Palmolive

NewGen Stage

Join us for a special AW edition of the AD Club's very popular "Conversation With" Series where we provide direct access and one-on-one conversations with top industry executives who are changing the way we do business. Leading these conversations, our very own influential Young Professionals, who will dive into hot topics, and then we will turn the tables and the executive will get a chance to ask what makes millennials tick today.

Mike Marcus Associate Brand Manager, Colgate-Palmolive

Lisa Rosenberg Partner + Chief Creative Officer, Allison+Partners

Mike Marcus

Lisa Rosenberg

2:20 ^PM

Storytelling Discover Talk: Love at First Sight

Twitter Stage

It's never been harder to earn attention: there's more content than ever, the feed moves fast, and people make viewing decisions in milliseconds. So what can brands do about it? Engineer content to create "love at first sight" - an instantaneous connection with the consumers you care most about. This talk will help you better understand how to design content for the feed through a combination of creative craft and social talent.

Stacy Minero Head of Content Creation, Twitter

Stacy Minero

2:30 ^PM

Transformation At Speed

Target Media Network Stage @ IMAX

Join R/GA founder, chairman and CEO Bob Greenberg, along with Saneel Radia, EVP, Global Head of Consulting; Barry Wacksman, EVP Global Chief Strategy Officer; Jess Greenwood, SVP, Head of Strategy; and Ben Williams, VP Executive Creative Director, Products & Services, as they unpack the briefs that every brand should be tackling to transform their business, customer experience and marketing.

Bob Greenberg Founder, Chairman and CEO, R/GA

Saneel Radia SVP, Global Head of Consulting, R/GA

Jess Greenwood SVP, Head of Strategy US, R/GA

Barry Wacksman EVP, Global Chief Strategy Officer, R/GA

Ben Williams VP, Executive Creative Director, Products & Services, R/GA

Bob Greenberg

Saneel Radia

2:30 ^PM

Story Crafters Storytelling Wired Brand Storytellers

Twitter Stage

Masters of brand storytelling share their tried and true methods for getting key messages across in an authentic and creative way.

Kim Kelleher Chief Business Officer, GQ, GQ Style, WIRED Media Group, Pitchfork, Golf Digest, Condé Nast

Stephanie McMahon Chief Brand Officer , WWE

Maria Pousa Chief Marketing Officer, Integral Ad Science

Dario Spina Chief Marketing Officer, Viacom Velocity

Susan Vobejda Chief Marketing Officer, The Trade Desk

Kim Kelleher

2:30 ^PM

Ad Shapers Creative Leadership Run It Like a Girl

Realtor.com Stage

Hear from CEOs leading successful independent ad agencies, CEOs who also happen to be women. Topics discussed will include positioning agencies for growth, mentoring and preparing women for the C-Suite and building the modern workplace.

Frances L. Webster CEO, Walrus

Sandy Greenberg Co-Founder, CE0 , Terri & Sandy

Seema Miller President / CSO, Wolfgang

Mary Perhach President, SwellShark

Megan Graham Reporter , AdAge

Frances L. Webster

Sandy Greenberg

2:30 ^PM

By The Numbers Addressability Win Big in the Connected Living Room

Microsoft Stage

The living room is changing with a huge increase in connected TV (CTV) devices and experiences – currently 56% of the U.S. population is a connected TV user and that’s expected to grow through 2020. Over the course of the next several years, TV will become increasingly digital, with CTV media platforms leading the charge.

As the number of consumers watching premium, long-form video content on a TV screen increases, there are a wide range of possibilities for advertisers and marketers to connect in new and increasingly interactive formats. CTV advertising is reaching its full potential as a way for marketers to reach consumers at scale and with digital precision, in premium TV-like environments.

Learn from video experts, platforms and brands on how best to navigate the new living room -- from sound quality, to storyline, call to action, measurement and analysis – and trying to design ads for the big screen. Data collection and analysis will be critical to ensuring marketers are leveraging the power of CTV advertising effectively to drive customer engagement and ROI.

