In this session...

In the age of accountable marketing learn how Google and Target Media Network partnered with brands to test a proprietary media measurement solution that allows brands to close the loop on in-store and online sales for their broader media investments outside of retail sites. This crystal clear attribution model will give brands a new way to understand guest shopping behavior. These actionable insights from guest level sales data are ultimately transforming customer, marketing, and even product decisions.

What You'll Learn from This Session...

  1. Understand how can you measure in-store sales results outside for digital media ran outside of retail sites
  2. Why is it important to have clear attribution to measure the effectiveness of media investments
  3. Better understand the types of insights you can get from media campaigns measured by retail partners

Presented with


Quentin George Co-Founder & Principal UNBOUND
Sean Downey VP, Media Platforms Google
Kevin Flagg Sr. Director Shopper Marketing & Media Unilever
Brent Rosso VP, Digital Media Target

Event Details

Event Type Seminar

Related Topic Area  Tech 

Similar Interests  Data 

Track  Retail