In this session...
With Google and Facebook taking the lion's share of global digital ad spend, publishers need to be more inventive if they're going to have a successful future.
Come and hear how Hearst Magazines and Pugpig are harnessing the power of social media stars to create compelling and highly lucrative paid content propositions, and how publishers are turning to new membership models to unlock subscriber value.
What You'll Learn from This Session...
- Hear about a range of innovative new paid content strategies being employed by publishers
- Learn how to build sustainable subscription products and maximise revenue per user
- Find out how to exploit mobile to dial up user engagement
- Get an update on the ever changing mobile media landscape
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