Ed Davis EVP & Chief Product Officer Advertising Products, Fox Networks Group

Tal Chalozin CTO & Co-Founder, Innovid

Seth Walters VP, Demand, Roku

Garrett Winkler Media Director, Connected TV Lead, Modi

Ed Davis

3:00 ^PM

Impact Makers Diversity Over The Rainbow: Activating the LGBTQ Community

Univision Stage

It’s been a banner year for LGBT characters on Broadway, and advertising agency Serino Coyne helped lead the charge. Shows include the Pulitzer Prize-winning play “Angels in America,” the groundbreaking drama “The Boys in the Band,” the hilarious and heart-wrenching "Harvey Fierstein's Torch Song" and the gender-blending musical “Head Over Heels.” How did these shows reach audiences in the gay community and beyond? Broadway producers and creatives take a deep dive into how they gave these shows a big gay boost.

Erik Piepenburg Features Editor, Serino Coyne

Richie Jackson Producer, Harvey Fierstein's Torch Song on Broadway

Jordan Roth President, Jujamcyn Theaters

Ariana DeBose Actor, SUMMER: The Donna Summer Musical, Hamilton

Lisa Kron Playwright, FUN HOME

Erik Piepenburg

Richie Jackson

3:00 ^PM

Entertainers Experience Economy Delivering For Fans

The Walt Disney Company Stage

In today's culture we see fans of Marvel, cult-following Netflix shows, and artist groupies, but there is no greater fan following than in the world of sport. And as watching the game shifts away from the living room sofa, what's the best way to reach these avid followers? The key is to authentically reach fans and deliver custom experiences both live and in their pocket. These experts will talk audience data, quality content, and the best practices to harness the power of fans.

Richard Shea President & Co-founder, Shea Communications & Major League Eating

Geoff Reiss VP & GM, Yahoo Sports

David Roter Head of Global Revenue and Partnerships , The Players’ Tribune

Rich Routman President & CRO, Minute Media

Gayle Troberman CMO, iHeartMedia

Geoff Reiss

3:00 ^PM

Verticals Retail How the Battle for the Last Mile has Become the War for the Last Block

Foursquare Stage

Everyone is trying to get closer to consumers, but convenience retailers have already secured a formidable position at the 'last mile' of the journey. This poorly-understood, $600 billion fuel and convenience store industry continues to evolve, and it has shown extraordinary resilience to disruptive market forces as the battle has moved to the 'last block'. GasBuddy's Mark Coffey will explain how convenience retailing presents an enormous opportunity for brands who wish to engage and win with today's empowered consumers.

Mark Coffey SVP of Strategic Partnerships, GasBuddy

Mark Coffey

3:15 ^PM

Tech Stars Artificial Intelligence & Marketing Rethink AI: Enabling a More Human Way to Connect

IBM Watson Marketing Stage

As humans, we have the fundamental need to connect – to belong, to communicate and engage each other. When we innovate with technology with the idea of being more inclusive, it can become truly powerful. We see the “next big thing” in computing, as the “very first thing” in being human.

Ben Tamblyn Director of Communications, Microsoft

Ben Tamblyn

3:20 ^PM

NewGen Great, we've got data...now what?

NewGen Stage

"International Data Corporation (IDC) estimates that by 2020, the digital universe will encompass 44 trillion gigabytes" - Many brands will and are currently trying to translate that abundance of data into consumer insights, strategic business decisions, compelling stories that move consumers and stakeholders to action. Yet many of these brands are not engaging in the refinement process that leads to a clearer view of the world around us.

In this session we will explore the key practices that establish a data information sharing ecosystem within your organization and a step guide to crafting a compelling story using data.

3:20 ^PM

Creative Leadership Discover Talk: Innovating Beyond the Edge

Realtor.com Stage

Join Tosin Lanipekun as he explores innovation from a unique perspective. Tosin will present interesting insights from Africa, examineing their global impact and asks us to reconsider our perceived notions of innovation.

Tosin Lanipekun Partner, Image & Time

Tosin Lanipekun

3:30 ^PM

Ad Shapers Creative Leadership Data Driven Creative

Realtor.com Stage

Long gone are the days of satisfying a brief with a creative vision and process. We are seeing an interplay of science and art within the industry that is here to stay. Data has become a driving factor of campaigns - offering marketers a multitude of information on their consumers. Chief Digital Officers are working hand in hand with Chief Creative Officers bridging the gap between creativity and data. This panel of CDOs and CCOs will explain how to send the right message to your target audience and how to get there.

Kyle O’Brien Creative Works Editor, The Drum

Jennifer Brett Head of Americas Insights for Marketing Solutions , LinkedIn

Richard Guest Global Digital Officer and Executive Vice President, Global Business Director, DDB Group

Gunnard Johnson Head of Measurement Science and Insights, Pinterest

Kyle O’Brien

Jennifer Brett

3:30 ^PM

By The Numbers Advanced Advertising: Now, New, Next

Microsoft Stage

Join NCC Media as they dissect the future of TV advertising.

OPENING REMARKS
Hear from NCC Media President and CEO, Nicolle Pangis, as she kicks off the Advanced Advertising Summit.

Nicolle Pangis CEO, Ampersand

3:35PM: THE CONSUMER-DRIVEN MEDIA EXPERIENCE
At a time when consumers are exerting ever-increasing control over their media experiences, marketers need to adjust to an environment where their key audiences can simply choose not to engage. In this session, we’ll discuss smarter strategies for connecting with consumers against a backdrop of unparalleled audience choice and autonomy.

Andrew Bailey Partner & CEO North America, The & Partnership

Jeanine Poggi Reporter, Advertising Age

Marcien Jenckes President , Comcast Advertising

Marissa Jiminez President, MODI Media

Andrew Ward EVP & GM, NCC Media

4:05PM: BUILDING THE FRICTIONLESS TV MEDIA BUYING EXPERIENCE
Even with the explosion of data-driven offerings, there are many parts of the TV business that remain heavily manual. Join us for a discussion of the technologies and platforms that are streamlining and improving the ability of media owners and brands to transact more effectively than ever before.

Gabe Bevilacqua Senior Vice President of Product Management, Viacom

Zach Rodgers Executive Editor, AdExchanger

Andy Addis SVP, Supply, NCC Media

Kelly Abcarian Senior Vice President, Product Leadership, Nielsen

Beth Rockwood Senior Vice President, Portfolio Research, Turner

4:45PM: PROGRAMMATIC TV: THEORY VERSUS PRACTICE
Programmatic TV is one of the fastest growing areas of the media ecosystem. But with a blizzard of offerings in the space it can be tricky for marketers to find the right solution; or even to adequately evaluate competing platforms, all of which have their own definitions and metrics. Join a group of media, tech and agency execs for a discussion of the space, from today’s state-of-the-art to the capabilities of tomorrow.

Jay Prasad Chief Strategy Officer, Video Amp

Mike Baker Co-Founder & CEO, DataXu

Nick Garramone SVP Business Operations, NCC Media

Paul Dolan CEO, Varick

5:20PM: SMART DATA VERSUS BIG DATA: TAMING THE FIRE HOSE
With the ad world awash in a sea of data there would seem to be no excuse for poorly targeted, needlessly aggressive ads. Yet even with all this information at marketers’ fingertips there are still way too many bad ads out there. In this panel we’ll examine how brands and agencies can make sense of the data deluge, separating the smart data from the big data and driving improved outcomes.

Rick Watrall Chief Analytics Officer, Horizon Media

Bob Ivins Chief Data Officer, NCC MEDIA

Kelly McMahon SVP, Global Demand Operations, SpotX

Corina Constantin Head of Marketing Intelligence, m/Six

Ben Tatta Co-Founder and President, 605

Nicolle Pangis

Andrew Bailey

3:30 ^PM

15x15: 2007

Target Media Network Stage @ IMAX

In celebration of AW’s 15th year and the incredible growth and changes the industry has gone through along the way, 15 selected true thought leaders will take the stage for 15 minutes each. Hear them look back at the moments that shifted the core of our business, and share their perspective on where we’re headed.

Kelly Campbell Chief Marketing Officer, Hulu

Kelly Campbell

3:30 ^PM

Perception vs. Reality Perception vs Reality: Seeing is believing

Captify Speakeasy Stage

Coming soon.

Devante Magician

Devante

3:30 ^PM

Story Crafters Storytelling How Audio is Changing the Way We Tell Stories

Twitter Stage

It started as an experiment. When “The Daily” podcast debuted last year, The New York Times never expected it be downloaded over a million times every day. Audiences are embracing audio now more than ever before, which means that content producers have a new storytelling format to create for. But with no visuals to work with, what does compelling audio storytelling look like--or better yet, sound like?

Laura Correnti EVP, Managing Director, Media, Giant Spoon

Lisa Tobin Executive Producer, Audio, The New York Times

Nicholas Quah Founder and Editor, Hot Pod Media

Sebastian Tomich Global Head of Advertising and Marketing Solutions, The New York Times

Laura Correnti

Lisa Tobin

3:45 ^PM

Accountable Advertising

Target Media Network Stage @ IMAX

Now more than ever brands are demanding transparency and insight into the actual incremental sales return on their marketing investments. Modern marketers want a closer connection between marketing activities and business results. These pressures and rising expectations are paving the way for “accountable advertising platforms" to play a bigger role. Listen in on this frank conversation around how the next generation of advertising platform players will rise to the challenge.

Suzanne Vranica Advertising Editor, The Wall Street Journal

Kristi Argyilan Senior Vice President, Media and Guest Engagement, Target

Ginny McCormick Vice President of Integrated Media and Promotions, Hasbro North America

Brian Lesser CEO, Xandr

Allan Thygesen President, Americas, Google

Suzanne Vranica

Kristi Argyilan

3:45 ^PM

Culture Summit Fashion Forward

Culture Stage

Hear from the founders, creators and makers of the luxury brands you know and love and get inspired by their creativity, learn the trends, and discover the power of collaboration.

STEVE MADDEN IN CONVERSATION
Join us for an intimate conversation with one of America’s most successful shoe designers. We’ll talk with Steve about how he built his billion dollar empire from the ground up – with grit and an innate sense for democratizing trends. Years ahead of the curve, Steve built his corporate culture like a family, recognized the value of consumer insights, and quietly embraced the importance of giving back through various non-profits that help former inmates lead productive lives. In this candid one-on-one discussion, learn Steve’s hacks for a successful life and scaling a global brand – even in the face of adversity.

Steve Madden Fashion Designer, Founder, Steve Madden

Quynh Mai Founder, Moving Image & Content

HOW COMMUNITY HELPS BUILD BRANDS & THE RISE OF COLLABORATIONS
A finding from the recent Luxury Marketing Council Strategy Summit shows that there has been a dramatic rise of collaborations among kindred spirit luxury brands. In 1995, in a room of 100 people maybe five would be interested in collaborating together. Today in a room of 100, conservatively, 75 have worked with another luxury brand to win more customers like their best customers. Hear from leaders of luxury on the opportunities abound with collaborations, and the importance of fostering community within your brand.

Kelly McCarthy SVP of Brand Communications, LVMH

Mazdack Rassi Co-Founder, Milk + Milk Makeup

THE GLOSSY PODCAST LIVE
During the Glossy Podcast Live, host and Glossy managing editor Hilary Milnes will bring a fashion executive to the Advertising Week stage for an unflinching conversation about how to succeed in the modern era of retail, in which the traditional pillars of strategy have crumbled and Amazon looms above all.

Hilary Milnes Senior Reporter, Glossy

Henry Davis President & COO, Glossier

Steve Madden

Quynh Mai

4:00 ^PM

Impact Makers Diversity Black Gay Men in Advertising and Media

Univision Stage

How did these men climb the corporate ladder or break through the agency ceilings to decision make roles in one of the most competitive fields in the world? How do they stay creatively inspired, agile and driven? What are the challenges and rewards?

Emil Wilbekin Founder/ Executive Director , Native Son

Daryl Bowman Executive Account Director, Condé Nast

Hans Dorsinville Chief Creative Officer, Select World

William Roberts-Foster Director, Portfolio Integrated Marketing, NBCUniversal

Emil Wilbekin

Daryl Bowman

4:00 ^PM

Entertainers Experience Economy Designed for Live: Powerful Storytelling Through Experiential

The Walt Disney Company Stage

The experts at We’re Magnetic invite you to rethink the traditional thought leadership panel with Designed for Live, an interactive master class on designing consumer-first experiences that resonate across shared, earned, and owned media.

Jessica Reznick President, We're Magnetic

Rachel Saunders Global Director of Consumer Research and Insights, We're Magnetic

Phil Koutsis Executive Creative Director, We're Magnetic

Michelle Bablo Event Experience Director, We're Magnetic

Jessica Reznick

Rachel Saunders

4:00 ^PM

Verticals Retail Loyalty Across Verticals

Foursquare Stage

In an era where the choices are endless, does brand loyalty still exist? How do you know if someone is truly loyal or just a heavy category spender? Across all verticals, including retail, restaurant, etc. how should brands define loyalty now? Additionally, how do you turn a heavy category spender into a true loyal? And, what are the true metrics for gauging loyalty. Cardlytics will explore how to define loyalty and engender it across verticals in an era where the consumer is control and the choices are endless.

Dani Cushion CMO, Cardlytics

Kevin Keith Chief Brand Officer, Orangetheory Fitness

Joshua Stein Director, Financial Partnerships, Hilton

Julie Sukosd Sr. Manager Global CRM, Under Armour

Dani Cushion

Kevin Keith

4:00 ^PM

It’s an Unpredictable Climate for Brands: Do You Know Where Your Advertising Is?

AWLearn Workshop Stage

Fake news, extremist content scandals, incendiary political commentary, brand boycotts and increasing scrutiny on social platforms – a multitude of factors have put brand safety in the spotlight. The rise of brand safety in the public consciousness has led some organizations to place executive-level focus on the problem. Ultimately, Brand safety is a tech problem that requires a tech solution. How are brands and agencies protecting themselves.

Join a fireside chat during which David Hahn, Chief Strategy Officer at Integral Ad Science, Joshua Lowcock, Global Brand Safety Officer at UM, David Szahun, VP Global Media, American Express, and Nicole Cosby SVP Standards and Partnerships, Publicis Media will take a deep dive into the current state of brand safety from from perspective of a major brand and a top-tier agencies. Learn how they plan to protect themselves and their clients today and their plan for the future.

David Hahn Chief Strategy Officer, Integral Ad Science

Nicole Cosby SVP, Standards & Partnerships, Publicis Media

David Szahun Vice President, Global Media, American Express

Joshua Lowcock EVP, Chief Digital & Innovation Officer, Universal McCann

David Hahn

Nicole Cosby

4:00 ^PM

IBM Networking Meet-up

AW Connects Bar - Level 2

Mingle with fellow Delegates at this IBM hosted networking meet-up focusing on AI.

4:05 ^PM

Artificial Intelligence & Marketing Discover Talk: Voicestradomus

IBM Watson Marketing Stage

Voicestradomus - a panel to explore the universe of audio and ride sound waves into the future. Our host Dara Katz from VaynerX's PureWow, will be joined on stage with Amazon's Alexa and a Google Home. Let's see if Dara can harness these powerful devices to give her and the audience predictions of the future of audio.

Dara Katz Senior Editor, PureWow

Dara Katz

4:15 ^PM

Tech Stars Artificial Intelligence & Marketing How Media & Brands Are Using Voice AI and Smart Speakers to Connect with Consumers

IBM Watson Marketing Stage

Smart speakers reach more than 50 million U.S. consumers today. That figure will likely grow another 25% before 2018 is over and reach 100 million people worldwide. Voice is the next big digital channel. Panel participants have collectively launched over 1,000 voice apps on Amazon Alexa and Google Assistant. Learn how leading brands and media companies are approaching voice, what they have done and what they've learned.

Bret Kinsella Editor and Founder, Voicebot.ai

Suzanne Grimes EVP / President, Cumulus Media / Westwood One

Pat Higbie CEO, XAPPmedia

Douglas Rozen Chief Media Officer, 360i

Andreas Westfield Associate Director, Digital Investment, Spark Foundry

Bret Kinsella

Suzanne Grimes

4:30 ^PM

Story Crafters Storytelling Marvel and the Power of Podcast Storytelling for Brands

Twitter Stage

In early 2018, Marvel further extended its storytelling universe when it launched its first-ever scripted podcast, Wolverine: The Long Night on Stitcher Premium. Through this unique collaboration, Marvel and Stitcher cultivated a new paradigm, both from a creative and business standpoint, for the burgeoning premium audio space. In this session, leaders from Marvel Entertainment and Stitcher will join talent from the podcast to discuss the unique attributes of the audio medium for bringing compelling stories to life.

Chris Bannon Chief Content Officer, Stitcher

Daniel Fink Executive Director, Business Development & Producer, Marvel Entertainment

Max Willens Reporter, Digiday

Amy Fitzgibbons CMO, Stitcher

Chris Bannon

Daniel Fink

4:30 ^PM

Ad Shapers Creative Leadership Pioneers & Innovators

Realtor.com Stage

Today’s top companies and brands are taking an active stand for more than the products they create and services they deliver. Join BCW (Burson Cohn & Wolfe) for a lively discussion with leaders whose organizations are championing for human values, democracy and social issues.

Corley Kenna Director, Global Communications and Public Relations, Patagonia

Meredith Verdone CMO, Bank of America

Jim Joseph Global President, BCW (Burson Cohn & Wolfe)

Corley Kenna

Meredith Verdone

4:45 ^PM

15x15: 2008

Target Media Network Stage @ IMAX

In celebration of AW’s 15th year and the incredible growth and changes the industry has gone through along the way, 15 selected true thought leaders will take the stage for 15 minutes each. Hear them look back at the moments that shifted the core of our business, and share their perspective on where we’re headed.

Nick Law Chief Creative Officer, Publicis Groupe

Nick Law

5:00 ^PM

Redefining Bravery: Understanding Perspectives To Move The Conversation Forward

Target Media Network Stage @ IMAX

Difficult conversations are taking place in our industry. The ANDY Awards judging was just the beginning of a larger dialogue and a defining moment – as ad professionals and as people. Empathy and change can only happen when we share perspectives and exhibit bravery and compassion to move the conversation forward. This group of influencers representative of all facets of creativity will share insights, lessons learned and their perspective on brands as agents of positive change.

Colleen DeCourcy President, Wieden+Kennedy

Marc S. Pritchard Chief Brand Officer, Procter & Gamble (P&G)

Keith Cartwright ECD, 72 & Sunny, Saturday Morning

Colleen DeCourcy

Marc S. Pritchard

5:00 ^PM

Entertainers Experience Economy Ken Auletta and Serial Entrepreneur Gary Vaynerchuk Join Forces for a Fireside Chat

The Walt Disney Company Stage

Ken Auletta, whose latest book, Frenemies, explores the changes in the advertising world from the perspective of its most powerful players, will be in conversation with Gary Vaynerchuk, chairman of VaynerX, whose advertising agency, VaynerMedia, works with clients such as JPMorgan Chase, Diageo, Turner and GE. Together they’ll discuss disruption in the advertising industry and the value in capitalizing on consumer attention.

Gary Vaynerchuk CEO & Co-Founder, VaynerMedia

Ken Auletta Columnist, The New Yorker

Gary Vaynerchuk

Ken Auletta

5:00 ^PM

Verticals Retail The Power of Retail Driven Insights

Foursquare Stage

In the age of accountable marketing learn how Google and Target Media Network partnered with brands to test a proprietary media measurement solution that allows brands to close the loop on in-store and online sales for their broader media investments outside of retail sites. This crystal clear attribution model will give brands a new way to understand guest shopping behavior. These actionable insights from guest level sales data are ultimately transforming customer, marketing, and even product decisions.

Quentin George Co-Founder & Principal, UNBOUND

Sean Downey VP, Media Platforms, Google

Kevin Flagg Sr. Director Shopper Marketing & Media , Unilever

Brent Rosso VP, Digital Media, Target

Quentin George

Sean Downey

5:00 ^PM

The Industry’s First Data Transparency Label is Here

AWLearn Workshop Stage

A look at the industry's breakthrough standard Data Transparency Label, and its impact on data quality, transparency and integrity

Steve Silvers GM & VP Product Management, Neustar IDMP, Neustar

Tracy YoungLincoln EVP, Data, Technology & Intelligence, Moxie & MRY

Rebecca Stone VP, International and Integrated Marketing, LiveRamp

Rebecca Spigner Director of Audience Partnerships, MediaMath

Steve Silvers

5:00 ^PM

Impact Makers Diversity How Microsoft, Dentsu Aegis Network and McCann Dialed Up Diversity & Inclusion

Univision Stage

How can agencies implement D&I efforts more effectively? Microsoft challenged Dentsu Aegis Network & McCann three years ago to transform their D&I strategy and this long-term commitment is exceeding expectations. Nick Brien, CEO, Americas, Dentsu Aegis Network will discuss how their partnership with Microsoft (Kathleen Hall, Corporate Vice President, Brand, Advertising and Research) resulted in a D&I framework that is creating benefits for both agencies, the brand & society.

Jacki Kelley Deputy Chief Operating Officer, Bloomberg Media Group

Singleton Beato Chief Diversity & Engagement Officer, McCann Worldgroup

Nick Brien CEO, America, Dentsu Aegis Network

Kathleen Hall Corporate VP, Brand, Advertising and Research, Microsoft

Jacki Kelley

Singleton Beato

5:15 ^PM

Tech Stars Artificial Intelligence & Marketing Can You Hear Me Now? The Future & Power of Voice

IBM Watson Marketing Stage

A.I. platforms like Amazon Alexa and Google Assistant are placing voice in the drivers seats. These are voice-first operating systems that are providing brands with the opportunities to engage and communicate directly to their consumers. Join this panel of voice experts as they discuss the current offerings of voice and what the future holds for marketers and personalized communication.

Aditi Sangal Author, Digiday

Liam Copeland VP of Intelligence, MRY

Claire Fanning VP Ad Innovation Strategy, Pandora Media Inc.

Aditi Sangal

Liam Copeland

5:20 ^PM

Creative Leadership Discover Talk: How useful are you?

Realtor.com Stage

That’s the question we should ask ourselves as individuals.
As companies.
As industries.

Kash Sree Executive Creative Director, Gyro

Kash Sree

5:30 ^PM

Ad Shapers Creative Leadership The Creative Carousel

Realtor.com Stage

Creative innovators will each have a turn on the carousel during this all-star panel. Listen as these experts share their insights into the creative universe and creative mindset. Each panelist will share secrets of finding creative success, and how to build great campaigns. Listen to personal inspirations, creative admirations, and what they hope is in store for the future of advertising.

Andrew Strickman Head of Brand, Chief Creative, Realtor.com

Matt McKay EVP & ECD, Publicis New York

Tom Murphy Co-Chief Creative Officer, McCann NY

Lauren Nagel VP, Executive Creative Director, Pandora

Rob Siltanen Chairman & Creative Director, Siltanen & Partners

Andrew Strickman

Matt McKay

5:30 ^PM

Connectors AWNewYork Y Media Labs Connects Networking Cocktails

AW Connects Bar - Level 2

Come, network and meet your fellow Delegates at this special cocktail reception hosted by Y Media Labs.

Open to all Delegates

5:30 ^PM

Story Crafters Storytelling An America Divided: Are We Listening?

Twitter Stage

2016 taught us all that we live in the not-so-united States of America. While most of us were surprised by the great divide, others have been all too aware of the different views, habits, and personas that make up our country. To explore the differences, and similarities, our panel of audio influencers will discuss their connectedness to their audience, and how marketers can best connect with them.

Bob Pittman Executive Chairman and CEO, iHeartMedia, Inc.

Amy Brown Co-Host, The Bobby Bones Show

Elvis Duran Host, Elvis Duran Show

Stephanie Ruhle Anchor, MSNBC & Correspondent, NBC News, MSNBC & NBC News

Enrique Santos Chairman, Chief Creative Officer, and Host, iHeartLatino

Bob Pittman

Amy Brown

6:30 ^PM

Connectors Opening Gala: Madison Avenue Walk of Fame Icon Awards

PlayStation Theater

Advertising Week's 15th Anniversary Opening Gala will transform into the inaugural Madison Avenue Walk of Fame: Icon Awards. This celebration will honor the Madison Avenue Walk of Fame and legendary advertising icons. Additionally, as part of this very special evening, all of the icon mascots will be invited to walk the very first Icon Red Carpet in the heart of Times Square. The evening will feature an opening cocktail reception, seated dinner and awards celebration.

Super & Platinum Delegates + By Invitation Only

7:30 ^PM

Connectors Opening Concert

Terminal 5

Enjoy an special performances by Dillion Francis and Lovely the Band at the opening night concert at Terminal 5.

Powered by iHeartMedia and Burson Cohn & Wolfe

Super & Platinum Delegates + By Invitation Only

9:30 ^AM

Standing Up for Change

Sugar Factory

Coming soon.

Amy Stanton CEO, Stanton and Co

Jordyn Wieber Olympic Gold Medalist, Women's Gymnastics Coach, , UCLA

Amy Stanton

Jordyn Wieber

10:00 ^AM

Unstereotype Alliance: The Problem is Not Seeing the Problem

Sugar Factory

Coming soon.

Jess Weiner Business Strategist & Cultural Changemaker, Talk to Jess

Shelley Zalis CEO, The Female Quotient and Creator of The Girls’ Lounge

Aline Santos Farhat EVP, Global Marketing, Unilever

Heide Gardner SVP, Chief Diversity & Inclusion Officer, Interpublic Group (IPG)

Asa Regnar Deputy Executive Director, UN Women

Bill Moseley Director, Marketing Communications, AT&T

Shelley Zalis

11:00 ^AM

#GirlsBelongHere: Female Leaders On Rising The Ranks

Sugar Factory

Coming soon.

11:30 ^AM

A Conversation With Sheila Nevins: Unplugged

Sugar Factory

Coming soon.

Sheila Nevins President, HBO Documentary Films, HBO

Susan Feldman Founder, In The Groove

Sheila Nevins

Susan Feldman

12:00 ^PM

Bring Your Human To Work

Sugar Factory

Coming soon.

Erica Keswin Workplace Strategist & Founder, Spaghetti Project

Erica Keswin

12:30 ^PM

Why The Best CMOs Have Purpose in their DNA

Sugar Factory

Coming soon.

Hayley Romer Publisher and Chief Revenue Officer, The Atlantic

Alicia Hatch CMO, Deloitte Digital

Dara Treseder Chief Marketing Officer, GE Ventures

Alicia Tillman CMO, SAP

Kristina Cleary Global Chief Marketing Officer, Ceridian

Kathleen Hall Corporate VP, Brand, Advertising and Research, Microsoft

Hayley Romer

Alicia Hatch

1:00 ^PM

The Leadership Dilemma

Sugar Factory

Coming soon.

Laura Brounstein Director, Editorial and Business Development, Cosmopolitan & Seventeen

Michele Thornton SVP & Head of BET Her, Viacom

Laura Brounstein

Michele Thornton

1:30 ^PM

Making Innovation Work for Women & Girls

Sugar Factory

Coming soon.

Ann Rosenberg SVP & Global Head, SAP Next-Gen

Kristy Wallace CEO, Ellevate Network

Ann Rosenberg

Kristy Wallace

3:00 ^PM

Leadership Lessons Across Generations

Sugar Factory

This is the first time the Girls' Lounge has had five generations, on one panel, at the same time. Leadership isn’t just top-down, but all around. In this candid discussion, leaders of today and tomorrow share what leaders of every generation can bring to the table and teach each other. They’ll also unpack the action steps they’re each taking to help drive equality—and what you can do to drive change in your own workplace.

Cathy Novelli Global Head of Corporate Marketing, Quantcast

Savannah Sellers Host, NBC’s Stay Tuned; Correspondent, NBC News and MSNBC, NBC

Elaine Cox Executive Creative Director, Heat

Judy Lee Global Head of Integrated Marketing, Pinterest

Val DiFebo CEO, Deutsch NY

Kay Koplovitz Managing Partner, Springboard Growth Capital

Cathy Novelli

Savannah Sellers

3:30 ^PM

Reframing a Category to Drive Inclusive Growth

Sugar Factory

Coming soon.

Shelley Zalis CEO, The Female Quotient and Creator of The Girls’ Lounge

Janet Thompson Senior Vice President, Ipsos Automotive

Janet Thompson

4:00 ^PM

#IamRemarkable Workshop: Celebrate Your Achievements

Sugar Factory

#IamRemarkable is a Google initiative empowering women and underrepresented groups to celebrate their achievements in the workplace and beyond. The workshop will highlight the importance of self-promotion and provide participants with the tools to start developing this skill.

Cori Fernandez Account Executive, Global Platforms, Google

Alyssa Stein Head of Industry, Media Platforms, Google

Cori Fernandez

Alyssa Stein

4:30 ^PM

#SeeHer: Brand Building with Gender Equality

Sugar Factory

Coming soon.

Shelley Zalis CEO, The Female Quotient and Creator of The Girls’ Lounge

Jill Hamilton VP, US Media, American Express

Nadine Karp McHugh SVP, Omni Media, L’Oréal USA

Andrew McKechnie SVP, Cheif Creative Officer, Verizon

Kristen Conyers AVP Integrated Marketing, USAA

Chelsea Phillips VP, Beyond Beer Brands, Anheuser-Busch

Jill Hamilton

5:00 ^PM

Man Enough: Fostering a Space for Men of Action

Sugar Factory

Coming soon.

Connects Bar - L2

Captify Speakeasy Stage

AMC Lincoln Square

Target Stage

Culture Stage

Twitter Stage

Univision Stage

IBM Stage

Foursquare

Realtor.com Stage

Walt Disney Company Stage

Microsoft Stage

Workshop Stage

NewGen Stage

Playstation

David Rubenstein Atrium

Gotham Comedy Club

Samsung 837

Sugar Factory

Terminal 5

Slate NY

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